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Blue Collar Culture

Author: Ryan Englin and Jeremy Macliver

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The Blue Collar Culture Podcast is for business owners and leaders who work for a living. You've scratched and clawed to build your business. You don't have ping-pong tables and nap pods, you employ down-to-earth, hard-working men and women who aren't afraid to get their hands dirty.

This podcast is about you. We highlight your stories of success and share the secrets to winning with Blue Collar Culture. Never miss an episode, sign up for updates at

50 Episodes
Any marketing strategy cannot beat excellent and reliable customer service. If you cannot satisfy your target market's demands and expectations, there is no form of digital sorcery that can save you. Ryan Redding explains to Ryan Englin and Jeremy Macliver how well-targeted online marketing strategies focused on customer satisfaction will always spell out success for any business and leave a lasting impact on everyone. Have you ever wondered how some companies thrived even in the middle of the pandemic? Stay tuned as Ryan reveals the answer and discusses the importance of learning continuously and closing the bottom of the demand funnel for blue-collar trades to flourish.
The best mistakes to learn from are other people. Unfortunately, that's not the ones we typically choose the learn from. On today’s podcast, Ryan Englin and Jeremy Macliver talk to Dennis Gehman about the importance of industry associations and increasing the remodeling industry's professionalism. Dennis comes from the design and remodeling industry, and he's the president-elect of NARI, a well-known industry association. Don’t miss this episode as Dennis shares how NARI is helping to increase the professionalism of the remodeling industry. He also reveals the biggest myths about industry associations from a business owner's perspective and talks about the advantages of joining NARI or any national association.
Growing up, we are pushed towards pursuing certain professions in college that often stigmatizes the very idea of working with your hands, of being a blue-collar worker. Helping change that mindset, Ken Rusk, a blue-collar construction entrepreneur, takes us to his mission of changing that mindset, discussing the lucrative business found in America's supply and demand environment and how he is helping others change their lives through his company. He then talks about his leadership style, hiring process, and book, Blue Collar Cash. Join Ken in this episode where he empowers those in the industry as he follows his journey to make a change to blue-collar.
Luke Miller, founder of Tile Money and host of the Tile Money Podcast, may work primarily with tile installation contractors (as the name of his business suggests), but the customer service, pricing, management, and other lessons he passes on apply to any contracting business. One thing that tile installers – not to mention people in other trades – struggle with, says Luke, is that some consumers, because of what they’ve seen on home improvement shows, think DIY is easy. That leads to unrealistic expectations about the time a job takes and more. By the same token, many contractors feel that because they’re experts in the technical work and they have the tools… starting a business should be easy enough. But being an entrepreneur actually requires a whole other mindset and skillset. We get into that in detail with Luke in this episode, as well as… ●     The biggest unknown every new business owner faces – and how to find the answer ●     How to actually start running a business instead of just “doing the job” ●     What you must have in place to work less but make more money ●     The dangerous consumer misconception that impacts contracting businesses ●     And more
On this week’s episode of the Blue Collar Culture Podcast, we speak with special guest, Matt Jones. If you’ve been listening to our show for a while, you’ll know that we are focused on results for trades-based businesses; we are firm believers that the trades need to be supported in the same ways as other industries. Matt is a former plumber who was so frustrated by the lack of support from digital marketing companies when it came to trades-based businesses, that he actually set out to solve the problem on his own by starting his own digital agency: The Tradie Web Guys.“I can fundamentally say for 80% of the people out there, they don't have a lead problem, they've got a conversion problem. What I mean by that is, if they've got a website that isn't capturing information, that's not educating, or nurturing, or leading people to the next step, their website's not converting. So, they could be getting enough traffic, they could be getting enough eyes on their website, but those eyes are not taking the next step. They're not filling in a webform, they're not making a phone call, they're not downloading a resource, they're not doing something,” says Matt.We chat about Matt’s frustration over the lack of support for the trades and his journey to creating his own agency, as well as:●     His podcast, The Site Shed●     Myths about marketing for the trades●     Advice for tradespeople on how to improve their messaging and reach more prospective clients●     Tips for improving your conversion rates●     And more
Most small business owners make marketing too complicated, says Tim Fitzpatrick of Rialto Marketing. Even with all the channels out there like social media, SEO, online video, web content, and more… the noise… if you stick to the fundamentals, you can cut through the clutter and reach your prospects and customers with your message. Tim shares what those fundamentals are, which he says you must learn first before spending one dollar on Facebook ads, an email marketing campaign, or anything else. Tune in to discover… ●     What Michael Jordan can teach you about marketing ●     The key to differentiating yourself from the competition ●     Vital parts of your marketing plan you’re probably neglecting ●     The first thing you must do if your current marketing isn’t working ●     And more
