Better Events

Events are more than just great experiences—they’re powerful business tools. In this episode, we explore how adopting a CEO mindset can elevate your event strategy. From lean planning and clear ownership to budget-driven decisions and scalable processes, we share practical ways event professionals can run smarter, more strategic events. Whether you’re planning your first large-scale event or refining your internal processes, this episode is packed with tangible takeaways to help you treat your events like a business.SHOW NOTES:Register for the 2025 Better Events Conference ( In-Person Day Only - Dec. 18th): https://app.swapcard.com/login/event/2025-better-events-conference/registrationLearn more about the conference: https://bettereventspod.com/conferenceLean Made Simple:Book: https://bookshop.org/p/books/lean-made-simple-creating-stability-david-sykes/bd7ba7cb8454c839Podcast: https://www.leanmadesimple.com/podcastOur episode on building a profitable event business (Episode 96): https://www.youtube.com/watch?v=uaF3GOTkfDQWant our updated free run of show template? Send us an email at bettereventspod@gmail.comJoin the paid Better Events Community: https://bettereventspodcast.substack.com/Buy Us a Coffee Link: https://www.buymeacoffee.com/bettereventspodTHANKS FOR THE LOVE! Love this podcast? Please share with your event friends, tag us, and leave a review!Leave us a rating on Spotify: https://open.spotify.com/show/04ivq77TMgF5HhJHJOMe1VLeave us a review on Apple Podcast: https://podcasts.apple.com/us/podcast/better-events/id1561944117——FOLLOW US ON INSTAGRAM:@bettereventspod@loganstrategygroup_events (Logan)@epeventsllc (Mary)

Slowing down might sound impossible in the fast-paced world of events, but what if it’s actually the key to doing your best work? In this week’s episode, we sit down with event producer and strategist Marisa Cali of Be Present LLC to talk about the power of intentional reflection for event professionals. Marisa shares real stories from her career, practical ways to pause even in peak season, and why rethinking productivity can change how you lead and deliver events. If you’ve ever worried that slowing down means falling behind, this conversation will give you tools—and encouragement—to approach events with more clarity and purpose.SHOW NOTES:Connect with Marisa Cali:Website: ⁠http://www.bepresentllc.comInstagram: @bepresent.eventsLinkedIn: http://www.linkedin.com/in/calimarisaFour Agreements book: https://bookshop.org/p/books/the-four-agreements-a-practical-guide-to-personal-freedom-don-miguel-ruiz/13b2e5ca590e5d19Learn more about the 2025 Better Events Conference: https://bettereventspod.com/conferenceRegister directly for the conference: https://app.swapcard.com/login/event/2025-better-events-conference/registrationJoin the paid Better Events Community: https://bettereventspodcast.substack.com/Buy Us a Coffee Link: https://www.buymeacoffee.com/bettereventspodTHANKSFOR THE LOVE! Love this podcast? Please share with your event friends, tag us, and leave a review!Leave us a rating on Spotify: https://open.spotify.com/show/04ivq77TMgF5HhJHJOMe1VLeave us a review on Apple Podcast: https://podcasts.apple.com/us/podcast/better-events/id1561944117——FOLLOW US ON INSTAGRAM:@bettereventspod@loganstrategygroup_events (Logan)@epeventsllc (Mary)

Wow — what a day! Today’s virtual Better Events Conference was filled with connection, inspiration, and a whole lot of “aha” moments. From DJ Heat’s opening beats to our Executive Powerhouse Panel and lightning-fast workshops, you brought the energy and made this community truly shine.Now, we’re taking everything we started online and bringing it in person. Join us in Seattle on December 18th for a full day of hands-on workshops, small-group sessions, and the kind of magic that only happens when event pros gather IRL.If you already have a ticket to the virtual day but want to add the in-person day, send us an email at bettereventspod@gmail.com. You can also continue to watch the session replays and Brain Bites on the Swapcard platform until June 30th, 2026.If you haven’t (yet) bought a ticket to the conference but want to join us in-person, purchase the In-Person Only ticket here (and you retroactively get access to the recordings from the virtual day), buy here: https://app.swapcard.com/login/event/2025-better-events-conference/registrationIf you have any questions, send us an email at bettereventspod@gmail.com, and we'll get back to you as soon as we can!

