Bord Bia Brand Forum Podcast

In this episode of the Bord Bia Brand Forum Podcast, John Fanning speaks with Colum O’Sullivan, Co-founder of Cully & Sully. They discuss the brand’s beginnings as well as their path to becoming a B Corp. Colum details how he and his Co-founder Cullen Allen developed the brand (and product flavours!) and went into production, and their success in breaking into new markets. Colum also discusses their most impactful marketing campaigns, and the personal touches he and Cullen still bring to Cully & Sully.

Welcome back to another episode of the Bord Bia Brand Forum Podcast - In this installment, we had the pleasure of speaking with Ross Farquhar, Marketing Director at Little Moons mochi ice cream. Little Moons is a business on a mission to become the world's number one mochi brand. Ross shares his knowledge and experience on scaling brands.  He outlines his view on long terms versus short term brand investment, brand building in international markets, selecting distribution partners, the benefits of adopting a category management mindset. He advises on lighting ‘little fires’ - creating a balanced portfolio of marketing initiatives to create consumer connections.

On this episode, John Fanning sits down with Paul Dervan, Head of Brand Marketing at Miro, and former Chief Marketing Officer for the National Lottery. Paul discusses the importance of building a culture of marketing effectiveness, with examples from his career and his book Run with Foxes: Make Better Marketing Decisions.

In this insightful episode of the Bord Bia Brand Forum Podcast, we sit down with Kevin Donnelly, the Managing Director at Britvic Soft Drinks Ireland, to dive deep into the world of marketing in the boardroom. Kevin shares his expertise on how to effectively engage with the board, providing valuable insights into understanding the inner workings of this crucial decision-making body. Kevin also shares essential advice for other aspiring Food & Drink branding managers across Ireland.

On this episode of the Bord Bia Brand Forum podcast, host John Fanning chats to Mark Paton, co-founder of London-based Here Design, a company which has won numerous awards for its work on FMCG brands. Mark discusses the history of Here Design, and shares his opinions on design and branding, with plenty of examples. Mark and John discuss how packaging design fits into wider marketing strategies, from imagery to finding the right tone of voice, and Mark has plenty of advice for brands considering their labelling and package design.

In this episode of the Bord Bia Brand Forum podcast, host John Fanning speaks with Jack Bobo. Jack served as a senior advisor for global food policy in the U.S. Department of State, was named one of the 100 most influential people in biotechnology by Scientific American in 2015, and has spoken in over 50 countries about the future of food. He is the author of ‘Why smart people make bad food choices.’ Jack and John discuss food policy, sustainability, and misconceptions about the agriculture industry in Ireland and abroad.

On this episode of the Bord Bia Brand Forum podcast, John speaks to Gemma and Russ Wakeham. The Wakehams founded the world's first carbon negative rum distillery, Two Drifters, in 2019. Russ and Gemma discuss the genesis of their name, how Two Drifters adapted and grew during the pandemic, and their current and future sustainable production efforts.

On this episode host John Fanning sits down with Samuel Dennigan, founder of Strong Roots, about his international success in the frozen food sector. They discuss Samuel's start in the food business, the origins of Strong Roots, how he has grown the company, and his advice for other food businesses on scaling up and expanding into new markets.

This week on the Brand forum podcast, John Fanning speaks with Leo Campbell from Modern Baker, a life sciences business based in Oxford. They discuss the relationship between what we eat and drink to our health and wellbeing. Through the company’s mission to democratise healthy eating by improving the quality of dietary carbohydrates, Modern Baker has worked with leading UK scientists and research institutes to launch the world’s healthiest bread.

This week on the Brand Forum podcast, John Fanning speaks with Peter Hannon of Hannon Meats to talk about his involvement in the meat business. Having previously been named both Entrepreneur of the Year and Business Personality of the Year, Peter was recently awarded an MBE for outstanding contribution to Economic Development in Northern Ireland.

Welcome to Bord Bia’s Brand Forum podcast series. In this series we'll be speaking to leading food and drink brands, to learn from their success on how to build better businesses and brands. Our aim is to inform and inspire our Brand Forum members by connecting great ideas and stories in the world of food and drink.