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BigDeal
BigDeal
Author: Codie Sanchez
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You can change your life and make a dent on the world. This podcast uncovers the unfiltered lessons from the smartest minds straight to you, in conversations so honest you feel guilty listening in. We believe the current way of thinking is not working. The average person has become unhappy, unhealthy and financially struggling. You are not that person. This podcast will kick you in the shin with truth and tactics they should have taught us but gatekept. Hosted by Codie Sanchez, entrepreneur, investor and reformed journalist. You are a BigDeal to us.
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As every great founder will tell you, trading time for money is a losing game. Ownership is how wealth actually gets built. Come to Main Street Millionaire Live and learn how β http://info.contrarianthinking.co/msmlbig-dealWhat if the smartest money move you could make wasn't raising venture capital at all? What if taking the wrong check, even a big one, could kill your company before it ever had a chance to win?
Ankur Jain is the billionaire founder and CEO of Bilt Rewards, an $11 billion company that's rewriting the rules of housing, hospitality, and how millions of Americans build wealth. He started by solving a problem everyone ignored: why doesn't paying rent help you buy a home? Then he spent 18 months fighting regulators to change the law. No revenue. No product. Just belief and a refusal to quit. Today, Bilt operates like a network of mini startups inside one platform, caps teams at 25 people, and only raises money from customers who actually want the product to succeed.
In this episode, you'll learn:
Why raising venture capital too early is the fastest way to lose control of your vision and chase the wrong metrics
The $10 billion problem rule and why solving massive pain is the only path to a billion dollar solution
Why most companies die from indigestion, not starvation, and how to stay focused when opportunity is everywhere
Why hiring your best friends isn't risky, it's the smartest move you can make, and how to build a culture where A players never leave
The 90 day forcing function that weeds out bad hires before they spread and why managers are a waste of space
How Ankur spent 18 months fighting to change federal housing law with no revenue and why that patience built the foundation for everything
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(00:00:00) Introduction: The Problem You're Solving Better Be Worth It
(00:00:47) The Capital Trap: Why Traditional VC Money Will Kill Your Vision
(00:04:10) The Customer Is Your First Investor: Kickstarter Over Sequoia
(00:09:07) The Immigrant Grind: Watching My Parents Build from Nothing
(00:11:03) The Sleep Test: If You Wake Up Happy Without It, Don't Build It
(00:12:57) The Crisis Reframe: What Has to Be True for This to Be the Best Thing That Happened?
(00:14:25) Build With Your Best Friends or Don't Build At All
(00:17:45) The 90-Day Filter and the 25-Person Cap: Keeping the Startup Mentality at Scale
(00:26:31) No Managers, Only Owners: The Pod CEO Model
(00:28:37) The Hook vs The Platform: How Built Evolved from Rent Rewards to Hospitality Empire
(00:52:02) The 18-Month Regulatory Bet: Building Before We Knew It Was Legal
(00:46:14) Pessimists Sound Smart, Optimists Make Money: Why Entrepreneurship Should Be Fun
(00:59:01) The Partnership Playbook: Solve Their Problem, Not Pitch Your Product
(01:01:51) Closing: The One Thing Eight-Year-Old You Needs to Approve
___________
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π₯ YouTube: https://www.youtube.com/@podcastbigdeal
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π½οΈ TikTok: https://www.tiktok.com/@big.deal.pod
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π₯ YouTube: https://www.youtube.com/@codiesanchezct
πΈ Instagram: https://www.instagram.com/codiesanchez
π½οΈ TikTok: https://www.tiktok.com/@realcodiesanchez
OTHER THINGS WE DO
π Our community: https://contrarianthinking.typeform.com/to/WBztXXID
π° Free newsletter: https://contrarianthinking.biz/3XWLlZp
π Biz buying course: https://contrarianthinking.biz/3NhjGgN
π Resibrands: https://resibrands.com/
π° CT Capital: https://contrarianthinking.biz/4eRyGOk
π¦ Main St Hold Co: https://contrarianthinking.biz/3YfGa8u
Learn more about your ad choices. Visit megaphone.fm/adchoices
(Note: we had a technical issue that affected the first 12 minutes of Ericβs camera feed, so youβll see a bit more wide cam than usual in the beginning. Our apologies!)
Why is it that people with half your talent and twice your luck seem to be winning all the time? Because they understand leverage. And you're still trading hours for dollars.
Eric Jorgenson spent a decade studying Naval Ravikant, one of the most influential entrepreneurs and thinkers in Silicon Valley, and distilled his wisdom into his classic book βThe Almanack of Naval Ravikantβ. In this episode, we break down the exact frameworks Naval used to build wealth, happiness, and freedom without getting crushed by the game everyone else is playing.
In this episode, you'll learn:
Why leverage is the only game that matters now and how code, media, and capital separate the rich from everyone else
"Productize yourselfβ β the two word formula that unlocks specific knowledge and makes competition irrelevant
Why hard work is overrated and judgment is the real multiplier that creates 100X outcomes
The four types of luck, from blind to built, and how to engineer serendipity into your destiny
Why rising above status is the ultimate form of freedom
If you're an owner and this conversation about leverage resonates with you, learn the profit levers to find hidden cash in your business in my free Masterclass β https://contrarianthinking.biz/4cEHuZI
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[FLIGHTCAST_CHAPTERS]
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πΈ Instagram: https://www.instagram.com/codiesanchez
π½οΈ TikTok: https://www.tiktok.com/@realcodiesanchez
OTHER THINGS WE DO
π Our community: https://contrarianthinking.typeform.com/to/WBztXXID
π° Free newsletter: https://contrarianthinking.biz/3XWLlZp
π Biz buying course: https://contrarianthinking.biz/3NhjGgN
π Resibrands: https://resibrands.com/
π° CT Capital: https://contrarianthinking.biz/4eRyGOk
π¦ Main St Hold Co: https://contrarianthinking.biz/3YfGa8u
Learn more about your ad choices. Visit megaphone.fm/adchoices
You think way more than you do⦠and that's a problem. While you're sitting there planning, researching, and perfecting your strategy, someone less qualified just shipped a worse version of your idea and they're already winning. Because doers beat thinkers every single time.
