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Beyond Influence is hosted by Kwame Appiah, a content creator and member of the Netflix show Love is Blind, and Scott Sutton, CEO of Later, a leading social media management and influencer marketing app with 500K+ users.
We’re diving into the future of social and why influencer marketing is at the center of it all. Hear from the industry’s best creators & brand marketers about their personal and professional journeys. Plus, get a behind-the-scenes look at the ins and outs of influencer marketing, including industry secrets and expert advice.
Whether you’re a fan, an aspiring influencer, a social content creator, or run influencer campaigns for a brand — this podcast is for you.
23 Episodes
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Join us as we chat to the brilliant Jade Beason, founder of “The Creator Project” and content creator specialist. In this episode, we learn how Jade turned her YouTube channel into a six-figure business within months of uploading her first video. She discusses the benefits of short-term vs. long-term content, and how to sprinkle different parts of your personality into your work.When she’s not creating content, Jade dedicates her time to helping creators and entrepreneurs grow their own ...
Meet Colin Rocker, a career-focused content creator and advocate with an audience of over 360,000 (and some impressive brand partnerships with Glassdoor, L'Oréal, Microsoft, and Google).In this episode, Colin shares the lessons he's learned navigating his career on social media, spotlighting “first-gen professionals”, or the first ones in their family to work in a corporate environment. With frequent workshops and coaching on career success, Colin shares the realities of being a co...
It’s season two and co-hosts Kwame Appiah and Scott Sutton are back in the studio! Join Kwame and Scott as they take a deep dive into their respective roles at Later, their takes on the social media industry, and the most shocking things they’ve learned along the way. Plus, Scott shares some insight into being a CEO, the things he’s done along the way, and the most important characteristics he’s gained to become successful (hint: it’s not what you think!)Stick around for a sneak peek of ...
Meet Lexi Smith, the content creator behind the popular Instagram and TikTok accounts featuring her dalmatian, Wiley, who is known for his heart-shaped nose. Lexi started her journey into content creation six years ago when Wiley became a part of her life. Since then, they've captured the hearts of over 400k followers with their stunning nature photography and pet-friendly travel adventures.In this episode, Lexi shares her experience of becoming a pet parent influencer and the unique opportun...
Meet Lia Haberman, creator economy expert, educator, and advisor to some of the world's largest and most well-known brands. In this episode, we discuss Lia’s journey from McGill University to her career as an advisor, where she helps leading companies define their social and influencer strategy. After over a decade in the editorial space, Lia turned her keen understanding of brands and audiences into thriving influencer marketing programs. She shares how important it is to remain authent...
Join us as we chat with Linda Le, a content creator and entrepreneur who carved out her own space on LinkedIn. In this episode, we discuss how dropping out of college and facing early rejection led Linda to a career of authenticity. By creating personal content with genuine engagement, Linda has amassed a staggering 569,000 followers on LinkedIn, partnering with brands like Notion and Betterhelp — all while prioritizing her main brand pillars of mental health, self-love, and creat...
Tune in as we speak with Jessy Grossman, founder of Women in Influencer Marketing (WIIM), podcast host, and digital content leader. In this episode, we discuss how Jessy sold her talent agency and turned her passion project, WIIM, into the thriving community it is today. Jessy’s knack for strategic leadership has led to countless digital opportunities for influencers, providing education, mentorship, and more. She shares things to avoid in the industry, the best way to stay ahead of the ...
Join us as we chat with podcaster, livestream host, and social media personality, Carla Marie, who stepped away from radio to blaze her own trail in the broadcast world. In this episode, we discuss Carla Marie’s journey in radio and her departure in 2020, when she and co-host (and boyfriend) Anthony, left radio to host The Carla Marie and Anthony Show digitally on YouTube and Twitch. Today, Carla co-hosts The Morning Show podcast and has solidified her place as a local Seattle celebrity ...
Tune in for our episode with Michelle Young of The Bachelor, who boldly decided to step away from her career as a teacher to start a foundation and create content full-time. Michelle shares how she maintains her identity and stays grounded as her personal brand continues to grow. She shares her journey of finding her purpose, starting the Michelle Young Foundation, and why she believes in serving others first.Follow Michelle Young across social @MichelleYoung.
