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Industry experts Mark Hager & Aaron Murphy dive deep into owning, running and profiting from a small business that serves these older consumers. Boomers control more money than any other demographic and by 2030, nearly 20% of America's population will be over 65 years old. Growing your aging Boomer customer base can be incredibly profitable and personally rewarding. Learn business strategies, small business tips, how to find and keep older customers, marketing, building authority and trust, and much more. By acting on the step-by-step information just for small business owners, you can strengthen your company, grow it beyond your imagination and leave a legacy in your community.
20 Episodes
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What do driverless cars have to do with your business? Join us for week two of our look into the future to help you navigate what’s coming that will impact your local business in the Longevity Economy.
It would be nice if you had a crystal ball … where you could gaze into the future and know exactly what was going to happen? Listen in as we talk about gauging what the future holds for business in the Longevity Economy, and how you can prepare.
Today we're talking about the future that is the Longevity Economy ... what it is, what it means for your business & what you should do about it.
We’re starting to hear a lot about ageism in the news. Learn what it really is, how it may be affecting your business & what to do about it.
Trends don’t always mark the path, but they can be signs of where things are going or what you should focus on with your business. In today’s episode, we’re going to look at 12 trends you should think about in relation to your business serving Boomers.
This week on Owners Chat is our special guest Michael A. Thomas, FASID, CAPS. Listen in as Michael gives you the benefit of his decades of experience to help you serve your customers better, and build your business, so you're ready for the future.
This week we're covering recent industry news, including retirement communities, what Boomers want in their next home, the negative media slant used to talk about Boomers, the financial problems Boomers are facing, architecture for Boomers & more.
A new Owners Chat with Louis Tenenbaum, Founder and President of Homes Renewed, Aging in Place Authority, Remodeler, and Speaker.
This Owners Chat we feature Karen Sands, the leading GeroFuturist & thought leader on the Longevity Economy, author, consultant & speaker.
Scott Blakley is President & CEO of Livewell Home Safety Solutions & Grabcessories. Listen in as Scott talks about running a company in this market, and dishes out some insight for business owners.
Dr. Bob Rausch, Ph.D. is founder of Energy Driven Leader Inc, where he uses his 30 years of Clinical Psychology work in executive & entrepreneur coaching.
Judy Rough, CSA on this episode of Owners Chat. Judy is the Senior Director of Strategic Alliances for the Society of Certified Senior Advisors (SCSA), serial small business owner, and sought-after instructor on professional networking.
This week we talk about the takeaways from the presentation Ken Dychwald had at the 2016 American Society on Aging. Some great insight about the Boomer customer & how to capitalize on it for your business.
BYBL Owners Chat with Kim Walker, Founder of the Asia Pacific consultancy Silver Group, author, and co-creator of the Age Friendly Toolset, iPad apps to help company's determine how friendly they are for older customers.
A Whole New World Requires A New Sales Approach. Episode 71 of Booming Your Bottom Line. Listen in this week as we talk about 3 things you should be doing to prepare for the change in this new world of the Boomer consumer, and why.
Tema Frank is a best-selling author, international speaker & consultant. Listen in as we discuss the ins-and-outs of customer experience, and how it can improve your company.
Some professionals seem to make a shift from “learning & growing” to “judging & knowing”. That can be risky. Explore the ideas of learning, humility & effort. These all tie into the bigger picture of being the master our future serving the Boomers.
We've got a real treat for you today on Owners Chat. Our guest is Mary Furlong, President and CEO of Mary Furlong & Associates (MFA), and is a leading authority on the longevity marketplace. For the past 13 years, Mary has produced the industry-leading What’s Next Boomer Business Summit and the Silicon Valley Boomer Venture Summit. She has appeared on NBC, CBS, and NPR and is an advisor to the Ziegler Link•age Longevity Fund, LP. If you've never listened to one of our shows, this is the ONE you need to listen to.
Listen in to this week's episode as Aaron talks about the three cliche's you're probably telling your customers, but most not likely following yourself. Chances are, it is affecting your business (and, your profit).
Today we’re talking about 5 stumbling blocks that are keeping you from reaching the success you want. We've learned these from the thousands of small business owners serving Boomers over the years. Listen in and learn what they are.
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