Blogzilla

Bruce Jenner was an iconic brand face—on the Wheaties box, the dad on the Kardashians reality show,  etc.  He was "ultra male."  Gender identification is closely tied to branding and marketers have always employed strategies that differentiated men and women.  Tynicka Battle and Liz Nickles discuss: What happens to branding when the paradigm flips? You have to rethink the entire game.  See http://www.brandzillasbrief.com for more podcasts about branding strategies.

Tynicka and Liz discuss the preceived effects of hormones on politics

Tynicka and Liz talk about how Hillary's run for President can be harmful to the women's movement. This isn't about playing devil's advocate, we know that things are not getting better for women in the US. Listen in and see our show notes below. The White House report in 2011 showed that even though more women than men have college degrees, there was still big pay inequity, with women earning 75% of what men earn:  http://kkcb.com/has-the-womens-movement-stalled/ Sheryl Sandberg says women’s movement has been stalled: http://www.cbsnews.com/news/womens-movement-stalled-says-facebooks-sandberg/ Childcare costs have torpedoed progress: http://alumni.berkeley.edu/california-magazine/winter-2014-gender-assumptions/what-stalled-gender-revolution-child-care-costs And now, Hillary Clinton runs for President. Will this post-feminist movement featuring the same female faces on magazine covers as “success stories” (Katharine Graham, Sheryl Sandberg, Marissa Mayer or Hillary Clinton) lull us into thinking women have 'achieved so much'?  Danger zone! See http://www.brandzillasbrief.com for more podcasts about branding strategies

Tynicka and Liz talk about Fareed Zakaria's Washington Post piece "Why America’s obsession with STEM education is dangerous" http://www.washingtonpost.com/opinions/why-stem-wont-make-us-successful/2015/03/26/5f4604f2-d2a5-11e4-ab77-9646eea6a4c7_story.html Check back here for show notes and links to resources. See http://www.brandzillasbrief.com for more podcasts about branding strategies.

Tynicka and Liz discuss how delusion plays into great branding and client relations. Check back here for show notes and links to resources. See http://www.brandzillasbrief.com for more podcasts about branding strategies

Tynicka and Liz discuss how the Apple Watch redefines the category and makes predictions on it's success. Spoiler alert: the don't agree! Check back here for show notes and links to resources. See http://www.brandzillasbrief.com for more podcasts about branding strategies

Tynicka and Liz discuss how Brian Williams' exaggerations put mainstream media under further scrutiny. SHOW NOTES: The Shifting Sands of News Brands http://www.businessinsider.com/news-brands-2011-8#facebook-4 Brian Williams and the State of American Media http://www.thecrimson.com/article/2015/2/17/staff-brian-williams-media/ See http://www.brandzillasbrief.com for more podcasts

Tynicka and Liz discuss the unboxing phenomenon. Who's making lots of money this way and how. What can brands do to get in on the reach of these unboxers? Show resources: DC Toy Collector YouTube Channel. The anonymous woman who reviews Disney toys, all you see are here hands: https://www.youtube.com/channel/UCqdGW_m8Rim4FeMM29keDEg This woman's thumbs are the biggest YouTube stars you've never heard of: http://www.theguardian.com/technology/2014/nov/26/youtube-dc-toys-collector-disneycollector Unboxing – the YouTube phenomenon that lets you see what you're getting: http://www.theguardian.com/technology/shortcuts/2014/jul/21/unboxing-youtube-phenomenon-videos-unpackaging-toys The Most Watched YouTuber Made $4.9 Million in 2014 for Unwrapping Toys: http://www.people.com/article/dc-toy-collector-mystery-youtube-highest-paid-account YouTube’s 10 most profitable channels of 2014 were, um, not what I expected: http://venturebeat.com/2015/01/02/youtubes-10-most-profitable-channels-of-2014-were-um-not-what-i-expected/ See www.brandzillasbrief.com for more podcasts

Tynicka Battle and Liz Nickles discuss the "Je Suis Charlie" social media trend to follow the terrorist attack in Paris earlier this month. Special guest Daisy Khan joins us. Daisy is the Executive Director of the American Society for Muslim Advancement. ASMA is a non-profit organization dedicated to developing an American Muslim identity while building bridges between the Muslim community and general public through dialogues in faith, identity, culture, and arts. Social media use of hashtag #jesuischarlie http://www.cnn.com/2015/01/07/world/social-media-jesuischarlie/ Subsequent use of hashtag #notinmyname in response to the death of muslim Officer Merabet http://www.nytimes.com/2015/01/09/world/europe/charlie-hebdo-terror-attack-je-suis-ahmed-merabet.html?_r=0 The trademarking of Je suis Charlie: http://www.independent.co.uk/news/world/europe/charlie-hebdo-belgian-seeking-to-trademark-je-suis-charlie-says-he-wants-to-help-victims-9975783.html  Watch Daisy Khan on PBS Newshour discuss "Do Western Muslims face a free speech double standard?" http://www.pbs.org/newshour/bb/western-muslims-face-free-speech-double-standard/ Daisy Khan, Executive Director, American Society for Muslim Advancement http://www.asmasociety.org

Liz and Tynicka discuss the SONY hack. What's a brand to do? SONY hack timeline: http://www.grandhaventribune.com/article/1485646 See www.brandzillasbrief.com for our other podcasts.

