Boring-2-Buzzworthy Marketing Podcast

Send us a textReady to revolutionize your B2B marketing strategy and unlock exponential growth? Get ready for an exciting new chapter as we celebrate the incredible journey of the Buzzworthy Marketing Show and unveil our plans for an impactful 2025. I'm thrilled to announce that, with your amazing support, we’ve hit over 100,000 downloads and are rapidly closing in on 200,000. This achievement has inspired us to refine our focus as we kick off season 10 on January 6th, laser-targeted towards B2B companies, particularly in professional services and software-as-a-service. This season promises to be packed with actionable insights and downloadable resources crafted to fuel your success, regardless of your industry.In this upcoming season, be prepared for a special treat—my signature talk, "The Five Pains of Marketing," delivered through a series of enlightening mini masterclasses that you won't want to miss. As we polish our content, you'll find even more value waiting for you on our Buzzworthy Marketing YouTube Channel, where our vibrant podcast family is expanding with two additional video-exclusive shows. A huge shoutout to Renika, our phenomenal podcast editor, whose unwavering dedication brings this show to life. As we pause for the holidays, my heartfelt thanks go out to all of you for being part of our community. Here's to an empowering new season that will elevate your entrepreneurial journey and make waves in the B2B landscape!Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a textEver wondered if podcasting could be the secret weapon your business needs? Join us for an eye-opening conversation with Alex Sanfilippo, the creative genius behind PodMatch and author of "Host Mastery." We tackle the quirky hurdles of podcasting—like fighting for the perfect blue backdrop—and reveal why so many podcasters don't make it past the first few episodes. Alex shares his expert insights on how a podcast can redefine your marketing strategy, boost brand visibility, and create stronger connections with your audience, all while juggling the demands of running a business.Podcasting isn’t just a hobby—it's a powerful tool for education and authority building, especially in the B2B sector. Imagine freeing up your time by delegating podcast tasks, while still providing rich, insightful content that engages potential clients and even influences buying decisions. We share a remarkable story of a company that did just that, proving wisdom and authenticity can build trust in an AI-driven world. Discover the thrilling journey of finding your unique podcasting voice and format, and why breaking the rules can help you resonate with listeners and establish industry authority.Starting a podcast can be straightforward and rewarding with the right approach. From choosing a hosting provider like Buzzsprout to deciding between audio-only or solo episodes, Alex guides us through the essentials of creating compelling content. Consistency and commitment are key to podcasting success, and we emphasize the importance of sticking with it for at least a year before assessing your impact. Uncover how podcasting can not only build authority but open doors to new opportunities, as we share real-life examples of how podcast episodes can serve as a valuable repository for audience engagement. Tune in and transform your business narrative through the power of podcasting.Check More Information About Alex Sanfilippo:https://www.joinpodmatch.com/buzzworthyhttps://www.linkedin.com/in/alexsanfilippo/Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a textUnlock the secrets of scaling your B2B service-based business with the insightful Vern on the latest episode of the Buzzworthy Marketing Show. Prepare to shift from just growing to effectively scaling by adopting a leveraged mindset, inspired by the late Clay Christensen's revolutionary ideas. Vern guides us through the essential process of defining the specific job to be done, helping you to gain the clarity needed for successful scaling. Learn from 3M's strategic positioning around "science" as a model of focus and leverage, avoiding the common trap of trying to be everything to everyone. This clarity paves the way for attracting the right clients, making scaling feel less daunting and more strategic.Explore the transformative power of a singular focus on organizational success. Discover how giants like Yahoo lost their edge, paving the way for Google's initial dominance and the rise of new competitors. We'll show you how companies like Best Buy and Domino's achieved unexpected heights through strategic clarity and internal alignment. See how Mark Zuckerberg's "year of efficiency" at Meta and the recent AI integration emphasize the benefits of a focused strategy. Through vivid examples and bold insights, you'll grasp the necessity of consistent messaging, much like Burger King's iconic "Home of the Whopper," to leverage focus for sustainable growth.Follow Verne Harnish:https://www.linkedin.com/in/verneharnish/ https://scalingup.com/Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a textPrepare to be inspired by Andrew Windham, the dynamic CEO of the Ideal Client Community, as he unveils his transformational journey tailored for faith-driven, purpose-driven, and legacy-committed founders. Andrew's unique ability to juggle cultural nuances and adapt like picking up accents fuels a refreshing narrative on aligning financial strategies with personal values. Discover how his strategic pivot during the pandemic has not only addressed challenges faced by educational