Best Damn Coach Podcast: Conversations for coaches, mentors, and service providers to grow a profitable coaching business

The Best Damn Coach Podcast is the premier podcast for coaches who want to grow a profitable coaching business and master their coaching craft. Master Coach and creator of the Best Damn Coach Program and the Framework Builder Lab, Amanda Walker, brings her 25+ years of experience as a coach to each episode. She teaches you how to run a profitable coaching business and confidently coach your clients. The goal of this show is to help you be the best damn coach you can be so your clients get amazing results and tell the world about you. This podcast is for coaches, mentors, solopreneurs, entrepreneurs, and online service providers who want to create a big impact with their gifts and make money doing it. If you want to build a profitable coaching business and be a confident coach, you are in the right place. This show will provide answers to questions like: *How do I make money as a coach? *How much should I charge for my coaching services? *How do I find clients? *How do I get my clients consistent results? *How do I build my signature coaching framework? *How do I create an offer that converts? *How do I market my coaching services? *What type of coaching works best? *How do I get more confident as a coach? To connect with Amanda and learn more about her work, visit www.amanda-walker.com

(LIVE COACHING) Coaching Clinic Friday: The Places Mom Coaches Never Think to Look for Clients

Welcome to Friday Coaching Clinic Episodes. These are LIVE coaching session snippets where you have the opportunity to learn as both client and coach. I encourage you to think about how you might coach through this topic as a coach or how this situation may support you as a client. A reminder about these episodes: This snippet is just one way of coaching through this topic. Each coach has their own unique voice, personality and confidence to best support their clients and I invite you to find yours.  This week: The Places Mom Coaches Never Think to Look for Clients

11-14
04:36

From Former Teacher to Life Coach: How Ana 3X her business

What does it actually take to go from scattered coach speaking "too coachy" to confidently attracting dream clients everywhere you go? Former teacher Ana Cortes-Holbert reveals exactly how she tripled her coaching income after getting crystal clear on WHO she serves and HOW to talk about it. No complicated funnels. No paid ads. Just authentic conversations that convert. In this episode, you'll discover: -The exact moment Ana's business transformed (hint: it started with ONE clear statement about who she helps) -Why speaking "coach language" was keeping her broke—and what she did instead -Her organic client attraction system that brings clients from the gym, planes, networking events, and even the locker room -The mindset shift from "I want to save everyone" to "I serve overachieving women who tie their worth to achievements" -How she's now contributing $7,000 to family vacations and setting aside quarterly taxes Ana's story proves you don't need a massive following, complex funnels, or years of experience. What you need is clarity, confidence, and the courage to have authentic conversations about what you do. Connect with Ana: Instagram: https://www.instagram.com/anacortesholbert/ Website: https://www.greenlightcoachingdevelopment.com/ Facebook: https://www.facebook.com/GreenLightCoachingAndDevelopment/  

11-11
30:46

(LIVE COACHING) Coaching Clinic Friday: Why High Achievers Won't Admit They're Burned Out (And What to Say Instead)

Welcome to Friday Coaching Clinic Episodes. These are LIVE coaching session snippets where you have the opportunity to learn as both client and coach. I encourage you to think about how you might coach through this topic as a coach or how this situation may support you as a client. A reminder about these episodes: This snippet is just one way of coaching through this topic. Each coach has their own unique voice, personality and confidence to best support their clients and I invite you to find yours.  This week: Why High Achievers Won't Admit They're Burned Out (And What to Say Instead)

11-07
05:49

When You Raise Your Standards

Ever feel that bubbling sensation that it's time for more in your coaching business? I'm right there with you, and in this episode, I'm sharing exactly what it looks like to raise your standards---even when it makes you physically sick. Here's what we're diving into: → How stepping away from social media for 55 days validated everything I teach about building a coaching business (and why I couldn't eat for days after making that decision) → The pricing wake-up call → Why you might need to let go of who you used to serve as you raise your standards  → Moving from solopreneur to supported business owner, and why the investment creates the catalyst → Practical questions to evaluate where you need to raise your standards in time, clients, pricing, and business support Plus, I'm sharing my personal commitments for 2026 and the uncomfortable truth that this version of you won't create the results you want next year. Resources mentioned: Book a discovery call: https://amanda-walker.com/letschat Connect on Instagram: @awalkmyway If this episode resonates with you, please leave a review and share it with a fellow coach who's ready to raise their standards.

