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Building integrations and a SaaS ecosystem requires close collaboration between product, tech partnerships, and other GTM and technical teams. We're talking to product, partnership, and engineering leaders about how to build, support, and scale integrations and SaaS ecosystems that result in happier customers and more revenue. Watch or listen on YouTube and most podcast directories.
Want to access more content on integrations, APIs, and technology partnerships? Check out our blog and resources page here:
Blog - https://www.pandium.com/blog
Resources - https://www.pandium.com/resource-center
34 Episodes
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In this episode of Between Product and Partnerships, Cristina Flaschen, CEO of Pandium, speaks with Nate Lee, Founder of Cloudsec.ai, about the evolving challenges of security in SaaS ecosystems, AI, and integrations. Their conversation explores lessons from real-world incidents, risk management in fast-moving environments, and the emerging landscape of AI agents. Nate’s Background and Security Perspective With over a decade of experience as a Chief Information Security Officer, Nate has help...
In this episode, Cristina Flaschen speaks with Chris Samila, Co-Founder of Partnership Leaders, about what makes ecosystems thrive, how services and partnerships intersect, and how AI is reshaping the partner landscape. Chris’s Journey to Partnership Leaders Chris has spent most of his career in partnerships, moving from the clean tech space into SaaS with roles at Optimizely, FullStory and Crossbeam where he built partner programs from the ground up. About four years ago he co-founded Partne...
In this episode of Between Product and Partnerships, Cristina Flaschen sits down with Arvita Tripati, a seasoned healthcare product leader and advisor. They explore her unique journey from customer service in medical devices to leading product management in high-stakes, regulated environments. A Career Built on Curiosity and Empathy Arvita began career working with cosmetic and reconstructive lip implants. Over time, she explored quality, regulatory, privacy, and security roles, gradually not...
In this episode of Between Product and Partnerships, Pandium CEO Cristina Flaschen speaks with Beth Beese, Director of Partnerships at Loopio, about her unique journey into partnerships, building an ecosystem from the ground up, and why cross-functional relationships are the secret weapon for success. From Fax Lines to Tech Partnerships Beth’s path to tech partnerships was anything but traditional. She started her career in sales, including door-to-door telecom services, before a chance mee...
In this episode, Cristina Flaschen, CEO of Pandium, sits down with Ben Marks, longtime developer advocate and open source champion, to explore the evolving role of ecosystems and communities in the tech industry. From e-commerce to AI, their discussion spans the forces reshaping how software gets built and how people collaborate across silos. From Music to Code Ben shares his unconventional journey from professional musician to technologist, highlighting how creativity and curiosity shaped ...
In this episode, Cristina Flaschen, CEO of Pandium, speaks with Bani Malhotra, a seasoned product leader with experience at Walmart, Shipt, and Narvar. They discuss the complex realities of scaling products, leading through acquisition, and aligning teams around shared goals. Bani’s Background and Product-Driven Mindset Bani transitioned from investment banking and venture capital into product management. She has spent over a decade building and leading teams, including serving as the first p...
In this discussion, Cristina Flaschen, CEO of Pandium, speaks with Heather Flanagan, Principal at Spherical Cow Consulting, and Shon Urbas, CTO of Pandium, about the complex realities of building integrations when identity, compliance, and data governance are on the line. Heather’s Background and Identity-Centric Lens Heather Flanagan draws on years of experience in identity standards, advising governments, nonprofits, and tech companies on secure identity flows. At Spherical Cow Consulting, ...
In this discussion, Cristina Flaschen, CEO of Pandium, speaks with Kayleen Standridge, Senior Technical Product Manager at Stellar Cyber, about the unique challenges of building integrations within cybersecurity platforms. Kayleen’s Background and Approach to Integrations Kayleen shares her journey from technical support and professional services roles at companies like ClickUp and Podium to leading integration strategy at Stellar Cyber. She highlights how her early customer-facing experienc...
In this discussion, Cristina Flaschen, CEO of Pandium, interviews Archna Carlstone, Head of Product at Carputty, about building, scaling, and evolving SaaS platforms, with a focus on Carputty’s journey from an internal finance tool to a white-labeled SaaS product for partners and customers. Carputty’s Origin and Product Evolution Carputty was founded in October 2020, with Carlstone as an early team member, focusing on building both consumer-facing and internal tools.The company’s flagship ...