institutions but has also redefined client support in remarkable ways. Andrew’s humor and insights promise to uplift and enrich listeners eager to align their entrepreneurial visions with a greater purpose.In our engaging conversation, we dismantle common myths surrounding legacy planning, revealing the significance of open dialogues when it comes to leaving businesses or properties to loved ones. Andrew shares firsthand experiences highlighting how systematic financial management can elevate understanding and success for business owners. We explore practical strategies, including a simple yet transformative three-account financial system that promises peace of mind by fostering confidence and reducing stress. As we reflect on these insights, you're encouraged to embrace simplicity and focus on what truly matters, paving the way for improved overall life management.Follow Andrew Windham:https://www.linkedin.com/in/andrewwindham/; https://podcasts.apple.com/us/podcast/educated-freedom/id1547356962?i=1000512224285World of Work Experts on the People and Performance PodcastInterviews with experts and business leaders focused on ways to inspire employees.Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a textCan you imagine learning a life-changing lesson about money management from a city bus driver? That's exactly what happened to our guest, Chelsea Williams, who joins us on the Buzzworthy Marketing Show to shed light on the vital importance of financial literacy. Chelsea's journey from that unexpected encounter to becoming a financial educator proves that understanding money isn't just about numbers—it's about stories, habits, and empowerment. Together, we unravel the often-overlooked gap in financial education and how tools like Mike Michalowicz's "Profit First" can revolutionize the way small and medium-sized businesses handle their finances. With relatable concepts like "girl math" and "golf math," we highlight the common traps we fall into when rationalizing spending, urging listeners to break free and embrace financial clarity.In a world where growing your business shouldn't mean plunging into debt, Chelsea and I explore the art of cash management with practical strategies for business growth. Establishing profit margins and prioritizing personal financial boundaries are just the beginning. Learn how structured systems like Profit First and the use of platforms such as RelayFi can help you allocate financial resources wisely, minimizing the risk of mismanagement. We also delve into the synergy between personal and business finances, encouraging entrepreneurs to maintain discipline and seek professional guidance when needed. Listen in for an engaging conversation that underscores the transformative power of financial literacy, equipping you with tools and insights to succeed both personally and professionally.Get More Information About Chelsea:https://www.moneymastery.work/https://linktr.ee/the_money_whisperFollow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a textDiscover the secrets of thought leadership in the modern era with global credibility expert Mitchell Levy, a visionary entrepreneur, TEDx speaker, and the author behind over 60 books. As we navigate the shifting landscape of publishing, Mitchell shares his remarkable journey, offering insights into how COVID-19 and the rise of AI have democratized the field. Learn how Mitchell transformed his business model to focus predominantly on clarity, and hear his unique perspective on the essential role of integrity and trust in building lasting business relationships. From launching over 20 businesses to producing more than 750 books, Mitchell's experience is a testament to the power of adaptability and innovation.Join us for a thought-provoking discussion on the evolving definition of thought leadership, where clarity and community take center stage. Through Mitchell's concept of the Customer Point of Possibilities (CPOP), gain a fresh perspective on how to succinctly define your purpose and engage your target audience. This episode challenges thought leaders and aspiring influencers alike to shift their focus from chasing numbers to building meaningful connections. By understanding and addressing the core pain points of those you serve, you'll discover how to craft compelling messages that invite curiosity and foster genuine dialogue. Whether you're just starting out or looking to elevate your influence, the strategies shared in this episode are a roadmap to enhancing credibility and deepening your impact.Follow Mitchell Levy :https://mitchelllevy.com/Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a textJoin us for a captivating conversation with JM Ryerson, a vibrant entrepreneur and leadership coach, as he shares his exhilarating journey from the cold expanses of Alaska to the lively landscapes of Virginia. Listen as JM discusses the life changes that came with this move, including his wife’s rewarding career at the Colonial Williamsburg Foundation and their love for the scenic surroundings. On a personal note, I share my recent move to South Florida, where I’ve been successfully helping businesses double their revenue while also celebrating my son’s exciting college adventure at Marquette, where he’s set to play tennis.Have you ever wondered how a lack of clarity can affect your business's growth? Discover how aligning sales and leadership with clear company values can transform business performance, especially in niche fields like dentistry. Drawing from my own experience in building and selling companies, I reveal the common struggles