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Board Game Marketing Podcast

Board Game Marketing Podcast

Author: Nalin Chuapetcharasopon

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The Board Game Marketing Podcast is about actionable tips, hacks, and insights to market your board game. Each week we dig deep into marketing methods and interview creators who have launched their board games to market. In this podcast, you’ll get an inside look to discover what it took for them to find success on Kickstarter. Nalin Chuapetcharasopon, the host, is the Founder of Crush Crowdfunding, has helped raise millions on Kickstarter and Indiegogo, and is passionate about helping creators get the word out about their new board game. The objective of this podcast? To help you understand the ins and outs of marketing so that you can successfully get the word out about your new board game.
33 Episodes
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In this episode, host Nalin talks with Julianne Bierwirth and Adrian Kerrihard about their incredible crowdfunding journey with Mantis Falls. Learn how Julianne and Adrian put their heart and soul into not only the game creation, but their relationship with their audience and how that has been the biggest factor in their game board success.    We discuss:   [12:13]: How Adrian and Julianne experimented with test playing and used that in cultivating their audience. [16:47]: How letting Facebook ads do the work for their game skyrocketed their success. [19:09]: The biggest influence in pre-launch marketing that worked for them that wasn’t social media.  [20:20]: What to say and what kind of content to release if you’re new to game design and don’t know where to start. [24:42]: How Julianne and Adrian built a community of true trust. Why these people who weren’t even backers yet were rooting for them with all they had. [34:19]: Why Julianne and Adrain had to completely alter their stretch goals mid-campaign and how they pulled it off. [37:48]: How Julianne and Adrian kept people talking on all different platforms during their campaign. [43:47]: Advice from Julianne and Adrian [52:37]: How to get in touch with Julianne and Adrian.   Thanks for listening to the Board Game Marketing Podcast!   Kickstarter Page: https://www.kickstarter.com/projects/mantisfalls/mantis-falls-a-game-of-trust?fbclid=IwAR1-vdDH2-ZCk4WXxJzyCOCc5UxBHOQxp18lkoSvS5unSRxA_dCs6slvqKE   Mantis Falls Preorder Website: https://www.distantrabbitgames.com/mantis-falls-landing.html Distant Rabbit Games Facebook: https://www.facebook.com/DistantRabbitGames Distant Rabbit Games Twitter: https://twitter.com/Distant_Rabbit Distant Rabbit Games Instagram: https://www.instagram.com/distant_rabbit_games/ For more information on how to market your game, be sure to check out the Meeple Marketing Blog.
In this episode, host Nalin talks with Malachi Ray Rempen about the two very different marketing tactics he used for his two successful games. Having come from being a filmmaker, Malachi had a lot to learn about the gaming industry. His story may be unconventional, but it is one that any aspiring board game creator can learn an abundance from. Malachi is extremely transparent with his journey and is sure to give you a plethora of information to ensure your success.    We discuss:   [1:37]: How a filmmaker found success in the board game industry. [7:50]: How Malachi accidentally rolled into gaming success & how it inspired him to keep going and make another game. [10:52]: Why Malachi gives you permission not to take his advice. [14:05]: Why Malachi’s campaign curve was a straight line from start to finish instead of the typical bell curve.  [17:10]: How nothing will appeal to everyone and why you should create a fictional ideal customer like Malachi and his team did. [25:25]: Why treating people who aren’t truly backers as if they were will go a long way. [29:46]: The two tones in asking for feedback according to Malachi. [34:40]: How Malachi got overconfident in his marketing due to his run of luck with his first gaming success. [37:34]: How Malachi bit off more than he could chew with Facebook Ads and what you can learn from his mistakes. [42:58]: How to get in touch with Malachi Rempen.   Thanks for listening to the Board Game Marketing Podcast!   Final marketing tip from Malachi to new board game creators: “My one bit of advice to first-time creators is: don't launch until you have a following. Get that following by giving content or services away for free (comics like me, a podcast like you, or a blog like Jamey Stegmaier for example) over a long period of time, then once you've built up goodwill among a community you can ask for something in return. Until then you'll find it a difficult climb”     Kickstarter Page: https://www.kickstarter.com/profile/malachi-rempen/created   Keen Bean Studio Website: https://keenbeanstudio.mailchimpsites.com/ Keen Bean Studio Facebook: https://www.facebook.com/keenbeanstudio   Roll Camera! Website: https://app.crowdox.com/projects/malachi-rempen/roll-camera-the-filmmaking-board-game Roll Camera! Facebook: https://www.facebook.com/groups/758363654647023   Itchy Feet Website: http://www.itchyfeetgame.com/ Itchy Feet Facebook: https://www.facebook.com/itchyfeetcomic Itchy Feet Comic Instagram: https://www.instagram.com/itchyfeetcomic/     For more information on how to market your game, be sure to check out the Meeple Marketing Blog.  
