Beyond The Technique Podcast

Business owners wear so many hats and this is especially true for the beauty industry. How the heck do you manage it all without losing your health and well-being? Today we have our founder and host, Kati Whitledge, here to share how she handles her life, four companies, over 30 team members, her family and her hobbies in the most effective ways possible. WATCH ON YOUTUBE: https://youtu.be/cYnoUWmBu7A    JOIN mya! joinmya.com   Better Than Before Book   Asana: https://asana.com/    LET’S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/  GLOBAL STYLIST SCHOLARSHIP: https://www.globalstylistscholarship.com/

Are you open and actively hiring stylists with previous experience? We have first time guest and industry expert, Mandy McCullough, here to share four points that will transform the way you seek new team members with experience. Share this with other owners you know! WATCH ON YOUTUBE: https://youtu.be/bpkdXShVxXY   JOIN mya! joinmya.com   LET’S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/   GLOBAL STYLIST SCHOLARSHIP: https://www.globalstylistscholarship.com/   FOLLOW FIX SALON Website: https://www.fixsalonseattle.com/ Instagram: https://www.instagram.com/fixsalonseattle/   GLOBAL STYLIST SCHOLARSHIP: https://www.globalstylistscholarship.com/

Our founder and host, Kati Whitledge is back to share why it is critical for your brand to be intentionally focused on growing your email list. She will share stats that support why now is the right time to massively increase your marketing email frequency in order to grow your revenue. What are the KPIs to look at with email marketing and what should you be sending and to which audiences. Share this episode with your marketing team members! WATCH ON YOUTUBE: https://youtu.be/WDlr1nXn5Eo   JOIN mya! joinmya.com   LET’S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/

If you’ve been wondering if it’s time to refresh or elevate your brand, this episode is for you! We have first time guest, Rebecca Farley here to share here infinite wisdom on creating a brand that stands the test of time. WATCH ON YOUTUBE: https://youtu.be/4qUH0HZU26I   JOIN mya! joinmya.com   LET’S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/   FOLLOW SUGAR BRANDED Website: https://sugarbranded.com/ Instagram: https://www.instagram.com/sugarbranded/

We have first-time guest, Lindsey Haney here to share her incredibly moving story of her life as a young mom and how she pursued great things in the midst of many adversities. She’s celebrated many wins along the way as well! She has a motto that there will always be a big F-You before the big F-Yeah. Her victorious mindset is magnetic! You will leave this episode taking more risks and wanting to put yourself in the stretch zone of growth. WATCH ON YOUTUBE: https://youtu.be/0D00ThOi1u8   JOIN mya! joinmya.com   LET’S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/   FOLLOW LINDSEY! Instagram: https://www.instagram.com/lindshaney/

Are there characteristics or skills that six-figure earners have in common? The answer is, yes! Join us as we dive into those common threads and discover what it takes to earn six figures. WATCH ON YOUTUBE: https://youtu.be/tzu04IZHMQw   JOIN mya! joinmya.com   LET’S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/

Today you are hearing from first-time guest and award-winning salon owner, Shelby Bills! Her industry journey is incredible. She started out as a front desk team member and eventually bought out all four previous owners of her salon. Now, she's building out her new salon space in the building she's purchased and leading her more than thirty team members to live their best lives. You'll be so energized by today's conversation! WATCH ON YOUTUBE: https://youtu.be/8vqhL_NV1iU   JOIN mya! joinmya.com   LET’S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/   FOLLOW GRAEBER & COMPANY! Website: https://graeberandcompany.com/ Instagram: https://www.instagram.com/graeberandcompany/   JOIN THE PBA: https://www.probeauty.org/join

Looking to change an area of your life? Learn why most change doesn't last and what you can do to make sure that as you work towards something new and better--it will work, and it will stick! WATCH ON YOUTUBE: https://youtu.be/mdtZQeyFnRA   JOIN mya! joinmya.com   LET’S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/