business owners face and share insights on tackling these challenges. By aligning the right people in the right roles and focusing on foundational leadership guidance, businesses can not only attract interest with promising revenue boosts but also achieve long-term success.Explore the power of core values in building resilient businesses, particularly for solopreneurs and small firms. A clear vision and strong values not only guide internal decisions but also build trust and loyalty with clients, especially during challenging times. Personal experiences and historical examples illustrate the importance of maintaining a consistent identity, even through economic downturns and the COVID pandemic. For solopreneurs, we discuss introspection and external feedback as methods to align business decisions with personal values, providing clarity and direction on their entrepreneurial journey.Check Let's Go Win Website:https://www.letsgowin.com/World of Work Experts on the People and Performance PodcastInterviews with experts and business leaders focused on ways to inspire employees.Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a textWhat if the secret to unlocking true entrepreneurial freedom lies not in external achievements but in looking inward? Join us as we explore this compelling concept with Rob Dubé, co-author of "Shine: How Looking Inward is the Key to Unlocking True Entrepreneurial Freedom." Rob, along with Gino Wickman, crafts a narrative that starts with the end in mind, guiding entrepreneurs to align their decisions with their true selves. Discover how foundational disciplines can maximize your energy and bring you the inner peace you've been seeking.We explore the art of balancing short-term actions with long-term visions, a vital skill for any successful entrepreneur. Rob emphasizes the importance of envisioning your life ten years down the road to align your current moves with your future goals. Learn how to manage your energy effectively by finding the right work-life balance, integrating personal and professional spheres for a lifestyle that supports both success and well-being. We stress the importance of presence, whether it's at work or with family, and how this mindfulness can significantly enhance the quality of life and work.For the driven overachievers out there, we address the struggle of slowing down when everything seems urgent. Rob uses a relatable analogy of reducing speed from 100 to 80 miles per hour, showing that scaling back doesn't mean losing momentum. Instead, focusing on the most impactful tasks can lead to stronger organizations and more fulfilling lives. Hear about the vital role of continuous self-reflection and reassessment in maintaining alignment with the discipline that fosters true freedom. We encourage embracing delegation and regular self-checks to stay on the path of fulfillment, reducing the anxiety that comes with relentless striving.Visit https://the10disciplines.com/ to take the True Self Assessment and check out the book.Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a textUnlock the secrets of SEO success for your small to medium-sized business with insights from our seasoned expert guest, Damon Burton. Learn how to strategically implement SEO without getting lost in logistics and financial hurdles. From deciding between in-house management versus hiring an agency, to understanding the critical role of dedicated technical and content experts, Damon shares invaluable advice that will transform your approach. Discover the common pitfalls of content creation, particularly the mistake of neglecting customer pain points, and explore the impact of keyword identification tools. Set realistic expectations and craft a well-rounded strategy to leverage SEO effectively, ensuring your business stays ahead in the competitive market.In our exploration of search intent, we unravel its alignment with the sales funnel and its significance in crafting compelling content that speaks to your customer's journey. Damon discusses how identifying the four main intents—informational, navigational, commercial, and transactional—can elevate your content strategy and enhance your site's authority. We tackle myths around content limits in industries and how to quickly monetize and establish credibility. Additionally, we scrutinize the impact of AI tools on user experience by comparing ChatGPT and Google, revealing current limitations and the enduring reliability of traditional search engines. Join us for insights that will redefine how your business approaches SEO.Check Damon's website and social medias for more information:https://www.damonburton.comhttps://www.freeseobook.comhttps://www.seonational.comFollow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a textCan you imagine stepping away from your business for a full month without it missing a beat? In our latest episode, seasoned business owner and certified exit planner Pete Moore joins us to reveal the secrets of building a self-sustaining business destined for a successful exit. Pete shares his expertise on transforming common business frustrations into valuable freedoms and offers practical advice for creating a sellable company from the ground up. Through enlightening anecdotes, we explore the dynamic journey of business evolution, emphasizing the need for every entrepreneur to have a robust exit strategy.For many small business owners, their company is a major component of their net worth. We discuss the entrepreneurial tendency to chase new ideas and the importance of evaluating ventures for genuine value. Highlighting insights