Running a business in the events world isn’t all highlight reels and client wins—sometimes it’s just plain hard. In this week’s episode, Logan and Mary do a follow-up episode of the hardest parts of being a business owner, from mindset struggles and boundary-setting to financial uncertainty and nonstop decision-making. We revisit what we said a few years ago on this same topic, share how our answers have evolved, and open up about the hardest money and business choices we’ve faced along the way. If you’re in the middle of a tough season as an event pro or small business owner, this conversation is packed with real talk, lessons learned, and encouragement to keep going.SHOW NOTES:Register for the 2025 Better Events Conference (Oct. 1st & Dec. 18th): https://app.swapcard.com/login/event/2025-better-events-conference/registrationLearn more about the conference: https://bettereventspod.com/conferenceRevisit Part 1 of Hardest Lessons (Episode 113): https://www.youtube.com/watch?v=kxiAA-lZkCcWant our updated free run of show template? Send us an email at bettereventspod@gmail.comJoin the paid Better Events Community: https://bettereventspodcast.substack.com/Buy Us a Coffee Link: https://www.buymeacoffee.com/bettereventspodTHANKS FOR THE LOVE! Love this podcast? Please share with your event friends, tag us, and leave a review!Leave us a rating on Spotify: https://open.spotify.com/show/04ivq77TMgF5HhJHJOMe1VLeave us a review on Apple Podcast: https://podcasts.apple.com/us/podcast/better-events/id1561944117——FOLLOW US ON INSTAGRAM:@bettereventspod@loganstrategygroup_events (Logan)@epeventsllc (Mary)

What does a stage manager actually do at a live event or conference? In this episode, Mary interviews Logan to break down her full process—from the moment she’s hired to the final cue onsite. We delve into the differences between stage managers, producers, and showcallers, the essential gear that always makes it into the “go bag,” key details your stage manager needs in your run of show, and what a typical show day entails. Whether you’re a fellow stage manager, a curious event pro, or someone looking to collaborate more effectively with show crew, this episode is packed with helpful tips and real-world insights.SHOW NOTES:Register for the 2025 Better Events Conference (Oct. 1st & Dec. 18th): https://app.swapcard.com/login/event/2025-better-events-conference/registrationLearn more about the conference: https://bettereventspod.com/conferenceListen back to episode 148 of the podcast - How to Be a Stage Manager: https://open.spotify.com/show/04ivq77TMgF5HhJHJOMe1VWant our updated free run of show template? Send us an email at bettereventspod@gmail.comJoin the paid Better Events Community: https://bettereventspodcast.substack.com/Buy Us a Coffee Link: https://www.buymeacoffee.com/bettereventspodTHANKS FOR THE LOVE! Love this podcast? Please share with your event friends, tag us, and leave a review!Leave us a rating on Spotify: https://open.spotify.com/show/04ivq77TMgF5HhJHJOMe1VLeave us a review on Apple Podcast: https://podcasts.apple.com/us/podcast/better-events/id1561944117——FOLLOW US ON INSTAGRAM:@bettereventspod@loganstrategygroup_events (Logan)@epeventsllc (Mary)

Ever been hired just for the day of an event, or curious how you can add this service to your toolkit? Mary Davidson takes you behind the scenes of her own day-of event management process—from onboarding late in the game to running the show onsite. We walk through proposal language, setting expectations, working with a team, and the real challenges that come with managing an event you didn’t manage in the pre-planning process. Whether you're offering this service or hiring someone who does, you’ll walk away with tips to improve your own event flow and set yourself up for successSHOW NOTES:Register for the 2025 Better Events Conference (Oct. 1st & Dec. 18th): https://app.swapcard.com/login/event/2025-better-events-conference/registrationLearn more about the conference: https://bettereventspod.com/conferenceWant our updated free run of show template? Send us an email at bettereventspod@gmail.comJoin the paid Better Events Community: https://bettereventspodcast.substack.com/Buy Us a Coffee Link: https://www.buymeacoffee.com/bettereventspodTHANKS FOR THE LOVE! Love this podcast? Please share with your event friends, tag us, and leave a review!Leave us a rating on Spotify: https://open.spotify.com/show/04ivq77TMgF5HhJHJOMe1VLeave us a review on Apple Podcast: https://podcasts.apple.com/us/podcast/better-events/id1561944117—FOLLOW US ON INSTAGRAM:@bettereventspod@loganstrategygroup_events (Logan)@epeventsllc (Mary)