In this episode, host Nalin talks with Dan Blacklock about how he has managed not one, but two successful projects. Dan takes us through his entire process of product design, community building, backer engagement, and how all of that is tied into marketing. He discusses where he has found success and shares many tips for how you can be successful in all aspects of your own product from start to finish.    We discuss:   [2:22]: How Dan’s competitive mindset helped him get into the board game creating world and pushes him to be the successful creator that he is today. [7:06]: The importance of working with an industrial designer and how it will affect your cost efficiency in production.  [13:00]: What we can all learn about other’s feedback from Dan’s horrible Reddit experience that made front-page headlines. [21:16]: How Dan fosters a holistic brand experience for BoxThrone (a piece of furniture) by creating an entire alternate fantasy world. [25:46]: Not only did Dan create and launch a successful project once, but he did it twice! Learn about how he leverages those initial backers to hold fast to their support for current and all future projects.  [30:04]: How to think outside the box and market in that mid-campaign-slump. [34:55]: Dan’s advice to people who are new to creating products and running them on Kickstarter. [38:04]: The negatives of rushing through a launch and why Dan will do more Facebook Lead Ads on the next go-around. [49:01]: How to get in touch with Dan Blacklock.   Thanks for listening to the Board Game Marketing Podcast!   Kickstarter Page: https://www.kickstarter.com/profile/cloudpunchergames/about   BoxThrone Website: https://storemyboardgames.com/ BoxThrone Facebook: https://www.facebook.com/BoardGameShelves BoxThrone Instagram: https://www.instagram.com/boardgameshelves/ BoxThrone Twitter: https://twitter.com/boxthrone   Cloud Puncher Games Website: https://www.cloudpunchergames.com/ Cloud Puncher Games Facebook: https://www.facebook.com/CloudPuncherGames/ Cloud Puncher Games Instagram: https://www.instagram.com/cloud_puncher_games/ Cloud Puncher Games Twitter: https://twitter.com/Cloud_Puncher     For more information on how to market your game, be sure to check out the Meeple Marketing Blog.
In this episode, host Nalin talks to Emma Larkins about all things digital in regards to board game creation in today’s world. From digital test play to the right social platforms to be on and how to utilize them, they discuss it all.   We discuss:   [4:30]: How to go from that first game creation to promoting yourself as a designer. [6:06]: Marketing and networking don’t have to be systematic, scary, or intimidating. Emma looks at it as a way to make friends.  [8:28]: Playtesting has become increasingly more digital these days and there are actually a lot of benefits to it. There is a very low barrier to entry and it's quite a bit easier than in-person groups. [10:46]: What can people expect from digital playgroups these days? What should we do to prepare to go into one of these? [15:54]: You will have strong and weak connections via social media. Make sure you are utilizing and focusing on those strong connections, as those will be reciprocal connections that will help in your crowdfunding later on. [18:06]: Twitter, Facebook, Facebook Messenger, Discord, Instagram. Let’s talk through which platform(s) are most important during the beginning stages as a game designer. [26:47]: People choose to consume the things that you're putting out there. So, put things out there that people want to interact with. Post about more than just your board game. [28:00]: Recommendation to people who are a little shy: get a lot of mileage from some of the less involved interactions - i.e. retweeting and liking. These things will go a long way and they require less interaction.  [31:00]: Final advice from Emma [32:53]: How to get in touch with Emma Larkins.   Thanks for listening to the Board Game Marketing Podcast!   Final marketing tip from David and Justin to new board game creators: Talk to people about your upcoming Kickstarter. Friends, acquaintances, anyone who will listen. It always shocks me when I first hear about a friend's campaign AFTER it launches! Talking about a campaign before it launches is lovely because you don't have to feel like you're begging people for money. Launching a Kickstarter is a big deal, and you should be proud to tell people about it. You can send an email, or Facebook message, or a text. Keep it simple - "I'm getting ready to launch a Kickstarter for the game I've been working on! I'm really excited and nervous about it 😅" Leave space to start a conversation. You're building a relationship, not trying to trick someone into giving you money. Only do this if you are willing to engage with and really listen to the other person. Start early, ideally a month before you launch, messaging a few people each day. Keep these conversations one on one - this is a different type of outreach than your social media posts or email newsletters. You'll find that most people will be excited to hear from you. Sure, every now and then you might get someone who ignores you or gets annoyed, but the vast majority of people will be supportive. It goes without saying that this type of outreach is more effective if you are generally connected to and supportive of your network. If your campaign is still a ways off, start sending check-in messages to the people you don't talk to regularly. It's good for business, and for your relationships. Think of these people as friends who want to hear about your adventures, not just potential backers. Ultimately, your friends want to share in your success, and they can't do that if you don't talk to them.     Kickstarter Page: https://www.kickstarter.com/profile/emmalarkins Website: https://www.emmalarkins.com/ Facebook: https://www.facebook.com/eklarkins Instagram: https://www.instagram.com/emmalarkins/   For more information on how to market your game, be sure to check out the Meeple Marketing Blog.  