Join us as we talk with Netflix personality and gaming influencer, Avori, as she discusses staying true to herself while navigating the world of content creation. In this episode, Avori shares her insights on understanding brand safety as a creator and maintaining authenticity in your work. Listen to her story of fighting through doubt and building a strong, supportive community within the world of gaming — all while seeking to empower women in the space. We also discuss the importance o...
Join us as we talk with Netflix reality star and budding influencer, James Pendergrass, about expanding your creator skill set and staying relatable above all. In this episode, James chats about persevering through the slow periods that every creator faces, and emerging stronger by being true to yourself. We also discuss the importance of using your social platforms to make a positive impact and help the world around you. Tune in for inspiring anecdotes and a refreshing perspective on wh...
We chat with the dynamic Kay Brown of Betches and The Betchelor podcast about her journey to becoming a well known content creator. Kay talks about the importance of connecting with your audience one-on-one to build community. We discuss her growth from content creation as a hobby to a career, including how she dedicated more time and energy to her craft. We also explore how your personal brand can guide your career choices, as Kay shares why staying true to your personality — even at th...
Cole and Tezza, the visionary duo behind the Tezza app, created a seamless platform for content creation. Originating from a tight-knit bond as childhood friends, their relationship blossomed into romance and eventually dating and marriage. Combining Tezza's artistic flair in photography and art direction with Cole's experience in product development, they started their entrepreneurial journey from their New York apartment in 2018. What began as a humble endeavor has grown into the success st...
Tune in to our chat with Nicole The Intern, where we cover her journey and the significant steps she took that led to Mixoloshe’s upcoming rebrand to SMASHD. Plus, learn why her account is known as having "the best marketing strategy ever".In this episode, we talk with CMO Mike Chambers and Nicole about the importance of consistent content creation and following through to see tangible results. Discover tips on how to stay motivated — even when you don’t have immediate success. Learn about th...
Join us as we explore the world of pet influencing and how this space is booming for creators like Lindsay Van Bramer and her dog, Beth, also known as PardonThyFrench.In this episode, we discuss how to make your pet relatable in a way that can be just as powerful as your connection with your audience. Learn how breaking free from management companies to go independent is a game-changer for your personal brand. We also chat about collaborating with bigger brands to expand your reach and embrac...
Dive into the dynamic world of personal and professional growth with our guest, Tiffany Pennywell of Love is Blind! We’ll explore the journey of finding yourself and carving out your niche in the vast world of content creation. During this episode, Tiffany shares tips on building the confidence to post without fear of mistakes and the importance of stepping back to enjoy life beyond the screen. We discuss the nuances of exclusive vs. non-exclusive partnerships and the critical process of...
Join us as we talk to Marcel Cunningham, better known as BasicallyIDoWrk, as he takes us through his exciting journey of turning video game streaming into a full-time career. In this episode, Marcel shares his thoughts on following your passions and how to set boundaries to ensure your hobby remains enjoyable even as it becomes your job. He discusses how he grew his community early on and found a unique niche to set him apart in the crowded world of streaming and content creation. Tune i...
This week, we sit down with Jason Tartick, a Wall Street Journal Best-Selling Author and host of Apple’s top-charting business podcast, "Trading Secrets." Jason’s journey is nothing short of inspiring — after a decade in corporate banking, he ventured into reality TV as a contestant on Season 14 of ABC's "The Bachelorette." Since then, he has successfully transitioned into full-time content creation, entrepreneurship, and talent management.In this episode, Jason shares his insights on buildin...
Meet Dr. Morgan, a seasoned relationship coach, attachment theory expert, and the creator of the E.S.L. Relationship Method. After leaving her clinical practice to share her insights on social media, Dr. Morgan has successfully transformed her passion for helping others into a thriving business — including her podcast with over 5 million downloads. In this episode, Dr. Morgan shares her personal and professional transition from practice to podcasting, detailing how she leveraged her own ...
Chelsea Griffin Appiah is a reality TV personality who gained popularity after appearing on season 4 of Love is Blind, along with her now-husband Kwame Appiah. She transitioned from her career in pediatric speech therapy to a full-time content creator, and part-time working for Kinetic Content Casting, helping to cast future reality TV stars.Kwame and Scott sit down with Chelsea to chat about life after overnight follower growth & success. Learn how Chelsea’s life drastically changed, and...
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