Training 6: Scarcity Sells: How to Create Urgency Without Feeling Pushy Tired of hearing couples say “we’re just browsing”? In this episode, I’ll show you how to guide those on-the-fence couples toward action using scarcity strategies that feel natural, not pushy. When you apply these simple shifts, you’ll spark momentum and fill your consultation calendar faster than ever. Here’s what you’ll learn: The powerful difference between urgency and scarcity, and how to use both at wedding shows.Wha...
Training 5: How to Attract Your Ideal Clients (Not Just Freebie Seekers) at Wedding Shows Yes, wedding shows have freebie-seekers, but they also have your dream clients. In this episode, I’ll show you how to stand out from the crowd, speak directly to your ideal buyers, and walk away with high-end bookings (even in a room full of budget shoppers). Here’s what you’ll learn: The strategic shift that helps you connect with luxury buyers, even in a sea of deal hunters.What ideal clients are actua...
Training 4: The Psychology Behind a Great Show Special (Without Discounting Your Services) Couples love the thrill of a deal, but that doesn’t mean you have to slash your prices to get their attention. In this episode, I’ll walk you through how to craft a show special that motivates couples to take action—while protecting your profit and elevating your brand. Here’s what you’ll learn: Why discounts kill your profit, and how to offer something even more compelling.The 4-part filter every great...
Training 3: How to Make Wedding Shows Work, No Matter Your Niche Whether you’re a travel agent, high-end planner, venue, or offer something totally unique... wedding shows can work for you. In this episode, I’ll show you how to tailor your show strategy to your business, timeline, and ideal client so you can walk away with real bookings. Here’s what you’ll learn: How to shift your message based on your booking window, service, or price point.The “decision timeline” strategy that connects you ...
Training 2: What’s Not Working: 5 Mistakes That Tank Your Wedding Show Results You’ve been told to collect leads, hand out brochures, and hope couples follow up later. The truth? That outdated advice is costing you real bookings. In this episode, I’ll break down the five biggest mistakes wedding pros make at shows, and exactly how to fix them. Here’s what you’ll learn: Why giveaways, raffles, and freebie-seekers are hurting your chances of booking weddings.The surprising role your booth layou...
Training 1: ROI Revealed - 4 Metrics That Predict Your Wedding Show Results Think wedding shows are a gamble? Not when you know what to track. In this training, I’ll walk you through the exact four ROI metrics that will show you if a wedding show is truly worth your time and money. Here’s what you’ll learn: The four key ROI metrics that separate “guesswork” from real strategy.The time-per-dollar breakdown that proves one show can bring in $20k+ in revenue.How to analyze your investment so you...