In this episode, you'll learn:
The one week method that gets more done in seven days than most people do in 12 months
Why discipline is a design problem, not a character flaw, and how to engineer ease into your life
How James Dyson built 5,127 prototypes before his breakthrough and why failed attempts are tuition
The DOER framework: design the cue, open tiny, engineer reward, repeat until identity catches up
Why shame keeps you stuck and what happens when you do the thing you're scared to try anyway
The real cost isn't failure. It's the week, the month, the year you spent waiting while your competitor was getting reps. Time is the one resource you can't negotiate your way back. So stop thinking and start doing.
Doers aren't just moving faster, they're moving smarter because they know what's working. That's exactly what Beehiiv gives newsletter operators. Use code CODIE30 at https://beehiiv.link/n3j2vt for 30% off your first 3 months.
See how owners uncover hidden cash without growth or chaos in my upcoming Masterclass β https://contrarianthinking.biz/4cEHuZI
___________
(00:00:00) Introduction: You Think More Than You Do
(00:01:26) The Wright Brothers vs Samuel Langley: Action Creates Data
(00:03:48) The One Week Method: Wage One War
(00:04:57) Engineer Ease: Why Discipline Is a Design Problem
(00:07:05) Earn Evidence: What Did You Actually Ship Today?
(00:08:13) Kill Escape Routes: Why Most People Leave the Back Door Open
(00:10:27) The Cost of Waiting: What Delay Is Already Costing You
(00:13:23) The DOER Framework: Design the Cue, Open Tiny, Engineer Reward
(00:15:42) Repeat Until Your Identity Catches Up
(00:16:10) The Shame That Stops You: Why You're Too Scared to Try
___________
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π₯ YouTube: https://www.youtube.com/@podcastbigdeal
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π₯ YouTube: https://www.youtube.com/@codiesanchezct
πΈ Instagram: https://www.instagram.com/codiesanchez
π½οΈ TikTok: https://www.tiktok.com/@realcodiesanchez
OTHER THINGS WE DO
π Our community: https://contrarianthinking.typeform.com/to/WBztXXID
π° Free newsletter: https://contrarianthinking.biz/3XWLlZp
π Biz buying course: https://contrarianthinking.biz/3NhjGgN
π Resibrands: https://resibrands.com/
π° CT Capital: https://contrarianthinking.biz/4eRyGOk
π¦ Main St Hold Co: https://contrarianthinking.biz/3YfGa8u
Learn more about your ad choices. Visit megaphone.fm/adchoices
Better quality sleep = better focus. Head to https://eightsleep.com/bigdeal and use code 'DEAL' to get $350 off the Pod 5 Ultra. If you have an HSA or FSA, the Eight Sleep Pod may qualify as a medical expense through Truemed, and qualified customers save about 30% on average. Stack that with the code above for even more savings. Check your eligibility at https://www.truemed.com/eightsleep before you buy. Truemed is for qualified customers. HSA/FSA tax savings vary.
You've had a decision sitting on your desk for two weeks. You keep telling yourself you're just gathering information. You're not. You're stalling. And while you stall, someone less qualified just did a worse version of your idea and they're about to eat your lunch.
Here's the lesson history keeps screaming at us: speed wins every time. Companies like Instagram and Square have perfect plans; they had faster clocks. They moved while everyone else was still in meetings. And in business, hesitation is just a polite word for losing.
In this episode, you'll learn:
Why information doesn't age like wine, it ages like milk
The decay question that will tell you if you're at 70% or just overthinking
Jeff Bezos's 70% rule and the door test that separates reversible decisions from real risk
The 24 hour rule that forces clarity and why every meeting should end with a decision or a deletion
Why perfection is the trap you have to avoid on the way to quality and how Reid Hoffman ships embarrassingly early every time
And if you're an owner, stop procrastinating and learn the exact framework that unlocked $7.6M in hidden cash for other business owners β https://contrarianthinking.biz/4cEHuZI
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(00:00:00) Introduction: The Decision You're Stalling On
(00:02:55) Decision Decay: The Shelf Life of Opportunity
(00:04:42) The Square Story: Three Weeks to a Billion Dollar Company
(00:06:37) The 24-Hour Rule: Overwhelming People with Speed
(00:08:09) Instagram's Pivot: From Bourbon to Billion in 18 Months
(00:09:29) The 70% Rule and The Door Test: Bezos's Speed Framework
(00:11:59) The Zeigarnik Effect: Why Unfinished Tasks Drain Your Brain
(00:15:49) Quality vs Perfection: The False Dichotomy
(00:18:42) The Five Moves to Triple Your Speed
(00:21:47) Think Big or Don't Talk to Vendors
(00:24:09) Closing: Your Speed Homework and Growth Accelerator Invite
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πΈ Instagram: https://www.instagram.com/codiesanchez
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OTHER THINGS WE DO
π Our community: https://contrarianthinking.typeform.com/to/WBztXXID
π° Free newsletter: https://contrarianthinking.biz/3XWLlZp
π Biz buying course: https://contrarianthinking.biz/3NhjGgN
π Resibrands: https://resibrands.com/
π° CT Capital: https://contrarianthinking.biz/4eRyGOk
π¦ Main St Hold Co: https://contrarianthinking.biz/3YfGa8u
Learn more about your ad choices. Visit megaphone.fm/adchoices
What if the richest man who ever lived wasn't a tech genius, a Wall Street titan, or a Silicon Valley disruptor? What if he was a 16 year old bookkeeper who studied invoices like scripture and built a $400 billion fortune by doing the opposite of what everyone else thought was smart?
John D. Rockefeller became the wealthiest human being in history not by chasing oil wells, but by controlling the choke points everyone else ignored. He bought boring businesses, borrowed aggressively, moved before windows closed, and built a system so efficient that breaking it apart only made him richer. His playbook wasn't luck. It was discipline, leverage, and ruthless clarity about where real money gets made.