11-04
22:42

(LIVE COACHING) Coaching Clinic Friday: From Hot Mess to What? The Positioning Problem Every Mom Coach Faces

Welcome to Friday Coaching Clinic Episodes. These are LIVE coaching session snippets where you have the opportunity to learn as both client and coach. I encourage you to think about how you might coach through this topic as a coach or how this situation may support you as a client. A reminder about these episodes: This snippet is just one way of coaching through this topic. Each coach has their own unique voice, personality and confidence to best support their clients and I invite you to find yours.  This week: From Hot Mess to What? The Positioning Problem Every Mom Coach Faces

10-31
06:21

Faux-ductivity: Are you stuck in it?

Are you confusing being busy with building a business? After hosting 13 retreats and coaching hundreds of entrepreneurs, I'm revealing the #1 hidden epidemic that's killing coaching businesses: Faux-ductivity—the sophisticated art of looking productive while avoiding the real work that brings in clients. In this episode, I'm breaking down: The 6 deadly faux-ductivity traps sabotaging your success Why your perfect logo and color-coded systems aren't paying your bills My bulletproof 30-day test to identify what ACTUALLY grows your business How to stop hiding behind busy work and start building real revenue The uncomfortable truth about what success really requires I'm sharing raw insights from our latest visibility retreat, including the moment one brilliant attendee's breakthrough gave birth to this game-changing concept that had the entire room nodding. Resources: Book a Strategy Call with me: amanda-walker.com/letschat Grab my 10 Powerful Coaching Questions: https://amanda-walker.com/home/questions/ DM me on Instagram: @awalkMyWay https://www.instagram.com/awalkmyway/

10-28
19:18

(LIVE COACHING) Coaching Clinic Friday: How to Use AI to Perfect Your Coaching Positioning

Welcome to Friday Coaching Clinic Episodes. These are LIVE coaching session snippets where you have the opportunity to learn as both client and coach. I encourage you to think about how you might coach through this topic as a coach or how this situation may support you as a client. A reminder about these episodes: This snippet is just one way of coaching through this topic. Each coach has their own unique voice, personality and confidence to best support their clients and I invite you to find yours.  This week: How to Use AI to Perfect Your Coaching Positioning

10-24
04:49

Why You Need A Framework NOW More Than Ever

Consumer trust is at a nine-year low, and generic coaching isn't cutting it anymore. In this episode, I'm breaking down the three critical reasons why building your signature coaching framework isn't optional---it's the difference between thriving and barely surviving as a coach. You'll discover: How the trust recession is impacting your discovery calls Why specificity beats generic messaging every time And how to escape the vanilla coach trap that's keeping you invisible. I'm sharing eye-opening statistics (only 42% of consumers trust online reviews in 2025, down from 79% in 2020) and revealing why proof of results matters more than ever. Plus, hear how Framework Builder Lab can help you create your unique process in just eight weeks, with my special bonus: personalized video feedback on your completed framework for the first 25 students who join: https://amanda-walker.com/lab/ If you've been wondering why what used to work isn't working anymore, this episode will show you exactly what to do next.

10-21
23:04

(LIVE COACHING) Coaching Clinic Friday: The Signature Framework Formula That Eliminates Client Objections

Welcome to Friday Coaching Clinic Episodes. These are LIVE coaching session snippets where you have the opportunity to learn as both client and coach. I encourage you to think about how you might coach through this topic as a coach or how this situation may support you as a client. A reminder about these episodes: This snippet is just one way of coaching through this topic. Each coach has their own unique voice, personality and confidence to best support their clients and I invite you to find yours.  This week: The Signature Framework Formula That Eliminates Client Objections

10-17
04:40

$2,000 Price Increase + 20X ROI: What These Coaches Did Differently

Today I'm sharing what three real coaches did differently to increase their prices by $2,000, make 20X their investment back in less than two weeks, and transform their entire business confidence in just a few weeks. These aren't hypothetical stories. These are real coaches who went from playing small and discounting prices to confidently charging premium rates and delivering predictable results. In this case study episode, you'll hear exactly what happened when three different coaches stopped second-guessing their expertise and created frameworks that backed up every promise they made to clients. Plus: Details about the Framework Builder Lab live cohort starting October 22 - the lowest price this container will ever be for eight weeks of live coaching, real-time accountability, and a complete framework. Your framework isn't just how you help clients - it's how you build the confidence to do everything you're capable of. Resources mentioned: Framework Builder Lab: https://amanda-walker.com/lab/ Free coaching questions: amanda-walker.com/questions Instagram: @awalkmyway

10-14
25:26

(LIVE COACHING) Coaching Clinic Friday: a Big Announcement Inside!