Our first guest of 2024 is the one and only, Christina Kirkey! She is here to share her industry journey and how her salon stands out in a huge market because of her brilliant branding and marketing strategies. Share this podcast with your social media coordinator! WATCH ON YOUTUBE: https://youtu.be/EKVCAFndNso   JOIN mya! joinmya.com   LET’S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/   FOLLOW PINUP & CHRISTINA! Pinup Website: https://pinupstudionc.com/ Pinup Instagram: https://www.instagram.com/pinupstudio_nc/ Christina Instagram: https://www.instagram.com/ps.christinak/   JOIN THE PBA: https://www.probeauty.org/join

If you've not taken the time to review your annual spend from 2023, here are tips to help you scrub your spending habits to ensure you optimize your company profits!   JOIN mya! joinmya.com   LET’S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/   PROFIT FIRST FOR SALONS: https://profitfirstsalons.com/     JOIN THE PBA: https://www.probeauty.org/join

Last week we discussed recruiting red flags to avoid hiring the wrong person. This week we are going to discuss the green lights on how to identify the right people for your team and what necessary steps you want to take to make sure they choose your salon as their new salon home. WATCH ON YOUTUBE: https://youtu.be/VUi6ctLvPfA   JOIN mya! joinmya.com   LET’S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/   BUILD YOUR BEST TEAM: https://joinmya.com/build-your-best-team-ebook PROFIT FIRST FOR SALONS: https://profitfirstsalons.com   JOIN THE PBA: https://www.probeauty.org/join

How do you really know if someone is going to be a great fit for your team and culture? Let's explore these red flags so we don't waste time or go through unnecessary pain when hiring the wrong person. WATCH ON YOUTUBE: https://youtu.be/kDbZkgXVAlo   JOIN mya! joinmya.com   LET’S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/     JOIN THE PBA: https://www.probeauty.org/join     Keywords Salon business, salon education, salon marketing, salon management, salon sales, business, podcast, beauty industry, hairstylist, barber, salon, barbershop, sales, entrepreneur, success, motivation, marketing, profits, education, advice, speaker, author, leader, salon owner, health, wellness, hair, products, coaching, mentor, kati whitledge, Instagram, facebook, social media, inspire, manufacturing, beyond the technique, meet your stylist, beyond the technique podcast, join mya, mya,   CATEGORIES Barbershop Owners Leadership Marketing Operations Recruiting Salon Owners Spa Owners

Do you wish your team members had higher retail performance? If selling retail is an area that you'd like to see your business do better, this episode is for you. Today, I will share our new 2024 compensation structure that is a win for our team and our company! WATCH ON YOUTUBE: https://youtu.be/ccYu7xfh0oY   DOWNLOAD THE COMPENSATION STRUCTURE & PATH TO SIX-FIGURES: joinmya.com/compensation-structure-for-commission-salons   JOIN mya! joinmya.com   LET’S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/   JOIN THE PBA: https://www.probeauty.org/join

If you become hyper-focused on these five areas this year, I guarantee your personal life will be the best it's ever been, your revenue will soar, and you will have the business and team you've always dreamed of. Join me today as we kick off the year and dive into our greatest potential! WATCH ON YOUTUBE: https://youtu.be/_jVhzgnQLCo   JOIN mya! joinmya.com   LET’S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/   EXTREME OWNERSHIP BOOK   JOIN THE PBA: https://www.probeauty.org/join

This is a special conversation with someone whose life is about aligning her passion with her purpose. Our guest, Mandy Pulse, is here to share her story and how she helps owners and stylists in our industry find a way to align their passion and purpose--all while running a profitable salon business. Merry Christmas everyone and enjoy today's episode! WATCH ON YOUTUBE: https://youtu.be/ap10zZ9X430   JOIN mya! joinmya.com   LET’S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/   FOLLOW SALON INSPIRE Website: https://saloninspirekc.com/ Instagram: https://www.instagram.com/saloninspirekc/   JOIN THE PBA: https://www.probeauty.org/join¦