In this episode, you'll learn:
How Rockefeller became the greatest borrower of his generation and why hesitation is its own kind of risk
The transportation edge nobody saw that gave him a 10 cent per barrel advantage and $50,000 a year in extra profit
The Cleveland Massacre and how he bought 23 companies in 28 days using transparency and data instead of aggression
Why discipline was his real competitive advantage and how his chaotic childhood shaped every habit he built
Why the next generation of billionaires will be built in boring industries that nobody thinks are glamorous
Rockefeller squeezed EVERY dollar of profit from his businesses. Find profit already inside your business in my live 90-min masterclass β https://contrarianthinking.biz/4cEHuZI
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(00:00:00) Introduction: The Cleveland Massacre
(00:02:06) The Bookkeeper: Do the Plumbing
(00:04:02) The Greatest Borrower: Opportunity Has a Clock
(00:06:18) The Edge Nobody Saw: Control the Choke Point
(00:10:06) The Cleveland Massacre: Negotiate with Numbers, Not Opinions
(00:12:48) The Monopoly and the Mask: Control What You Can Control
(00:15:13) The Reinvention: Build Freedom, Not Just a Business
(00:17:43) The Real Playbook: Build the Machine That Buys Companies
(00:19:07) Closing: The Framework for Buying Boring Businesses
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πΈ Instagram: https://www.instagram.com/codiesanchez
π½οΈ TikTok: https://www.tiktok.com/@realcodiesanchez
OTHER THINGS WE DO
π Our community: https://contrarianthinking.typeform.com/to/WBztXXID
π° Free newsletter: https://contrarianthinking.biz/3XWLlZp
π Biz buying course: https://contrarianthinking.biz/3NhjGgN
π Resibrands: https://resibrands.com/
π° CT Capital: https://contrarianthinking.biz/4eRyGOk
π¦ Main St Hold Co: https://contrarianthinking.biz/3YfGa8u
Learn more about your ad choices. Visit megaphone.fm/adchoices
What if the skill that changes everything isn't marketing, networking, or even hard work? What if it's just learning how to shut up and listen? Sales isn't manipulation. It's communication with intent. And the people who master it never go broke.
Shelby Sapp went from knocking doors at 18 to training tens of thousands of closers who now pull in $20K to $60K a month. She built her foundation in door to door pest control, got the cops called on her, had water thrown in her face, and came out with skin so thick that internet hate doesn't even register. Now she teaches women how to sell luxury, close rich people, and never discount their worth. In this conversation, she breaks down the exact frameworks, tonality shifts, body language cues, and objection killing strategies that separate amateurs from killers.
You'll learn:
Why door to door sales builds thicker skin than any other job on the planet
The 80/20 rule that flips every sales conversation and why you should be talking less
The three question framework: probing, provoking, and future state questions that close deals
Why you should never outshine the master and how to dress when selling women vs men
The door frame reset that removes physical objections in real time
Why networking is a trap and building yourself beats begging for connections every time
How to sell luxury clients without dropping your price and why rich people test you
Live rapid fire objection responses to every no you've ever heard
The four rules to change your life: delusional goals, work ethic, consistency, and urgency
The best closers aren't chasing new leads, they're compounding on existing relationships. Newsletter growth works the same way: own the relationship, donβt rent attention. Thatβs why creators are switching to beehiiv β https://beehiiv.link/8e4jqq
Better quality sleep = better focus. Head to https://eightsleep.com/bigdeal and use code βDEALβ to get $350 off the Pod 5 Ultra.
Discover where cash is leaking in your biz and how to stop it at my upcoming Masterclass β https://contrarianthinking.biz/4cEHuZI
___________
(00:00:00) Introduction
(00:00:25) The Thick Skin Factory: Why Door-to-Door Sales Built My Foundation
(00:10:51) Shut Up and Listen: The 80-20 Rule That Closes Deals
(00:11:52) The Three Question Framework: Probing, Provoking, and Future State
(00:13:33) Never Outshine the Master: The Dress Code for Selling Women vs Men
(00:25:12) The Door Frame Reset: Removing Physical Objections in Real Time
(00:28:42) Networking Is a Trap: Why Building Yourself Beats Begging for Connections
(00:33:26) Communication Is Currency: How Sales Makes You Wealthy
(01:16:16) Selling Luxury: How to Close Rich People Without Dropping Your Price
(01:13:12) The Objection Killing Spree: Live Rapid-Fire Responses to Every No
(01:22:19) Four Rules to Change Your Life: Delusional Goals, Work Ethic, Consistency, and Urgency
___________
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π₯ YouTube: https://www.youtube.com/@podcastbigdeal
πΈ Instagram: https://www.instagram.com/bigdeal.podcast
π½οΈ TikTok: https://www.tiktok.com/@big.deal.pod
MORE FROM CODIE SANCHEZ
π₯ YouTube: https://www.youtube.com/@codiesanchezct
πΈ Instagram: https://www.instagram.com/codiesanchez
π½οΈ TikTok: https://www.tiktok.com/@realcodiesanchez
OTHER THINGS WE DO
π Our community: https://contrarianthinking.typeform.com/to/WBztXXID
π° Free newsletter: https://contrarianthinking.biz/3XWLlZp
π Biz buying course: https://contrarianthinking.biz/3NhjGgN
π Resibrands: https://resibrands.com/
π° CT Capital: https://contrarianthinking.biz/4eRyGOk
π¦ Main St Hold Co: https://contrarianthinking.biz/3YfGa8u
Learn more about your ad choices. Visit megaphone.fm/adchoices
What if the people who told you no weren't protecting you at all? What if they were protecting THEMSELVES from the discomfort of watching you try something they never dared? The gatekeepers never guard the gate for your benefit. They stand there because they can't bring themselves to walk through it.
In todayβs episode, Iβm giving you the raw truth about what it takes to come back when everyone counts you out. From Wall Street to laundromats, from golden handcuffs to real freedom, this is the story of how the chip on your shoulder becomes your greatest asset and why the loneliest moments are where everything gets built.
You'll learn:
The ladder trap and how to know if you're climbing against the wrong building
The Mitt Romney lesson on why you don't have to leave your job to win big
Why cynics get to be right but optimists get to be rich
Why money is the sword of the 21st century and how to wield it
The comeback playbook from Michael Jordan, Dana White, and Sylvester Stallone
If you've ever been denied, rejected, or pushed away, this episode is your counter punch. Because the only person who gets to decide when your comeback starts is you.