In this discussion, Cristina sits down with Faria Anzum, Developer Experience Product Design Lead at Canva, to explore her approach to SaaS integrations, developer experience, as well as the impact of AI on building scalable partner ecosystems. Faria’s Role and Canva’s Ecosystem Approach Faria leads developer experience within Canva’s ecosystem team, focusing on optimizing the end-to-end journey for developers—from discovery and documentation to app submission and launch. Her work spans both ...
In this episode of Between Product and Partnerships, Cristina Flaschen sat down with Shrijit Patel, Technical Product Manager at Chronograph, to talk about building integration infrastructure, developing anti-fragile systems, and bridging the technical gap as a backend-focused PM. Drawing from his experience at Accenture, FIS, Amazon, and now Chronograph, Shrijit broke down what most PMs miss when thinking about integrations and backend product strategy. -- To access more resources an...
In this episode of Between Product and Partnerships, we sit down with Indy Sen, Product Marketing Manager for Ecosystem at Canva, to explore what it really takes to build a thriving SaaS platform and developer ecosystem. Indy shares hard-earned lessons from his career shaping ecosystems at Salesforce, Box, MuleSoft, Google, and now Canva. From launching on the early Salesforce AppExchange to scaling developer engagement at global companies, Indy dives into what’s changed (and what hasn’t) wh...
As SaaS companies navigate 2025, building integration strategies that drive growth, retain customers, and adapt to evolving partner ecosystems is essential. In this conversation, we spoke with Product Managers and Technology Partnerships Leaders at Justuno, Triple Whale, and Gorgias who’ve successfully tackled integration challenges. Our panelists share: - Why a robust integration strategy important in 2025 including trends to look out for - Frameworks for prioritizing integrations that del...
In this episode, we’re joined by integration experts Venkat Iyer (Talkdesk), Shon Urbas (Pandium), and Trevor Schueren (Workable) for a deep dive into the strategies behind successfully scaling SaaS integration efforts. Moderated by Pandium CEO Cristina Flaschen, this conversation highlights real-world experiences and offers insights on building scalable, reliable integration infrastructures that run smoothly while offering customers valuable solutions. You’ll hear about the most common m...
Justuno is a website marketing automation platform that's tried a lot of different strategies for speeding up the development of integrations their customers need. From building integrations in-house to outsourcing to different varieties of embedded integration platforms, Justuno has tried a variety of integration strategies. Their CTO and Director of Partnerships share the pros and cons of each strategy, and what B2B SaaS companies should consider when choosing the best way to scale your ...
In this podcast interview we sat down with Marco De Paulis, Director, Ecommerce Partnerships at Ryder. Marco stresses the importance of being prescriptive and detailed in integration proposals. By engaging with customers early on, gathering feedback, and incorporating their ideas, the partnership team ensures a more successful integration development. He also shared the long-term impact on customer retention, emphasizing that its not just about a great launch - it's about making your prod...
We interviewed Lindsey Traub, the Sr. Director and Head of Partner Programs and Operations @ Simpro Software. Hear her take on: Making the pitch for resources: How to effectively advocate for the resources your team needs, using data-driven insights and strategic communication.Advocating for partner operations: Why the role of Partner Operations is pivotal from the start to build scalable, robust programs. The state of partner operations tools: The shift from DIY solu...
On this episode of our podcast Between Product and Partnerships we interviewed Swetha Kolli, Head of Integrations Engineering and Technical Services at Bolt. In this interview she shared: Frequently neglected parts of the integration and technology partnerships building process.Her perspective on the partner technology landscape and pain points that remain unaddressed.What to include in an integration proposal for technical teams.Connect with Swetha here: https://www.linkedin.com/in/swe...
We interviewed Gary Ballabio, the VP of Technology Partnerships at Cloudinary. In this interview he shared: *A framework for choosing strategic partnerships optimized for joint value. *Where he believes tech partnerships bring the most business value. *Advice for managing expectations around ROI. -- To access more content on integrations, APIs, and technology partnerships, check out our blog and resources page below Blog: https://www.pandium.com/blog Tech Partnerships & Product ...
Richard O'Connell is the Head of Partner Growth at Atlassian, and has been working on product partnerships at Atlassian for a little over a decade. In this interview Richard shares: How he suggests partner managers and leaders objectively assess new partnerships to get ahead of potential problems. What to keep in mind when partnering with competitors and how to structure those partnerships. Why lack of executive alignment shouldn't be a deal breaker for new partnerships. ...
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