Beyond The Billboard

In this episode we sit down with Bianca Sidelsky, Group Strategy and Innovation Director at PHD, to explore what earns OOH a place in a brand’s media strategy. From building awareness and credibility to working alongside TV, radio and digital, Bianca shares why effective planning starts with the business objective. We discuss creative that works for OOH, how billboards spark conversations on social media, and why brands need to balance immediate sales with long-term brand building. An honest ...

When OOH gets culture right, it becomes more than advertising; it becomes part of the conversation. In this episode with Merissa Himraj, we explore the power of cultural context in OOH: why local nuance matters, how smart placement can amplify an idea, and what makes certain campaigns resonate far beyond the billboard. From Coca-Cola to Pineapple, Naked, Heinz and Netflix, we unpack the work that gets people noticing, talking and sharing and why, when culture, context and creativity come toge...

In a rapidly changing media landscape, where does OOH fit and what makes it such a powerful part of the mix? In this episode, we sit down with Richard Lord to unpack how the media landscape is evolving, the role OOH plays alongside other channels, and why its ability to deliver real-world reach, impact and visibility remains so valuable. We explore how brands should be thinking about OOH today, where it can work harder within an integrated strategy, and why the fundamentals of great media pla...

In this episode chat with Phil Blondé, the creative mind behind OOH of the Day, about what makes great OOH impossible to ignore. Phil shares how his passion for the medium turned into a global source of creative inspiration, why the best ideas make people smile, think or react, and how he judges great work in a matter of seconds. We also unpack the power of human truths, the importance of simplicity, and why truly great OOH can live far beyond the street through social sharing. A conversation...

Shopping malls bring brands closer to consumers when they are actively browsing, engaging and making purchase decisions. In this episode, we speak with John Faia, Director of Mall Ads and General Manager of Street Network, about the reach of mall media, shopper behaviour and the power of proximity to purchase. John shares how creativity, audience insights, attention metrics and data-driven formats can help brands create memorable campaigns and where the future of mall media is heading.