We’re joined by the incredible Necoya Tyson, Founder & CEO of Lightsey Event Solutions, to talk about something every event professional faces eventually: knowing when it’s time to walk away from a client. With her deep experience in conference and tradeshow management, Necoya shares the red flags she watches for, mindset shifts needed to protect your business, and her strategies for exiting client relationships professionally and gracefully—even when the brand is high-profile or the paycheck is tempting.If you've ever struggled with a difficult client (or ignored your gut and regretted it), this episode is for you.SHOW NOTES:Connect with Necoya Tyson:Website: ⁠www.lightseyevents.comInstagram: @lightseyevents (business) and @queenbossplanner (personal)Facebook: www.facebook.com/lightseyeventsLinkedIn: https://www.linkedin.com/in/necoyatyson/Learn more about the 2025 Better Events Conference: https://bettereventspod.com/conferenceRegister directly for the conference: https://app.swapcard.com/login/event/2025-better-events-conference/registrationJoin the paid Better Events Community: https://bettereventspodcast.substack.com/Buy Us a Coffee Link: https://www.buymeacoffee.com/bettereventspodTHANKS FOR THE LOVE! Love this podcast? Please share with your event friends, tag us, and leave a review!Leave us a rating on Spotify: https://open.spotify.com/show/04ivq77TMgF5HhJHJOMe1VLeave us a review on Apple Podcast: https://podcasts.apple.com/us/podcast/better-events/id1561944117——FOLLOW US ON INSTAGRAM:@bettereventspod@loganstrategygroup_events (Logan)@epeventsllc (Mary)

This week, we’re tackling a little bit of everything event professionals deal with—from whether money really buys happiness to how formal RFPs are changing, tips for asking for and giving referrals, and when you absolutely need a contract. We also answer a listener question about getting booked without a formal agreement and share our go-to strategies for managing workload as event pros.Whether you’re a planner, producer, or director, this episode is packed with practical insights you can use right away.SHOW NOTES:Register for the 2025 Better Events Conference (Oct. 1st & Dec. 18th): https://app.swapcard.com/login/event/2025-better-events-conference/registrationLearn more about the conference: https://bettereventspod.com/conferenceWant our updated free run of show template? Send us an email at bettereventspod@gmail.comJoin the paid Better Events Community: https://bettereventspodcast.substack.com/Buy Us a Coffee Link: https://www.buymeacoffee.com/bettereventspodTHANKS FOR THE LOVE! Love this podcast? Please share with your event friends, tag us, and leave a review!Leave us a rating on Spotify: https://open.spotify.com/show/04ivq77TMgF5HhJHJOMe1VLeave us a review on Apple Podcast: https://podcasts.apple.com/us/podcast/better-events/id1561944117——FOLLOW US ON INSTAGRAM:@bettereventspod@loganstrategygroup_events (Logan)@epeventsllc (Mary)

