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BigDeal

BigDeal
Author: Codie Sanchez
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You can change your life and make a dent on the world. This podcast uncovers the unfiltered lessons from the smartest minds straight to you, in conversations so honest you feel guilty listening in. We believe the current way of thinking is not working. The average person has become unhappy, unhealthy and financially struggling. You are not that person. This podcast will kick you in the shin with truth and tactics they should have taught us but gatekept. Hosted by Codie Sanchez, entrepreneur, investor and reformed journalist. You are a BigDeal to us.
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Financial freedom isn’t luck — it’s learned. Join my 3-day live virtual event, beginning September 19 at 11am EST. Reserve your spot and join the owner revolution → http://contrarianthinking.biz/3Hon5uW
I sat down with Dandapani, a Hindu priest and former monk turned entrepreneur, for a conversation that blended the spiritual with the practical. We explored his deep expertise on why focus is a superpower, why a healthy ego mattered, and how karma shaped our lives. He shared actionable strategies to build willpower, manage energy, and stay focused at work and at home. We also dove into his years in a monastery, the role of awareness, and how to structure spiritual practices so they actually stuck. If you’d ever wondered how to bring spirituality into daily life without the fluff, that episode was for you.
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Get three free gifts from Dandapani at https://dandapani.org/codie and begin your path to clarity and a more rewarding life. Follow @DandapaniLLC on Instagram & YouTube.
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00:00 Introduction
00:10 Understanding Ego and Karma
01:33 Living as a Modern Hindu Priest
04:50 The Power of Awareness and Focus
07:57 Developing Willpower Through Daily Rituals
11:32 Integrating Spiritual Practices into Daily Life
28:49 Resolving Problems and Clearing the Mind
35:15 The Uncomfortable Truth of Meditation
35:24 The Subconscious Mind Revealed
36:28 Meditation vs. Alcohol: A Surprising Comparison
37:49 Energy Management: Treat It Like Money
38:33 Evaluating Relationships: An Energy Audit
40:10 Time vs. Energy Management
41:59 Cutting Off Energy Vampires
42:58 Plugging Energy Leaks
45:38 The Importance of Clarity and Focus
01:04:13 The Power of Commitment in Spirituality
01:06:40 Final Thoughts
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Financial freedom isn’t luck — it’s learned. Join my 3-day live virtual event this September 19-21. Reserve your spot and join the owner revolution → http://contrarianthinking.biz/3Hon5uW
I sat down with my friend Jon Youshaei ( @youshaei ) to get real about what it takes to build content that actually drives business. We dug into how I face down public speaking fears, deal with critics, and why showing both the grit and the glam is essential. I also shared exactly how I make money—through my holding company of “boring” businesses, my media brand, and investments—plus the systems I use to scale it all. We talked deal-making, financial literacy as a moat, and the responsibility creators have to tell the truth. If you’re serious about building wealth and not just followers, this episode is for you.
00:00 Introduction
00:02 Navigating the World of Business Content
00:23 Overcoming Fear and Criticism
01:27 The Concept of 'Show Don't Tell'
02:41 The Moment of Realization
03:01 Curiosity and Financial Literacy
03:31 Changing the Investment Landscape
06:48 The Importance of Processes and Systems
12:38 Creating High-Quality Content
14:47 Repurposing Content and Finding Viral Moments
20:08 Building a Community with Cult Sayings
22:36 Consistency in Personal and Professional Identity
23:00 Building a 21st Century Media Company
24:31 Breaking Down Income Streams
29:05 The Challenges of Brand Deals
32:55 The Value of Education and Info Products
38:59 The Importance of Deal Making
44:44 Facing Business Challenges
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📸 Instagram: / codiesanchez
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📰 Free newsletter: https://contrarianthinking.biz/3XWLlZp
📚 Biz buying course: https://contrarianthinking.biz/3NhjGgN
🏠 Resibrands: https://resibrands.com/
💰 CT Capital: https://contrarianthinking.biz/4eRyGOk
🏦 Main St Hold Co: https://contrarianthinking.biz/3YfGa8u
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I wasn’t sure about filming this, but the moment felt wrong not to. I hope it makes you think, and also reminds you to hold your loved ones close.