Tynicka Battle and Liz Nickles discuss Bill Cosby and how his brand withstood these allegations in the past.

Tynicka Battle and Liz Nickles discuss the similarities between the branding of the Tea Party and Kim Kardashian. They are both trending up, whether you like it or not. Kim Kardashian's PAPER mag spread: http://www.papermag.com/2014/11/kim_kardashian_paper_jean_paul_goude.php Kim Kardashian's mobile app sales: http://www.dailymail.co.uk/tvshowbiz/article-2830875/Kim-Kardashian-s-mobile-game-app-amasses-43m-just-THREE-MONTHS.html The rise of the Tea Party: http://www.wnyc.org/story/25-years-25-days-2010-rise-tea-party/

Tynicka Battle and Liz Nickles discuss the Apple Pay launch what the resistance from major retailers like CVS, Rite-Aid and Walmart means in the long run. Show notes: Apple vs Walmart: Mobile Payments Reveal A Clash Of Titans: http://www.forbes.com/sites/lauraheller/2014/10/28/apple-vs-walmart-mobile-payments-reveal-a-clash-of-titans/ Apple CEO fires back as retailers block Pay: http://www.reuters.com/article/2014/10/28/us-apple-payments-idUSKBN0IH0AZ20141028

Tynicka and Liz discuss Ebola and the branding of plagues. Disease swag "booms" - http://www.nbcnews.com/storyline/ebola-virus-outbreak/ha-ha-ebola-disease-swag-market-booms-n174311

Tynicka and Liz discuss the iWatch and Alibaba's potential dominance in their respective markets "Alibaba’s Founder on Why His Company Is Killing It in China" - http://www.slate.com/blogs/moneybox/2014/10/02/alibaba_founder_explains_his_company_s_success_in_china.html "Watch Enthusiast Reviews the iWatch" - http://www.hodinkee.com/blog/hodinkee-apple-watch-review

Tynicka and Liz talk about Dreamwork's campaign to bring Lassie back to the forefront...to sell stuff. NY Times "Lassie as Salesdog" http://www.nytimes.com/2014/08/17/business/media/lassie-as-salesdog-one-more-trip-to-the-well.html?ref=todayspaper&_r=1 Lassie visits Parade Magazine to promote Save the Children partnership http://parade.condenast.com/333015/parade/333015/ Lassie stop on comeback tour: Ryan Seacrest: http://www.dailymail.co.uk/tvshowbiz/article-2726982/Lassie-prepares-make-comeback-help-Ryan-Seacrest.html

Tynicka and Liz talk about the shift of the revolution to social media. The revolution will not be televised, literally. Source - "What Happens to #Ferguson Affects Ferguson: Net Neutrality, Algorithmic Filtering and Ferguson" https://medium.com/message/ferguson-is-also-a-net-neutrality-issue-6d2f3db51eb0 Source - "A Timeline Of The Crisis In Ferguson Since The Death Of Michael Brown" http://www.buzzfeed.com/ryanhatesthis/ferguson-timeline

Tynicka Battle and Liz Nickles will discuss Paula Deen's brand redemption with the announcement of her new digital network, and restaurant/retail initiatives. Will it work?

Tynicka Battle and Liz Nickles discuss how to craft the perfect tagline for your business Top 5 ways to identify the ideal tagline: 1. Keep it simple, but most importantly, keep it short (2-5 words) 2. Address your customer's needs 3. Be unique (say what your competitors are not saying) 4. Stay away from trendy phrases or buzz words (keep it colloquial) 5. Make sure it sounds GREAT! Does it roll off the tongue? Great examples: Just Do It Gold Milk? Betcha Can't Eat Just One I'm Lovin' It Source: http://blog.hubspot.com/blog/tabid/6307/bid/33535/10-Companies-That-Totally-Nailed-Their-Taglines.aspx   There is a growing debate that maybe taglines are obsolete. http://www.adweek.com/news/advertising-branding/death-tagline-152255

Tynicka Battle and Liz Nickles discuss how crucial colors can be in branding Sources: http://www.entrepreneur.com/article/175428http://www.brandingstrategyinsider.com/2013/07/the-importance-of-color-in-brand-strategy.html#.U7sgokBBnCY