Bourbon Pursuit
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The Official Podcast of Bourbon! The best in news, reviews and interviews with people making the bourbon whiskey industry happen. Join hosts Kenny Coleman, Ryan Cecil, and Fred Minnick as they talk with prominent guests and provide insight on American whiskey 3 times a week. Catch all new episodes every Thursday with special Whiskey Quickie reviews on Tuesday and get caught up on bourbon news with This Week in Bourbon on Friday.
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On this Whiskey Quickie by Bourbon Pursuit, we review Old Fitzgerald Bottled-in-Bond Bourbon. This 11 year old bourbon is 100 proof and $155 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.
It's This Week in Bourbon for January 24th, 2025. Rebel Bourbon Takes it's spot in NASCAR, Penelope launches a 17yr light whiskey, and Buffalo Trace Distillery has unveiled the second edition of its Prohibition Collection.Show Notes:
An Austin-based distillery wins trademark lawsuit against Landry’s Inc. over shared name
Woodford Reserve bottles gifted at Donald Trump’s inauguration as the 47th US president
Ontario Premier Doug Ford threatens to ban US bourbon if tariffs are imposed on Canada
Rebel Bourbon partners with NASCAR champion Kyle Busch as official sponsor for 2025
Penelope Bourbon releases 17-year-aged American Light Whiskey distilled at 189 proof
Staghorn relaunches All Nations Kentucky Straight Bourbon with a $39.99 SRP
Log Still Distillery crafts America’s 47 to celebrate the 47th Presidential Inaugural Ball
New Riff Balboa Rye returns with heirloom grain mash bill at 100 proof for $54.99
Laws Whiskey House debuts SUPER WHEATER high-wheat bourbon for $129.99
Buffalo Trace releases Prohibition Collection #2 featuring five historic whiskey recreations
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Over the years I've been very fortunate to talk to some great minds in this industry. I remember years ago when Pursuit Spirits was very young making some phone calls looking for particular barrels. One of the calls I made was to Richard Wolf. As a general consumer, you have no idea who he is but Richard was at the forefront of the consulting and barrel broker game for decades. Years later, I got to meet his daughter Monica who is putting her own stamp on the whiskey world behind many NDP brands you see on the shelf today. Monica is one of those people that likes to stick behind the scenes and politely turned down my requests to come on the show. However, when I heard about the passing of her dad, I let the dust settle and came to her with the idea that she should come on the show and talk about her dad's legacy and all the influence he had on the industry that not many people knew about. I'm glad she did because this is one of those rare times we get to reflect on days past.
Show Notes:
Legacy of Richard Wolfe
Monica's Journey in the Whiskey Industry
The Birth of the Spirits Group
Navigating Challenges and Building a Business
The Impact of Family and Mentorship
The Importance of Connections in Bourbon
Navigating the Whiskey Business Landscape
Building a Portfolio of Brands
Establishing a Bottling and Blending Facility
The Journey of Growth and Legacy
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On this Whiskey Quickie by Bourbon Pursuit, we review Preservation Estate Pot Distilled Wheated Bourbon. This 6 year old bourbon is 114.6 proof and $130 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.
It's This Week in Bourbon for January 17th, 2025. Brown-Forman makes sweeping cuts across the organization and closes its cooperage, The TTB authorizes 13 new additional standard bottle sizes, and Woodford double double oak makes a national debut.Show Notes:
Brown-Forman restructures leadership and operations for $70M cost savings
Rebecca Jago departs The Last Drop Distillers after 10+ years
TTB expands standards of fill for wine and spirits containers
Landry’s Inc. files trademark infringement lawsuit against Landry Distillery
Kentucky corn farmers receive $2.8M initiative for regenerative practices
Silverbelly Whiskey welcomes Mattie Jackson as Master Blender
Heritage Distilling launches IPO and embraces Bitcoin for payments
Yellowstone Bourbon named official partner of Ragnar Relay 2025
InvestBev and Saga Spirits partner on 8-figure barrel financing deal
Scottish Minister highlights whisky trade importance to US President Trump
Raconteur Rye launches Miz Kiss Batch 3 featuring Mizunara finish
Woodford Reserve Double Double Oaked Bourbon goes national at $199.99
Old Forester releases 1910 Extra Old limited edition for $65
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Tourism is booming in Louisivlle around bourbon. That's why we have our own spot on Whiskey Row opening in April of 2025 but I'm like many of you and I get skeptical because I want to know some of the real numbers. It's a good thing I'm still friends with my former college roommate because my buddy Michael Fetter works with Louisville Tourism who tracks the data of how tourism dollars are spent in this city. WIthout giving away too much, it doesn't look like tourism is slowing down anytime soon.
