Claim OwnershipBelow The Fold - Marketing & Advertising Show
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#1 Marketing & Advertising Podcast in MENA – Your go-to source for cutting-edge insights on marketing, digital advertising, and the future of AI in the marketing landscape.
Join us as we explore innovative marketing strategies, advertising tactics, and the latest technologies shaping the industry. From the use of AI in marketing to practical approaches for branding and digital advertising, each episode brings you valuable knowledge from industry-leading experts and successful entrepreneurs. Whether you're a seasoned marketer or just starting out, our podcast covers everything you need to know to stay ahead of the competition.
Discover actionable insights, deep dives into marketing case studies, and expert tips on utilizing technology, AI, and data to supercharge your campaigns. We bring you the best strategies from the MENA region and beyond, keeping you updated with trends and strategies that matter.
Give us a follow and turn on notifications to stay informed and stay ahead.
Join us as we explore innovative marketing strategies, advertising tactics, and the latest technologies shaping the industry. From the use of AI in marketing to practical approaches for branding and digital advertising, each episode brings you valuable knowledge from industry-leading experts and successful entrepreneurs. Whether you're a seasoned marketer or just starting out, our podcast covers everything you need to know to stay ahead of the competition.
Discover actionable insights, deep dives into marketing case studies, and expert tips on utilizing technology, AI, and data to supercharge your campaigns. We bring you the best strategies from the MENA region and beyond, keeping you updated with trends and strategies that matter.
Give us a follow and turn on notifications to stay informed and stay ahead.
75 Episodes
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Topics Covered:The rise of business messaging and why it’s changing customer behaviorWhatsApp vs. WeChat vs. Messenger — the battle for consumer attentionHow conversational AI is transforming customer care, sales, and marketingAI agents vs. chatbots — what businesses need to know in 2025Why marketers must rethink attribution, automation, and personalizationIf you want to understand the future of customer engagement and how messaging + AI are redefining marketing, this episode is for you.🎧 Listen now on Spotify, Apple Podcasts, and all major audio platforms.
Watch the Full Episode and Follow us on Social Media! ↓ 📲 Instagram: https://www.instagram.com/belowthefoldpodcast/🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en🔗Linktree: https://buff.ly/3VF3s4Q
🎯 Topics covered:• Turning creators into authentic brand partners• Data’s role in building high-performing influencer campaigns• Balancing local culture with global brand objectives• The KPIs that matter beyond likes and views• How to sustain brand equity in the creator economy💡 Whether you’re a marketer, brand leader, or creator, this episode is a practical guide to making influencer marketing work harder for your brand.
Watch the Full Episode and Follow us on Social Media! ↓ 📲 Instagram: https://www.instagram.com/belowthefoldpodcast/🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en🔗Linktree: https://buff.ly/3VF3s4Q
Topics covered:• What great brands do differently in Saudi and beyond• Why building a brand takes more than performance marketing• The role of trust, storytelling, and consistency in long-term growth• How founders can embed brand thinking from Day 1• Balancing ambition with authenticity in a fast-changing region• What local context means for brand identity in KSA💡 Whether you're launching a new venture or scaling a business in MENA, this episode offers a no-fluff guide to building a brand that actually means something.
Watch the Full Episode and Follow us on Social Media! ↓ 📲 Instagram: https://www.instagram.com/belowthefoldpodcast/🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en🔗Linktree: https://buff.ly/3VF3s4Q
🎯 Topics covered:• Why great loyalty programs start small and scale smart• How to leverage tech without complicating the customer experience• The role of data and personalization in building emotional loyalty• Why experimentation is essential: gamification, paid tiers, experiences• The underestimated power of listening to your members• What makes customers feel seen, valued, and loyal 💡 This is your tactical and emotional playbook for loyalty that lasts.Watch the Full Episode and Follow us on Social Media! ↓📲 Instagram: https://www.instagram.com/belowthefoldpodcast/🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en🔗Linktree: https://buff.ly/3VF3s4Q
Watch the Full Episode and Follow us on Social Media! ↓ 📲 Instagram: https://www.instagram.com/belowthefoldpodcast/🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en🔗Linktree: https://buff.ly/3VF3s4Q
🎯 Topics covered: What zero-based marketing really means Why most startups burn cash before finding product-market fit How to identify your ICP before spending on ads The power of cold outreach (LinkedIn + email) done right $0 landing page validation strategies that save months of guessing When to test, when to scale, and when to pause 💡 Whether you're a first-time founder or a growth marketer, this episode is packed with real talk, tactical playbooks, and startup wisdom from someone who's been in the trenches.