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Join me as I reveal the seven essential finance terms you need to know to succeed in business. From "free cashflow" to "leveraged buyouts," I break down the most vital concepts that will level up your financial life. Plus, stick around for an inspiring story of how Cody (not this Codie, a different Cody) transformed from an employee to a business owner in just 90 days, leveraging the financial strategies I share.
Financial freedom isn’t luck — it’s learned. Join my 3-day live virtual event this September 19-21. Reserve your spot and join the owner revolution → http://contrarianthinking.biz/3Hon5uW
00:00 Introduction
00:02 The Importance of Financial Literacy
00:28 Seven Key Acquisition Terms
00:36 Understanding Free Cash Flow (FCF)
01:29 Working Capital Explained
02:14 EBITDA and Business Valuation
03:19 Leveraged Buyouts (LBO)
03:43 Seller Financing
05:16 Cody's Success Story
08:41 Conclusion
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Join me as I sit down with today's guest, Chris Koerner, a serial entrepreneur who has founded 75+ businesses and built a career discovering under-the-radar "sleeper" businesses that print cash. Chris shares jaw-dropping stories, from his unique venture into pet cremation to partnering with the infamous John McAfee. We dive deep into three underrated, yet highly profitable side hustles you can start today. Plus, Chris reveals shocking personal anecdotes about his journey, the challenges he's faced, and how he's managed to stay resilient. Don't miss out on his invaluable advice and real-world examples that could help you kickstart your entrepreneurship journey!
Financial freedom isn’t luck — it’s learned. Join my 3-day live virtual event this September 19-21. Reserve your spot and join the owner revolution → http://contrarianthinking.biz/3Hon5uW
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OTHER THINGS WE DO:
🌐 Our community
📰 Free newsletter
📚 Biz buying course
🏠 Resibrands
💰 CT Capital
🏦 Main St Hold Co
Learn more about your ad choices. Visit megaphone.fm/adchoices
Financial freedom isn’t luck — it’s learned. Join my 3-day live virtual event this September 19-21. Reserve your spot and join the owner revolution → http://contrarianthinking.biz/3Hon5uW
Join Codie Sanchez on her 39th birthday as she reveals the 39 indispensable lessons she wishes she knew earlier in life. From the importance of choosing your hard paths and asking the right questions, to prioritizing relationships and building urgency—these insights cover all realms of life including health, wealth, relationships, and personal growth. Discover why it's crucial to work hard before working smart, the power of being disliked, and how faith can fuel your dreams. Don't miss her reflection on the significance of acting now, embracing courage over comfort, and the vital importance of reputation.
00:00 Introduction
00:07 Choosing Your Hardships
00:20 The Power of Questions
00:36 Amateurs vs. Pros
00:48 Chasing Purpose, Not Billions
01:01 Weaponized Distraction
01:26 Financial and Fitness Wisdom
01:41 Surround Yourself with Good People
02:04 Prioritizing Relationships
02:20 Private Reps Lead to Greatness
02:29 Advice from the Right People
02:52 Inconvenience Yourself for Others
03:34 The Muscle of Urgency
03:52 Understanding Leverage
04:18 Building and Criticizing
04:45 Inputs Become Outputs
04:51 The Cost of Inaction
05:08 Simplicity Over Complexity
05:21 Momentum and Success
05:39 Keeping Promises
06:01 Stand Out and Fight
06:05 Faith Over Worry
06:25 Nobody Cares, So Do What You Want
06:57 Play the Long Game
07:22 Wake Up Early
07:29 Work Hard to Work Smart
07:59 Reputation Matters
08:19 Ask Questions, Get Dirty
08:31 Overcoming Self-Doubt
08:42 Go Big or Go Home
09:05 Comfort is the Enemy
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📸 Instagram: https://www.instagram.com/bigdeal.podcast
📽️ TikTok: https://www.tiktok.com/@big.deal.pod
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📸 Instagram: https://www.instagram.com/codiesanchez
📽️ TikTok: https://www.tiktok.com/@realcodiesanchez
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🌐 Our community: https://contrarianthinking.typeform.com/to/WBztXXID
📰 Free newsletter: https://contrarianthinking.biz/3XWLlZp
📚 Biz buying course: https://contrarianthinking.biz/3NhjGgN
🏢 Resibrands: https://resibrands.com/
💰 CT Capital: https://contrarianthinking.biz/4eRyGOk
🏛 Main St Hold Co: https://contrarianthinking.biz/3YfGa8u
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Live from the main stage at Create & Cultivate LA, Codie Sanchez reveals how to go from hustle mode to owner mode and take control of your financial future. She also shares her tactical frameworks on how to approach deals, with examples of why her best investments succeeded, and her worst investments failed. Learn why deal terms matter more than price, practical ways to rethink your finances, and how smart deal-making and mindset shifts can unlock true wealth and freedom.
