Best Damn Coach Podcast: Conversations for coaches, mentors, and service providers to grow a profitable coaching business

Welcome to Friday Coaching Clinic Episodes. These are LIVE coaching session snippets where you have the opportunity to learn as both client and coach. I encourage you to think about how you might coach through this topic as a coach or how this situation may support you as a client. A reminder about these episodes: This snippet is just one way of coaching through this topic. Each coach has their own unique voice, personality and confidence to best support their clients and I invite you to find yours.  This week: How to Use AI to Perfect Your Coaching Positioning

Consumer trust is at a nine-year low, and generic coaching isn't cutting it anymore. In this episode, I'm breaking down the three critical reasons why building your signature coaching framework isn't optional---it's the difference between thriving and barely surviving as a coach. You'll discover: How the trust recession is impacting your discovery calls Why specificity beats generic messaging every time And how to escape the vanilla coach trap that's keeping you invisible. I'm sharing eye-opening statistics (only 42% of consumers trust online reviews in 2025, down from 79% in 2020) and revealing why proof of results matters more than ever. Plus, hear how Framework Builder Lab can help you create your unique process in just eight weeks, with my special bonus: personalized video feedback on your completed framework for the first 25 students who join: https://amanda-walker.com/lab/ If you've been wondering why what used to work isn't working anymore, this episode will show you exactly what to do next.

Welcome to Friday Coaching Clinic Episodes. These are LIVE coaching session snippets where you have the opportunity to learn as both client and coach. I encourage you to think about how you might coach through this topic as a coach or how this situation may support you as a client. A reminder about these episodes: This snippet is just one way of coaching through this topic. Each coach has their own unique voice, personality and confidence to best support their clients and I invite you to find yours.  This week: The Signature Framework Formula That Eliminates Client Objections

Today I'm sharing what three real coaches did differently to increase their prices by $2,000, make 20X their investment back in less than two weeks, and transform their entire business confidence in just a few weeks. These aren't hypothetical stories. These are real coaches who went from playing small and discounting prices to confidently charging premium rates and delivering predictable results. In this case study episode, you'll hear exactly what happened when three different coaches stopped second-guessing their expertise and created frameworks that backed up every promise they made to clients. Plus: Details about the Framework Builder Lab live cohort starting October 22 - the lowest price this container will ever be for eight weeks of live coaching, real-time accountability, and a complete framework. Your framework isn't just how you help clients - it's how you build the confidence to do everything you're capable of. Resources mentioned: Framework Builder Lab: https://amanda-walker.com/lab/ Free coaching questions: amanda-walker.com/questions Instagram: @awalkmyway

Welcome to Friday Coaching Clinic Episodes. These are LIVE coaching session snippets where you have the opportunity to learn as both client and coach. I encourage you to think about how you might coach through this topic as a coach or how this situation may support you as a client. A reminder about these episodes: This snippet is just one way of coaching through this topic. Each coach has their own unique voice, personality and confidence to best support their clients and I invite you to find yours.  This week: a Big Announcement Inside! Create Your Signature Coaching Framework in just 8 hours LIVE. The 2025 cohort starts 10/22. Register now at: https://amanda-walker.com/lab

Your offer isn't bad. When you put it out there and get crickets, when you're not making the impact you want even though you know you're incredible at what you do - it's not the offer you need to change. It's something else entirely. There are masterful, talented coaches who are struggling financially not because their offers are bad, but because of how they're talking about them. In this episode, I'm breaking down the 3 critical mistakes that keep brilliant coaches invisible, and why the solution isn't changing your offer - it's changing your language. You'll discover: Why "nobody bought your offer to tell you it stinks" proves it's not the offer The bottle label problem that keeps you stuck in coach language Why your clients aren't searching for "coaching offers" but specific pain point solutions The logical proof that your confusion is fixable (not your offer) Get details about my 3-day live training (October 7-9) where I'll help you fix how you talk about your offers and build the signature framework that guarantees results. Resources mentioned: Live training: amanda-walker.com/live   Free coaching questions: amanda-walker.com/questions

Welcome to Friday Coaching Clinic Episodes. These are LIVE coaching session snippets where you have the opportunity to learn as both client and coach. I encourage you to think about how you might coach through this topic as a coach or how this situation may support you as a client. A reminder about these episodes: This snippet is just one way of coaching through this topic. Each coach has their own unique voice, personality and confidence to best support their clients and I invite you to find yours.  This week: Why Surface-Level Business Problems Keep You Stuck