Ready to turn your newsletter into your career? Head to https://beehiiv.link/h31sfy and use code CODIE30 for 30% off your first three months.
And speaking of comebacks... what about "buy backs?" Learn how to systematize for profit and buy back your time. Join live β https://contrarianthinking.biz/4cEHuZI
___________
(00:00:00) Introduction
(00:00:20) The Chip on Your Shoulder: Why Being Counted Out Is Your Advantage
(00:01:17) The Ladder Trap: When Success Feels Like Failure
(00:02:49) The Loneliness of Leaving: When Everyone Disappears
(00:03:47) You Don't Have to Burn the Bridges: The Employee Path to Wealth
(00:07:54) The Ugly Middle: Where Everything Gets Built
(00:09:39) Buy Boring, Build Quietly: The Wealth Nobody Talks About
(00:10:18) Cynics Get to Be Right, Optimists Get to Be Rich
(00:13:14) The Comeback Is Personal: Your Laundromat Moment
(00:14:01) Money Is the Sword of the 21st Century
(00:17:57) The Michael Jordan Energy: Use Doubt as Fuel
(00:19:58) The Stallone Story: Selling Your Dog to Buy Your Dream
___________
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π½οΈ TikTok: https://www.tiktok.com/@big.deal.pod
MORE FROM CODIE SANCHEZ
π₯ YouTube: https://www.youtube.com/@codiesanchezct
πΈ Instagram: https://www.instagram.com/codiesanchez
π½οΈ TikTok: https://www.tiktok.com/@realcodiesanchez
OTHER THINGS WE DO
π Our community: https://contrarianthinking.typeform.com/to/WBztXXID
π° Free newsletter: https://contrarianthinking.biz/3XWLlZp
π Biz buying course: https://contrarianthinking.biz/3NhjGgN
π Resibrands: https://resibrands.com/
π° CT Capital: https://contrarianthinking.biz/4eRyGOk
π¦ Main St Hold Co: https://contrarianthinking.biz/3YfGa8u
Learn more about your ad choices. Visit megaphone.fm/adchoices
What if the most powerful moves in business happen BEFORE you even walk into the room? Jeremy Zimmer built one of Hollywood's most dominant agencies from a boutique small business to a global empire by understanding one thing: deals are won or lost long before anyone sits down to negotiate.
Jeremy Zimmer is the co-founder and former CEO of United Talent Agency (UTA), representing names like Christopher Nolan, M. Night Shyamalan, Charlize Theron, Harrison Ford, and Samuel L. Jackson. He started in the William Morris mailroom after flunking out of college and getting stabbed working a parking lot. He built UTA into a powerhouse through 19 acquisitions in 13 years, stood up to Harvey Weinstein before anyone else would, and spent decades competing ruthlessly with Ari Emanuel while staying profitable. In this conversation, he breaks down how to spot real talent, how to win deals before they start, and why taste will always matter more than execution.
You'll learn:
Why the best agents can spot creative genius in 10 pages and what separates taste from execution
Why getting rid of toxic high performers makes companies stronger even when it feels terrifying
How competing with Ari Emanuel for decades taught him to emulate the best and ignore the rest
Why talent is becoming landlords and how 50 Cent and Tyler Perry are rewriting the Hollywood playbook
The future of Hollywood: consolidation, AI, and why the platforms are the real competition now
Start your newsletter today with beehiiv! Head to https://beehiiv.link/r6lczt and use CODIE30 to get 30% off your first 3 months. Better quality sleep = better focus. Head to https://eightsleep.com/bigdeal and use code βDEALβ to get $350 off the Pod 5 Ultra.
Stop being the bottleneck in your biz, learn the systems that free you β https://contrarianthinking.biz/4cEHuZI
___________
(00:00:00) Introduction
(00:01:29) From Rock Bottom to the Mailroom: Jeremy's Origin Story
(00:05:35) The Chair Fix That Changed Everything
(00:06:44) Spotting Talent: The Connectivity to the Product
(00:09:44) Taste Over Execution: Finding Great Writers
(00:14:59) The Pain Before the Win: Getting Lied To, Stolen From, and Cheated
(00:19:46) Standing Up When No One Else Will: The Harvey Weinstein Memo
(00:28:55) Learning From Your Competitors: Ari Emanuel and the Big Agencies
(00:36:06) The 19 Acquisitions in 13 Years: Diversification Strategy
(00:45:39) The Secret to Great Deals: Setup Before the Sit-Down
(01:02:21) Toxic Talent and Culture: When to Cut the Cancer
(01:05:58) What's Coming for Hollywood: AI, Platforms, and the Talent Landlord Model
(01:14:39) Advice to the Next Generation: Develop Your Taste and Read Great Things
___________
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πΈ Instagram: https://www.instagram.com/bigdeal.podcast
π½οΈ TikTok: https://www.tiktok.com/@big.deal.pod
MORE FROM CODIE SANCHEZ
π₯ YouTube: https://www.youtube.com/@codiesanchezct
πΈ Instagram: https://www.instagram.com/codiesanchez
π½οΈ TikTok: https://www.tiktok.com/@realcodiesanchez
OTHER THINGS WE DO
π Our community: https://contrarianthinking.typeform.com/to/WBztXXID
π° Free newsletter: https://contrarianthinking.biz/3XWLlZp
π Biz buying course: https://contrarianthinking.biz/3NhjGgN
π Resibrands: https://resibrands.com/
π° CT Capital: https://contrarianthinking.biz/4eRyGOk
π¦ Main St Hold Co: https://contrarianthinking.biz/3YfGa8u
Learn more about your ad choices. Visit megaphone.fm/adchoices
What if the way you think is costing you everything? Your brain filters 11 million bits of information per second, but only 50 make it through to your conscious awareness. That tiny keyhole shapes your entire reality. And in the age of AI, if you don't learn to control it, someone else will.
Emily McDonald (@emonthebrain) is one of the most followed neuroscientists in the world. She has a PhD in neuroscience, studies how the brain constructs reality, and teaches people how to rewire their brains to win. In this episode, she breaks down the science of how your brain filters opportunity, why discipline makes you more attractive, and why AI is quietly destroying your ability to think critically.