from Mike Michalowicz's "Clockwork," we underscore the significance of having standard operating procedures and accountability structures that allow the business to thrive independently of its owner. Pete also tackles the often-overlooked challenge of replicating the owner's sales prowess, which is crucial for both growth potential and eventual sale value.In the face of unexpected life events like death, divorce, or disability, having a well-thought-out contingency plan is essential. We explore strategies for risk mitigation, such as utilizing fractional executives to steer operations smoothly during transitions. Our conversation sheds light on the vital need to understand your business's value and risks, given that personal wealth and legacy often intertwine with business success. This episode is brimming with actionable tips and insights to ensure your business is both poised for any contingency and ready for a thriving exit.Visit https://simplifyingentrepreneurship.com/  for more information about Pete Mohr.Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a textDiscover the secrets to unlocking your productivity potential through the art of delegation. Imagine reallocating your time to focus on your core strengths while skilled professionals handle the rest. Inspired by Stephen Covey's and Dan Martell's insightful works, we promise you'll learn how to categorize tasks effectively and capitalize on opportunities like enhancing social media engagement and content creation—areas often overlooked by busy entrepreneurs. As we explore concepts like "downsourcing" and "upsourcing," you'll see how these strategies can fuel both personal productivity and business growth.Through personal anecdotes and expert guidance, we unravel the pivotal role of executive assistants in ensuring a seamless, efficient work life. Hear how my morning exercise routine bolsters my mental clarity and sets the tone for the day ahead, and discover how the reverse shadowing method empowers assistants to learn and execute tasks without losing control. From sharing how my assistant's preparation led to a successful podcast appearance to offering a free strategy call to explore the benefits of hiring an executive assistant, this episode is a treasure trove of insights for anyone looking to elevate their brand and increase efficiency.Get More Information about Jeff Hunter:https://vastaffer.com/Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a textReady to revolutionize how you manage your day? Discover the secrets of our "freedom plan," a strategy designed to maximize your productivity by compartmentalizing life into four key quadrants. We'll guide you through the crucial first step: hiring an executive assistant to offload repetitive tasks. We also explore cutting-edge advancements in AI technology that are transforming the landscape, particularly how students are pioneering its use. Gain a nuanced perspective on the strengths and limitations of AI versus human workers, and learn to navigate the disparities in technology access and regulations around the world, with a particular focus on the unique freedoms available in the United States.Ever wished you could start your day with a clear plan and stay ahead of the game? Learn about the transformative impact of a dedicated personal assistant on your productivity. From pre-screening emails to managing your calendar and even attending calls on your behalf, a virtual assistant can become your secret weapon. We'll also discuss the benefits of hiring affordable, highly-trained virtual assistants from the Philippines, who can help you maintain a laser focus on what truly matters. Tune in to master the art of delegation and leverage AI tools, ensuring you consistently outperform your peers and start each day with a well-structured plan.Follow Jeff Hunter:https://www.facebook.com/groups/9010lifestyleFollow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a textWhat if you could revolutionize your business networking in the age of AI? Discover how Donnie Boyvin, CEO of Success Champion Networking and founder of the Badass Business Summit, transformed his sales training and podcast production company into a dynamic B2B networking powerhouse during the pandemic. Donnie shares his remarkable journey and the strategic shift from direct referrals to networking for introductions, a game-changing approach for long-term B2B success. Learn how Success Champion Networking bridges the gap for small and mid-sized businesses by connecting them with larger enterprises, providing invaluable networking opportunities that drive growth.We'll also explore the changing landscape of networking since COVID-19, as businesses move from brick-and-mortar to online models. Donnie highlights the critical importance of building solid professional relationships and the limitations of traditional referral networks like BNI. Uncover practical strategies to avoid common networking pitfalls, improve your CRM choices, and leverage social media to create a supportive business community. Gain actionable insights into forming strategic referral partnerships and learn why exchanging cell phone numbers is the new business card. Join us for an episode packed with valuable tips to elevate your networking game!