DiscoverBeyond the Bow, Presented by ATA
Beyond the Bow, Presented by ATA
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Beyond the Bow, Presented by ATA

Author: Archery Trade Association

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The podcast where we talk shop with some of the major players in the archery industry and get insights into the business behind the sport of archery. Created to give ATA members and partners a platform to share information with their peers and the general archery community.
31 Episodes
Your ATA has established a great working relationship with the Association of Fish & Wildlife Agencies, and continues to participate in that organization's efforts to protect game populations and promote bowhunting. In this episode, ATA vice president & chief conservation officer Dan Forster joins Kurt to talk with Mark Tisa of the Massachusetts Division of Fisheries & Wildlife. We discuss some current projects funded by federal excise tax dollars paid on archery equipment, and also the emphasis on gathering hunter data from across the country so industry businesses and wildlife agencies can make informed decisions.
Growing archery participation has consistently ranked at the top of the list when ATA members are asked what is going to have the biggest impact on their business going forward. One of the most effective ways to grow participation is recruiting and retaining new archers, but to truly expand the reach of the industry we must look outside of our current circles. In this episode, Sam Seaton (ATA), Immanuel Salas (Texas Parks & Wildlife), and Mike Jasper (Bethel University) discuss their experiences in archery and how the ATA is working to not only identify areas in need of improvement, but also to create a plan to act upon them with the goal of a bigger, better, and more inclusive archery industry.
The NASP program has served as an introduction to archery for students throughout the country, but like most organizations has had to adapt its offerings to adhere to COVID-19 guidelines. In this episode, Kurt talks with Stephanie Rustad (NASP) and Lisa Frye (KY Fish & Wildlife) about where the NASP program started, how its currently adapting, and where there's more room for members of the archery industry to get connected to create new customers and move them along the pathway beyond NASP.
This podcast is a preview of the content available in the Archery Industry Masterclass. Presenter, Hank Yacek, gives insights on training your staff on the products carried in your store. In the age of the internet, it's not about memorizing facts and figures, but more about helping your customer find the right product to suit their needs and increase their enjoyment of archery. Visit to learn how you can sign up for the Masterclass and access even more valuable content on business operations, coaching, marketing, and bow technician skills.
This episode is a preview of a virtual Coffee Talk to be held as part of ATA 2021 Online. Kurt and Troy Fowler talk about building heavier arrows with high forward of center to improve bow hunting success and how this type of product offering can give retailers one more way to better serve all types of customers.
Getting the most out of your employees means building a culture within your business that makes them feel valued while also encouraging collaboration and taking chances. It won't happen overnight, and it definitely won't happen by itself. In this episode, Rick Kinsey (Owner, Kinsey's Inc.) discusses his strategy for building a positive culture and the role leadership plays in moving the process forward.
Mitch Haifley and Jeff Miller of Vantage Point Archery (VPA) share how they have established and grown VPA through producing their own quality products and branching out into other manufacturing opportunities.
Recruitment, Retainment, and Reaction of archers and bowhunters...That's what the R3 movement is all about! This episode includes a recording from an R3 Coffee Talk held at the 2020 ATA Trade Show where panelists Dan Forster (ATA), Kristen Black (CAHSS), and Josh Gold (ATA) discuss how R3 programs are essential for the future of our industry and answer questions from ATA members in attendance.
Many small businesses in the archery industry took advantage of the Paycheck Protection Program to keep employees on payroll as they were forced to close or modify business operations. We are now nearing the end of the 8 week covered period, and the application for loan forgiveness has been released by the Small Business Administration. Nathan Fitzgerald of BKD CPAs & Advisors shares insights into the Paycheck Protection program and how ATA member companies can ensure they have all the necessary information to take advantage of loan forgiveness and tax credits. 
Owning and operating an archery business during the COVID-19 pandemic is not easy. In this episode, TJ Hofhines, owner of Dead-On Archery is Boise, Idaho talks about how he has been proactive in understanding restrictions in his area and how he has found a way to keep pressing forward and serving customers.
Is your archery business meeting the needs of all types of customers? Countless individuals, both seasoned archers and new shooters, are gaining interest in simpler forms of archery - traditional recurves, longbows, and competition barebows. Many archery businesses are missing out on revenue because they simply don't have the equipment or expertise in this category. Matt Zirnsak (The Push Archery) and Frank McDonough (Grass Hollow Archery & The Barebow Project) share their perspectives on how people are getting involved and what the industry can do to serve them.
In this episode, recorded from the floor of the #ATA2020 Trade Show, Kurt talks with Heath and Julie of Young Guns Archery about their efforts to promote archery participation. Finding properly sized equipment can be challenging for youth archers, especially when they are competing at a high level. Young Guns helps retain more youth archers by allowing them to try a variety of appropriately sized bows in their mobile shooting trailer.
In this episode, Kurt sits down at SHOT show to talk with David Schuessler, National Director of Event Fundraising for Ducks Unlimited. David shares how DU has seen success with building opportunities for social interaction around wetlands conservation. We'll also talk about how DU is catering to hunters and anglers beyond waterfowl and how the upcoming DUX event will provide an opportunity for thousands of consumers to experience archery first hand.
Kurt & George talk about the upcoming summer Olympic & Paralympic Games that will shine the spotlight on archery, and how archery businesses can capitalize on this opportunity to serve new customers. George also shares his insights on where retailers may be leaving money on the table, and how his demonstration at #ATA2020 will help attendees generate more revenue.
S3DA's Jennie Richardson shares how this organization is growing youth participation in competition archery and bowhunting alike. Jennie also discusses how S3DA is working to bridge the gap between beginning archers and other archery organizations to keep kids in the sport longer.
Jeff Greer own Music City Archery in Franklin, TN - just outside of Nashville. In this episode, he shares how putting a focus on competitive archery and coaching has allowed his business to grow and remain steady throughout the year. Jeff and other ATA Retail Council members will be leading a Coffee Talk at #ATA2020 to share more ideas that are working in pro shops around the country. We look forward to seeing you there!
Kurt and Rod talk about areas where USA Archery is observing immense growth in competitive archery. Rod also shares perspectives on getting new participants involved in archery and how the industry can have a huge impact while also reaping the benefits of more archers.
The Amazon platform is a difference maker for many businesses in the archery industry. Jonathan discusses the inner workings of Amazon and how having more control on this platform can allow a brand to gain customers, be more profitable, and better serve their brick & mortar partners.
ATA senior director of marketing & communications, Allison Jasper, talks about the ATA consumer marketing campaign - how it came about, advertising channels, and the expected outcomes. Allison explains how this campaign will be a great asset in driving new customers to ATA members to get their first taste of archery. 
In this episode, we talk with David Wilkins, owner of Wyvern Creations. David speaks about the role of crossbows in the archery industry, and how he has been successfully running a business that focusing almost solely on the crossbow category.
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