Financial freedom isn’t luck — it’s learned. Join my 3-day live virtual event this September 19-21. Reserve your spot and join the owner revolution → http://contrarianthinking.biz/3Hon5uW
Looking to scale your business to $1M in monthly revenue? Get in touch with my consulting team today!
00:00 Introduction
00:59 Challenges Women Face in Business Acquisition
02:15 Mindset Shift: Thinking Bigger in Business
04:50 Decision-Making Framework for Business Deals
05:35 Red Flags and When to Walk Away from a Deal
10:05 Lessons from a Failed Investment
14:43 Practical Steps for Women to Build Wealth
19:14 Final Thoughts and Encouragement
MORE FROM BIGDEAL:
🎥 YouTube: @podcastbigdeal
📸 Instagram: bigdeal.podcast
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📸 Instagram: codiesanchez
📽️ TikTok: realcodiesanchez
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🌐 Our community: Join here
📰 Free newsletter: Subscribe here
📚 Biz buying course: Learn more
🏢 Resibrands: Visit site
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🏛 Main St Hold Co: Check it out
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On stage at Forward Las Vegas, Codie Sanchez shares why building a personal brand is essential in the AI era, where content is booming and jobs are increasingly automated. She traces her journey from spreadsheet hound to creator, and her journey to discovering the power of owning your platform and distribution. This video is for entrepreneurs, creators, and professionals who want to stand out in crowded markets, offering practical insights on building a personal empire that attracts opportunities and fuels long-term success.
Financial freedom isn’t luck — it’s learned. Join my 3-day live virtual event this September 19-21. Reserve your spot and join the owner revolution → http://contrarianthinking.biz/3Hon5uW
Looking to scale your business to $1M in monthly revenue? Get in touch with my consulting team today!
00:00 Introduction to Personal Branding
00:55 The Power of Distribution
02:27 Facing Adversity as a Female Content Creator
06:11 Choosing the Right Platforms
10:02 Content Creation Strategies
13:20 Building a Business and Content System
15:44 Future Trends in Content
20:08 Balancing Revenue and Followers
22:37 The Importance of Focus and Hard Work
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📬 Free newsletter
📚 Biz buying course
🏷️ Resibrands
💼 CT Capital
🏘️ Main St Hold Co
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Join host Codie Sanchez as she delves into the art of communication and negotiation with Kwame Christian, a seasoned lawyer, mediator, and negotiation expert. Kwame offers invaluable insights on staying calm during arguments, avoiding common pitfalls in negotiation, and the importance of compassionate curiosity. Learn practical techniques such as anchoring, effective listening, and emotional regulation to enhance your negotiation prowess. Discover how to handle gaslighting, end arguments gracefully, and maintain positive relationships. This episode is packed with actionable advice to help you navigate tough conversations with confidence and poise.
Financial freedom isn’t luck — it’s learned. Join my 3-day live virtual event this September 19-21. Reserve your spot and join the owner revolution → http://contrarianthinking.biz/3Hon5uW
Looking to scale your business to $1M in monthly revenue? 👉 Get in touch with my consulting team today!
Big thank you to Donald Miller and the whole @StoryBrand family for letting us use their incredible studio for today's episode!
00:00 Intro & Personal Journey into Negotiation
00:51 Handling Arguments and Maintaining Relationships
02:07 Common Mistakes in Negotiation
05:47 The Power of Anchoring in Negotiations
09:48 Compassionate Curiosity: A Negotiation Framework
11:18 Dealing with Difficult Conversations and Gaslighting
16:20 Ending Arguments and Overcoming Overexplaining
27:25 Building Trust and Positive Interactions
30:20 Understanding Emotional Communication
30:49 Practical Tips for Better Relationships
31:26 Addressing Bad Behavior in Communication
35:45 Handling Emotional Triggers in Conversations
46:15 Managing Interruptions and Power Dynamics
49:21 Core Skills for Effective Negotiation
54:51 Final Thoughts and Takeaways
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🏷️ Resibrands
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🏘️ Main St Hold Co
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In this episode, host Codie Sanchez sits down with Amjad Masad, CEO of Replit, to discuss the transformative potential of AI in the tech industry. Amjad shares his journey from coding at age six in Jordan to leading one of the fastest-growing AI companies. He offers insights into overcoming entrepreneurial challenges, the importance of non-conformist thinking, and how Replit empowers individuals to create applications without coding skills. Learn how AI can revolutionize business, the future of AI talent, and why Amjad believes the United States remains the best place for entrepreneurship.