In this episode, host Nalin talks to  Travis Drake about Postcard Games that raised   $11,267  on Kickstarter. We discuss: -          [1:29] How Browuhaha Games started and what it was like to dove right into game creation and launching with its first campaign. Learning while doing. -          [4:14 Asking the first and most important question for success: who is your audience? Who is your game for? -          [9:25] Using all of the data from Facebook ads and testing around to understand your audience better, what they respond more to. Looking at cost per click and subscribers through different channels as performance indicators. -          [14:58] Having a simple DIY’d landing page, photoshoot and email marketing system worked for the specific audience and because the product idea was good. Simple sometimes goes a long way. -          [19:04] Managing and communicating to the different audience groups. Collecting feedback and taking this to make the game better before launch. -          [24:23] Being helpful and organically active in the creator’s community is the best way of doing networking. Being authentic first, helping each other. People want to see other people succeed. -          [28:08] Having a marketing plan for the live campaign phase, not coming with it on the go. Although most of the marketing is done pre launch, when the campaign is live creators should have a good idea of who they want to reach and what they want to communicate.  -          [30:31] Experimenting with different channels and groups to spread the word and networking. -          [35:35] Value organic reach as a marketing strategy. Being active in groups of people who are passionate about the same niche can be great for a campaign. And it’s an investment of time, not so much of money.     -          [36:01]How to connect with David and Justin at Coozies Games   Thanks for listening to the Board Game Marketing Podcast! Kickstarter campaign: https://www.kickstarter.com/projects/brouhahagames/postcard-games-stamp-it-send-it-play-it Website: https://www.brouhahagames.com/ Facebook: https://www.facebook.com/BrouhahaGames Twitter: https://twitter.com/BrouhahaGames Instagram: https://www.instagram.com/brouhahagames/   For more information on how to market your game, be sure to check out the Meeple Marketing Blog.  
In this episode, host Nalin talks to  David and Justin from Coozies Games about  Buy the Vote! that raised   30.072 $  on Kickstarter. We discuss: -          [1:38] How Coozies Games was born from a family of board game enthusiasts, and what Buy the Vote! is about. -          [5:38] The importance of pre-launch marketing, for building excitement. They went to conventions and had people try the game and fill in surveys about the experience. Since it is a 15 minutes play through time, this was a key selling point to get strangers to try the game.  -          [12:32] How they did the survey and what they learn from it.  -          [16:29] The difficulties of launching a game with a political theme, and the mission behind it. -          [19:15] Using Kickstarter as a way to fund creating a game vs. using it as a way to find a bigger market. -          [26:19] Using 1 on 1 reach out to people on Launch day, bringing around 300 new backers to Kickstarter! -          [30:06] The best conversion came from conventions, and much less from digital marketing ads. Youtube reviewers are also great exposure for board game creators. -          [32:59] How to connect with David and Justin at Coozies Games   Thanks for listening to the Board Game Marketing Podcast! Final marketing tip from David and Justin to new board game creators: "Figure out exactly who your target audience is. You can't be everything to all people. You have to pick and choose who you think would fall in love with your board game creation!"   Kickstarter campaign: https://www.kickstarter.com/projects/buythevotegame/buy-the-vote-election-board-game Website: https://buythevotegame.com/ Facebook: https://www.facebook.com/buythevotegame Twitter: https://twitter.com/buythevotegame   For more information on how to market your game, be sure to check out the Meeple Marketing Blog.