What’s it really like to run one of the country’s top convention centers? In this episode, we chat with Jennifer LeMaster, President and CEO of the Seattle Convention Center, about her journey into events and what it takes to lead a massive venue like Seattle’s. Jennifer shares behind-the-scenes of her leadership journey, tips for planners working with large venues, and trends shaping the future of big events. Whether you’re dreaming of hosting at a convention center or just curious how it all works, this episode is packed with inspiration and practical takeaways. SHOW NOTES: Connect with Jennifer LeMaster: Website: seattleconventioncenter.com LinkedIn: https://www.linkedin.com/in/jenlemaster/ Learn more about the 2025 Better Events Conference: https://bettereventspod.com/conference Register directly for the conference: https://app.swapcard.com/login/event/2025-better-events-conference/registration Join the paid Better Events Community: https://bettereventspodcast.substack.com/ Buy Us a Coffee Link: https://www.buymeacoffee.com/bettereventspod THANKS FOR THE LOVE! Love this podcast? Please share with your event friends, tag us, and leave a review! Leave us a rating on Spotify: https://open.spotify.com/show/04ivq77TMgF5HhJHJOMe1V Leave us a review on Apple Podcast: https://podcasts.apple.com/us/podcast/better-events/id1561944117 —— FOLLOW US ON INSTAGRAM: @bettereventspod @loganstrategygroup_events (Logan) @epeventsllc (Mary)

In this week’s episode, we’re diving into a topic that’s often whispered about behind the scenes—ethics in event planning. From budget transparency and client values to security shortcuts and questionable speaker bookings, we’re breaking down the real ethical dilemmas event pros face. We’ll share tips for handling these moments with professionalism, integrity, and confidence—whether you’re new to the industry or a seasoned planner. You’ll walk away with practical ideas to build an ethical foundation in your planning process and team culture. SHOW NOTES: Partner of the Pod - Learn more about Sean and the Audio Engineers Northwest: https://www.audioengineersnorthwest.com/contact-us Episode 153: Growing Your Business: Do You Need to Hire to Grow?: https://www.youtube.com/watch?v=TJAPcTbUa_s Register for the 2025 Better Events Conference (Oct. 1st & Dec. 18th): https://app.swapcard.com/login/event/2025-better-events-conference/registration Learn more about the conference: https://bettereventspod.com/conference Want our updated free run of show template? Send us an email at bettereventspod@gmail.com Join the paid Better Events Community: https://bettereventspodcast.substack.com/ Buy Us a Coffee Link: https://www.buymeacoffee.com/bettereventspod THANKS FOR THE LOVE! Love this podcast? Please share with your event friends, tag us, and leave a review! Leave us a rating on Spotify: https://open.spotify.com/show/04ivq77TMgF5HhJHJOMe1V Leave us a review on Apple Podcast: https://podcasts.apple.com/us/podcast/better-events/id1561944117 —— FOLLOW US ON INSTAGRAM: @bettereventspod @loganstrategygroup_events (Logan) @epeventsllc (Mary)

In this episode, we’re taking you behind the scenes of planning the 2025 Better Events Conference, a conference created for event pros, by event pros. Back for our third year, we share what we're keeping and what we're changing with this year's conference, especially for the virtual day. You’ll hear our top tips for anyone planning a virtual or hybrid conference, plus how we keep attendees engaged and feeling connected from start to finish. Whether you’re curious about the planning process or looking for inspiration for your own events, this is your all-access pass to what’s happening so far—and what’s coming next. SHOW NOTES: Register for the 2025 Better Events Conference (Oct. 1st & Dec. 18th): https://app.swapcard.com/login/event/2025-better-events-conference/registration Learn more about the conference: https://bettereventspod.com/conference Want our updated free run of show template? Send us an email at bettereventspod@gmail.com Join the paid Better Events Community: https://bettereventspodcast.substack.com/ Buy Us a Coffee Link: https://www.buymeacoffee.com/bettereventspod THANKS FOR THE LOVE! Love this podcast? Please share with your event friends, tag us, and leave a review! Leave us a rating on Spotify: https://open.spotify.com/show/04ivq77TMgF5HhJHJOMe1V Leave us a review on Apple Podcast: https://podcasts.apple.com/us/podcast/better-events/id1561944117 —— FOLLOW US ON INSTAGRAM: @bettereventspod @loganstrategygroup_events (Logan) @epeventsllc (Mary)