Financial freedom isn’t luck — it’s learned. Join my 3-day live virtual event this September 19-21. Reserve your spot and join the owner revolution → http://contrarianthinking.biz/3Hon5uW
Want help scaling your business to $1M in monthly revenue? Click here to connect with my consulting team.
00:00 Introduction and Excitement for AI
00:49 Early Beginnings in Coding
02:26 Turning Down a Billion Dollar Offer
05:55 Challenges and Pivots in Business
10:18 Repl.it's Revolutionary Impact
14:40 Empowering Entrepreneurs with AI
31:58 The Future of AI and Prompting
37:38 Leadership and Talent Wars in AI
48:13 The Risks of Joining a Startup
49:05 Government Policies and Innovation
49:46 The Role of WhatsApp Groups in Tech
50:34 Competing with Big Tech
51:14 The Importance of Direct Communication
51:31 Challenges of PR and Media Coverage
53:10 The Underdog Mentality
56:05 Building a Venture Scale Company
57:02 The Culture of Silicon Valley
57:59 Operating Principles and Company Culture
59:02 The Importance of Seeking Pain
01:05:45 Mentorship and Lifelong Work
01:14:10 The Human Experience and AI
01:25:47 The Future of AI and Society
01:27:16 The American Dream and Entrepreneurship
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Today, Codie dives deep into the ultimate guide on how to build a brand online. She shares insights from his experience in venture capital and brand building, emphasizing the importance of capturing and monetizing attention. You'll discover the concept of 'a thousand true fans,' strategies for creating compelling content, and how to transform big problems into profitable products. Codie also unpacks psychological tactics to engage audiences and underscores why niche marketing and consistency are your golden tickets to online success. This is a must-watch for anyone looking to make millions — or even billions — by building a powerful online brand.
Financial freedom isn’t luck — it’s learned. Join my 3-day live virtual event this September 19-21. Reserve your spot and join the owner revolution → http://contrarianthinking.biz/3Hon5uW
Want help scaling your business to $1M in monthly revenue? Click here to connect with my consulting team.
00:00 Introduction to Building a Billion Dollar Brand
00:17 The Power of Attention and Distribution
02:47 From Attention to Intention
03:47 Creating Community and Content
05:15 Identifying and Solving Big Problems
08:13 Niche Down for Success
09:56 Turning Problems into Products
11:25 Building a Product from Community Feedback
11:40 The Birth of BSC Scout
12:43 The Marketing Infinity Loop
13:59 Starting Small and Finding Your Niche
14:32 Creating a System for Content
14:57 The Importance of Engaging Content
15:29 Crafting Memorable Newsletters
18:04 The Power of a Great Subject Line
20:59 Psychology in Content Creation
22:01 Scaling Up with the Right Team
23:01 Consistency, Creativity, and Grit
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Resibrands
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Main St Hold Co
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In this special compilation of the BigDeal podcast, six of our billionaire guests share their wisdom with Codie on all things wealth creation, purposeful living, and divergent thinking. From actionable strategies to personal stories, these insights center on becoming indispensable, embracing early risks, and committing to lifelong learning. Whether you’re a young entrepreneur or an experienced business owner, this episode offers valuable lessons to help you achieve your dreams.
Financial freedom isn’t luck — it’s learned. Join my 3-day live virtual event this September 19-21. Reserve your spot and join the owner revolution → http://contrarianthinking.biz/3Hon5uW
Want help scaling your business to $1M in monthly revenue? Click here to connect with my consulting team.