In this episode, host Nalin talks to Will Carson about Indipro. We discuss: -          [2:03] How Will went from role-playing games in his childhood, to become a tabletop game distributer with the goal to bring indie games to the store shelves. -          [4:36] How creators can work with Indipro to promote and distribute their games. When working together since pre-launch, Indipro will advise you on what can be also improved for marketing and distribution reasons, which can in itself help for the success of the campaign. -          [9:35] A good game will always have great gameplay and a clear rulebook/video. -          [11:43] How many copies work better, the type of packaging and pricing per style of game.  -          [19:15] Using Kickstarter as a way to fund creating a game vs. using it as a way to find a bigger market. -          [21:57] The services and help you can get with Will and Indipro. -          [26:11] Reorders and the distribution process timeline. -          [28:54] How to connect with John and Indipro.   Thanks for listening to the Board Game Marketing Podcast! Final marketing tip from John to new board game creators: “Have an audience already, and if you can, launch it in a time where you plan on being at least one if not more conventions, so you can get that synergy going.” Website: https://indiprogames.com/ Facebook: https://www.facebook.com/InDiProGames/ Instagram: https://www.instagram.com/indiprogames/ Twitter: https://twitter.com/indiprogames   For more information on how to market your game, be sure to check out the Meeple Marketing Blog.  
In this episode, host Nalin talks to John de Campos about Token Terrors, which raised $29,159 on Kickstarter.  We discuss: -          [1:26] What Token Terrors is all about.  -          [2:49] Going to events and presenting the game to people face to face gives a great opportunity to catch quality emails for the list. Nurturing relationships and moving around the circle of people involved in publishing and tabletop games also creates a chance to interact with more people with the same interests. -          [6:42] Having a nice welcoming table on events where people can try the game makes a huge impact. -          [10:16] Being proactive on the online communities where board games creators and players are.  -          [19:00] Consult with experts publishers and creators to see if your game is missing something or if it could have something else.   -          [24:42] What’s coming up on Terrible Games. -          [27:54] How they did ads and what converted better for their product. What the cost per click were. -          [30:20] How they used Reddit, and how not to get banned from it with too much self promotion. Always follow the 10 to 1 rule.  -          [34:02] The reason behind a 18 day campaign.  -          [36:02] The key behind the success of marketing for this campaign was like a snowball effect, but the most important part was to have a great product to promote.  -          [38:43] How to connect with John.  Thanks for listening to the Board Game Marketing Podcast!   Kickstarter: https://www.kickstarter.com/projects/tokenterrors/token-terrors-battlegrounds Website: https://www.tokenterrors.com/ Facebook: https://www.facebook.com/tokenterrors/ Instagram: https://www.instagram.com/tokenterrors/?hl=en Twitter: https://twitter.com/tokenterrors?lang=en   For more information on how to market your game, be sure to check out the Meeple Marketing Blog.
In this episode, host Nalin talks to Rachael Blaske about Networking In The Industry As A Publisher. We discuss: -          [1:18] How Rachael got started in publishing. -          [6:00] Her first convention experience, learning to network, and the importance of following up with people. -          [8:19] Moving from hosting small breakfasts for networking, to submitting panels at conventions and starting to get noticed. From that, to hosting a unique Zoom event. -          [16:17] Reaching out to people through a personal message before an event to engage and re invite them to attend.  -          [20:51] Research panelists and their business before conventions to know what they are about and to have a starting point to make a connection. Being truly interested in other people’s projects and finding the connections their businesses need to grow, to help them.  -          [25:53] Staying on top of announcements and industry news is crucial to be able to create new connections in the industry. Also, put yourself out there and introduce your face to the world so you can start to get recognition for your work.  -          [38:50] The tip for introverts who are scared to put their brand and themselves out there is to choose the pace they are comfortable with and perform. A lot of speakers and public personas are introverts, have introspective jobs. So the key is to put yourself out there in the best way you can handle it.  -          [36:38] Where you can find Rachael and learn more about her work. Thanks for listening to the Board Game Marketing Podcast! Facebook: https://www.facebook.com/rachael.blaske Instagram: https://www.instagram.com/raeblaske/   For more information on how to market your game, be sure to check out the Meeple Marketing Blog.          