This week, we’re joined by Leanne Velky—better known as the Queen of Registration—to talk all things event registration websites and forms. Leanne shares why a solid registration setup is critical to event success, the must-have elements every site should include, and common mistakes to avoid. We also dive into how to collect the right attendee data without overwhelming people, platform recommendations and more. We even had her audit our 2025 Better Events Conference registration form so if registration impacts your role in events, you don't want to miss this episode. SHOW NOTES: Connect with Leanne Velky: Website: www.webuildregsites.com LinkedIn: https://www.linkedin.com/in/leannevelky/ Register for the 2025 Better Events Conference: https://app.swapcard.com/login/event/2025-better-events-conference/registration Learn more about the conference: https://bettereventspod.com/conference Past Registration Episodes:Episode 119: Event Registration 101 - https://youtu.be/xTj6q_2021kEpisode 125: Onsite Event Checkin with Denise Glaser: https://youtu.be/nPAcGKZkMhA Join the paid Better Events Community: https://bettereventspodcast.substack.com/ Buy Us a Coffee Link: https://www.buymeacoffee.com/bettereventspod THANKS FOR THE LOVE! Love this podcast? Please share with your event friends, tag us, and leave a review! Leave us a rating on Spotify: https://open.spotify.com/show/04ivq77TMgF5HhJHJOMe1V Leave us a review on Apple Podcast: https://podcasts.apple.com/us/podcast/better-events/id1561944117 —— FOLLOW US ON INSTAGRAM: @bettereventspod @loganstrategygroup_events (Logan) @epeventsllc (Mary)

In this week's episode, we’re sharing what’s saving our lives right now—personally and professionally. From time-saving tools to mindset shifts, books, and small joys, we’re each bringing a list of things that are making our event work (and life outside of events) a little better. Some are practical, some are playful, but all are worth a try. Whether you're in need of fresh inspiration or just love a good recommendation, this episode is full of ideas to support you this season. SHOW NOTES: Partner of the Pod - Learn more about Sean and the Audio Engineers Northwest: https://www.audioengineersnorthwest.com/contact-us Lazy Genius Episode that Inspired This Topic: https://open.spotify.com/episode/4h8t3V8fCg23qKhnWLiKQ7?si=jCWc2aD8TUWRmA6eaYuSag Opal (Logan's Referral Code): https://applink.opal.so/invite-friend?rc=KQSRJ&rId=3oXxF5YjcrdUY8qt9XW3psm4jRg2&rNme=Amethyst6732 Mary's Snack Rec: https://amzn.to/44VzI9S Logan's Amazon Jewelry: Earrings: https://amzn.to/40D9Z3x Necklace: https://amzn.to/44SMhCV Register for the 2025 Better Events Conference (Oct. 1st & Dec. 18th): https://app.swapcard.com/login/event/2025-better-events-conference/registration Learn more about the conference: https://bettereventspod.com/conference Want our updated free run of show template? Send us an email at bettereventspod@gmail.com Join the paid Better Events Community: https://bettereventspodcast.substack.com/ Buy Us a Coffee Link: https://www.buymeacoffee.com/bettereventspod THANKS FOR THE LOVE! Love this podcast? Please share with your event friends, tag us, and leave a review! Leave us a rating on Spotify: https://open.spotify.com/show/04ivq77TMgF5HhJHJOMe1V Leave us a review on Apple Podcast: https://podcasts.apple.com/us/podcast/better-events/id1561944117 —— FOLLOW US ON INSTAGRAM: @bettereventspod @loganstrategygroup_events (Logan) @epeventsllc (Mary)

In this episode of the Better Events Podcast, we’re sharing bonus tips, lessons, and moments of growth from fellow event pros in our community. From practical advice to unexpected insights, these short clips offer real-world takeaways you can carry into your next event—and your next season of work. Plus, we react to each submission with our own thoughts and experiences. It’s a fun, reflective wrap-up full of wisdom from voices you know (and a few you’ll be glad to meet). SHOW NOTES: Register for the 2025 Better Events Conference (Oct. 1st & Dec. 18th): https://app.swapcard.com/login/event/2025-better-events-conference/registration Learn more about the conference: https://bettereventspod.com/conference Want our updated free run of show template? Send us an email at bettereventspod@gmail.com Join the paid Better Events Community: https://bettereventspodcast.substack.com/ Buy Us a Coffee Link: https://www.buymeacoffee.com/bettereventspod THANKS FOR THE LOVE! Love this podcast? Please share with your event friends, tag us, and leave a review! Leave us a rating on Spotify: https://open.spotify.com/show/04ivq77TMgF5HhJHJOMe1V Leave us a review on Apple Podcast: https://podcasts.apple.com/us/podcast/better-events/id1561944117 —— FOLLOW US ON INSTAGRAM: @bettereventspod @loganstrategygroup_events (Logan) @epeventsllc (Mary)