On this week’s Blue Collar Culture, we dive into a topic we usually wouldn’t address on this podcast: millennials, the generational divide, and how people think depending on the generation they’re in. This week’s guest, Matt Beaudreau, is a world-renowned keynote speaker on this topic in addition to being the founder of several Acton Academies across Northern California.“Pay attention to the technological trends of younger generations. Those are your future employees and customers. Where are their eyeballs? Do we want to get in front of those eyeballs now, or in the future? These are generational context questions that you need to ask yourself now and try as best as you can to project in the future. The last part of this is the understanding that, because of technology, these changes are happening so rapidly at this point that adaptation as a business is non-negotiable. Things are going to change and they're going to change rapidly. Get your head around that concept and you won't be caught off guard,” says Matt.We chat about classifying millennials, as well as:●     Advice for overcoming the generational divide●     Growing up in the information age●     Better connecting with millennial employees by changing your perspectives●     Why younger people are more attracted to mission-driven organizations●     And more
Jason Cupp knows what many people think about management consultants: they’re great at coming up with big ideas, but they don’t offer ways to actually implement them to make an actionable difference in the company.He doesn’t work that way.And he only takes on clients that are willing to do the work to make things happen. One thing he says they must have in place is a team that is structured in the right way and has the right mindset. We tackle this topic in depth, as well as...●How he uses the Kolbe A Index to identify an individual’s attributes–and why that’s important for them and the company●The reason many small business owners don’t know if they’re profitable●New employee onboarding strategies that lead to success for businesses AND team members●Why a company founder can’t expect employees to be like them●And more
Many subcontractors make a fatal mistake, says consultant Ryan Groth of the Sales Transformation Group. They think estimating is selling. But estimating is actually just pricing up the work… while selling is all about creating value. We explore that concept with Ryan in depth, including the role of relationships in the sales process and the mindset shift needed to create better long-term results. One thing is for certain, being the lowest bid isn’t a good thing, and when you make some key changes, you won’t have to be cheap to get the job. Tune in for details on that, as well as… ●     Why you need to start thinking of general contractors as partners – and how to make them feel the same way ●     What to do if you’re stuck at a certain level of revenue, including problem areas to look for ●     How to determine which GCs you actually want to work with – yes, you should be selective ●     The biggest obstacle to change – and a strategy to overcome it ●     And more
As an entrepreneur or business leader, you don’t have to go it alone, says Rob Dube, owner and co-CEO of imageOne, a document services and printing company.  Let your team have your back and help you come up with solutions, figure out company goals, how to hit them, and more. The strongest leaders don’t solve all the problems or make all the decisions. By empowering your team, says Rob, you’ll have more effective and engaged employees – who can help you take the company to the next level. We also discuss unexpected ways your physical health and anxiety can impact your work – and what you can do about it, as well as… 
As a consultant to roofing contractors for many years, Greg Hayne, founder of the Hayne Coaching Group, knows blue collar culture. And he sees first-hand how construction companies overall – and roofing companies in particular – are facing a whole host of challenges related to finding the right people for their team. We talk about some hiring tricks he recommends for clients. We also get into the concept of peer groups for business leaders, which can be a tremendous asset in solving challenges related not just to hiring but any business problem you are facing, from marketing to insurance to estimating. Tune in now to find out…
Health insurance costs are rising uncontrollably, and nobody can do anything about it. Simply not true, says David Spellicy, vice president and senior benefits advisor of Benefit Commerce Group.  David and his colleagues are on a mission to dispel that myth and provide insurance, at a reasonable cost, that works for employees and their families – as well as employers.  With health insurance being one of the top three expenses for many – if not most – businesses, having an effective plan in place is key to the health of the business itself. David shares little-known strategies for getting health insurance costs under control, as well as… 
Branding is all about a promise made, says marketing expert and executive coach Sima Dahl.  That’s whether you’re talking about a company’s brand, the business owner or team members’ personal brand, or the employer brand that employees believe in. With branding so key in establishing your company in the marketplace, it’s vital that you take it seriously. Employees can become brand ambassadors for the business on social media, for example, says Sima. But that’s just the start.  We get into the nitty-gritty, including…