Watch the Full Episode and Follow us on Social Media! ↓ 📲 Instagram: https://www.instagram.com/belowthefoldpodcast/🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en🔗Linktree: https://buff.ly/3VF3s4Q
🎯 Topics covered:Why omnichannel still hasn’t “clicked” in MENAThe hidden friction between sales teams and digital teamsOverbuilding tech vs. fixing culture firstWhat most dashboards get wrong about performanceIs agentic commerce the real future of shopping?Why personalization still fails—and why AI might finally fix itBuilding lean, empathetic e-commerce teams that lastWhat retail media actually takes to work💡 If you're in e-commerce, retail, or digital transformation—this is a must-listen masterclass.
Watch the Full Episode and Follow us on Social Media! ↓ 📲 Instagram: https://www.instagram.com/belowthefoldpodcast/🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en🔗Linktree: https://buff.ly/3VF3s4Q
🔍 Topics include:How Emirates NBD became a pioneer in Open FinanceBuilding secure, scalable, API-first banking platformsReal-world fintech partnerships (and what went wrong)From core banking to GitHub Copilot: AI’s growing roleWhy serving SMEs is key to financial inclusion in the GCC📡 In collaboration with @BelowTheFoldPodcast @launchfoundryai @datewithtech @emiratesnbd @dubaifintechsummit @dubaiaicampus
Watch the Full Episode and Follow us on Social Media! ↓ 📲 Instagram: https://www.instagram.com/belowthefoldpodcast/🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en🔗Linktree: https://buff.ly/3VF3s4Q
🎯 In Part 2, we cover:The rise of creator-led content and employee-generated mediaWhy authenticity now outperforms polish in brand storytellingHow CTV advertising is evolving—and why big screens still matterThe untapped power of podcast advertising in the MENA regionWhy measurement and incrementality will define ROI in 2025💡 This episode is loaded with practical insights, examples, and frameworks to help you plan smarter, measure better, and build deeper brand connections in a noisy digital world.📌 Don’t forget to catch Part 1 for the full trend breakdown.
Watch the Full Episode and Follow us on Social Media! ↓ 📲 Instagram: https://www.instagram.com/belowthefoldpodcast/🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en🔗Linktree: https://buff.ly/3VF3s4Q
📍This is Part 1 of our two-part deep dive into the trends that will redefine marketing in 2025.🔍 In this episode:Why media costs keep rising—and how to stay efficientThe growing power of creative as your targeting toolHow social search, AI search, and zero-click results are breaking the old SEO modelThe rise of Performance Max, Advantage+, and AI-led campaign automationWhy first-party data is more critical than everThe unshakable dominance of short-form video—and why most brands still get it wrong💡 This is your roadmap for staying relevant in a market that’s moving faster than ever.
Watch the Full Episode and Follow us on Social Media! ↓ 📲 Instagram: https://www.instagram.com/belowthefoldpodcast/🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en🔗Linktree: https://buff.ly/3VF3s4Q
🔍 Topics include:How Pay10 became the UAE’s first live Open Finance platformWhy instant settlement can transform SME growthBuilding with three licenses: SVF, RPS, and Open BankingReal-time infrastructure vs legacy card systemsAdvice for founders navigating complex regulation 📡 In collaboration with @BelowTheFoldPodcast @launchfoundryai @datewithtech @dubaifintechsummit
Watch the Full Episode and Follow us on Social Media! ↓ 📲 Instagram: https://www.instagram.com/belowthefoldpodcast/🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en🔗Linktree: https://buff.ly/3VF3s4Q
🔍 Key topics include:What is Connected TV (CTV) and how it differs from OTTThe state of streaming in MENA: Shahid, Netflix, YouTube, Starzplay, ZEE5, TOD & moreAd-supported vs. subscription-based streaming: who's winning?How high CPMs on CTV can still deliver ROICross-platform viewership and subscription fatigueInnovations like shoppable content and smarter audience targetingWhat brands and agencies should know before entering the CTV space 💡 Whether you’re in advertising, media, or tech, this episode will give you a deep look into one of the fastest-growing channels in digital marketing. 🔗 Listen now and get ahead of the curve on the future of TV in the Middle East.