A conference for event pros, by event pros. Join us virtually on Wednesday, October 1st, and in person in Seattle on Thursday, December 18th, at a secret location (to be announced to attendees in the weeks before the event). Learn more about the conference: https://bettereventspod.com/conference Purchase a ticket now: https://app.swapcard.com/login/event/2025-better-events-conference/registration We're so excited to come together as a community to learn how to create, host, and attend Better Events! 

In this week's episode, we go behind the scenes , we’re joined by Beline Lafayette, Event Planner for the UF Florida Semiconductor Institute, to explore the unique world of event planning in higher education. With over seven years of experience and a background in marketing and event management, Beline shares how her work connects academia, industry, and community through strategic, purpose-driven events. We talk about the nuances of university contracting, collaborating with faculty, and what sets higher ed events apart from those in the corporate or nonprofit space. Whether you're new to university planning or simply curious about this sector, this episode is full of insights, stories, and tips you won’t want to miss. SHOW NOTES: Connect with Beline Lafayette: LinkedIn: https://www.linkedin.com/in/beline-lafayette-1b589670 Register for the 2025 Better Events Conference: https://app.swapcard.com/login/event/2025-better-events-conference/registration Learn more about the conference: https://bettereventspod.com/conference Join the paid Better Events Community: https://bettereventspodcast.substack.com/ Buy Us a Coffee Link: https://www.buymeacoffee.com/bettereventspod THANKS FOR THE LOVE! Love this podcast? Please share with your event friends, tag us, and leave a review! Leave us a rating on Spotify: https://open.spotify.com/show/04ivq77TMgF5HhJHJOMe1V Leave us a review on Apple Podcast: https://podcasts.apple.com/us/podcast/better-events/id1561944117 —— FOLLOW US ON INSTAGRAM: @bettereventspod @loganstrategygroup_events (Logan) @epeventsllc (Mary)

This week, we’re brushing off our crystal balls and looking ahead to 2026—and revisiting the predictions we made last year to see what held up (and what totally missed the mark). From what excites us to what feels a little uncertain, we’re sharing our honest thoughts on what’s coming next in the event industry. Plus, we each make three fresh predictions for 2026 and react to clips of what we said in 2024. Join us for some time-traveling reflection and future-focused fun! SHOW NOTES: Listen to last year's episode, Episode 165: https://podcasts.apple.com/nz/podcast/165-event-predictions-2024-what-will-events-look-like/id1561944117?i=1000663192408 Want our updated free run of show template? Send us an email at bettereventspod@gmail.com Join the paid Better Events Community: https://bettereventspodcast.substack.com/ Register interest for the 2025 Better Events Conference: https://bettereventspod.com/conference Buy Us a Coffee Link: https://www.buymeacoffee.com/bettereventspod THANKS FOR THE LOVE! Love this podcast? Please share with your event friends, tag us, and leave a review! Leave us a rating on Spotify: https://open.spotify.com/show/04ivq77TMgF5HhJHJOMe1V Leave us a review on Apple Podcast: https://podcasts.apple.com/us/podcast/better-events/id1561944117 —— FOLLOW US ON INSTAGRAM: @bettereventspod @loganstrategygroup_events (Logan) @epeventsllc (Mary)

