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Beyond Users

Author: Alen Faljic

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A podcast that teaches business to designers.
21 Episodes
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18- How to design products that create new demand, not merely satisfy existing one (Business Design Jam)
Business Design Jam (BDJ) is a new format of Beyond Users podcast. It’s a discussion with a fellow business designer about inspiring business design examples and the learnings we can take from them. In the first BDJ, I am joined by David Schmidt, a fellow business designer in Berlin, working as a business design partner at United Peers. Each of us prepared three examples. After a short introduction, we went into details of these case studies and looked for key learnings that we can take away for our projects.   00:50 Company Builders (e.g. FinLeap) - Companies that create startups. We focused on company builders that help big corporates create startups. 6:30 VanMoof+ - The Dutch bike manufacturer that changed its business model and started selling subscriptions for their bikes (instead of selling them). VanMoof was discussed in the 12th episode of Beyond Users podcast. 14:15 - WeChat - A successful example of a platform business model. Even though WeChat is a messaging app, users can use it to pay its utility bills, order a pizza, send gifts to friends etc. The platform is open for 3rd party developers who create apps for WeChat and enable new functions. 22:20 Light Phone - A phone that is designed to do as little as possible. A good example of a blue ocean strategy, which combines low-cost and differentiation. 29:35 - Sandeman Tour Company - Company offering free walking tours in major European cities. Sandeman works with self-employed tours who are paid with tips. It is an interesting example of a franchise model. 36:50 - Warby Parker & Ace and Tate - Understanding industry forces (eyewear industry is dominated by Luxottica) can help us reimagine the product and traditional business model. Warby Parker revolutionized the industry by vertically integrating and offering glasses for $100 (usually $300+).
14- Taig Mac Carthy @GIK - Blue ocean strategy turned into blue wine
Taig Mac Carthy is a graphic designer who decided to become an entrepreneur to realize his creative vision. As many designers, he wasn't fond of business but changed his mind once he started to get more into entrepreneurship. After reading the Blue Ocean Strategy, he came up with the idea for blue wine GIK and Hola Plate, which are today very successful products.   In the episode we covered: why is Taig focusing on providing meaning instead of solutions, how to test your product idea with a press release, and why did Taig decide to attend a business school. Show notes: 2:35 How did Taig start his first business  5:10 How Taig developed a distaste for business and how he turned that around 6:35 Why is Taig focusing on providing meaning instead of solutions 13:35 Entrepreneur as a cultural provocateur 15:15 Where does the idea for blue wine come from? 16:35 The pricing exercise from the book Blue Ocean Strategy 20:40 The pricing strategy of GIK  23:20 How did Taig validate the idea before spending two years developing the wine 29:10 How did Taig test his 20 business ideas 31:30 The launch of Hola Plate with the PR strategy 34:15 How to test your product idea with a press release? 39:30 The importance of profit margins 42:35 Challenges that designers face when trying to become entrepreneurs 44:30 Why did Taig decide to attend a business school 48:35 How does blue wine sustain competitive advantage? 
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Comments (1)

Miguel Alvarez

uin n kjii.

Dec 24th
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