🔗 Visit Success Champion Networking: https://successchampionnetworking.com/https://www.linkedin.com/in/donnieboivin/Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a textCan tiny businesses really scale without losing efficiency? Join us as we uncover practical lessons and real-world insights from John Hoyos, the founder of First Fractional, who has 30 years of experience helping businesses grow. We promise you'll walk away with a clear understanding of how to transition from a small team to a more structured setup, ensuring smooth communication and operational consistency. John shares the importance of creating and maintaining standard operating procedures (SOPs) and how modern tools like AI note-takers can revolutionize your documentation process.Our conversation also tackles the nitty-gritty of operational challenges that tiny businesses face, especially in managing finance, backend, and revenue operations. John reveals his personal journey of shifting from a brick-and-mortar business model to a virtual one, highlighting common pitfalls and how to avoid them. We discuss the complexities of staffing multi-functional roles and the pivotal moments when a business outgrows its employees. Learn the art of transitioning effective office managers into executive assistant roles and the significance of supporting your team in finding new opportunities as your business evolves. Tune in for a treasure trove of practical advice tailored for small business owners looking to scale effectively.Follow John Hoyos:https://1stfractional.com  / 1st-fractional  World of Work Experts on the People and Performance PodcastInterviews with experts and business leaders focused on ways to inspire employees.Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a textEver wondered how AI is revolutionizing the field of graphic design? In this episode, we sit down with Kelsey Dixon, Senior Vice President of Growth at Design Pickle, to uncover the transformative power of artificial intelligence in creative services. From her journey of co-founding Davies Dixon to leading growth initiatives at Rossman Media, Kelsey brings a wealth of experience and unique insights. We discuss how AI can handle repetitive tasks efficiently, the resurgence of tactile marketing materials, and the importance of data-driven decisions in marketing strategies. Kelsey’s expertise provides a nuanced view of the integration of AI and human creativity, revealing the current limitations of generative AI and why skilled designers remain irreplaceable.Join us as we explore the significance of crafting effective creative briefs, a cornerstone for any successful design project. Learn from Kelsey how balancing detailed client visions with creative liberties can lead to outstanding design outcomes. Whether you're a seasoned designer, a marketer looking to optimize your strategies, or a business owner eager to understand AI's potential in design, this episode offers actionable insights and valuable perspectives. Tune in to gain a comprehensive understanding of how AI is shaping the future of graphic design while ensuring that human creativity continues to play a pivotal role.Follow Kelsey Dixon:https://www.linkedin.com/in/kelseyrileydixon/ https://meetings.hubspot.com/kelsey222Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a textCan AI ever truly replace human creativity in graphic design and photography? We tackle this provocative question head-on with Brad Ball, co-founder of Ardent Creative, on the Buzzworthy Marketing Show. Brad shares his expert insights on the future of graphic design in an AI-driven world, distinguishing between the efficiency AI brings to production tasks and the irreplaceable human touch in high-quality creative work. We evaluate popular AI tools like Adobe's generative fill and Canva, recognizing their potential yet underscoring the enduring need for human input to avoid a flood of mediocre content.In our engaging conversation, we delve into the transformative impact of AI on the creative industry, from boosting productivity with automated coding to crafting AI-generated creative briefs. While AI excels in data analysis and time-saving automation, it still falls short of replicating human emotions and creativity. We explore AI’s potential in building websites and sales funnels efficiently, offering practical advice for small business owners eager to start their AI journey with ChatGPT. Whether you're an entrepreneur or a creative professional, this episode underscores the indispensable role of human creativity in the evolving landscape of AI technology. Don’t miss out on Brad Ball’s invaluable perspectives on navigating this brave new world!Follow Brad Ball: www.bradball.comwww.linkedin.com/in/iambradballwww.ardentcreative.comFollow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a textEver feel like your business is running you instead of the other way around? You're not alone. In our latest episode, join us for an insightful conversation with Scott Levy, the mastermind behind Result Maps. Uncover why so many small business CEOs get bogged down in daily crises and learn actionable strategies to shift from crisis mode to growth mode. Scott offers invaluable advice on how clear communication and thorough documentation can empower your team, foster accountability, and ultimately free you to focus on scaling your business. Discover how to break free from the minutiae and reclaim your role as a visionary leader.But that's not all. We dive into the nuts and bolts of developing effective Standard Operating Procedures (SOPs) that are crucial for a scalable business. Learn why SOPs are not just bureaucratic red tape but essential tools for efficiency and accountability. Scott and I discuss how to hold your team accountable for maintaining these documents and how to integrate them into project management systems for seamless automation. Plus, explore task management strategies to externalize your daily worries and improve decision-making. Tune in for these game-changing insights and more, designed to help you execute like never before!Follow Scott Levy: https://www.resultmaps.com/World of Work Experts on the People and Performance PodcastInterviews with experts and business leaders focused on ways to inspire employees.Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a textUnlock the secrets to optimizing your business relationships and skyrocket your client engagement! Join us and Tori Barker, COO of Buzzworthy Marketing, as we share actionable insights on mastering Customer Relationship Management (CRM) in today's digital landscape. You'll learn how to build meaningful relationships, utilize data for hyper-personalized marketing, and align your CRM strategies with your overarching business objectives. We'll also clarify the crucial differences between clients and partners in B2B settings, ensuring you can navigate these relationships with finesse. Whether you're running a small business or part of a larger team, we stress the importance of selecting a CRM system that fits your unique needs to avoid complexities and unnecessary costs.Discover how CRMs can be game-changers in saving time and improving efficiency. We discuss the perks of automating tasks like newsletters and follow-up emails, helping you maintain consistent client communication effortlessly. Real-world examples, such as batch creating and scheduling content, will show you how automated sequences can boost meeting attendance and client engagement. We'll also emphasize how consolidating various business tools into a single CRM system can streamline your tech stack, reduce costs, and enhance efficiency. Plus, get a special sneak peek into our preferred CRM solution, Buzz Hub, and its all-in-one capabilities perfect for service-based businesses. Don’t miss out on practical tips and effective strategies to elevate your CRM efforts and, ultimately, your business success.Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a textEver wondered how someone can excel in fields as diverse as music, pyrotechnics, and accounting? Join us as Felicia shares her extraordinary journey, from dazzling audiences at Disney's opening ceremonies to landing a coveted singing contract with Sony in Nashville. We'll uncover her unique story of balancing a career in accounting while orchestrating citywide fireworks displays, and how her passion for mathematics and love for music and pyrotechnics have seamlessly intertwined. Felicia's tale isn't just about following multiple passions; it's about the analytical rigor and entrepreneurial spirit that have driven her down unexpected yet fulfilling paths.But that's not all—we'll also navigate the intricate world of tax mitigation and resolution, revealing why you should think twice before tackling your taxes solo. We'll break down the meticulous processes involved in resolving tax issues with the IRS, highlighting a cautionary tale about the pitfalls of self-prepared returns. Finally, we discuss the vital role of financial empathy and problem-solving, especially for well-educated individuals managing their affairs as they age. With an emphasis on understanding clients' needs with both compassion and firmness, this episode is packed with insights and lessons that resonate across personal and professional boundaries. Don’t miss out on this engaging conversation filled with invaluable advice and real-world examples!Follow Felecia Dixson:dixsonassociates.comFollow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a textWhat if you could transform your business by simply mastering one fundamental skill? Join us on the latest episode of the Buzzworthy Marketing Show, where we uncover the secrets of SEO with the brilliant Michael Bozinski. We promise you'll learn why SEO is not just another buzzword but the essential foundation for any successful digital strategy. Michael dives into the importance of showing up on Google, which commands a staggering 92% market share, and explains why this authentic approach to visibility can drive both profitability and long-term growth.Get ready to rethink your content strategy and address your clients' pain points head-on. We'll guide you through the journey from symptom awareness to problem awareness, culminating in commercial intent. Michael deciphers Google's EEAT framework—Experience, Expertise, Authority, and Trustworthiness—and reveals how adhering to these principles can set your business apart in a noisy digital landscape. By focusing on delivering accurate information and proving your authority, you'll learn how to build trust with both users and search engines alike.Finally, we tackle the critical metrics that signify SEO success. Learn from Michael about tracking organic traffic, understanding conversion rates, and the significance of ranking for the right keywords with commercial intent. Discover why it's crucial to start your SEO efforts immediately and how tools like Dizio can help you stay on top of key metrics. This episode is packed with actionable insights that will not only boost your understanding of SEO but also elevate your digital presence for long-term success. Don't miss this opportunity to gain a competitive edge in your online marketing efforts!Email Buzz at buzz@buzzworthy.bizwww.buzzworthy.biz/do-it-yourself-marketing/do-it-yourself-seo/www.ruleof26.comWorld of Work Experts on the People and Performance PodcastInterviews with experts and business leaders focused on ways to inspire employees.Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.