Here's my bold, contrarian statement: I don't think impostor syndrome is what's holding you back. You have incredible experience, you know you can help people, and you've already gotten real results. So why do you still feel like a fraud? After watching hundreds of coaches make major shifts in my programs, I've discovered they didn't suddenly "overcome impostor syndrome." Instead, they got clarity on something they didn't know they needed. This episode challenges the common narrative around impostor syndrome in entrepreneurship. You'll discover: The massive difference between impostor syndrome and confusion Why you feel like you sound like every other coach (and how to fix it) What coaches with clarity have that you don't (hint: it's not more experience) How your previous career holds the keys to your coaching authority Why generic coaching language keeps you stuck behind your potential Plus: Learn about my annual three-day framework training (October 7-9) where I'll help you eliminate confusion and build the signature framework that positions you as THE expert. Resources mentioned: Framework training: https://amanda-walker.com/live/ Free coaching questions: amanda-walker.com/questions

Welcome to Friday Coaching Clinic Episodes. These are LIVE coaching session snippets where you have the opportunity to learn as both client and coach. I encourage you to think about how you might coach through this topic as a coach or how this situation may support you as a client. A reminder about these episodes: This snippet is just one way of coaching through this topic. Each coach has their own unique voice, personality and confidence to best support their clients and I invite you to find yours.  This week: How to Host Workshops When You're Terrified of Low Attendance

Here's what I see constantly: brilliant professionals with extensive backgrounds, advanced degrees, and genuine passion for transformation work. They've helped countless people and delivered real results. Yet when it comes to articulating their value, they struggle to differentiate themselves in a crowded marketplace. In this episode, I'm showing you why your story is your competitive advantage and how to build authority using the background you're probably dismissing. Most coaches compartmentalize their "former life" and try to start fresh, but this is a massive mistake that keeps you sounding generic. You'll discover: Why your lived experience is your competitive advantage (not a limitation) The game-changing question that shifts you from generic to expert Why generic certification frameworks kill your credibility How to package your unique background into signature methodology Why you're not selling coaching - you're selling results your framework delivers Learn about my annual Signature Framework Three-Day Live Training (October 7-9) where I'll help you build your signature methodology and stop sounding like every other coach. Resources mentioned: Signature Framework Three-Day Live Training (October 7-9): https://amanda-walker.com/live/ Free coaching questions: https://amanda-walker.com/home/questions/

Welcome to Friday Coaching Clinic Episodes. These are LIVE coaching session snippets where you have the opportunity to learn as both client and coach. I encourage you to think about how you might coach through this topic as a coach or how this situation may support you as a client. A reminder about these episodes: This snippet is just one way of coaching through this topic. Each coach has their own unique voice, personality and confidence to best support their clients and I invite you to find yours.  This week: How to Pick Your Niche When You're Afraid of Limiting Your Growth

You might be feeling like things are shifting in the coaching industry - there's a different energy, slower responses to launches, and what used to work isn't working as well. You're not wrong, and I believe this shift represents a massive opportunity for coaches willing to adapt. People are drowning in information but starving for transformation. They want to buy faster, with more certainty, and they don't want to be lost in long sales cycles anymore. In this episode, I'm breaking down exactly what's working right now and how you can double down on these strategies to become the cream that rises to the top. These insights come from what I'm seeing with clients, mastermind discussions, and changes in my own business. You'll discover: The 4 factors creating the market "slowdown" (and why it's actually an opportunity) What's NOT working anymore in the coaching industry 7 specific strategies that separate thriving coaches from struggling ones Why specific positioning changes everything (with real examples) How to create faster, clearer sales processes that people actually want Plus, real examples from my business and clients, including why I never sell standalone courses and how to speak to your premium client's exact pain points. Stop trying to make old strategies work. Start implementing what's actually working now and watch your business thrive while others struggle. Resources mentioned: Strategy call: amanda-walker.com/letschat Free coaching questions: amanda-walker.com/questions Best Damn Coach Live: April 13-14, 2026

Welcome to Friday Coaching Clinic Episodes. These are LIVE coaching session snippets where you have the opportunity to learn as both client and coach. I encourage you to think about how you might coach through this topic as a coach or how this situation may support you as a client. A reminder about these episodes: This snippet is just one way of coaching through this topic. Each coach has their own unique voice, personality and confidence to best support their clients and I invite you to find yours.  This week: How to Launch Group Coaching Without Burning Out (When You're Already Overwhelmed)

Here's something I hear constantly from brilliant coaches: "My business feels messy. Everything feels all over the place. I'm not sure how to put it all together. What do I do next?" If that's you, this episode will transform how you think about business structure and clarity. When your business feels messy, it becomes impossible to take focused action. You're paralyzed by overwhelm and perfectionism, not sure what to talk about or where to put your energy. This episode was inspired by a recent VIP day with a client successfully hit $20K+ months and felt like her business was "a hot mess." She had multiple audiences, too many offers, and felt paralyzed about what call to action to make anymore. You'll discover: The 6-step framework that transforms chaos into clarity Why growth creates complexity (and how to manage it) The tough love audit of your current offers that changes everything How to identify your premium client and create an ascension ladder The "sacred circle" concept that attracts ideal clients and premium prices Plus: Learn why I made my first million with a million offers (and why that was actually a problem), and get the exact questions to ask yourself for each step of this framework. Resources mentioned: Strategy call: https://amanda-walker.com/letschat

