Beyond The Shelf

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"No-Regret Work" for the AI Shopping Era - with Syndigo's Leah Allen

2026-09-0817:34

This week, Dave speaks with Leah Allen, Chief Marketing Officer at Syndigo. Leah shares insights from Syndigo’s recently-published report, "The State of Product Experience 2026" - including how AI agents, reviews, product data, and PDP content are changing the way products get discovered and chosen. The conversation covers why brands need complete, structured, and consistent product content for both human shoppers and AI-driven discovery - and why Leah describes this as “no regret work.” Topi...

From Customer Data to Customer Context - with MetaRouter & Women in Commerce Media's Ana Laura Zain

2026-08-2527:13

This week, Dave speaks with Ana Laura Zain, Chief Marketing Officer at MetaRouter and Co-Founder of Women in Commerce Media. Ana shares how her background in analytics, ad tech, and commerce media shaped her approach to marketing, customer data, and community. The conversation covers real-time customer context, AI’s role in personalization and creative workflows, and why strong relationships still matter in B2B marketing. Topics covered: Customer context infrastructureReal-time data and perso...

The Funnel Is a Pinball Machine - with Perdue Farms' Jack Kneuper

2026-08-1128:39

This week, Dave speaks with Jack Kneuper, Senior Digital Performance Marketing Manager at Perdue Farms. Jack discusses how the shopper journey has become less like a funnel and more like a series of connected moments across creator content, search, retail media, product pages, reviews, promotions, and in-store experiences. He also shares how Perdue is thinking about retail media measurement, AI-assisted reporting, campaign automation, and scaling creator-led content without losing authenticit...

REWIND: Always Be Optimizing - with Ferrero's Helen Makri

2026-07-2825:17

This episode originally aired 5/26/26. Dave speaks with Helen Makri, Sr. Manager of eCommerce Digital Content at Ferrero. Helen shares how Ferrero has evolved its ecommerce content capabilities — from repurposing brand assets for digital to building a more strategic, optimized approach across a large and growing portfolio of brands. In this episode, Helen breaks down why ecommerce content needs to do more than look good. It has to address shopper barriers, support conversion, and be tailore...

Building a Smarter Beverage Business - with Waiākea's Daniel Kleinkopf

2026-07-1430:09

This week, Dave speaks with Daniel Kleinkopf, VP of Marketing & Technology at Waiākea Hawaiian Volcanic Beverages. Daniel shares how Waiākea is growing across ecommerce, retail, Amazon, international expansion, and brand marketing — while staying grounded in its core pillars of health, sustainability, and ethical impact. The conversation covers how Waiākea thinks about content by channel, why the brand leans on authentic Hawaiian creators and athlete ambassadors, and how the team is using...

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