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BiggerPockets Business Podcast

Author: BiggerPockets

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Welcome to a real-world MBA, where entrepreneurs guide you through what it really takes to start, scale, and sell your own business.

Your hosts: J and Carol Scott, who left careers in corporate management to launch their own house-flipping business. Every Tuesday, you'll meet a new guest and learn actionable tips for hiring, firing, marketing, raising capital and more.

So whether you're looking to boost profits or bring a new idea to life, you'll come away informed and inspired. Tune in, and learn how to treat your business like a business!

45 Episodes
Do you value freedom and time above all else? Are you craving a lifestyle doing what’s truly most important to you, while financially supporting yourself, your family, your hobbies, and your adventures?Today’s guest has done just that, paving his own way and achieving freedom on many levels: financial, time, and mental. He’s taught thousands of people how to do the same. Today, he shares how you can do it, too!Yaro Starak—an online entrepreneur earning a full-time income from the internet since 2004—walks us through his evolution of multiple businesses, identifying potential opportunities, and taking steps with minimal risk to start additional ventures. He debunks myths about passive income and digs deeply into the “how” of making a “laptop lifestyle” work.Yaro gives actionable tips to identify areas in which you’re an expert, then use that expertise to earn income by sharing that information with others. He tells us the lessons he’s learned along the way: from early goals of simply making money to intentional, conscious decisions to do something you love to working with people you really enjoy.And make sure you listen for Yaro’s recommendation on how to fast-track learning the ins and outs of a business you’re passionate about, closing your gaps in knowledge, and increasing awareness of how everything works before wasting time and energy charging full-speed ahead.Check him out, and subscribe to the BiggerPockets Business Podcast so you won’t miss our next show!In This Episode We Cover:How he built his "lifestyle business"Focusing on starting a 4-hour work week businessWhy entrepreneurs are always looking for opportunitiesThe 3 different types of freedomFiguring out how business worksWhy freelancing is a good starting pointHow he's able to manage his businessHis whole process in selling his courses and how you can do the sameHow to be good at the 80/20 ruleThe theory of constraints and sprintsAnd SO much more!Links from the ShowBiggerPockets PodcastBiggerPockets Forums Check the full show notes here:
Have you ever wondered how businesses are bought and sold? Or have you considered buying a business but don’t know where to start? Or maybe you've considered selling a business—or are starting a business that you’re hoping to sell at some point in the future.Buying and selling a business seems complicated... but it doesn’t have to be that way!David Barnett, business broker and author of six books including How to Sell My Own Business, knows firsthand how important it is that you build, structure, and manage a business in a way that will allow you to eventually sell it—even if that’s not your plan A. In this episode, he tells us why sometimes we have to sell even if we don’t expect to and how we can be certain to get top dollar if and when that time comes.In addition, David helps us understand how businesses are valued, the most common reasons why business owners sell, the types of terms that can be negotiated when buying or selling a business, and why most businesses sell for less than you’d think.And make sure you listen for David’s advice on how to handle situations where a seller is telling you one thing, but his financial statements are telling you another.Check him out, and subscribe to the BiggerPockets Business Podcast so you won’t miss our next show!In This Episode We Cover:The difference between business broker and real estate brokerWhy the business marketplace is a secretHow business brokers work with buyers to get financingHow brokers are often dual agentsSome of the online marketplaces for business salesWhy businesses sell for a lot less than you thinkThe reasons people sell their businessesHow the value of a business depends on cash flowAnd SO much more!Links from the ShowBizBuySellbusinessesforsale.comCheck the full show notes here:
Intrigued by the concept of virtual assistants? Understandably so—the time commitment and expense of office space and in-house employees can be intimidating. Luckily, there are alternatives…Nathan Hirsch—serial entrepreneur and outsourcing expert—knows firsthand how difficult it can be to manage an office with lots of employees. And not only did he figure out a way to avoid it, he’s built several companies to help others do it, as well.As founder of his previous company, Nathan created a marketplace of remote workers and virtual assistants to help entrepreneurs grow their businesses without the need for local employees. And as a follow-up, Nathan has created, an educational platform where business owners can learn how to manage their businesses efficiently and effectively by using remote employees.In this episode, Nathan brings his expertise in outsourcing to our listeners, providing tons of actionable tips and ideas for how we can build our businesses without the overhead of office space and local employees. Nathan tells us how he built his Amazon store to over $25M in gross revenue and how he built and sold FreeeUp without a staff of local employees—only hiring remote help. He shares how we can do the same.Make sure you listen for Nathan’s four-step process for harnessing the power of remote employees.Check him out, and subscribe to the BiggerPockets Business Podcast so you won’t miss our next show!In This Episode We Cover:Why he treats his remote team like they're in a real officeHow he built another freelancer marketplace to cater to his needsHow he makes customer service his competitive advantageWhy he may never hire someone in person againThe 4-step process to dealing with remote employeesHow to get on the same page with expectationsThe traits of virtual assistants that you want to look forWhy Nathan prefers to outsource in the Philippines3 different levels of people you hire: followers, doers, and expertsThe 90-day ruleAnd SO much more!Links from the ShowBiggerPockets Real Estate PodcastUpworkFiverrFreeUpSlack Check the full show notes here:
Have you ever considered buying a business but were terrified of paying more than the business is worth? Have you ever wondered what you can do to help ensure that a business you buy today will generate the numbers promised by the previous owner?Well, today’s guest answers both those questions, helping us to minimize our financial risk when buying a small business!Brit Foshee—real estate investor and small business owner—walks us through the process he used to buy his first five landscaping companies, how he consolidated them into one big company to increase their value, and how he did it all with minimal financial risk. And he tells us how we can do the same thing if we decide we want to go the route of buying a small business.Brit tells us how he finds the businesses he buys, how he evaluates them, how he recruits partners to run them, and most importantly, how he gets the owners to all but guarantee their financial success. And for you real estate investors out there, you’ll be amazed at how similar buying a business is to buying real estate!And make sure you listen for Brit’s recommendations on using “claw backs”—a way to literally guarantee that a business owner doesn’t misrepresent the numbers when selling you a business.Check him out, and subscribe to the BiggerPockets Business Podcast so you won’t miss our next show!In This Episode We Cover:Brit's story from buying a property to buying businessesHow people underestimate what it takes to get a business off the groundHow he finds available businesses on the marketSimilarities between his business model and buying real estateHow a business with $1M in revenue is likely sustainable without the ownerWhy he made a partner a part-ownerCome work "with me" vs. come work "for me"Why he recommends the owner financing route when buying a businessHow he reduces expenses and increases income right after buyingWhy he thinks employees are #1The top mistake owners makeAnd SO much more!Links from the ShowBiggerPockets Real Estate PodcastBRRRR StrategyBizBuySellCraigslistBiggerPockets Business Podcast 37: Choosing the Right Niche—Follow a Business Startup Journey From Day 1 with J ScottCheck the full show notes here:
Does the book, “Vivid Vision” sound familiar? Brandon Turner (host of the BiggerPockets Real Estate Podcast) raved about it when he we interviewed him on the show last year. Brandon credited the book with helping him overcome his vague thinking, providing him the insight to hone his goals and putting him on the path to massive success with real estate syndications.In fact, Brandon raved so much about the book that we knew we had to have the book’s author on the show to provide our listeners a first-hand education on why creating a vision is important and how we should be doing it. And that’s what we’re doing today...Cameron Herold -- best-selling author, founder of The COO Alliance and the operational brain behind several behemoth companies, including 1-800-GOT-JUNK -- is here to help you learn how to clearly define your business and life vision in a way that will put both you and your team on the path to success. Cameron breaks down the steps for defining your vision, documenting your vision (hint: it’s a lot more fun than you think), and then sharing that vision with your partners, employees and prospective employees to ensure that the entire team is aligned with YOUR vision for success.And, for those of you who like to think about things from an analytical perspective, make sure to listen for Cameron’s mathematical formula for success…Check him out, and subscribe to the BiggerPockets Business Podcast so you won’t miss our next show!In This Episode We Cover:Cameron's incredible backstoryDifference between CEO and COOHow vision impacts your businessCreative ways to relay your visionThe craziest vivid vision storyHow vision helps you attract or repel the right peopleThe miracle morning for entrepreneursCameron's secret formula to successAnd SO much more!Links from the ShowBiggerPockets ForumsBiggerPockets Business Podcast 18: How to “Have It All” by Living with Intention with Brandon TurnerTED Talk: Cameron Herold: Let's raise kids to be entrepreneursAsanaBasecampThe Genius NetworkTim FerrissUber Check the full show notes here:
Do you hate marketing? Do you hate sales? Do you wish there was an easy way to grow your customer base and your profits without relying on all the old bread-and-butter sales and marketing techniques that everyone else is using? Today’s guest provides us a path to business growth that doesn’t hinge on being a professional marketer or salesperson.David Meerman Scott—bestselling author of 11 books, including the just released Fanocracy—explains to us why the most powerful marketing force on the planet isn’t social media, television commercials, or any other traditional marketing technique. Instead, it is the ability to convert our customers into loyal fans. And he tells us how we can convert customers in our businesses into super-fans, helping us to scale and grow our business in ways that we’ve never considered.David uses everything from neuroscience research to the band Grateful Dead to show us how we can convert our customers into brand ambassadors for our businesses. Whether your business is a product or a service, whether you have a recurring relationship with your customers or you only engage with them once in a lifetime, David’s techniques will provide you the tools you need to get your customers to grow your business for you.And make sure to listen for David’s suggestion on using selfies to grow your business! It's brilliant.Check him out, and subscribe to the BiggerPockets Business Podcast so you won’t miss our next show!In This Episode We Cover:How to create fandoms to grow your businessDiscover how the 4 levels of proximity could help you get noticedWhy you should take more selfiesCharacteristics that make a true fanHow to convert your customers into loyal fansA story that turned David into a fan of a companyGiving freely vs. giving with the expectation of receiving somethingWhy you shouldn't pay for attentionAnd SO much more!Links from the ShowBiggerPockets ForumsThe Grateful DeadHagerty Youtube ChannelCheck the full show notes here:
J Scott isn’t just the host of this podcast—he’s also a serial entrepreneur, who has a passion for starting businesses. And with 2020 now underway, J is finally ready to announce the launch of his latest endeavor, which he does right here on this episode of the BiggerPockets Business Podcast.In this episode, J talks about his criteria for choosing an industry and a specific business, he details the new business that he’s launching this week, and he dives into the nitty-gritty details of his financial projections and growth strategy.J tells us why “sexy” isn’t always the best choice for picking a business niche and how focusing on your existing strengths and expertise can help you create a “barrier to entry”—something that gives you a tremendous advantage over your competition and over others who might try to compete with you in the future.Best yet, J has promised to come back every few months and update us on this new business journey, so that our listeners can learn from both his successes and his mistakes!In This Episode We Cover:J's backstoryWhy sexy businesses have a ton of competitionThe 4 things J looks for in a businessPlans to start a service business in the real estate industryThe kind of staff required to launch this businessWhy redoing the existing website has been low priority compared to other marketingThe 2 sides of this business: emergency and rebuildJ's long-term planAnd SO much more!Links from the ShowBiggerPockets ForumsBiggerPockets Business PodcastBiggerPockets Podcast 010 : Flipping Houses 101 with J ScottBiggerPockets Podcast 311: 6 Rules for Investing in Real Estate in the Coming Economic Shift with J ScottBiggerPockets Money Podcast 70: 7 Tips for Successfully Investing in ANY Market Condition With J ScottCheck the full show notes here:
In 2019, the BiggerPockets Business Podcast was launched. In the past eight months, we’ve gotten nearly ONE MILLION downloads, as well as some tremendously positive feedback.Our guests have included entrepreneurs who are just starting out, entrepreneurs who have built eight-figure businesses, and everything in-between. We’ve talked to business owners who have raised hundreds of thousands of dollars on Shark Tank and have even talked the the Sharks themselves.We’ve also talked to bestselling authors of some of our favorite business books and to coaches who help entrepreneurs reach their full potential.Now that we’re entering 2020, we wanted to revisit with some of our favorite and most popular guests from last year, and get their words of wisdom, encouragement, and advice for the new year.In this episode, we’re bringing back a number of our 2019 guests to give us their best actionable tips and suggestions for entrepreneurs and business owners. Whether you’re planning to launch a business in 2020, are looking to scale your business, or are trying to overcome some business obstacles, today’s show is for you.In This Episode We Speak To:Josh Dorkin - BiggerPockets FounderTrevor Mauch - Founder of CarrotBrent Underwood - Co-Founder of BrassCheckJay Papasan - Co-Author of The ONE ThingChristina Gillick - Owner of ComfyEarrings.comAlan Donegan - PopUp Business School Co-FounderAndy Seth - Flow Founder & CEODavid Greene - Co-host of the BiggerPockets PodcastDavid Hoffeld - Author of the book Science of SellingAnd Paige Wilcox - Owner of Wilcox Wellness & FitnessLinks from the ShowBiggerPockets ForumsJohn Mullins - 7 Domain’s ModelBiggerPockets Conference 2019Tim FerrissMemento MoriBiggerPockets Podcast 330: How to Ditch Distractions and Get WAY More Done With Cal Newport Link to the full show notes here:
Have you dreamed of starting a new business but can’t imagine how in the world you’d fit that into your already-packed family schedule? Love the idea of getting your significant other involved in your venture, so you can tackle the world together—power-couple style?It CAN be done… and today’s guest is passionate about sharing how, with the right approach, you can even get the kids on board, too!In this engaging episode, BiggerPockets Business Podcast host J Scott interviews his wife and co-host Carol Scott, as she launches a brand new business. Carol shares her expertise in leveraging the successes you’ve had in your personal and work life to create a company that generates income while prioritizing—and not compromising—your responsibilities at home.Carol also provides actionable tips on creative hiring from the get-go to put together an impactful team that can help drive your vision. She also discusses the power in telling everyone you know, loud and clear, about what you’re doing.Together, Carol and J teach how to instill values of collaborative entrepreneurship in the family and the crucial importance of a dedicated workspace to help shift mindsets, support one another, and make progress toward your goals.And if you’re hung up on the expectation of perfectionism and doing it all, make sure you listen to Carol’s often-controversial take on how to overcome that unattainable, society-driven notion!Enjoy, and subscribe to the BiggerPockets Business Podcast to continue learning throughout 2020 and beyond. Happy Holidays!In This Episode We Cover:Carol's backstory—from employee to stay-at-home momHer new business—a boutique real estate brokerageWhat makes a real estate agent uniqueThe difference between working IN your business vs. working ON your businessHow she juggles putting family first while running a businessThe main reasons to hire somebodyValuable tips on finding, interviewing, and hiring the right peopleAdvice for stay-at-home business ownersFamily as the #1 priorityTips for starting a businessAnd SO much more!Links from the ShowBiggerPockets ForumsFranklin CoveyeBayMetTelKeller WilliamsIndeed.comCheck the full show notes here:
