Beyond The Technique Podcast

Start the year with a mission that moves you. In this powerful conversation, Kati uncovers how the military defines "mission" and shows salon and spa owners how adopting that level of clarity, purpose, and direction can transform their business in 2026. You'll learn why revisiting and rewriting your mission each year fuels innovation, deeper team alignment, stronger culture, and measurable growth. Walk away inspired to update your mission with bold intentions so every decision, action, and outcome this year supports your biggest impact yet. WATCH ON YOUTUBE: https://youtu.be/JFBwGCgA354 GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book  POWERED BY:  JOIN mya! joinmya.com LET'S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/  FOLLOW KATI WHITLEDGE Instagram: https://www.instagram.com/katiwhitledge/ Get my favorite bio-hacking products: CLICK HERE SPONSORS Join the PBA: https://www.probeauty.org/

In this powerful year-end episode, industry expert, Danielle Cherewyk is back to tackling one of the biggest challenges facing salons and spas today: cash flow. Danielle breaks down why 82% of businesses fail due to cash flow issues and shares the exact strategies salons can use to stay profitable. Learn actionable ways to increase client frequency, transition into high-maintenance services, and boost retail revenue while empowering your team with financial clarity. You'll also hear how membership models like "The Beauty Bank" create predictable income and help clients invest in consistent home care. Don't miss Danielle's inspiring insights—plus a sneak peek at the new book Prove Them Wrong—in this essential episode for every growth-minded beauty leader. WATCH ON YOUTUBE: https://youtu.be/c511oW_c0A4   GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book    POWERED BY:  JOIN mya! joinmya.com   FOLLOW DANIELLE CHEREWYK Instagram: https://www.instagram.com/daniellecherewyk/  Salon Website: https://www.theheadroom.ca/  Prove Them Wrong Book: https://www.amazon.ca/Prove-Them-Wrong-Performance-Six-Figure/dp/B0FXNJ8N31  Our First Episode Together: https://joinmya.com/podcast/547-my-salon-does-44-rts    LET'S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/    FOLLOW KATI WHITLEDGE Instagram: https://www.instagram.com/katiwhitledge/ Get my favorite bio-hacking products: CLICK HERE   SPONSORS Join the PBA: https://www.probeauty.org/

Today we talk about the concept of unconditional honor in leadership and business. We are drawing inspiration from military culture, where treating people with honor isn't optional, it's a matter of survival. You'll hear how this same mindset can transform everyday business environments by uncovering hidden strengths, recognizing potential before performance, and leading from the trenches. With personal stories and real examples, Kati shows how honor builds trust, drives accountability, and creates a culture where people feel safe to grow and strive for greatness.  WATCH ON YOUTUBE: https://youtu.be/FlupIhFe83I   GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book    POWERED BY:  JOIN mya! joinmya.com   LET'S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/    FOLLOW KATI WHITLEDGE Instagram: https://www.instagram.com/katiwhitledge/ Get my favorite bio-hacking products: CLICK HERE   SPONSORS Join the PBA: https://www.probeauty.org/

Salon owners know the power of social media but are they truly leading their team by example? In this episode, Jodie Brown shares how she went from hairstylist to marketing mentor, revealing the simple branding strategies that helped her grow her business and build real authority online. Together, we talk about how storytelling, specificity, and a bold personal voice can transform your salon's social presence and culture. You'll also learn two exciting ways to work with Jodie, including a transformational retreat in Italy designed to ignite your brand and your confidence! WATCH ON YOUTUBE: https://youtu.be/alRhPLtyh50   GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book    POWERED BY:  JOIN mya! joinmya.com   FOLLOW JODIE BROWN! Website: https://www.jodiebrown.ca/  Instagram: https://www.instagram.com/itsjodiebrown  Podcast: https://www.jodiebrown.ca/podcast  Retreat: https://www.escapetoelevate.com/    LET'S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/    FOLLOW KATI WHITLEDGE Instagram: https://www.instagram.com/katiwhitledge/ Get my favorite bio-hacking products: CLICK HERE   SPONSORS Join the PBA: https://www.probeauty.org/