You'll learn:
Why your brain constructs your entire experience of reality and how to reprogram it
Why complaining literally shrinks your prefrontal cortex and what to do instead
Why discipline is nervous system regulation and makes you biologically more attractive
The reticular activating system and how to prime your brain to filter for what you want
Why work life balance is a scam and obsession is actually required for success
How AI is cooking your brain by training dependence instead of intelligence
Retrain your brain to find EVERY dollar in your business. Learn the profit levers to find hidden cash in your business in my free Masterclass β https://contrarianthinking.biz/4cEHuZI
___________
(00:00:00) Introduction
(00:00:26) Your Brain Constructs Your Reality: The Kitten Study
(00:00:54) AI Is Cooking Your Brain: The Hidden Cognitive Cost
(00:01:11) Discipline Makes You Attractive: The Science Behind Self-Control
(00:02:56) Brain Wave Synchronization: Why You Feel Other People's Energy
(00:06:04) Curate Your Reality: The People and Content You Consume
(00:08:21) Complaining Rewires Your Brain for Negativity
(00:16:32) The Self-Talk Superpower: Performance Enhancement Through Words
(00:37:00) The Body Image Brain Hack: Why You'll Never Love Your Body Until You Love Your Body
(00:44:54) Be Obsessed or Be Average: Why Extreme Wins
(00:33:50) The Reticular Activating System: Programming Your Brain to See Opportunity
(00:26:59) Color Doesn't Exist: Reality Is a Construct
(01:00:56) Talking to Yourself Is a Superpower: Why AI Is Making You Dumber
(01:07:49) Content Creation Without Psychological Tricks: The Energy-First Approach
___________
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π₯ YouTube: https://www.youtube.com/@podcastbigdeal
πΈ Instagram: https://www.instagram.com/bigdeal.podcast
π½οΈ TikTok: https://www.tiktok.com/@big.deal.pod
MORE FROM CODIE SANCHEZ
π₯ YouTube: https://www.youtube.com/@codiesanchezct
πΈ Instagram: https://www.instagram.com/codiesanchez
π½οΈ TikTok: https://www.tiktok.com/@realcodiesanchez
OTHER THINGS WE DO
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What do you say when your mind goes blank in a high stakes moment? Why do some people choke under pressure, while others sound sharp instantly? How do you organize your thoughts fast enough to respond with clarity and confidence?
This episode answers all of that, and gets into so much more, including:
Why your brain flips into survival mode and how to stay in control when it does
How to use simple frameworks like PACE to respond clearly without rambling
What actually makes someone sound confident on the spot and why pausing beats filler words every time
How to structure your answers so you sound sharp, not scattered
How to build a mental library of stories, frameworks, and opinions so youβre never caught off guard
If youβve ever thought of the perfect response 40 minutes too late, this is the fix. Structure creates speed. And once you have it, you stop freezing and start owning the room.
Start your newsletter today with beehiiv! Head to https://beehiiv.link/ihss0e and use CODIE30 to get 30% off your first 3 months.
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___________
(00:00:00) Introduction
(00:01:13) Why Your Brain Betrays You: The Science of Freezing Under Pressure
(00:03:53) The Warren Buffett Framework: How Mental Models Replace Fear
(00:05:41) Fast Thinking Is a Myth: The PACE Method Explained
(00:09:08) Build Your Mental Assets: The Lattice Work Technique
(00:13:40) The Power of the Pause: Why Silence Signals Confidence
(00:14:59) Kill the Ramble: The Three Point Rule and Constraints
(00:15:41) The Jeff Bezos Brief: Control the Frame Without Speaking
(00:18:49) Real-Time Thinking Hacks: Five Tactical Techniques
(00:22:57) Train Like a Pro: Compression Drills and Your Story Bank
___________
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You did everything right. The degree, the job, the money. So why does it still feel empty?
Dr. Arthur Brooks is a Harvard professor, bestselling author, and the happiness scientist billionaires call when their success stops working.
In this episode, he breaks down the science of why high achievers feel trapped in a simulation of love, progress, and purpose β while feeling nothing real.
You'll learn:
- Why boredom is critical for meaning, and why eliminating it makes life emptier
- The 3 meaning questions AI can never answer for you
- Why resisting pain creates more suffering than the pain itself
- Why algorithms have hijacked your brain, and how to take it back
- The difference between resume virtues and eulogy virtues β and why most people optimize for the wrong one
- 6 rebellious ways to break out of the simulation for good
If you have everything but feel nothing, this episode will show you exactly why β and how to fix it.
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(00:00:00) Introduction
(00:01:12) The Matrix You're Living In: Why Your Brain Has Been Captured
(00:01:52) The Depression Epidemic: What Happens When You Never Find Meaning
(00:03:44) Left Brain vs Right Brain: Where Meaning Actually Lives
(00:05:44) The Three Unanswerable Questions That Unlock Your Life's Meaning
(00:07:30) From Uncertainty to Adventure: The Risk Framework High Performers Need
(00:12:12) The Death Meditation: How Facing Failure Sets You Free
(00:16:39) Why Americans Meditate Wrong: The Dalai Lama's Critique
(00:22:07) The Biggest Lie: Suffering Is Bad
(00:28:23) Marriage as Startup: Deep Friendship and the Two Keys to the Divine
(00:33:37) Where to Find Love: The Dating Strategy Nobody Talks About
(00:36:39) The Doom Loop: How You've Been Productized and Monetized
(00:47:04) The Boredom Paradox: Why Your Grandpa Was Happier Than You
(00:54:14) Resume Virtues vs Eulogy Virtues: The Ultimate vs Intermediate Goals
(01:01:37) Who This Book Is For: You Have Everything and Feel Nothing
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You're mid-sentence and you watch it happen in real time. The other person's eyes go soft. They nod, but it's the nod of someone who stopped hearing you sentences ago. What happened? You weren't boring, or wrong⦠you just lost their attention.
It happens to smart people constantly. People who genuinely have something worth saying. And the reason isn't intelligence or charisma or confidence. It's the structure and psychology of the way you speak. It's learnable. But most people never study it because we weren't taught how to have conversations this way.