Are you concerned that your lack of business experience is going to hinder your ability to start and grow a company? Do you think that being a marketing expert is a prerequisite to getting your first customers? Well, that’s not the case... and our guests today are here to prove it!Jamie and Brian Ratner—co-founders of CertifiKID, a multi-million dollar family-focused deal site—are here to tell you about how they started their company without business degrees, without a big team, and without a big marketing budget. And on this episode, they teach us how you can bootstrap your business and how building a team that buys into your vision can propel you to success.Jamie tells us how she stood on the street corner handing out flyers, trying to find that first customer. And Brian tells us how—10 years later—they were able to put themselves in front of some of the most influential investors on the planet. Brian also tells his story about how he went toe-to-toe with Kevin O’Leary (from Shark Tank), negotiating a deal that would bring them a big six-figure investment and a realization of one of their big business goals.And if you’ve ever dreamed of being on Shark Tank, make sure you listen for Jamie’s tip on how to bypass the cattle-call auditions and get straight to the decision makers!Check them out, and subscribe to the BiggerPockets Business Podcast so you won’t miss our next show!In This Episode We Cover:Why it's important to move quickly and be the first to marketHow to hire employees by reaching out to customersHow they follow trends to never become boring to their customersHow they complement each other in their businessHow they got into Shark TankHow they plan for success and not failureWhy building a strong team is their #1 priorityWhy you should make appropriate sacrificesAnd SO much more!Links from the ShowBiggerPockets ForumsGrouponCertifiKID Shark Tank NegotiationCheck the full show notes here:
Having trouble generating business in your business? Having difficulty converting sales?CEO, mentor, coach, and marketing expert Pat Fenton is here to talk about the principles of attracting—and converting—customers to your business. No matter what you offer, whether it’s a product or a service, the principles for getting business are the same.Pat shares actionable steps on how to generate business, how to influence people to contact you, how to grow by expanding your network, how to create reciprocity, and how to add value above and beyond the competition to get continuous referrals and repeat business.Make sure you listen for Pat’s words of wisdom about how to turn failure into success and how even those who fail the most can ultimately end up being the best.Check him out, and subscribe to the BiggerPockets Business Podcast so you won’t miss our next show!In This Episode We Cover:Why mentorship is a necessityHow you can strike out 7 out of 10 times and still be a superstarWhy top professionals like rejectionsWhy practice is where the money is made Building on existing relationships rather than starting over with new customersWhat to be aware of in partnershipsAsking yourself what problems you are solvingUnderstanding the sales processWhy capital is not the driver of successAnd SO much more!Links from the ShowBiggerPockets ForumsRank Maker Network Marketing CompanyCheck the full show notes here:
"If you wait until you have a perfect plan," says Fetch Rewards co-founder Tyler Kennedy, "you're never going to get started."That line sums up Tyler's journey alongside his partner Wes Schroll. Today, they take us behind the scenes at their fast-growing startup, which employs 100-plus people and helps two million-plus app users earn discounts on everyday consumer products.You'll learn how Fetch started "pivoting" right off the bat, how Tyler and Wes approached giant brands like Kraft and Dove (hint: start small), and how two magic words turn regular old customers into evangelists.No matter what business you're in, you're in the business of looking for "win-win" arrangements. And in this interview, you'll learn how to do that from two creative, tenacious entrepreneurs who credit their success to getting started BEFORE they had it all figured out.Download this episode, and make sure you're subscribed to the BiggerPockets Business Podcast so you won't miss the next one!In This Episode We Cover:What is Fetch RewardsHow the idea came to beFocusing on the customer experienceThe steps they took to build the appHow they scaled to 1.7 million usersHow they earn moneyGiving rewards to users (and getting even better at it)What their company looks like from an organizational structureFocusing on the customers firstThe culture of the companyWhy you should be a problem solverTheir individual rolesAnd SO much more!Links from the ShowBiggerPockets ForumsKraftHeinzDoveHarry Miller CorpKimberly- ClarkCheck the full show notes here:
Do you have a business idea but are afraid that you don’t know enough about the industry to achieve success? Do you worry that you’ll hit a roadblock that will keep you from growing your business to its full potential? These are scary thoughts that plague many entrepreneurs, but there is a simple solution to overcoming these risks!  Gavin Steinberg—real estate developer turned founder of the novel furniture subscription company The Everset—is here to tell you how he overcame these risks to his business. His solution is all about leveraging your network and finding other people who can help you navigate those areas of your business where you may not be the expert.When Gavin decided to enter the world of furniture, he was like a fish out of water. It wasn’t an industry that he knew, but it was an industry that he wanted to be part of. Leveraging his relationships and relying on the help of others who did know the industry, Gavin was able to gain the expertise that he needed and lean on others to help his company grow and thrive. In this episode, he tells us how we should be constantly expanding our network and recruiting others to help us grow in areas where we don’t have the knowledge or experience to do it ourselves. Make sure you listen for Gavin’s words of wisdom about how unlikely it is that your first idea will drive your ultimate success and how you should embrace the changes your business will inevitably go through.Check him out, and subscribe to the BiggerPockets Business Podcast so you won’t miss our next show!In This Episode We Cover:How Gavin created a novel furniture subscription company Where they offer their service and to whomHow he found his partnerHow he's leveraging his networkStrategic partnership with real estate communitiesReaching out to customers by offering service as an amenity3 things furniture should have: quality, reasonable price, and looksHow they got their first customersThe ability to say noAnd SO much more!Links from the ShowBiggerPockets ForumsCheck the full show notes here:
Do you worry that after everyone and everything else in your business is paid, there will be nothing left for you? Have you been taught to believe that the first several years of your business must involve constant financial struggle? Well, it doesn’t have to be that way!Mike Michalowicz—author of five amazing business books, including The Toilet Paper Entrepreneur and Profit First—knows firsthand how important it is to ensure that you get paid each and every day. And in this episode, he teaches how to make sure that you’re profitable in your businesses from day one.Mike tells us his story of entrepreneurship highs and lows. After two early successes, he found himself in dire straights, not bringing in enough money to pay his bills and falling into depression. But it was these struggles that made him realize that there was a better way of running his businesses—a way that would ensure that he could take care of his family while his businesses would continue to grow.The formula is simple, even if it’s not obvious. Mike breaks it down step by step, so that even the most skeptical among us will realize that immediate business profits are just a simple mindset shift away. He helps us realize that profitability in our business is already “baked in” and that by changing our habits, we can start extracting it TODAY!And make sure you listen for Mike’s business-changing idea: start slow, let it grow.Check him out, and subscribe to the BiggerPockets Business Podcast so you won’t miss our next show!In This Episode We Cover:How Mike discovered his vocation despite his big failureWhy you don’t have to be a billionaire to be successfulThe significance of the profit first formulaThe 5 foundational bank accountsWhy you should start slow, and let it growHow one company switched to profit first and innovated their way to earning moreWhat companies with debt should doThe Parkinson's lawAnd SO much more!Links from the ShowBiggerPockets ForumsThe Savannah BananasCheck the full show notes here:
Want to "do well" AND "do good"? Andy Seth's done just that—building several businesses and doing big things in his community. In this episode, he shares how he did it.You'll love hearing about Andy's journey from humble beginnings, like how he hustled at every turn and how he fought with what he calls "a terrible business partner"—his own ego! (Can anyone relate?)Andy shares great tips for finding what you're really passionate about and maintaining your energy while juggling multiple pursuits. You'll learn why it's OK to bounce around as you look to make a real impact beyond success and money. And our conversation on hiring might totally change the way you look at job applicants.Oh—and don't miss Andy's story about writing his book, Bling, in a shockingly short period of time. Andy is a super-thoughtful entrepreneur who's looking at the big picture and making a real difference in people's lives every day.Check him out, and subscribe to the BiggerPockets Business Podcast so you won't miss our next show!In This Episode We Cover:Andy's upbringing and how he grew up struggling financiallyMaking $300K/year as a DJ in collegeHow he sold two tech companies before he graduated collegeHow to build businesses in parallelHow to not fall victim to your egoHis hiring and job description tipsHow he was able to write a book in five daysWhy he dislikes "world domination"And SO much more!Links from the ShowBiggerPockets ForumsAccentureMinds Matter DenverO Net OnlineKipp SchoolCheck the full show notes here:
Whoa! Today's episode is a masterclass in building a business that runs without your day-to-day involvement.You might have heard of Ryan Dossey the real estate investor, but today he takes us behind the scenes of Call Porter, his live call answering business, employing 27 people in St. Louis, Mo.You won't find Ryan in the office, though. He lives 1,800 miles away. And because he's put an executive team in place, he can focus on his "superpowers": content marketing and big-picture strategy.You'll love hearing Ryan's tips on how to keep remote employees accountable, why "core values" aren't B.S., and how to screen potential mentors/coaches to make sure they know what they're doing.This is a seriously inspiring episode, and you'll walk away ready to automate and delegate those tasks you've been meaning to get off your plate.Download this one, and subscribe so you won't miss the next BiggerPockets Business Podcast episode!In This Episode We Cover:Starting a call center catered to real estate investorsHow he became good on the phoneHow Call Porter worksVetting and hiring the right peopleHow the St. Louis "accent" helps them close dealsHow he used paid advertisement and funnels to get clientsIncredible tools to gain more leadsTraining employees to convert leadsUsing How to Win Friends and Influence People principlesAutomating the whole business processBenefits of having employees work from homeWhy you should establish core values in your companyAnd SO much more!Links from the ShowBiggerPockets ForumsBiggerPockets Podcast 335: 70+ Units Per Year and How Exactly to Make a Lowball Offer with Ryan DosseyBiggerPockets Real Estate PodcastTypeformWizehireClickFunnelsActive CampaignSchedule OncePayPalStripeHubstaffUpworkSlackQuicbooksBiggerPockets Podcast 155: From Zero to 200+ Deals in Five Years with Sharad MehtaBiggerPockets Podcast 321: How to Negotiate Real Estate—Expert Deal-Making Tactics with J and Carol Scott and Mark FergusonCheck the full show notes here:
There are tons of social media “experts.” But how many of them have gone from zero to one million followers in just 30 days?Today's guest Brendan Kane did. And in this episode, he teaches us the straightforward strategy outlined in his book One Million Followers.If you like the idea of attracting leads on social media but don’t know where to start, you’re in the right place. You’ll love Brendan’s simple recipe for creating content that attracts followers, spreads your message, and turns leads into customers. He's worked with everyone from Taylor Swift to dentists hoping to grow their practices—and his advice boils down to a few lessons you can apply right away.This episode could gain you thousands of followers and help you form valuable connections. So don’t miss it! And subscribe to the BiggerPockets Business Podcast so you won’t miss the next one!In This Episode We Cover:How Brendan got into business onlineFrom zero to 1 million followers in just 30 daysWhich platform should you start with?How much money do you need to spend?His process involving hypothesizing, testing, and pivoting75,000 tests5 elements of content to test2 reasons you should test a lotWhat makes a good content?The concept of hook pointsTargeting your core audienceDo you really need viral content?And SO much more!Links from the ShowBiggerPockets ForumsFacebookInstagramLinkedInYoutubeCheck the full show notes on BiggerPockets:
How would you run your business differently if you started with the end in mind?Today’s show is all about forming your exit strategy up front… and there’s no one more qualified to talk about that than the co-founders of Barefoot Wine.Bonnie Harvey and Michael Houlihan weren’t even “wine people” when they went into business. Yet they found a way to outsell everyone else and eventually had giant companies competing to buy THEM. (They happily sold to Gallo in 2005.)In this episode, you’ll learn the strategies that drove their explosive growth and the way in which you can apply them—no matter your experience level.From the simple question that launched their business, to the pitfalls of “falling in love with your product,” to why every entrepreneur should meet business brokers for lunch once a month, this show is packed with practical, hard-won wisdom you can immediately implement.Download this one, subscribe to the BiggerPockets Business Podcast, and share this episode with just one person who you think you would get value out of it!In This Episode We Cover:Barefoot’s (crazy!) origin storyThe one-sentence piece of advice that guided their launchIdentifying a hidden opportunity in a competitive marketHow to design an iconic logoWhy your market is more crucial than your productAvoiding the unnecessary expenses that kill most businessesHow “worthy cause marketing” transformed their customers into advocatesHow to take other brands' followersThe importance of ensuring your product display is correctHow to think about what retailers wantPreparing to sell a businessUsing narrative storytelling to teach entrepreneurshipAnd SO much more!Links from the ShowBiggerPockets ForumsThe Barefoot Spirit AudiobookListen on BiggerPockets:
Today we get a peek inside a company that handles lawn care for 800,000 properties across the U.S.And although few of us will ever build such a behemoth, trust us—you will learn a ton from this episode with TaskEasy CEO Ken Davis.In it, you'll hear how Ken started the company to solve his own biggest headache, why TaskEasy zeroed in on mowing lawns, and the biggest operations challenges the company faces as it services thousands of clients.Also, Ken speaks to the importance of doing right by your very first customers before scaling, why ideas are a dime a dozen (execution—not so much), and how the right mentors can save you a fortune.Ken also reveals his No. 1 tip on how to automate processes in your own business. So if you are looking to get more organized and think strategically about how your business is set up, download this episode and subscribe to the BiggerPockets Business Podcast so you won't miss the next one!In This Episode We Cover:The original vision of TaskEasyStarting a lawn care company without owning a single lawn mower!The difficulty of hiring a contractorThe power of technology and automationHow he manages his contractorsTheir business processesHow they handle issues and conflictsThe single most difficult support request they takeHow to turn a synchronous experience in supportWhy they do tasks manually firstHow they're marketing evolved over timeWhy you should focus on the "ones and tens"Why you should surround yourself with mentorsAnd SO much more!Links from the ShowUberLyftNetflix Check full show notes on BiggerPockets:
All the BiggerPockets podcast hosts on stage in one place! This bonus episode was recorded at the BiggerPockets Conference last week in front of a live audience of more than 1,000 people at the Gaylord Opryland Resort in Nashville, Tennessee.We turned the mics over to our members, who fired a bunch of great questions at Scott Trench and Mindy Jensen, Brandon Turner and David Greene, Joshua Dorkin, and J and Carol Scott.Our panelists covered some nitty gritty real estate topics like tackling vacancy and how to invest IRA funds, as well as big-picture concepts like motivation, marketing, and how to teach family members the importance of investing at an early age. Also -- everyone reveals what animal they would be if they had to choose. And one member of the audience challenges David Greene to produce an analogy on the spot… listen to find out whether he performed under pressure. Our first conference in 7 years was a big success, and we’re so thankful to everyone who came out to learn, network, and have a great time.Download this bonus episode, and be sure to subscribe to all three shows so you won’t miss an episode.
Comments (5)

Justin Weeter

What an amazing podcast. Keep it up J & Carol!

Jan 2nd
Reply (1)

Jamie Hanks

I love BP Business podcast. It is extremely educational for a budding entrepreneur or a seasoned one, because the guests they interview have so many insights from industries across the spectrum. Thank you for the content!

Oct 21st

Jon Penton

Loved this Interview! Employ a governor on your time commitments: “my business partner is my spouse, let me run this by her before I commit” or you can use your calendar: “I’ll need to consult my calendar to make sure I’m available”

Aug 21st

Adrian North

love this episode!!!!!

Jul 28th
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