Welcome to Friday Coaching Clinic Episodes. These are LIVE coaching session snippets where you have the opportunity to learn as both client and coach. I encourage you to think about how you might coach through this topic as a coach or how this situation may support you as a client. A reminder about these episodes: This snippet is just one way of coaching through this topic. Each coach has their own unique voice, personality and confidence to best support their clients and I invite you to find yours.  This week: Stop Creating From Empty: Why Rest Comes Before Revenue for Coaches

Here's something that might shock you: I've been completely off social media for over three weeks, and my business hasn't just survived - it's thriving. This wasn't planned, had no strategy, and no backup plan. Just a gut feeling that led to one of the most transformative experiments of my entrepreneurial journey. I realized I was spending more energy trying to attract NEW people on social media than engaging with the 4,500 amazing people already on my email list. In this vulnerable life update, I'm sharing what happens when you eliminate the noise and get laser-focused on what actually moves the needle. The insights will challenge everything you think you know about building a successful coaching practice. You'll discover: Why my business is actually growing faster WITHOUT social media Where my clients actually come from (hint: not viral posts) How I'm activating 4,500 people instead of chasing new followers The premium client clarity that emerged from this break My Q4 price increases and what this means for you Plus: The emotional backdrop of kids going back to school, my daughter turning 16, and the scarcity of time that sparked this entire journey. Stop chasing new when you haven't fully served who you already have. Trust your instincts about what your business and life actually need.

Welcome to Friday Coaching Clinic Episodes. These are LIVE coaching session snippets where you have the opportunity to learn as both client and coach. I encourage you to think about how you might coach through this topic as a coach or how this situation may support you as a client. A reminder about these episodes: This snippet is just one way of coaching through this topic. Each coach has their own unique voice, personality and confidence to best support their clients and I invite you to find yours.  This week: "Is It Honest to Sell Something I Haven't Tested?" The Integrity Question Every Coach Faces

Here's what I've learned the hard way: You can have all the strategy in the world, but if your internal operating system isn't upgraded to match your income goals, you'll stay stuck at the same level forever. Most coaches beating their heads against the wall are using the same strategy without working on themselves. Your business can only grow as much as you're willing to grow. In this vulnerable episode, I'm sharing the exact mindset shift that took me from inconsistent $5K months to consistent $20K+ months. This isn't about tactics or funnels - it's about the internal work that has to happen before any strategy will stick. You'll discover: The 3 limiting beliefs that kept me small (and probably you too) Why I was downplaying my business as "just a side hobby" and how it was sabotaging me The identity shift framework that changes everything My embarrassing early days: forgetting to invoice clients for months The $6K client story that crushed my confidence Learn about my VIP day success story where we built a complete business model in one day, and discover the identity work we do inside the Best Damn Coach community. Stop calling it a baby business. Stop treating it like a hobby where you accidentally make money. Start treating it like the empire you're building. Resources mentioned: Free coaching questions: amanda-walker.com/questions Strategy call: amanda-walker.com/lets-chat Connect with Amanda: @awalkmyway

Welcome to Friday Coaching Clinic Episodes. These are LIVE coaching session snippets where you have the opportunity to learn as both client and coach. I encourage you to think about how you might coach through this topic as a coach or how this situation may support you as a client. A reminder about these episodes: This snippet is just one way of coaching through this topic. Each coach has their own unique voice, personality and confidence to best support their clients and I invite you to find yours.  This week: How to Turn New Followers Into Paying Clients

Here's what I see constantly with brilliant coaches and service providers: You know you're amazing at what you do, but if you're trying to help everyone, you're actually helping no one. When you lack ideal client clarity, you end up spinning your wheels and wondering why your expertise isn't translating into consistent income. Generic messaging attracts nobody. Specific messaging attracts exactly the right people and repels the wrong ones. In this live coaching episode, I'm working with Monina, a 20-year beauty industry veteran struggling with the exact challenge that keeps most coaches stuck. Through our real-time conversation, we go from confusion to crystal clarity using my proven framework. You'll discover: The Ikigai framework for finding your profitable ideal client intersection The "splinter in the foot" client theory that changes everything Why course vs. program language kills or creates connection Monina's breakthrough moment when we identified her true zone of genius How specificity beats generalization every single time Resources mentioned: Free coaching questions: https://amanda-walker.com/home/questions/ Strategy call: amanda-walker.com/letschat Connect with Monina: Modern D studio, The Beauty Lab Podcast Connect with Amanda: @awalkmyway