In this episode, host Nalin talks to Rita Orlov about marketing for Emerald Flame, which raised $290,088 on Kickstarter. We discuss: -          [0:50] What type of game is Emerald Flame. -          [1:43] Pre-launch audience reach started out with the creation of online puzzles that people could do whilst on quarantine. From that, organic relationships were formed with other creators and with the audience, where there was the opportunity to promote Emerald Flame, and have people subscribe to the newsletter. -          [6:21] Having a social media scheduling calendar for promotion and sharing the creative process with the audience pre-launch. Creating a presence on Facebook online tabletop game enthusiast communities. -          [12:55] Launch day bakers came mostly from subscribers of the Newsletter and long time followers. Promotion was mainly publishing on the Facebook communities and messaging early bakers for their support.  -          [15:49] The rest of the campaign  they messaged people who over pledged, and they also had a collector’s edition which also helped to get bakers. Then, decided to implement Facebook ads to target new audiences, promoting the fact that they were already fully funded.  -          [19:49] The other thing was to continue with the weekly puzzles with features form the Emerald Flame game universe, which helped create more of a tight community engaged with the game. It turned into a great lead magnet for new subscribers. -          [27:11] The key was the combination of all of the things, and being authentic about the project, showing people the creator and creating an organic connection with the audience. -          [29:56] Where you can find Rita and learn more about  Post Curious. Thanks for listening to the Board Game Marketing Podcast! Kickstarter campaign:https://www.kickstarter.com/projects/postcurious/the-emerald-flame Website: https://www.getpostcurious.com/ Facebook: https://www.facebook.com/postcurious Instagram: https://www.instagram.com/postcurious/ Twitter: https://twitter.com/getpostcurious For more information on how to market your game, be sure to check out the Meeple Marketing Blog.
In this episode, host Nalin talks to Ammon Anderson about marketing for T.A.C.O., which raised $10,278 on Kickstarter. We discuss: -          [1:15] The inspiration behind T.A.C.O., and where the first playtesters came from. -          [3:21] Being active in Facebook gaming communities and finding an audience for the game. -          [8:36] Learning to “leverage” the audience you build so you take advantage of follower’s connections to find other audiences who might be interested in the game: Word of mouth marketing. -          [10:42] The organic growth of an engaged community allowed for different dynamics on the Facebook group where people could participate and feel included in fun conversations.  -          [15:26] The importance of getting to know your audience and of being genuine online while doing it. Not overselling upfront. -          [22:27] Being open to feedback about your game is key for success. What is good for you, might not be for other players. How feedback made T.A.C.O. much better. -          [31:01] The key was to be consistent with the ads and the organic presence online. To keep the conversation going. And word of mouth from people who were testing the game. -          [40:17] How T.A.C.O. got funded at the very last minute! -          [45.05] Where you can find Ammon and more information about T.A.C.O. Thanks for listening to the Board Game Marketing Podcast! Kickstarter campaign: https://www.kickstarter.com/projects/ammonsart/taco-the-game Website: https://tacosforever.org/ Facebook: https://www.facebook.com/tacothegame Instagram: https://www.instagram.com/t.a.c.o_the_game/ For more information on how to market your game, be sure to check out the Meeple Marketing Blog.      
In this episode, host Nalin talks to Jonathan Vallerand (JV) about marketing for With A Smile & A Gun , that raised  CA$ 16,411 on Kickstarter.   We discuss: -          [0:50] What With A Smile & A Gun is about. -          [1:57] Being active in online communities a long time before launch helped with feedback, ideas and establishment. -          [7:14] Asking questions and asking for help in forums takes time, but eventually helps creating and establishing a presence online that will transfer to promotion for the game.  -          [10:45] Havin different ways to involve the communities into the game like asking for feedback, or creating an online tournament to build excitement a few weeks before launch and to promote the game.  -          [15:40] Running the online tournament and online stream conversation the most organic way possible. -          [18:09] Building social capital on social media, and groups by posting on launch day to remind everyone of the campaign.  -          [20:08] How stretch goals helped the game reach a broader audience through mouth-to-mouth promotion.  -          [22:56] Running targeted ads (like focussing on the game being canadian made, for the canadian audience) and doing traditional PR during the campaign  like podcast interviews and reviewers checking out the game.  -          [25:58] Taking advantage of the benefits of collaboration (and networking), where people will not only contribute to the game, but also be invested in it and promote it as well.  -          [31:10] The importance of providing value in conversations (offline and online), and not being scared of reaching out to people in the industry. -          [33:16] What’s coming up in the future for Subsurface Games and where people can reach out to JV.   Thanks for listening to the Board Game Marketing Podcast! Final marketing tip from Jonathan to new board game creators:  Make connections first. If you approach every conversation with "how can I get something out of this?", you're doing it wrong! Instead, connect with people, learn about them, help them out, involve them in your process. If you're too sales-y, you might get one customer. If you are more genuine, you might get one spokesperson, and that's much cooler.  Kickstarter campaign: https://www.kickstarter.com/projects/subsurfacegames/with-a-smile-and-a-gun-a-dice-drafting-game-for-2-players Website: https://subsurfacegames.ca/wasag-landing/ Facebook:  https://www.facebook.com/subsurfacegames/ For more information on how to market your game, be sure to check out the Meeple Marketing Blog.    