When you create order in one part of your business, disorder will show up somewhere else and that's not a sign of failure, it's the science of growth. In this episode, we break down the law of entropy and explain why the most successful leaders learn to anticipate chaos, secure team buy-in and rebuild systems as their business scales. You'll hear real examples of what disorder looks like and the risk of lack of engagement, uneven workloads and resistance. If you're growing, leading change, or planning a big shift in your business, this episode will give you the mindset and tools to manage disorder instead of being blindsided by it.   GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book    POWERED BY:  JOIN mya! joinmya.com   LET'S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/    FOLLOW KATI WHITLEDGE Instagram: https://www.instagram.com/katiwhitledge/ Get my favorite bio-hacking products: CLICK HERE   SPONSORS Join the PBA: https://www.probeauty.org/

What if unlocking your next level of leadership begins with rediscovering your true authority—your soul authority? In this inspiring episode, Master Certified Coach Lyn Christian returns to share how their Soul Authority Track is transforming leaders through purpose, radical self-awareness, and measurable personal growth—like improved health, renewed confidence, and clear career direction. You'll hear behind-the-scenes insights on the first beta group, the powerful system Lyn built around nurturing authentic leadership, and why the beauty industry is uniquely positioned to benefit from this work. Kati and Lyn also explore why your most productive decade may actually be ahead of you—and how your personal growth today shapes those future results. If you're ready to lead with clarity, courage, and conviction—this episode will ignite the spark. WATCH ON YOUTUBE: https://youtu.be/OEWcGOPQhmE   GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book    POWERED BY:  JOIN mya! joinmya.com   FOLLOW LYN CHRISTIAN Website: https://soulsalt.com/  Instagram: https://www.instagram.com/lynchristian/    LET'S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/    FOLLOW KATI WHITLEDGE Instagram: https://www.instagram.com/katiwhitledge/ Get my favorite bio-hacking products: CLICK HERE   SPONSORS Join the PBA: https://www.probeauty.org/

Raising your prices isn't about charging more, it's about elevating your standards so you can deliver the level of excellence today's clients expect. With industry expenses rising 12–20% since 2021, strategic price adjustments are what allow you to invest in better education, tools, technology, and the kind of talent that keeps your business thriving. Data shows that a 10% price increase can generate more than double the financial impact of a small commission bump, giving your team greater earning potential without increasing your workload. When you confidently update your pricing, you attract clients who value your expertise, support your growth, and stay committed long-term. Ultimately, raising prices is one of the most powerful moves you can make to strengthen your culture, your team, and the future of your business. WATCH ON YOUTUBE: https://youtu.be/oWDK2mpM_zo   GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book    POWERED BY:  JOIN mya! joinmya.com   LET'S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/    FOLLOW KATI WHITLEDGE Instagram: https://www.instagram.com/katiwhitledge/ Get my favorite bio-hacking products: CLICK HERE FOLLOW NINA TULIO: https://www.instagram.com/ninatulio/    SPONSORS Join the PBA: https://www.probeauty.org/

Get ready for a powerful and refreshingly honest conversation with legendary salon owner, educator, and curly-hair specialist Casey Voss—a 25-year industry vet whose story reads like a masterclass in resilience, reinvention, and leadership. In this episode, Casey opens up about rebuilding after a devastating salon fire, navigating major business transitions, letting go of ego, and learning to trust bold decisions even when they cost her people, comfort, or certainty. You'll hear how vision-casting, year-end audits, boundary-setting, and courageous conversations became the foundation of her growth—and how they can transform your salon too. Kati and Casey dive into the realities of leading teams, the challenges of turnover, and the freedom that comes when you finally stop operating out of fear and start building intentionally. If you're hungry for clarity, courage, and a renewed sense of purpose in your salon leadership, this conversation will light you up. WATCH ON YOUTUBE: https://youtu.be/GvFg9Ir4qNo   GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book    POWERED BY:  JOIN mya! joinmya.com   FOLLOW CASEY VOSS! Website: https://www.vossthecurlboss.com/  Instagram: https://www.instagram.com/vossthecurlboss/  Podcast: https://www.youtube.com/@caseyvossthecurlboss    LET'S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/    FOLLOW KATI WHITLEDGE Instagram: https://www.instagram.com/katiwhitledge/ Get my favorite bio-hacking products: CLICK HERE   SPONSORS Join the PBA: https://www.probeauty.org/