Welcome to Friday Coaching Clinic Episodes. These are LIVE coaching session snippets where you have the opportunity to learn as both client and coach. I encourage you to think about how you might coach through this topic as a coach or how this situation may support you as a client. A reminder about these episodes: This snippet is just one way of coaching through this topic. Each coach has their own unique voice, personality and confidence to best support their clients and I invite you to find yours.  This week: a Big Announcement Inside! Create Your Signature Coaching Framework in just 8 hours LIVE. The 2025 cohort starts 10/22. Register now at: https://amanda-walker.com/lab

10-10
08:06

Your Offer isn't BAD...it's how you are talking about it.

Your offer isn't bad. When you put it out there and get crickets, when you're not making the impact you want even though you know you're incredible at what you do - it's not the offer you need to change. It's something else entirely. There are masterful, talented coaches who are struggling financially not because their offers are bad, but because of how they're talking about them. In this episode, I'm breaking down the 3 critical mistakes that keep brilliant coaches invisible, and why the solution isn't changing your offer - it's changing your language. You'll discover: Why "nobody bought your offer to tell you it stinks" proves it's not the offer The bottle label problem that keeps you stuck in coach language Why your clients aren't searching for "coaching offers" but specific pain point solutions The logical proof that your confusion is fixable (not your offer) Get details about my 3-day live training (October 7-9) where I'll help you fix how you talk about your offers and build the signature framework that guarantees results. Resources mentioned: Live training: amanda-walker.com/live   Free coaching questions: amanda-walker.com/questions

10-07
18:48

(LIVE COACHING) Coaching Clinic Friday: Why Surface-Level Business Problems Keep You Stuck

Welcome to Friday Coaching Clinic Episodes. These are LIVE coaching session snippets where you have the opportunity to learn as both client and coach. I encourage you to think about how you might coach through this topic as a coach or how this situation may support you as a client. A reminder about these episodes: This snippet is just one way of coaching through this topic. Each coach has their own unique voice, personality and confidence to best support their clients and I invite you to find yours.  This week: Why Surface-Level Business Problems Keep You Stuck

10-03
03:45

It's Not Impostor Syndrome...It's this.

Here's my bold, contrarian statement: I don't think impostor syndrome is what's holding you back. You have incredible experience, you know you can help people, and you've already gotten real results. So why do you still feel like a fraud? After watching hundreds of coaches make major shifts in my programs, I've discovered they didn't suddenly "overcome impostor syndrome." Instead, they got clarity on something they didn't know they needed. This episode challenges the common narrative around impostor syndrome in entrepreneurship. You'll discover: The massive difference between impostor syndrome and confusion Why you feel like you sound like every other coach (and how to fix it) What coaches with clarity have that you don't (hint: it's not more experience) How your previous career holds the keys to your coaching authority Why generic coaching language keeps you stuck behind your potential Plus: Learn about my annual three-day framework training (October 7-9) where I'll help you eliminate confusion and build the signature framework that positions you as THE expert. Resources mentioned: Framework training: https://amanda-walker.com/live/ Free coaching questions: amanda-walker.com/questions

09-30
19:48

(LIVE COACHING) Coaching Clinic Friday: How to Host Workshops When You're Terrified of Low Attendance

Welcome to Friday Coaching Clinic Episodes. These are LIVE coaching session snippets where you have the opportunity to learn as both client and coach. I encourage you to think about how you might coach through this topic as a coach or how this situation may support you as a client. A reminder about these episodes: This snippet is just one way of coaching through this topic. Each coach has their own unique voice, personality and confidence to best support their clients and I invite you to find yours.  This week: How to Host Workshops When You're Terrified of Low Attendance