This week, we’re diving deeper into the freelance side of the event world with a real talk conversation about growth, boundaries, and sustainability. We share how we evaluate new opportunities, plan for slow seasons, and navigate scope creep mid-project. From raising your rates to hiring other freelancers, we cover the decisions that come with experience—and the ones we’re still figuring out. Whether you’ve been freelancing for years or are leveling up your business this season, there’s something in this episode for you. SHOW NOTES: Listen to our 101 episode, Episode 204: https://open.spotify.com/episode/0FLnNyRVtwa5WpGcAJiq4j?si=ZcEBVlbRR-KZ7N96a_9-Xg Want our updated free run of show template? Send us an email at bettereventspod@gmail.com Join the paid Better Events Community: https://bettereventspodcast.substack.com/ Buy Us a Coffee Link: https://www.buymeacoffee.com/bettereventspod THANKS FOR THE LOVE! Love this podcast? Please share with your event friends, tag us, and leave a review! Leave us a rating on Spotify: https://open.spotify.com/show/04ivq77TMgF5HhJHJOMe1V Leave us a review on Apple Podcast: https://podcasts.apple.com/us/podcast/better-events/id1561944117 —— FOLLOW US ON INSTAGRAM: @bettereventspod @loganstrategygroup_events (Logan) @epeventsllc (Mary)

In this week's episode, we’re joined by Kellé Thorpe, fractional CFO and founder of Kommas with Kellé, to talk all things money—from forecasting profits to managing cash flow. Kellé breaks down what a fractional CFO actually does, common financial mistakes event professionals make, and how to get clearer on exactly how much you’ll earn from every project. We also dive into tips for business owners from increasing profits and navigating slow seasons, to building smarter, more sustainable event businesses. If you're ready to take the guesswork out of your finances, this episode is packed with practical advice and next steps. SHOW NOTES: Connect with Kellè Thorpe: Website: www.kommaswithkelle.comInstagram: https://www.instagram.com/kommaswithkelle/YouTube:  ⁨@KommaswithKelle⁩  LinkedIn: https://www.linkedin.com/in/kellethorpe/Facebook: https://www.facebook.com/KommaswithKelleLearn more about Kelle's conference, Business Essence with Women conference: https://businesswomenwithessence.com/ Register interest for the 2025 Better Events Conference: https://forms.gle/EPAcPNYVxdVT4eGs7 Learn more about the conference: https://bettereventspod.com/conference Join the paid Better Events Community: https://bettereventspodcast.substack.com/ Buy Us a Coffee Link: https://www.buymeacoffee.com/bettereventspod THANKS FOR THE LOVE! Love this podcast? Please share with your event friends, tag us, and leave a review! Leave us a rating on Spotify: https://open.spotify.com/show/04ivq77TMgF5HhJHJOMe1V Leave us a review on Apple Podcast: https://podcasts.apple.com/us/podcast/better-events/id1561944117 —— FOLLOW US ON INSTAGRAM: @bettereventspod @loganstrategygroup_events (Logan) @epeventsllc (Mary)

In this week's episode , we’re diving into the sales side of running an event business. We share how we each approach marketing, finding new clients, and setting goals—plus a few surprises about how some of our recent events came to be. From securing repeat business to refining your sales process, this conversation is full of real-life examples and actionable tips. Whether you're just starting out or looking to grow, there's something here to help you book your next event with confidence. SHOW NOTES: Learn more about our partner of this episode, Snapquest. Mention the Better Events podcast and you'll earn $100 off your event's SnapQuest: https://www.snapquest.co/ Want our updated free run of show template? Send us an email at bettereventspod@gmail.com Join the paid Better Events Community: https://bettereventspodcast.substack.com/ Buy Us a Coffee Link: https://www.buymeacoffee.com/bettereventspod THANKS FOR THE LOVE! Love this podcast? Please share with your event friends, tag us, and leave a review! Leave us a rating on Spotify: https://open.spotify.com/show/04ivq77TMgF5HhJHJOMe1V Leave us a review on Apple Podcast: https://podcasts.apple.com/us/podcast/better-events/id1561944117 —— FOLLOW US ON INSTAGRAM: @bettereventspod @loganstrategygroup_events (Logan) @epeventsllc (Mary)