When others doubt you, it can become your greatest edge. In this episode, Kati reveals how being underestimated became her superpower—from prevailing in a courtroom to building a one-of-a-kind tech platform that is reshaping the beauty industry. She shares how working quietly in the shadows allows you to learn, grow, and prepare without the noise of critics. Discover why the most powerful moves often happen when no one's watching, and how proving yourself right is far more rewarding than proving others wrong.   GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book    POWERED BY:  JOIN mya! joinmya.com   LET'S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/    FOLLOW KATI WHITLEDGE Instagram: https://www.instagram.com/katiwhitledge/ Get my favorite bio-hacking products: CLICK HERE   SPONSORS Join the PBA: https://www.probeauty.org/

In this inspiring episode of Beyond The Technique, host Kati Whitledge welcomes salon owner, educator, and L'Oréal Professional Artist, Daniel Mason-Jones for a powerful conversation about the trends shaping the salon industry in 2026. Daniel shares how purpose and passion can transform not just a career, but an entire community. You will discover how building culture, offering education, and prioritizing well-being can create thriving, loyal salon teams. This episode will leave you feeling motivated to lead with empathy, courage, and vision for the year ahead.   WATCH ON YOUTUBE: https://youtu.be/GkKdJD6uwx0   GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book    POWERED BY:  JOIN mya! joinmya.com   FOLLOW DANIEL MASON JONES Instagram: https://www.instagram.com/danielmasonjones/  Website: https://www.danielmasonjones.com/ Muse Salon: https://www.musesalonandspa.com/    LET'S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/    FOLLOW KATI WHITLEDGE Instagram: https://www.instagram.com/katiwhitledge/ Get my favorite bio-hacking products: CLICK HERE   SPONSORS Join the PBA: https://www.probeauty.org/

Happy Thanksgiving! Today we talk about how gratitude and greed shape the culture of a business and the mindset of its leaders. We break down how greed, which is often disguised as ambition, can cause burnout, discontent, and competition, while gratitude restores joy, collaboration, and purpose. Kati shares personal and professional examples, from lessons with her child to experiences in leadership, illustrating how gratitude transforms both people and organizations. She also introduces practical ways to express appreciation through understanding love languages and recognizing small wins.  WATCH ON YOUTUBE: https://youtu.be/0VYjq0HUUZ4   GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book    POWERED BY:  JOIN mya! joinmya.com   LET'S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/    FOLLOW KATI WHITLEDGE Instagram: https://www.instagram.com/katiwhitledge/ Get my favorite bio-hacking products: CLICK HERE   SPONSORS Join the PBA: https://www.probeauty.org/

Kati welcomes celebrity stylist and educator Jill Buck to share how she took control of her career and built a high-value, high-demand business model—both behind the chair at 901 Salon in West Hollywood and as a traveling stylist for A-list clients. Jill opens up about her 22-year journey from Oregon to LA, how she transitioned to on-location work during COVID, and the strategies she uses today to ensure she only books profitable full transformations and color changes. She reveals her $800–$1,000 minimum color ticket mindset, why she now conducts consultations via email, and how she empowers younger stylists by routing lower-tier services their way. Jill also dives into 901's luxury VIP experience, the independent stylist-assistant model shaped by California labor laws, and how she maintains work-life balance while launching her handmade accessory line and working on "Dancing with the Stars." Get ready to rethink how you fill your books, elevate your brand, and control who sits in your chair. WATCH ON YOUTUBE: https://youtu.be/EoYtOYJ_wA0   GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book    POWERED BY:  JOIN mya! joinmya.com   FOLLOW    LET'S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/    FOLLOW KATI WHITLEDGE Instagram: https://www.instagram.com/katiwhitledge/ Get my favorite bio-hacking products: CLICK HERE   SPONSORS Join the PBA: https://www.probeauty.org/