In this episode, host Nalin talks to Carla Kopp about marketing for Weird Giraffe Games.   We discuss: -          [1:02] All of the project Carla is currently working on and how she started in the board game industry. -          [7:39] Creating new community activities to share and learn together online, in the current “new normal” context. -          [12:19] Having the opportunity to choose who to work with, prioritizing working with creators who have a good attitude towards the creation process of their game, and who are fun to work with. For this, online communities with organic and real relationships have been very useful.  -          [15:10]  Choosing a team of people and creators who can bounce ideas and have opinions to make games even better.  -          [18.38] The process of working with a publisher for a game can take a long time, up to years. It requires a long marketing strategy, approaching reviewers, getting feedback, finishing the game.  There is no “one size fits all” strategy. -          [25:21] How to target people on the mailing lists for different games. Email is king, and it let’s create a special treatment for super fans. -          [31:09] The importance of having an online presence for creators, to share their game constantly and creating a name for themselves and their game. Take advantage of all of the people online and the feedback they can give.  -          [34:39] How to contact Weird Giraffe Games and Carla Kopp! Thanks for listening to the Board Game Marketing Podcast! Website: https://www.weirdgiraffegames.com/ Facebook:  https://www.facebook.com/weirdgiraffegames Instagram: https://www.instagram.com/weirdgiraffegames/ Twitter: https://twitter.com/WeirdGiraffes For more information on how to market your game, be sure to check out the Meeple Marketing Blog.
In this episode, host Nalin talks to Ando Wilde about marketing for  Houston, We Have A Dolphin , that raised  €25,106 on Kickstarter.   We discuss: -          [1:46] What Houston, We Have A Dolphin is about and how it integrates an digital component.  -          [3:18] Using organic social media engagement and reaching to the last campaign’s backers as a pre-launch marketing strategy. -          [6:56] Creating an engaging newsletter and a circle-like kind of promotion with other channels for people to sign up for the newsletter. -          [11:19] The struggle to tweak and upgrade the type of content for Instagram so it would convert better, as the other channels.  -          [16.17] The decision of not making an early bird offer.  -          [21:01] Having a tight relationship with the audience gave the opportunity to create other incentives for backers like signatures on the product. -          [24:24] Using planified (dates and products) stretch goals and dynamics to battle the mid-campaign slowness.  -          [36:53] The importance of day 1 on the campaign for overall success, and to have prototypes and every project part as ready as possible before launching.  Thanks for listening to the Board Game Marketing Podcast! Final marketing tip from Ando to new board game creators: "Bring your audience! Kickstarter will multiply your efforts, but if you don't make people ready to back you once you go live, every marketing action and all the Kickstarter algorithms won't help you much either. So find true fans, make people subscribe to your newsletter and get people to follow you with the built-in prelaunch page!"   Kickstarter campaign: https://www.kickstarter.com/projects/hybrgames/houston-we-have-a-dolphin-0 Website: http://hybr.co/en/home/ Facebook:  https://www.facebook.com/hybrgames Instagram https://www.instagram.com/hybrgames/ For more information on how to market your game, be sure to check out the Meeple Marketing Blog.  