09-26
08:21

Turn Your Scattered Expertise Into Your Magic

Here's what I see constantly: brilliant professionals with extensive backgrounds, advanced degrees, and genuine passion for transformation work. They've helped countless people and delivered real results. Yet when it comes to articulating their value, they struggle to differentiate themselves in a crowded marketplace. In this episode, I'm showing you why your story is your competitive advantage and how to build authority using the background you're probably dismissing. Most coaches compartmentalize their "former life" and try to start fresh, but this is a massive mistake that keeps you sounding generic. You'll discover: Why your lived experience is your competitive advantage (not a limitation) The game-changing question that shifts you from generic to expert Why generic certification frameworks kill your credibility How to package your unique background into signature methodology Why you're not selling coaching - you're selling results your framework delivers Learn about my annual Signature Framework Three-Day Live Training (October 7-9) where I'll help you build your signature methodology and stop sounding like every other coach. Resources mentioned: Signature Framework Three-Day Live Training (October 7-9): https://amanda-walker.com/live/ Free coaching questions: https://amanda-walker.com/home/questions/

09-23
19:35

(LIVE COACHING) Coaching Clinic Friday: How to Pick Your Niche When You're Afraid of Limiting Your Growth

Welcome to Friday Coaching Clinic Episodes. These are LIVE coaching session snippets where you have the opportunity to learn as both client and coach. I encourage you to think about how you might coach through this topic as a coach or how this situation may support you as a client. A reminder about these episodes: This snippet is just one way of coaching through this topic. Each coach has their own unique voice, personality and confidence to best support their clients and I invite you to find yours.  This week: How to Pick Your Niche When You're Afraid of Limiting Your Growth

09-19
10:41

Understanding What's Working Now (and how to double down on it)

You might be feeling like things are shifting in the coaching industry - there's a different energy, slower responses to launches, and what used to work isn't working as well. You're not wrong, and I believe this shift represents a massive opportunity for coaches willing to adapt. People are drowning in information but starving for transformation. They want to buy faster, with more certainty, and they don't want to be lost in long sales cycles anymore. In this episode, I'm breaking down exactly what's working right now and how you can double down on these strategies to become the cream that rises to the top. These insights come from what I'm seeing with clients, mastermind discussions, and changes in my own business. You'll discover: The 4 factors creating the market "slowdown" (and why it's actually an opportunity) What's NOT working anymore in the coaching industry 7 specific strategies that separate thriving coaches from struggling ones Why specific positioning changes everything (with real examples) How to create faster, clearer sales processes that people actually want Plus, real examples from my business and clients, including why I never sell standalone courses and how to speak to your premium client's exact pain points. Stop trying to make old strategies work. Start implementing what's actually working now and watch your business thrive while others struggle. Resources mentioned: Strategy call: amanda-walker.com/letschat Free coaching questions: amanda-walker.com/questions Best Damn Coach Live: April 13-14, 2026

09-16
24:19

(LIVE COACHING) Coaching Clinic Friday: How to Launch Group Coaching Without Burning Out (When You're Already Overwhelmed)

Welcome to Friday Coaching Clinic Episodes. These are LIVE coaching session snippets where you have the opportunity to learn as both client and coach. I encourage you to think about how you might coach through this topic as a coach or how this situation may support you as a client. A reminder about these episodes: This snippet is just one way of coaching through this topic. Each coach has their own unique voice, personality and confidence to best support their clients and I invite you to find yours.  This week: How to Launch Group Coaching Without Burning Out (When You're Already Overwhelmed)

09-12
07:27

My Business Feels Messy - What Do I Do Next?

Here's something I hear constantly from brilliant coaches: "My business feels messy. Everything feels all over the place. I'm not sure how to put it all together. What do I do next?" If that's you, this episode will transform how you think about business structure and clarity. When your business feels messy, it becomes impossible to take focused action. You're paralyzed by overwhelm and perfectionism, not sure what to talk about or where to put your energy. This episode was inspired by a recent VIP day with a client successfully hit $20K+ months and felt like her business was "a hot mess." She had multiple audiences, too many offers, and felt paralyzed about what call to action to make anymore. You'll discover: The 6-step framework that transforms chaos into clarity Why growth creates complexity (and how to manage it) The tough love audit of your current offers that changes everything How to identify your premium client and create an ascension ladder The "sacred circle" concept that attracts ideal clients and premium prices Plus: Learn why I made my first million with a million offers (and why that was actually a problem), and get the exact questions to ask yourself for each step of this framework. Resources mentioned: Strategy call: https://amanda-walker.com/letschat

09-09
17:46

Olia Marcenko

Such a powerful episode!!! “You can just sit in fear” or start acting now!

10-16 Reply

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