In this short and powerful Beyond The Technique podcast episode, Kati Whitledge shares a framework for sustaining your energy and purpose as a leader. She reveals why rest is a discipline, not a luxury—and how to build it into your routine to prevent burnout and boost creativity. You'll learn how to delegate for growth, align daily work with your deeper mission, and shift from exhaustion to endurance. Tune in for practical steps to protect your energy, pace your commitments, and lead with purpose that lasts. WATCH ON YOUTUBE: https://youtu.be/S5z7NinrDRU   GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book    POWERED BY:  JOIN mya! joinmya.com   LET'S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/    FOLLOW KATI WHITLEDGE Instagram: https://www.instagram.com/katiwhitledge/ Get my favorite bio-hacking products: CLICK HERE   SPONSORS Join the PBA: https://www.probeauty.org/

Get ready to be inspired by the incredible journey of Leysa Carrillo—global artistic ambassador for Redken and founder of Forever Curls Academy—as she sits down with Kati to share how her passion for textured hair transformed her career and the industry. From growing up in a strict military family in Cuba to performing in Cirque du Soleil, Leysa's path to beauty was anything but traditional, yet her curiosity, resilience, and love for her clients fueled her rise as a trailblazer in the natural hair movement. In this episode, she opens up about the lack of textured hair education she faced early on, the emotional challenges that pushed her to innovate, and how she built a global movement that empowers stylists to embrace all hair textures with confidence. Leysa also dives into the importance of inclusivity, the progress made since 2020, and why every true specialist should be educated in all hair types. Plus, she shares how Forever Curls Academy is reshaping beauty education and changing state curriculums across the country. This is a must-listen for salon owners and stylists ready to elevate their expertise and invest in textured hair education. WATCH ON YOUTUBE: https://youtu.be/PGfsFSWPDnk   GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book    POWERED BY:  JOIN mya! joinmya.com   FOLLOW LEYSA CARILLO Website: https://forevercurlsbyleysa.com/pages/digital-membership  Instagram: https://www.instagram.com/leysahairandmakeup/  Email for Education: info@leysahairandmakeup.com    LET'S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/    FOLLOW KATI WHITLEDGE Instagram: https://www.instagram.com/katiwhitledge/ Get my favorite bio-hacking products: CLICK HERE   SPONSORS Join the PBA: https://www.probeauty.org/

Today we are going to look at key questions every leader needs answer to in order to grow and develop themselves as a leader. These lessons are inspired by The Making of a Manager by Julie Zhuo, emphasizing the importance of leaning into strengths rather than obsessing over weaknesses. Kati opens up about breaking limiting self-beliefs, sharing her own journey of overcoming childhood narratives and developing a growth mindset. She will walk you through practical reflection tools for identifying strengths, navigating imposter syndrome, and managing emotional triggers as leaders. Tune in to discover how self-awareness, honest feedback, and understanding your unique value can transform your leadership journey.   GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book    POWERED BY:  JOIN mya! joinmya.com   LET'S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/    FOLLOW KATI WHITLEDGE Instagram: https://www.instagram.com/katiwhitledge/ Get my favorite bio-hacking products: CLICK HERE   SPONSORS Join the PBA: https://www.probeauty.org/

Today, Kati welcomes Zac Miner and Dan Schmidt from Best 365 Labs to uncover how optimizing your mitochondrial health can transform energy, skin vitality, and longevity from the inside out. Designed for salon, spa, and med spa professionals, this introductory conversation simplifies the science behind biohacking and reveals why mitochondria—the body's "powerhouse cells"—are the key to improved wellness, recovery, and performance. Learn about groundbreaking supplements like methylene blue, NAD, and PQQ, and discover how enhancing mitochondrial function can elevate both your personal health and your clients' results. Tune in to hear Kati's personal experience, gain actionable insights for your business, and access exclusive offers and links for professionals and consumers in the show notes. TRY THE PRODUCTS| USE CODE KW10  GET A WHOLESALE ACCOUNT WATCH ON YOUTUBE: https://youtu.be/otbv55KOrT8   GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book    POWERED BY:  JOIN mya! joinmya.com   FOLLOW BEST 365 LABS Website: https://best365labs.com/?ref=tojxxlga  Instagram: https://www.instagram.com/best365labs    LET'S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/    FOLLOW KATI WHITLEDGE Instagram: https://www.instagram.com/katiwhitledge/ Get my favorite bio-hacking products: CLICK HERE   SPONSORS Join the PBA: https://www.probeauty.org/