In this episode, host Nalin talks to Joe Slack about marketing for  Relics of Rajavihara, that raised  CA$ 63,360 on Kickstarter.   We discuss: -          [1:29] Where the inspiration to create Relics of Rajavihara came from.  -          [6:37] Using niche specific Facebook Groups engagement to create organic relationships and create a following for the game as a pre-launch marketing strategy. -          [12:03] The strategy and approach to converte these organic conversations into email subscribers.  -          [20:56] The importance of implementating this marketing steps to create an engaged following of people.  -          [23:18] How to decide when is time to launch: data and instinct.  -          [25:44] Preparing ahead of time the strategy for the live campaign marketing: ads, outreach, reviews, and stretch goals.  -          [33:48] The strategy to look for and approach reviewers. -          [37:22] The importance of having a timeline and due dates, accounting for enough time to plan for marketing, but that are also flexible enough dates. -          [43:20]  The upcoming projects of Crazy Like A Box. Thanks for listening to the Board Game Marketing Podcast! Final marketing tip from Joe to new board game creators: “In terms of one piece of advice, I would say make sure you have enough of a following for your game that you feel confident that it will get funded within the first day or two. If you're not feeling confident about this, continue to build your following, even if this means delaying your launch date.” Kickstarter campaign: https://www.kickstarter.com/projects/crazylikeabox/relics-of-rajavihara Website: https://www.crazylikeabox.com/ Facebook:  https://www.facebook.com/CrazyLikeaBox/ For more information on how to market your game, be sure to check out the Meeple Marketing Blog.        
In this episode, host Nalin talks to Jonny Vance about marketing for Poopocalypse, that raised  $54,052 on Kickstarter.   We discuss: -          [0:51] Where the inspiration to create Poopocalypse came from.  -          [4:45] Creating a print and play version of the game for free, to capture emails on pre-launch, with Facebook ads and groups. -          [8:54] Why conversion ad campaigns worked better, along with testing different headlines and images, getting to a cost per email of only 50 cents. -          [10:36] Organizing on how the features of the game will be presented on the video, and how to enhance those features in video production. -          [14:52] Not expecting and waiting until everything is perfect to create content and start interacting with the audience. -          [16:45] Getting collaboration with other brands as a live-campaign marketing strategy. -          [20:03] Having a surprise for the middle of the campaign “slow” period to raise excitement from backers and new audiences. -          [25:10] The importance of starting a Facebook group early on, and working with an ad-buying partner like Backerkit. -          [30:36] The communication with the client dynamic, from the first approach to the end product.  -          [32:33]  The news for the Poopocalypse game.    Thanks for listening to the Board Game Marketing Podcast! Kickstarter campaign: https://www.kickstarter.com/projects/1260036344/poo-pocalypse Website: https://www.poopocalypse.com/ Facebook:  https://www.facebook.com/pg/ThePooGame/posts/ For more information on how to market your game, be sure to check out the Meeple Marketing Blog.      
In this episode, host Nalin talks to David Diaz about marketing for Mesa Game Lab.   We discuss: -          [0:54] How Mesa Game Lab was created to help create great videos and gifs for kickstarter campaigns. -          [5:00] The importance of creating an engaging main image and 30 first seconds of the video.  -          [7:06] The best practices to create engaging gifs for the campaign page. -          [10:36] Organizing on how the features of the game will be presented on the video, and how to enhance those features in video production. -          [12:34] Presenting the game set up and playtest experience through the gifs to create a better online experience for potential backers.  -          [15:15] The production time frame and why having at least the video ready some weeks before launch is a good marketing idea.  -          [21:00] Process outline: How Mesa Game Lab works each package they offer for creators, what they need and how they conceptualize each video for each client.   -          [25:46] How the team specializes in different parts of the video production complex process.  -          [30:36] The communication with the client dynamic, from the first approach to the end product.  -          [32:33]  The new projects coming up.   Thanks for listening to the Board Game Marketing Podcast! Final marketing tip from David to new board game creators:   “Do your research! Get on Kickstarter and look at as many campaign videos and pages as you can, both successful and unsuccessful, to see what works and what doesn't. And if video production or designing a page is out of your wheelhouse, look into hiring a professional to help.”   Website: https://www.mesagamelab.com/ Facebook:  https://www.facebook.com/MesaGameLab/ Twitter: https://twitter.com/mesagamelab   For more information on how to market your game, be sure to check out the Meeple Marketing Blog.  
