Send us a text You've seen some success. You've probably received some inquiries on purchasing your cleaning business. What's next? Well, begin with the end in mind. Habit Two from 7 Habits of Highly Effective People is "Begin With The End In Mind". My greatest mistake was not planning for the sale of the company when I purchased the company. I just bought it. Why would I want to sell it? But you need to plan for that to put the steps into place to when you do sell, it's sellable. There are...
Send us a text Have you ever wished your clients would stick around for 1 year, 5 years, or even 10 years? What would it look like to have clients remain with you for 20 or even 40 years? In this episode, we talk about turning your clients into superfans. A) Your goal should be to offer value so strong, it hurts your prospects or clients to turn you down. There are several things you can do: Refer business to them before they do business with you. When we do our walkthroughs, I'm trying to f...
Send us a text Do you feel stuck in finding new prospects? Are you wanting to know other ways to pull in cleaning leads aside from Bark, Angi List, Yelp, Thumbtack, and others? Definitely check out this episode. Always keep your pipeline open. You always need that influx of potential clients. Without prospects in your pipeline, you're out of business. Each prospect needs a touch point. A touch point is something they see or experience through your business that gets them to know you and you...
Send us a text Have you had challenges in hiring during "The Great Resignation"? Has this had a negative impact on your cleaning business? Fast Company Magazine says two-thirds left due to a lack of engagement and a lack of overall well-being. HRM cites that it costs $4129/employee on average to train and hire them. Hire before you need to hire. Our job ad sources are mentioned below, along with others like FB, LinkedIn, local FB community groups, your own website, and even local colleges....
Send us a text Thank you, thank you, thank you! Thanks for being a part of Beyond The Mop. You're an integral part of the show. Thanks for listening! I teamed up with SpeakPipe. If you have any questions and would like to be featured on the show, go to https://www.speakpipe.com/BeyondTheMop and click "Start Recording". Record up to a 90-second question and you'll be featured on the podcast along with the answer(s) to your question(s). I'll put all of these together and will release them at a...
Send us a text What do Cleaning Proposals look like? What is a proposal and why should you do one? In this episode, I dive into proposals, why we do them, and how you can use them to increase your perceived value to make more money. At Universal Janitorial Services, we view proposals as a sales document. It’s meant to continue to sell to the prospect long after you do the walkthrough. There's no right or wrong answer on proposal formats. Long, short, web-based, or even a PDF, there are many...
Send us a text How do you price a cleaning proposal, and why is it so important? In this episode, I dive into how our company, Universal Janitorial Services, prices our recurring clients. People don't buy based on price; they buy based on perceived value. I give the example of the Chevy Spark vs. the Ford F-150. The Spark is the least expensive new car sold in 2021. The Ford-150 series starts at double the price and sold the most. If people buy based on price, they would have purchased the...
Send us a text In this episode, we talk about ways you can grow your business through networking and referrals. Your network is your net worth. Referrals...build a list of people you know. These include friends, family, acquaintances, and strangers. As you add to that list, figure out who on that list is a decision-maker for a property that you'd like to clean. You can also use that list to ask for referrals to grow your business. Referrals brought in millions in extra revenue for Universal...
Send us a text Who Is Your Avatar? Who is that ideal client? In this episode, I unpack what you need to do to define your avatar and why you need one if you want to have a large cleaning business. You need to figure out who you're going to target. Take out a sheet of paper. On one side, write out every single service you are currently offering or want to offer. Are they in alignment? Are they generating revenue? Or are you carrying dead weight because you're spending time marketing a s...
Send us a text Beyond The Mop is for the cleaning business owner who wants that edge. This is an 8-episode series on all the things you need to know on how to take your cleaning business to that next level and is delivered in bite-sized chunks you can listen to in your car or while cleaning.