What makes a leader truly empowering instead of overbearing? In this episode, Kati reveals ten traits of leaders who build trust, delegate with confidence, and inspire with vision and empathy. You'll learn practical strategies for active listening, respecting boundaries, and supporting your team's autonomy while still holding them accountable. Tune in to discover how empowering leadership can unlock growth, loyalty, and a thriving culture inside your salon or spa. WATCH ON YOUTUBE: https://youtu.be/HhhTizw56hc   GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book    POWERED BY:  JOIN mya! joinmya.com   LET'S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/    FOLLOW KATI WHITLEDGE Instagram: https://www.instagram.com/katiwhitledge/ Get my favorite bio-hacking products: CLICK HERE   SPONSORS Join the PBA: https://www.probeauty.org/

Get ready for an inspiring conversation with hairstylist, salon owner, and Masters of Balayage, stage educator, Emily Jones! She is here to share her industry journey that went from styling Barbie dolls to becoming a balayage, blonding, and hair extension expert. In this episode, Bringing Back the Why, Emily opens up about her passion for teaching, her transition from medical school to hair school, and how she discovered her true community in the industry. You'll hear how she stays grounded in her purpose while growing in her career and growing her family. Salon owners and leaders will walk away re-energized to reconnect with their own "why" and inspire their teams to do the same. WATCH ON YOUTUBE: https://youtu.be/ekYc0pO5Hs4   GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book    POWERED BY:  JOIN mya! joinmya.com   FOLLOW EMILY JONES! Instagram:    LET'S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/    FOLLOW KATI WHITLEDGE Instagram: https://www.instagram.com/katiwhitledge/ Get my favorite bio-hacking products: CLICK HERE

In this episode, Kati breaks down the ten traits of overbearing leaders, from micromanaging and excessive control to guilt-tripping and lack of empathy. She shares personal stories of struggling with one of the overbearing traits and highlights how these behaviors can stifle creativity, trust, and growth in a salon setting. Kati emphasizes the importance of balancing constructive feedback with encouragement, respecting boundaries, and letting go of the need to always be right. Listen and share today's episode with the leaders at your salon and spa! WATCH ON YOUTUBE: https://youtu.be/recTxE_nmqI   GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book    POWERED BY:  JOIN mya! joinmya.com   LET'S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/    FOLLOW KATI WHITLEDGE Instagram: https://www.instagram.com/katiwhitledge/ Get my favorite bio-hacking products: CLICK HERE   SPONSORS Join the PBA: https://www.probeauty.org/

In this episode, Kati Whitledge welcomes Danielle Anderson, a seasoned salon leader and hiring expert, to share her journey and insights from managing teams in the beauty industry. Danielle opens up about her rapid career growth, the challenges she faced post-COVID, and the leadership strategies that helped her build thriving salon cultures. She highlights the importance of hiring for values and cultural fit, using innovative approaches to foster strong teams and successful new salon launches. Listeners will gain practical tips on creating a code of honor, leading with emotional intelligence, and building confidence through challenges. WATCH ON YOUTUBE: https://youtu.be/ol1D9qkazrI   GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book    POWERED BY:  JOIN mya! joinmya.com   LET'S CONNECT! MYA FOR PROS: https://www.instagram.com/mya_pros/  BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/    FOLLOW KATI WHITLEDGE Instagram: https://www.instagram.com/katiwhitledge/ Get my favorite bio-hacking products: CLICK HERE   SPONSORS Join the PBA: https://www.probeauty.org/