In this episode, host Nalin talks to Josh Patton about marketing for Animo: Cross Trainers that raised  $21,545 on Kickstarter. We discuss: -          [2:00] What Animo: Cross Trainers is about, and how this narrowed down the marketing to a specific market. -          [6:06] Collecting emails in niche specific conventions, announcing upcoming expansions, and using facebook ads as part of the pre launch marketing campaign. -          [10:36] Understanding the audience: After getting visitors to the landing page, using this information to re target the facebook ads and get new leads.  -          [15:11] Having small giveaways of the game cards at conventions as an incentive to start conversations and collect emails.  -          [20:35] Creating sales flyers for customers inviting them to check other products on the series when they buy one.  -          [22:41] The 3 emails sent on the week prior to launch to remind people and build excitement about the campaign. -          [24:06] Using facebook groups to share the launch day. -          [25:55] Having a giveaway and a monthly facebook challenge helped in the live campaign as an organic promoter, since people were sharing the kickstarter site with their own networks.  -          [31:49] The most successful marketing strategy was having a limited personalized premium reward at the very beginning of the campaign.  -          [36:54]  The new projects coming up.   Thanks for listening to the Board Game Marketing Podcast!   Kickstarter campaign: https://www.kickstarter.com/projects/animogames/crosstrainers-series-2-of-animo Website: https://www.animocards.com/ Facebook:  https://www.facebook.com/Animocards/ Instagram: https://www.instagram.com/animocards/ Twitter: https://twitter.com/AnimoGames   For more information on how to market your game, be sure to check out the Meeple Marketing Blog.
In this episode, host Nalin talks to Bradley Field about marketing for  How Game Are You? Couples Intimacy Edition that raised  AU$ 10,503 on Kickstarter. We discuss: -          [0:54] Where the original idea for How Game Are You came from? -          [4:54] How personal networks worked as the base for the Facebook marketing strategy.  -          [8:14] Getting reviews, going to conferences, and getting shout outs from the sexologist who helped with the psychological part of the game to make sure everything was in order.  -          [12:25] The pre-launch and launch day Facebook marketing strategy aimed at family and friends.  -          [15:45] The importance of starting early with the reach out to reviewers, and having a clear timeline planned out. -          [22:14] The timing in releasing the reviews gotten to keep up the momentum.  -          [23:24] Asking for people’s help to recommend and talk about the campaign while it was live, as well as updating people on Facebook about the development of the campaign and the funding.  -          [26:24]  Creating branding and getting emails and feedback on a gaming conference. How, in retrospective, the targeting could have been better. -          [33:48]  How Facebook, at the end of the day, was the best marketing strategy for the game.  -          [37:21]  The new projects coming up.   Thanks for listening to the Board Game Marketing Podcast!   Final marketing tip from Bradley to new board game creators: “Friends, family and existing contacts can be a real help when you need a boost or encouragement. Make sure you tell them about your project early (the good and the bad), and bring them along for the ride.”   Kickstarter campaign: https://bit.ly/32JNLiZ Website: https://howgameareyou.com/product/couples-intimacy-edition/ Facebookhttps://www.facebook.com/howgameareyou/ Instagram: https://www.instagram.com/howgameareyou/   For more information on how to market your game, be sure to check out the Meeple Marketing Blog.  
In this episode, host Nalin talks to Pavle Ilijasevic about marketing for Overtime that raised $9,968 USD on Kickstarter. We discuss: -          [0:52] What Overtime is about and how they created it.  -          [3:00] Investing time in gaming groups, and promoting the game nationally and internationally. -          [5:22] Using local playtests to collect emails and feedback  -          [11:00] Sharing images of the playtests as social media marketing strategy. -          [13:00] Launch day: Facebook groups posting approach  -          [16:15] Live campaign ads and “guerrilla marketing” strategy on live events.  -          [20:00] What they would change about their marketing strategy, in retrospect, to create a better engagement with possible audience members.  -          [22:56]  Why they didn’t invest a lot on ads throughout the campaign -          [22:56]  The new game they’re working on    Thanks for listening to the Board Game Marketing Podcast!   Kickstarter campaign: https://www.kickstarter.com/projects/dazboggames/overtime-the-card-game-of-no-work-and-all-play/comments?ref=discovery&term=PLAYING%20CARDS Website: https://dazboggames.com/ Facebook: https://www.facebook.com/dazboggames/ Instagram: https://www.instagram.com/dazboggames/   For more information on how to market your game, be sure to check out the Meeple Marketing Blog.  
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Comments (1)

Tiiim

great episode this week, very helpful information!

Nov 12th
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