In this episode, you'll learn:
Why your brain processes language at 400 words per minute but you only speak 125
The information gap theory and how to engineer curiosity before you explain anything
The four forgetability traps that make people stop paying attention to you
Why pauses hit with 40% more impact than constant talking
How emotional encoding flags information as important to the brain
The peak-end effect and why people only remember two moments from any conversation
Why the best conversationalists talk less and listen more
Attention is biological. The brain is constantly processing information in the background. If you don't give it something to hold onto, a gap to close, a stake to care about, a concrete image to store, it will go somewhere else. This episode will permanently change how you show up in every conversation, meeting, pitch, and dinner table for the rest of your life.
Start your newsletter today β itβs free to launch and built to monetize. Go to https://beehiiv.link/oq97gm and use code CODIE30 for 30% off your first 3 months.
___________
(00:00:00) Introduction
(00:00:59) The Attention Problem Is Physiological
(00:07:08) Driver 1: The Context Dump
(00:08:20) Driver 2: Symmetric Energy
(00:10:26) Driver 3: The Abstraction Ladder
(00:13:34) Driver 4: The False Finish
(00:14:48) The Mechanics of Memorability
(00:15:53) Mechanism 1: Emotional Encoding
(00:19:28) Mechanism 2: The Peak-End Effect
(00:21:31) Mechanism 3: The Self-Reference Effect
(00:24:42) The Listener's Trap
(00:27:15) Your Attention Toolkit Recap
___________
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What if the things holding you back arenβt real? Your brain processes 11 million bits of information per second, but you only consciously attend to 50. That tiny keyhole of attention shapes your entire reality β and most people never realize they're looking through the wrong lens.
Nir Eyal has spent years researching how beliefs shape behavior, attention, and outcomes. He's the bestselling author of Hooked, Indistractable, and now Beyond Belief. In this conversation, he breaks down the neuroscience of perception, why your limiting beliefs are quietly destroying your potential, and how to rewire your brain to see opportunities others miss.
You'll learn:
How a man had surgery with zero anesthesia using only his mind
Why pain and suffering are separate β and how to disconnect them
The 10-minute rule that makes distraction powerless
Why willpower only depletes if you believe it does
How beliefs about aging at 30 predict whether you live 7.5 years longer
The turnaround technique that stops limiting beliefs cold
If you've ever felt stuck or convinced something won't work β this episode will change how you see yourself. Because the only thing standing between you and what you want is a belief you haven't questioned yet.
Check out Nir Eyal's new book "Beyond Belief" here: https://www.nirandfar.com/beyond-belief/
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___________
00:00:00 Introduction
00:01:07 You Don't See Reality: The Optical Illusion That Proves It
00:03:40 The Rat Study: How Beliefs Unlock 240X More Persistence
00:05:40 Attention, Anticipation, and Agency: The Three Powers of Belief
00:07:11 Hypnosedation: Surgery Without Anesthesia Through Mind Power
00:09:04 The Carrot Is the Stick: Why All Motivation Is Pain Management
00:10:20 Relationship Perception Problems: The Turnaround Technique
00:15:37 Lucky People See More: Training Your Brain for Entrepreneurial Alertness
00:24:34 The 10 Minute Rule: Your Weapon Against Distraction
00:27:31 Internal Triggers: The Real Cause of 90% of Distractions
00:29:00 Gratitude, Failure, and Luck Surface Area: Daily Habits That Change Reality
00:19:59 Prayer Without Faith: The Science of Secular Mantras
00:42:36 Your Labels Become Your Limits: Why Identity Is Dangerous
00:43:09 Beliefs Become Biology: The 7.5 Year Longevity Advantage
00:49:47 The Placebo Suicide: Mr. A's Story and the Mind-Body Connection
00:57:08 Willpower Is Not a Depleting Resource: The Ego Depletion Myth
00:59:56 Hedonic Adaptation and the Gratitude Antidote
01:03:30 The Ulysses Pact: Pre-Commitment Devices for Intimacy and Focus
01:07:39 The Surgeon Riddle: How Priors Blind You to Possibilities
00:56:23 This Is What It Feels Like to Get Better: Your New Mantra
___________
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If AI can write, code, and think cheaper than you β what's left? Your edge isn't intelligence anymore. It's taste, focus, and emotional depth.
You'll learn:
Why taste is your only moat in a world of infinite AI output
How emotion and vulnerability are what machines can't replicate
Why the 80/20 rule is now 99/1 β and where to focus
Why imperfection is the new differentiator
How the best founders used judgment, not effort, to win
The winners won't be the hardest workers. They'll be the ones who protect their attention and refuse to let a machine do their thinking.
Head to https://beehiiv.link/gukwct to start your newsletter today! Use CODIE30 for 30% off your first 3 months.
___________
00:00:00 Introduction
00:00:40 The AI Takeover: Who Gets Replaced First
00:03:15 Humans Are Meaning-Making Machines: Your Real Competitive Advantage
00:05:26 Emotion Is Our Moat: What AI Cannot Take From Us
00:07:34 Taste Over Execution: The New Differentiator
00:08:54 Focus and Courage: The Psychological Bottleneck
00:10:00 The Ghost Writer Problem: Don't Outsource Your Brain
00:10:33 Authenticity in a Synthetic World: Why Imperfection Wins
00:14:58 The 99-1 Rule: Hard Work Is No Longer Enough
00:17:00 Build AI-First or Get Eaten: Your Action Plan
00:19:32 Keep Your Humanity: The Creative Advantage
___________
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What if the voice in your head could predict your success? 2 Chainz built a multi-decade music and business empire by trusting one thing: his intuition.
2 Chainz is a rapper, entrepreneur, and now author with 20+ years in the game β from collaborating with Ye, Nicki Minaj, and Lil Wayne, to running the Escobar restaurant brand, and now releasing his new book, The Voice in My Head is God. From turning Atlanta real estate into a 9-location restaurant franchise, to rebranding at 34 and winning a Grammy, to buying back his masters β he's proof that ideas and instinct compound harder than anything Wall Street offers.
