To kick off season 3 of the podcast, I give you coaches and course creators 3 launch trends to watch for throughout 2022 and possibly to employ in your own launches. 2021 was quite a year of growth, disappointment, scaling, refinement, so many challenges and so many opportunities for more. All of that has significantly impacted what audiences are looking for in terms of their experiences during a launch and inside the programs they sign up for. In this episode, I share 3 of the things that ...
We all fall prey to these thoughts: what if my launch doesn't work? What if people don't buy? What if I don't meet my goal? It's easy to ask these questions and then spiral into creating a whole reality in our minds that has us low-key believing that our launches won't work. Then we start acting like they won't work and making decisions from a place of panic, anxiety, fear, and all kinds of other emotions...instead of based on our data and the outcomes we actually DO want. So how do we...
It's hard to face the possibility that you won't hit your launch goals. But it happens, right? Based on your projections, you run the numbers, and you realize, dang, I might not make this goal based on what I'm seeing... So how do you address it? How can you think about this productively and in a way that can actually set you up to achieve your goals in the future? In this episode, I have 4 suggestions for you that build on one another and allow you to move through the disappointment a...
In this episode, we close out our miniseries on my signature system for creating profitable launches that don't burn you out: The Synergy Launch Method. We're looking at the final phase, Phase 4: now that you have your launch GPS and you're clear on what actions you need to take and how to manage your energy, it's time to launch! But it's suuuper easy for everything we just worked on to fly out of our minds with the naturally intensive and overwhelming nature of a launch. So how do we cope? ...
In this episode, we continue our miniseries on my signature system for creating profitable launches that don't burn you out: The Synergy Launch Method. We're looking at Phase 3: how we take everything we've learned about your energy and what we've decided on in terms of your launch funnel, and reverse-engineer that to build out an actionable launch calendar that becomes your launch GPS for every action you take before and during your launch. It's so easy for things to slip through the...
In this episode, we continue our miniseries on my signature system for creating profitable launches that don't burn you out: The Synergy Launch Method. We're looking at Phase 2: how to align your launch funnel with your persona energy so you don't set yourself up for burn-out, overwhelm, and frustration. Way too often we end up in situations where we run launches that either (1) don't hit our goals and leave us depleted and disappointed or (2) profitable but leave us completely burned out (...
In this episode, I'm introducing you to my signature system for creating profitable and non-depleting launches: The Synergy Launch Method. Way too often we end up in situations where we run launches that either (1) don't hit our goals and leave us depleted and disappointed or (2) profitable but leave us completely drained (and sometimes sick or burned out). It's time to flip the script, and that's what The Synergy Launch Method has the power to do for you. I'm breaking down Phase 1 of the m...
I've been doing a lot of training and teaching around my Synergy Launch Method, specifically discussing your personal energy and running what I call an energy check. So in today's episode, I'm breaking it down for you and sharing my own recent experiences running energy checks with a launch I had planned. For those of you who have purchased my Unlaunch Masterclass, you know what an energy check is and how to run one. If you haven't, listen to this episode and pay attention to the ways that an...
This episode is more of a live reflection where I'm thinking about and sharing with you why I downplayed my Yahoo! Finance feature, and why I think we in general, as entrepreneurs, downplay our achievements. Take a listen and let me know if any of this resonates with you! DM me @thelaunchcopycoach on Instagram to let me know your thoughts! And check out the Yahoo! Finance feature I referenced in this episode: https://finance.yahoo.com/news/10-launch-experts-watch-2021-200900137.html
In the midst of a very turbulent start to 2021 (to say the least), and just because it's the start of the year, I felt the need for us to think about and reflect on the ways that we have been taught and cultured in the online business space to reinvest in our businesses… Hence today’s episode! I believe some of the ways we’ve been cultured to reinvest in our businesses are toxic, and I wanted to discuss them here, so let’s dive into it. DM me on Instagram @ thelaunchcopycoach to let me ...
In this episode, I tackle the 5th and final factor that will make your launch depletion-central OR lush and fulfilling: your personal energy. This factor 100% changes the game and can make a launch lush and fulfilling and graceful even if you don't hit your launch goals. AND it makes it much easier for you to actually hit your launch goals. Let's talk about it. Learn More about all the 5 factors in my new Un-launch Masterclass at https://thelaunchcopycoach.com/unlaunch
In this episode, I tackle the 4th factor that will make your launch depletion-central OR lush and fulfilling: having a strategic plan. Ever had a launch where you just announced your offer? Or maybe you planned to do much more than you thought you could do and ended up procrastinating and disappointing yourself? This has everything to do with the strategic plan you implement with your launch. Let's talk about it. Learn More about all the 5 factors in my new Un-launch Masterclass at https://t...
This is a bonus episode for you, especially if you've been listening to the episodes of this miniseries and are feeling like I'm doing this launch thing all wrooong. And maybe you've been planning your launch or you're already launching and thinking What do I do now? I don't have hot demand or I have really high revenue urgency or I don't think I've bridged the transformation gap appropriately. This episode will help you begin to think about what your next steps could be. I want to let you kn...
Ever had a launch where you got TONS of buzz and positive feedback but lethargic sales and crickets when you opened the doors? Then this episode is for you. In this episode, we continue our miniseries on the 5 factors you need to keep in mind and to create in order to be ready to launch in Q1 of 2021. Here I discuss the 3rd factor: bridging the transformation gap. We'll talk about exactly what is the "transformation gap," what it looks like in your launch when you don't bridge it, and I'll gi...
We continue our miniseries on the 5 factors you need to keep in mind and to create in order to be ready to launch in Q1 of 2021. In this episode, I discuss The High Stakes of Revenue Urgency -- specifically how low, moderate, and high revenue urgency typically shows up in our launches to help us meet our goals or work against them. Learn More about these 5 factors in my new Un-launch Masterclass at https://thelaunchcopycoach.com/unlaunch
In this episode, Chelsea kicks off a 5 episode miniseries of the 5 factors you need to keep in mind and to create in order to be ready to launch in Q1 of 2021. In this episode, she discusses HOT DEMAND -- the 2 factors that make up hot demand and how it typically shows up in our launches to meet our goals or work against them. Learn More in her new Un-launch Masterclass at https://thelaunchcopycoach.com/unlaunch
In this episode, I discuss my hiatus, why I took it, and why I feel it's important to give ourselves grace, permission, time, and space to integrate everything we're learning before we take action. The shake-ups continue as 2020 unfolds, and they don't seem to be slowing down. But there is a way to move forward mindfully, intentionally, and with response-ability. I believe we discover that way for ourselves if we'll take the time to sit in the mess, integrate our education & our complic...
I've talked a lot on social media about why launching has to look different here on out, and how we have to find those differences with an inside-out approach. I wanted to take some time to describe why this matters so much to me and give you a few thoughts to ruminate on as you think on your own ways forward.
With the silent and complicit or with those who are hurting and demanding change?
In this episode, I discuss the biggest mistake I see us coaches, consultants and service providers make BEFORE we launch -- and the 4 reasons why it matters that we NOT make this mistake moving forward. It's a simple 5-letter word that makes all the difference in setting your launch or any marketing campaign up for success.