00:00 Introduction and Episode Overview
00:06 Billionaire Insights: Secrets to Success
01:33 The Importance of Coaching
03:42 First Principles Thinking
05:16 Founders and Principles
12:34 Taking Risks and Moving Fast
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Resibrands
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Main St Hold Co
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Join Codie Sanchez as she dives deep with Daymond John, the founder of FUBU and a star on Shark Tank, in this insightful episode of the Big Deal podcast. They discuss his journey from starting FUBU in his mom's house to building it into a $6 billion brand, his investment strategies, and valuable lessons from his successful career. Don't miss Daymond's unique insights on entrepreneurship, investment, and personal growth. Tune in for an episode packed with actionable advice and inspiring stories!
Financial freedom isn’t luck — it’s learned. Join my 3-day live virtual event this September 19-21. Reserve your spot and join the owner revolution → http://contrarianthinking.biz/3Hon5uW
Want help scaling your business to $1M in monthly revenue? Click here to connect with my consulting team.
CHAPTERS
00:00 Introduction to Daymond John
00:54 Daymond John's Journey and Shark Tank Success
01:44 Investing in Bombas: A Game-Changer
05:47 Entrepreneurial Hacks and Early Struggles
11:15 Raising Independent Children
13:15 The Reality of Flying Private
16:34 Clothing Brands and Business Models
27:41 Shark Tank Insights and Pitching Tips
32:35 Shark Tank Strategies and Fake Offers
32:53 The Ethics of Seeking Investment
34:50 Dealing with Investment Losses
37:21 Concerns About AI and Future Investments
43:32 The Importance of Brand and Community
47:51 CEO Access and Helping Others
01:00:56 Final Thoughts and Advice for Entrepreneurs
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Resibrands
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Main St Hold Co
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On this solo episode of BigDeal, host Codie Sanchez shares her advice for Gen Z'ers hoping to build a life of meaning and means. She shares her winding personal journey to entrepreneurship, and the role that adventure and chance played in shaping it. From reporting on human trafficking in Mexico to building a billion-dollar business, she talks about the risks she took, the mistakes she made, and the lessons that shaped her path.
Financial freedom isn’t luck — it’s learned. Join my 3-day live virtual event this September 19-21. Reserve your spot and join the owner revolution → http://contrarianthinking.biz/3Hon5uW
Want help scaling your business to $1M in monthly revenue? Click here to connect with my consulting team.
CHAPTERS
00:00 Intro
00:39 Move Fast, But Take More Detours
07:20 Is This All That Life Is?
9:08 Sam The Bananaman
10:12 Misfits Market
13:27 Ignore The Haters
17:29 Closing Thoughts
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In a world drowning in noise, the ability to capture and monetize attention isn't just a skill—it's the entire damn game. That’s why today, we’ve got Gary Vaynerchuk… the man who doesn’t just predict digital trends, he makes them. For over two decades, from transforming a local liquor store into an e-commerce pioneer to building VaynerMedia into a global powerhouse, he’s made foundational bets on giants like Facebook and Twitter before most even had accounts. He’s a multiple New York Times bestselling author, commands a daily global audience in the tens of millions, and has built a multi-industry empire by showing entrepreneurs how to turn overlooked attention into undeniable results and lasting legacy.
Financial freedom isn’t luck — it’s learned. Join my 3-day live virtual event this September 19-21. Reserve your spot and join the owner revolution → http://contrarianthinking.biz/3Hon5uW
Want help scaling your business to $1M in monthly revenue? Click here to connect with my consulting team.
MORE FROM BIGDEAL:
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OTHER THINGS WE DO:
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Biz buying course
Resibrands
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Main St Hold Co
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In this solo episode of the BigDeal podcast, Cody Sanchez discusses the unconventional approaches to starting and growing a business. She emphasizes the importance of being unhinged and willing to take risks in the early stages, as well as the critical role of hiring top talent and fostering a strong company culture. Through personal anecdotes and insights from successful entrepreneurs, Codie provides actionable advice for aspiring business owners.
Financial freedom isn’t luck — it’s learned. Join my 3-day live virtual event this September 19-21. Reserve your spot and join the owner revolution → http://contrarianthinking.biz/3Hon5uW
Want help scaling your business to $1M in monthly revenue? Click here to connect with my consulting team.