In this conversation, you'll learn:
Why ideas are currency β and how to protect them before they get stolen
The "f*ck it" voice vs. the God voice β and how to tell the difference
How he negotiated his masters back and what real leverage looks like
How his viral marketing stunt β a pink trap house β became βAtlanta's Eiffel Towerβ
Why confidence comes first, proof comes second
If you've ever ignored your gut or wondered how people build empires from nothing, this episode will rewire how you think about intuition and winning.
π° Start sharing your ideas with the world & start your newsletter today. Head to https://beehiiv.link/2az5gc and use CODIE30 for 30% off your first three months.
π Grab The Voice in My Head is God β available NOW: https://www.simonandschuster.com/books/THE-VOICE-IN-MY-HEAD-IS-GOD/2-Chainz/9781668031155 (and follow @2chainz on all platforms)
___________
00:00:00 Introduction
00:01:35 From Real Estate to Restaurants: Building the Escobar Empire
00:04:25 The Pablo Escobar Lawsuit: When Success Attracts Trouble
00:09:49 The Pink Trap House: Marketing Genius on a Budget
00:12:03 Ideas Are Currency: The Creative Advantage in Business
00:07:31 The Voice in My Head Is God: Trusting Your Intuition
00:15:49 Self-Motivation and the Apex Position: When Nobody Can Save You
00:19:57 The 15-Year Grind: Belief Before the Breakthrough
00:25:54 The Tour Bus Studio: Vertical Integration Before It Was Cool
00:31:03 Buying Back Your Masters: Leverage and Negotiation
00:48:33 The F*ck It Voice vs The God Voice: Distinguishing Your Inner Dialogue
___________
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In this BigDeal rerun, Scott Galloway breaks down how the American Dream's playbook β degree, home, wealth β is broken. Housing costs have tripled relative to income. Two-thirds of young men aren't going to college. One in three men under 30 doesn't have a girlfriend. And the wealthiest generation in history is systematically extracting wealth from the youngest through tax policy, artificial scarcity, and a rigged economic structure most people never see.
Scott Galloway has built and lost hundreds of millions. He's an NYU Stern professor, serial entrepreneur, and one of the most honest voices on what's actually happening in the economy and the future of young people. In this conversation, he breaks down the transfer of wealth from young to old, why loneliness and extremism are the biggest threats to society, and the formula for economic security that actually works.
You'll learn why Social Security is the largest wealth transfer in history, how the tax code ballooned from 400 to 4,000 pages, why housing went from four years of salary to twelve, how elite institutions use rejection as a business model, why we're producing too few economically viable men, Scott's SCAF framework for fighting depression, and the four-part formula for financial security β plus why low-cost index funds beat 99% of hedge funds. If you're young, ambitious, or trying to win in a system that feels rigged, this episode will change how you see the game.
Ready to turn your newsletter into a side hustle? Head to https://beehiiv.link/e2bp10 and use code CODIE30 for 30% off your first three months.
___________
00:00:00 Introduction
00:01:32 The Elegant Transfer of Wealth: Young to Old
00:06:00 The College Admissions Scam: Artificial Scarcity
00:08:39 COVID's Intergenerational Theft: The $6 Trillion Giveaway
00:22:33 Your Economic Survival Guide: Focus, Stoicism, Time, and Diversification
00:47:30 The Rejection Superpower: Why Failure Is Your Edge
00:53:40 The Young Men Crisis: Loneliness, Dating, and Economic Viability
01:08:00 What Young Men Need: Guardrails, Plans, and Demonstration of Excellence
01:17:22 The LBO Boom and Corporate Concentration: Who Really Owns America
01:31:10 Elon Musk and the Tech Bro Problem: Post-America While Leveraging America
___________
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Is it still possible to βmake itβ in America these days? Housing costs 12 years of salary instead of four. Credit card debt hit $1.28 trillion. Nearly half of Americans can't afford rent or a mortgage. And the old playbook β work hard, get a degree, climb the ladder β is quietly breaking down for millions of people who did everything right.
This episode is different. No guest. No script. Just me, raw and unfiltered, talking about what's actually happening in the economy, why making it feels impossible right now, and what it's going to take to win anyway. Because the truth is, you're not crazy. It IS harder. But that doesn't mean you're stuck.
Youβll learn:
β’ Why avocado toast was never the problem
β’ How $8 trillion spent on Middle East wars couldβve reshaped life for Americans struggling with rent and groceries
β’ Why 54-year-old Wharton MBAs are getting ghosted in final interviews and what that says about hiring today
β’ The three non-negotiables for making it: relentless focus, borderline delusional confidence, and refusing to quit
β’ Why boundaries arenβt about work-life balance, theyβre about protecting the two hours that actually move the needle
β’ Why nobody is coming to pick you or save you and what to do instead
β’ The story of a member who unlocked $975K in new revenue by pulling one lever in a struggling business
β’ Why curiosity and better questions are becoming the real edge in the AI era
If you've felt overlooked, exhausted, or like the rules changed halfway through the game β this episode will remind you that winning is still possible. But only if you're willing to do what most people won't.
Use CODIE30 for 30% off your first 3 months and make your newsletter real at https://beehiiv.link/uth844
___________
00:00:00 Introduction
00:00:50 The Hard Truth: It's Not Just You
00:02:28 Where Your Tax Dollars Are Really Going
00:03:52 The Corporate Layoff Playbook: Why Nobody's Hiring
00:06:00 Nobody Is Coming to Save You
00:07:47 The Three Answers: Never Quit, Lock In, Kill Distractions
00:12:22 The Power of Questions Over Answers in the AI Era
00:12:59 Confident Execution: The Race Car Driver Mindset
00:16:07 The Sacrifice Question: Who Are You Really Working For?
00:17:26 Your Unlock Is Possible: The Path Forward
___________
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OTHER THINGS WE DO
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The rules of career success just changed. Hard skills matter less. Credentials matter less. And playing it safe? That might be the riskiest move of all. Bill Gurley has backed Uber, DoorDash, eBay, and Snap. He's spent 30 years watching who wins and who gets destroyed. In the AI era, that gap is about to become a canyon.
In this conversation, Bill breaks down the exact skill stack that makes you anti-fragile: why unbridled determination beats raw intelligence, why salesmanship is the most compounding founder skill nobody talks about, and why the conveyor belt from college to consulting is now the highest-risk career path in existence.