Watch the Full Episode and Follow us on Social Media! ↓ 📲 Instagram: https://www.instagram.com/belowthefoldpodcast/🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en🔗Linktree: https://buff.ly/3VF3s4Q
Topics include:Why 60% of Qatar’s population lacks access to creditShareeq Neo’s instant loan platform for salary cardholdersBuilding a cross-border fintech with Sharia principlesFingular’s mission to solve financial exclusion globallyThe vision for expanding from Doha to the wider Muslim world📡 In collaboration with @BelowTheFoldPodcast @launchfoundryai @datewithtech @dubaifintechsummit @dubaiaicampus
Watch the Full Episode and Follow us on Social Media! ↓ 📲 Instagram: https://www.instagram.com/belowthefoldpodcast/🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en🔗Linktree: https://buff.ly/3VF3s4Q
🎧 Topics include:The DFSA’s innovation strategy inside DIFCBuilding a regulatory framework for digital assetsWhat makes Dubai’s fintech zone globally competitiveTokenization, custody, and real-world experimentationLessons in balancing risk and rapid innovation🎧 Now streaming on all major audio platforms🔗 Listen to the full episode: https://lnkd.in/dKA2VSUd📡 In collaboration with @BelowTheFoldPodcast, @launchfoundryai, @datewithtech, @dubaifintechsummit, @dubaiaicampus
Watch the Full Episode and Follow us on Social Media! ↓ 📲 Instagram: https://www.instagram.com/belowthefoldpodcast/🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en🔗Linktree: https://buff.ly/3VF3s4Q
🎧 Topics include:Why traditional insurers shy away from AI, blockchain & gamingHow Relm built a 10,000+ data set to underwrite “uninsurable” techThe regulatory dance: balancing speed with complianceWhat makes the UAE a proving ground for innovationWhy the future of insurance isn’t paperwork—it’s proactive enablement
Watch the Full Episode and Follow us on Social Media! ↓ 📲 Instagram: https://www.instagram.com/belowthefoldpodcast/🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en🔗Linktree: https://buff.ly/3VF3s4Q
Topics:Why performance marketing is still kingHow to validate product-market fit with zero inventoryThe rise of omnichannel retail and experiential shoppingConverting browsers into buyers with 5%+ conversion ratesGetting customers from first purchase to their 10thLTV, apps, personalization—and what brands get wrong🔗 Tune in to learn how top brands across the MENA region are transforming how they market, sell, and grow.
Watch the Full Episode and Follow us on Social Media! ↓ 📲 Instagram: https://www.instagram.com/belowthefoldpodcast/🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en🔗Linktree: https://buff.ly/3VF3s4Q
🎧 Topics include:How DHL is using AI, digital twins, and automation to move millions of parcels dailyWhy logistics is the next frontier for sustainabilityUpskilling Africa through DHL’s Ubuntu AcademyThe role of leadership in building a tech-driven, inclusive supply chainWhat it means to balance innovation with purpose In partnership with @BelowTheFoldPodcast, @DATEwithTECH, @launchfoundryai, @DubaiAIFestival, and @DubaiAICampus
Watch the Full Episode and Follow us on Social Media! ↓ 📲 Instagram: https://www.instagram.com/belowthefoldpodcast/🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en🔗Linktree: https://buff.ly/3VF3s4Q
🔑 Key Topics:What is Soca AI and how does it work?Why on-prem AI matters for security and performanceHow AI agents will collaborate in the near futureThe role of human creativity in an AI-driven worldDubai as a global hub for AI innovation 📍 Presented by Below the Fold, in collaboration with DATE with TECH, Launch Foundry, Trescon Global, and the Dubai AI Festival.
Watch the Full Episode and Follow us on Social Media! ↓ 📲 Instagram: https://www.instagram.com/belowthefoldpodcast/🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en🔗Linktree: https://buff.ly/3VF3s4Q
🎧 Topics include:What Vercel is doing to simplify the modern webHow AI and V0 are empowering non-developers to buildWhy developer tools are moving from code to conversationReal-world use cases (like boosting site revenue by 22%)Why customer-first design still beats shiny features In collaboration with @BelowTheFoldPodcast, @DATEwithTECH, @launchfoundryai, and @DubaiAIFestival
Watch the Full Episode and Follow us on Social Media! ↓ 📲 Instagram: https://www.instagram.com/belowthefoldpodcast/🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en🔗Linktree: https://buff.ly/3VF3s4Q
🎧 Topics include:Inside Falcon 1, 2, and 3: UAE’s open-source LLMsThe role of ethics in next-gen AI systemsWhy the Gulf is becoming a serious AI innovation hubScaling autonomous agents and robotics with on-board intelligenceThe case for keeping humans in the loop—always In collaboration with @BelowTheFoldPodcast, @DATEwithTECH, @launchfoundryai, @DubaiAIFestival, and @DubaiAICampus
Watch the Full Episode and Follow us on Social Media! ↓ 📲 Instagram: https://www.instagram.com/belowthefoldpodcast/🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en🔗Linktree: https://buff.ly/3VF3s4Q
🎧 Topics include:How AI is reshaping education-to-employment pipelinesThe launch of MAAN RAI and skills-based job matchingWhy youth need more than just degrees—they need directionDigital inclusion, emotional intelligence & building future-ready communities🎧 Now streaming on all major audio platforms.🔗 Listen to the full episode: https://lnkd.in/dKA2VSUdIn collaboration with @BelowTheFoldPodcast, @DATEwithTECH, @launchfoundryai, @DubaiAIFestival, and @DubaiAICampus
Watch the Full Episode and Follow us on Social Media! ↓ 📲 Instagram: https://www.instagram.com/belowthefoldpodcast/🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en🔗Linktree: https://buff.ly/3VF3s4Q
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