On this week’s episode of the Blue Collar Culture Podcast, we speak with special guest, Scott Novis. Scott is the Founder of GameTruck, a successful franchise operating in over 30 states, and is an advocate for eSports as a means of bringing young adults together to experience a sense of community and enhance their teamwork skills. Scott also has two engineering degrees and has been named on 11 patents. “What a lot of people are seeing in games is that they look more like our economy and our future than traditional sports does. The skills that are transferable from traditional sports to our economy are almost all mental and attitude. I don't need sports to create those conditions, to train you to work together with each other with respect, to include everybody, to be able to participate, to challenge your capability as a person, and to learn how to be your best. I can do it with a video game,” says Scott.We chat about common myths about gaming, as well as: 
On this week’s Blue Collar Culture Podcast, we speak with Tim Douglass, Co-Owner of Fidelis, a full-service creative agency comprised of blue-collar creatives. One of the things that a lot of businesses struggle with is being really effective at getting their message out in front of the right people so that they can generate leads, grow their business, hit their revenue goals, hit their profit goals, and really have a business that they're proud of. Through Fidelis, Tim helps businesses do this every day.“In digital marketing, specifically, there's a myth that there are wizards or gurus out in the marketplace and they can make you be better and your business will be awesome, but that's not how we roll; we want to grow with our clients. So, when we're having a client conversation, if I get a sense that they're just looking for the wizard to make it work, it's a real moment of pause to say, hey, I want you to know that we are real people on the other side of this and there are real efforts going into it. It's not magic and it's not going to turn on overnight,” says Tim.We chat about marketing myths, as well as:
In today’s episode of The Blue Collar Culture Podcast we chat with TEDx speaker, and co-founder of 34 Strong, Darren Virassammy. Not only is Darren an entrepreneur, but he’s also a bass guitarist, a dad, and a husband— an overall astounding guy! Darren is a leader who keeps an eye on his destination and initiates the practical steps to get there through awareness and the ripple effect. He is passionate about long term scalability and commonly steps aside to allow others to take ownership of their zone of genius.We’ll chat with Darren about the biggest myths in his industry, as well as…
Greg Martin is one of the only two profit-first bankers in the world. What does that mean? He advocates methodology where a banker is a strategic partner to an entrepreneur helping grow the business – not just a commodity service provider. That means you need a banker who not only understands how businesses work… but the reality of profit.  Working in the profit-first model can have a huge impact on your business, creating predictable and sustainable revenues that will grow the business, even in tough times. This not only benefits your business… but also creates consistency in your personal life and builds your personal wealth. Greg also talks about how the right banker can help protect you from risk, the biggest thing holding entrepreneurs back, and more, including… 
On this week’s episode of the Blue Collar Culture Podcast, we speak with special guest Jim Huston. Jim has over four decades of experience in the landscaping industry and has written seven books that deal specifically with landscape irrigation and tree care. He is also a member of the American Society of Professional Estimators and one of only two Certified Professional Landscape Estimators in the world.“Perseverance is critical. The thing is, I think it's critical for entrepreneurs to realize the difference between perseverance and stubbornness. And I say that basically, perseverance and stubbornness, but it's’ really creative stubbornness. Like you're stubborn, you persevere, but you're not creative. You have to have both and this is where so many contractors just do not think outside the box. They just keep doing the same old thing over and over again without being creative and breaking the mold,” says Jim.We chat about the biggest myths around the landscape industry, as well as:
Steve Cunningham is on a mission to dispel a persistent myth: that to be successful you just need to read more books. Truth is you don’t need more knowledge… you just need the right knowledge that you can apply to your business and life. That’s where Steve’s comes into play. He distills best-selling business and self-development books into impactful 12-minute text, audio, and video summaries. Instead of wading through a sea of books, you can choose topics to help you achieve specific goals and learn from the world’s top experts in those areas. As Steve puts it, he focuses on behaviors, actions, and results – not knowledge. Tune in to get all the details on his process, the results, and more, including… 
Sales tactics shouldn’t be forced or hype-y, says master sales trainer Jim Padilla. This co-founder (with his wife, Cyndi) of the outsourced sales team provider and salesperson recruiter Gain the Edge maintains that effective sales is all about being “natural.” Jim says we are “selling” all the time – getting your kids to listen to you, for example. So he advocates bringing some of that care and attention to your business sales. Don’t slip your sales hat on when talking to a prospect – be yourself.  That helps you listen better and build a real relationship – that’s what gets quality leads and higher sales, says Jim. We talk about that in detail, including… 
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