You'll learn the Jeff Bezos hiring filter for people who will build something come hell or high water, why AI is a jetpack for the self-directed and a threat to everyone else, how open-source Chinese AI models are a bigger disruption than most realize, and the regret minimization framework Bezos used to decide whether to start Amazon.
If you've ever wondered whether you're on the right path β or how to stand out when everyone has access to the same tools β this one will permanently change how you think about winning.
Bill Gurley's new book "Runnin' Down A Dream: How To Thrive In A Career You Actually Love" is out now, check it out here: https://www.penguinrandomhouse.com/books/769256/runnin-down-a-dream-by-bill-gurley/
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___________
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Is true wealthbuilding as simple as asking for a raise? Or is it just picking the right stock? Wellβ¦ no. Morgan Housel argues the cornerstone of true wealthbuilding lies in understanding β and controlling β your behavior. After studying the psychology of money and writing The Psychology of Money, heβs seen why brilliant people go broke and ordinary people quietly build fortunes. Patience beats IQ. Independence beats status. And the real game is managing your own impulses.
In this conversation youβll learn why a janitor died with millions while a Harvard MBA went bankrupt, why most high earners still live paycheck to paycheck, why diversification wonβt make you the richest but will keep you from blowing up, why the biggest financial decisions are school, house, car, childcare, and insurance, and why reading history matters more than reading forecasts.
This isnβt about skipping lattes. Itβs about mastering the behaviors that actually build wealth and avoiding the ones that quietly destroy it.
___________
00:00:00 Introduction
00:01:09 The Latte Story: Why Financial Advice Is Broken
00:03:00 Ronald Reed vs Richard Faskone: Behavior Beats Intelligence
00:10:18 The Passive Income Myth and What Really Moves the Needle
00:14:40 Nobody's Watching You: The Ferrari Paradox
00:20:01 The Biggest Lie About Money
00:25:17 The Desert Island Test: Utility vs Status
00:28:05 To Rent or Buy: The House Question
00:30:21 Robinhood vs Vanguard: Gamification and the Future
00:32:48 Rich People Habits: Obsession and Long-Term Thinking
00:34:50 The Great Depression Lesson and Why History Matters
00:49:52 Rapid Fire: Money ClichΓ©s Debunked
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π₯ YouTube: https://www.youtube.com/@podcastbigdeal
πΈ Instagram: https://www.instagram.com/bigdeal.podcast
π½οΈ TikTok: https://www.tiktok.com/@big.deal.pod
MORE FROM CODIE SANCHEZ
π₯ YouTube: https://www.youtube.com/@codiesanchezct
πΈ Instagram: https://www.instagram.com/codiesanchez
π½οΈ TikTok: https://www.tiktok.com/@realcodiesanchez
OTHER THINGS WE DO
π Our community: https://contrarianthinking.typeform.com/to/WBztXXID
π° Free newsletter: https://contrarianthinking.biz/3XWLlZp
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π Resibrands: https://resibrands.com/
π° CT Capital: https://contrarianthinking.biz/4eRyGOk
π¦ Main St Hold Co: https://contrarianthinking.biz/3YfGa8u
Learn more about your ad choices. Visit megaphone.fm/adchoices
You can be the smartest person in the room and still lose it entirely because of the way you speak. After years on Wall Street and building businesses, I learned the hard way that intelligence without delivery is invisible. Authority isn't about being right β it's about being heard.
In this episode, I break down the seven communication traps that quietly sabotage high performers, founders, and anyone tired of being overlooked. These aren't anecdotal β they're rooted in neuroscience, persuasion research, and real-world performance psychologyβ¦ and once you see them, you'll spot them everywhere.
You'll learn:β’ Why excessive hedging kills your competency score β and how confidence beats correctness in credibilityβ’ How over-explaining signals insecurity and reduces processing fluencyβ’ Why talking too fast during key moments makes people distrust you β even when you're rightβ’ The three S's of landing your point: shorter, slower, strongerβ’ Why Steve Jobs rehearsed keynotes for hours to look effortlessβ’ How self-deprecation tanks your perceived ability in hiring and promotion decisionsβ’ The shocking study showing modest candidates get liked more but hired lessβ’ Why showmanship isn't arrogance β it's survival in a world that rewards clarityβ’ How processing fluency makes simple ideas feel smarter and more truthfulβ’ The one-sentence framework Jobs used to control entire product launches
This isn't about faking confidence or pretending to be someone you're not. It's about aligning how you deliver with the outcomes you want. Smart people see complexity. Winners communicate it clearly. If you've ever felt overlooked, interrupted, or dismissed despite knowing your stuff β this episode will permanently change how you show up.
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00:00:00 Introduction
00:00:32 Trap 1
00:04:19 Trap 2
00:07:26 Trap 3
00:09:55 Trap 4
00:11:40 Trap 5
00:13:22 Trap 6
00:15:26 Trap 7
00:17:45 The Pattern Behind All Traps
00:18:31 Your Speaking Reset Framework
___________
MORE FROM BIGDEAL
π₯ YouTube: https://www.youtube.com/@podcastbigdeal
πΈ Instagram: https://www.instagram.com/bigdeal.podcast
π½οΈ TikTok: https://www.tiktok.com/@big.deal.pod
MORE FROM CODIE SANCHEZ
π₯ YouTube: https://www.youtube.com/@codiesanchezct
πΈ Instagram: https://www.instagram.com/codiesanchez
π½οΈ TikTok: https://www.tiktok.com/@realcodiesanchez
OTHER THINGS WE DO
π Our community: https://contrarianthinking.typeform.com/to/WBztXXID
π° Free newsletter: https://contrarianthinking.biz/3XWLlZp
π Biz buying course: https://contrarianthinking.biz/3NhjGgN
π Resibrands: https://resibrands.com/
π° CT Capital: https://contrarianthinking.biz/4eRyGOk
π¦ Main St Hold Co: https://contrarianthinking.biz/3YfGa8u
Learn more about your ad choices. Visit megaphone.fm/adchoices






















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