00:00 The Unhinged Start of Entrepreneurship
01:38 Codie's Own Unhinged Approach
04:22 Scaling Your Business: The Importance of Hiring
07:38 The Cheetah vs. Housecat Matrix
12:52 Building a Strong Company Culture
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Today we want to introduce you to another incredible podcast: The Hustle Daily Show, from HubSpot Media. The Hustle Daily Show offers up your daily dose of irreverent, offbeat, and informative takes on business & tech news. Codie dropped by THDS to give her take on small business ownership and wealth creation, in an episode titled "Scaling unsexy businesses into real profit with Codie Sanchez," which is what you're about to listen to if you just... tap... that... play button. Enjoy!
Financial freedom isn’t luck — it’s learned. Join my 3-day live virtual event this September 19-21. Reserve your spot and join the owner revolution → http://contrarianthinking.biz/3Hon5uW
Want help scaling your business to $1M in monthly revenue? Click here to connect with my consulting team.
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OTHER THINGS WE DO:
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Biz buying course
Resibrands
CT Capital
Main St Hold Co
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In this solo episode of BigDeal, Codie emphasizes the critical role of effective systems in running a successful business. She discusses common pitfalls entrepreneurs face when trying to systematize their operations and provides a structured approach to building a strong vision, defining metrics, and ensuring accountability.
Financial freedom isn’t luck — it’s learned. Join my 3-day live virtual event this September 19-21. Reserve your spot and join the owner revolution → http://contrarianthinking.biz/3Hon5uW
Want help scaling your business to $1M in monthly revenue? Click here to connect with my consulting team.
CHAPTERS
00:00 The Importance of Business Systems
02:51 Common Mistakes in Systematizing Businesses
06:00 Building a Strong Vision for Your Business
08:45 Defining Your Business Metrics and Goals
12:08 Creating Effective Communication and Accountability
14:58 Implementing Systems for Long-Term Success
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In this engaging conversation, Evy Poumpouras, a former Secret Service agent, shares her insights on influence, negotiation, and the importance of setting boundaries in both personal and professional relationships. She discusses the lessons learned from protecting presidents, the balance between vulnerability and authenticity, and the significance of self-reflection. Evy emphasizes the need for preparation and adaptability in communication and negotiation, while also addressing the nature of predators in business and life. Her journey to becoming bulletproof serves as an inspiration for those looking to navigate challenges with resilience and strength.
Financial freedom isn’t luck — it’s learned. Join my 3-day live virtual event this September 19-21. Reserve your spot and join the owner revolution → http://contrarianthinking.biz/3Hon5uW
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Credit: Evy’s BBC Maestro course ‘The Art of Influence’ can be found HERE.
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00:00 - Introduction to Evy Poumpouras
03:09 - Lessons from Protecting Presidents
06:11 - The Balance of Vulnerability and Authenticity
09:10 - Setting Boundaries and Expectations
11:55 - The Role of Self-Reflection in Relationships
14:47 - Reading People and Gathering Intelligence
17:55 - The Nature of Predators in Business and Life
20:37 - Negotiation Skills and Communication
23:51 - The Importance of Preparation
26:45 - The Journey to Becoming Bulletproof
29:50 - The Power of Adaptability
32:42 - Conclusion and Future Endeavors
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At the Million Dollar Mastermind event, Codie emphasizes the importance of ownership and financial independence as a means to achieve true freedom. Through personal anecdotes and stories from various individuals, Codie illustrates the strategies for building wealth through diverse income streams and the significance of acquiring businesses to foster growth. She advocates for local ownership and community engagement to create a nation of owners who can resist the status quo.
Financial freedom isn’t luck — it’s learned. Join my 3-day live virtual event this September 19-21. Reserve your spot and join the owner revolution → http://contrarianthinking.biz/3Hon5uW
Want help scaling your business to $1M in monthly revenue? Click here to connect with my consulting team.
Chapters
00:00 The Power of Ownership and Freedom
06:08 Exploring the American Dream: Stories from the Ground
11:52 Building Wealth Through Diverse Income Streams
17:55 Acquisition Strategies: Buying Businesses for Growth
23:39 The Future of Small Businesses and Community Ownership
39:51 Empowering Others: Creating a Nation of Owners
MORE FROM BIGDEAL:
🎥 YouTube
📸 Instagram
📽️ TikTok
MORE FROM CODIE SANCHEZ:
🎥 YouTube
📸 Instagram
📽️ TikTok
OTHER THINGS WE DO:
Our community
Free newsletter
Biz buying course
Resibrands
CT Capital
Main St Hold Co
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