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Beyond Influence is hosted by Kwame Appiah, a content creator and member of the Netflix show Love is Blind, and Scott Sutton, CEO of Later, a leading social media management and influencer marketing app with 500K+ users.
We’re diving into the future of social and why influencer marketing is at the center of it all. Hear from the industry’s best creators & brand marketers about their personal and professional journeys. Plus, get a behind-the-scenes look at the ins and outs of influencer marketing, including industry secrets and expert advice.
Whether you’re a fan, an aspiring influencer, a social content creator, or run influencer campaigns for a brand — this podcast is for you.
51 Episodes
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Ohemaa Akosua made the leap from flight attendant to full-time content creator during the early days of COVID, and hasn’t looked back since. In this episode, she shares how she’s landed dream brand deals, built a community that cares, and represented proudly as a Ghanaian creator in the micro-influencer space. We also get into her content workflow, her favorite tools, and why Pinterest deserves a bigger seat at the creator table. Follow Ohemaa on Instagram, TikTok, and Pinterest @aqousuahh.
Andy Dooley’s journey from chaplain to content creator proves that consistency, discipline, and purpose can open unexpected doors. In this episode, he shares how he built a platform rooted in faith, landed a hosting role with the Seattle Seahawks, and secured his dream brand deal with Reebok. We also talk about his pillars—faith, family, fitness, fun, and fandom—and the habits that helped him grow to 1.9M followers on TikTok. Follow Andy on Instagram and TikTok @andyldooley.
Kate O’Brien traded her career in HR for a camera and a ring light, and never looked back. From hitting 200K YouTube subscribers to building long-term brand partnerships, Kate shares how she navigated the leap into full-time content creation. In this episode, we talk about creator rates, syndication strategies, and why her “just one free moisturizer” mindset helped her grow a deeply engaged audience. Follow Kate on Instagram and TikTok @carewithkate, and on YouTube at Care With Kate.
Olga Goffman started her creator journey in Ukraine, but it wasn’t until she immigrated to the U.S. that her content truly took off. Now based in Chicago, Olga shares how she built trust with her audience, and got brands to notice her before she ever pitched herself. We discuss how managing her own deals has helped her stay true to her vision. Follow Olga as she redefines what it means to grow with intention—one stylish post at a time. Follow Olga on Instagram and TikTok @olia_chicago.
At just 22, Carrie Berk has written a book, built a multi-platform audience in the millions, and carved out space online for mental health conversations that matter. In this episode, she shares how her book, “Mindfire,” helps readers better understand how to approach and overcome anxiety. We address what it takes to grow across five social channels, and why the most meaningful influence often starts one-on-one. Follow Carrie on Instagram and TikTok @carrieberkk.
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