Show Notes:
The Bourbon Boom in Louisville
Michael Fetter's Journey in Tourism
Marketing Louisville as a Bourbon Destination
Challenges in Hotel Capacity and Air Travel
Future of Bourbon Tourism and Direct Flights
\The Birth of Bourbon Country
Marketing Bourbon Tourism
Funding and Economic Impact of Tourism
Balancing Bourbon and Derby Tourism
The Role of Influencers in Tourism
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On this Whiskey Quickie by Bourbon Pursuit, we review the Jack Daniel’s Twice Barreled Heritage Barrel Rye. This non-age stated rye is 100 proof and $75 MSRP (375ml). Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.
It's This Week in Bourbon for January 10th, 2025. Redwood Empire Whiskey acquires Savage & Cooke distillery, Glencairn has taken legal action, and Old Forester 1924 is returning to shelves for a second year.Show Notes:
InvestBev Credit & Rare Character Whiskey
Redwood Empire Acquires Savage & Cooke
Glencairn Legal Action
Give 270 Charity Raffle
Fireball Flo Turns 106
Log Still Trinity Blend
WhistlePig Alcohol-Free Cocktail
October London Bourbon Collaboration with Mr. and Mrs. Bourbon
Jack Daniel’s Distillery Series #14
Old Forester 1924 Returns
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The first Bourbon Community Roundtable of the year means it's time for our 2025 predictions! The first half of the show we talk about everything we got wrong. In fact, we got way more wrong than we got right. I won't give too much of it away but our 2025 predictions span potential new brands, the growing prominence of American single malts, the influence of social media, especially TikTok, the return of age-stated bourbons and how flavored whiskies might entice younger drinkers.
Show Notes:
Reflection on predictions from 2024 and admissions of mistakes
Anticipated impacts of government regulations on the bourbon landscape
The trend of flavored whiskies appealing to a younger demographic
Expectations for IJW's potential new brand launch
Increased scrutiny on alcohol marketing and compliance challenges
The influential role of TikTok in bourbon narratives
Predictions on a revival of age-stated products and craft distilling innovations
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On this Whiskey Quickie by Bourbon Pursuit, we review the Watch Hill Batch 02. This 20 year old is 124.1 proof and $900 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.
Subscribe to Behind The Pursuit: From Bourbon to Brand
I'm gonna make a change… it's gonna feel real good, gonna make a difference, gonna make it right. No, MJ wasn’t singing about Pursuit Spirits, but on today’s episode the boys dive into the latest developments at Pursuit Spirits, including their recent bottling adventures, community engagement through the new Pursuit Parlor Facebook group, and significant changes in their packaging and product terminology. They explore the challenges and strategies involved in evolving their brand and products to better connect with consumers and adapt to market trends.
We hit on:
The Pursuit Spirits brand evolving with new packaging designs and the reasoning for the changes.
Simplifying product terminology can help consumers understand offerings better.
The new packaging aims to stand out on shelves and attract attention.
Managing product volumes with continually changing target dates.
Future product strategies include diversifying proof offerings.
More future developments coming in 2025.
and much more.
Be sure to visit pursuitspirits.com and click on Visit Us to book a tasting or barrel selection experience. For questions or topic requests on upcoming episodes, email us at podcast@pursuitspirits.com.
Got any Blanton's in the back? Where are you hiding the Pappy? Those are some things you could say to a store owner and be laughed out the door. And believe me, you can take our word for it because we've been there and spent years of our lives hunting bourbon. Ryan, Fred and myself talk about the cardinal sins of bourbon hunting. What are those things you should never do when bourbon hunting to remain a good spot, stay in the graces of liquor store owners, and the proper etiquette when camping for special releases.
Show Notes:
The Art of Bourbon Hunting Etiquette
Concerns for the Future of Bourbon
Cardinal Sins of Bourbon Hunting
Building Relationships with Liquor Stores
Distillery Release Strategies
Building Relationships in Bourbon Hunting
Hacking in Bourbon Releases
The Changing Landscape of Bourbon Hunting
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On this Whiskey Quickie by Bourbon Pursuit, we review the Russell's Reserve Single Rickhouse Camp Nelson B. This non-age stated is 120.2 proof and $300 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.
On this Whiskey Quickie by Bourbon Pursuit, we review the Jack Daniel’s Twice Barreled Heritage Barrel Rye. This non-age stated rye is 100 proof and $75 MSRP (375ml). Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.
Bourbon Pursuit's year-end wrap-up with our Whiskeys of they Year and plans for 2025.
Show Notes:
Year-End Reflections
Podcast Highlights
New Studio Excitement
Pursuit Spirits Vision
Anticipating PursuitPalooza
Distillery Visits and Experiences
Looking Ahead to 2025
Membership and Engagement Plans
Whiskeys of the Year
Closing Thoughts and Cheers
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You want to hear about sweet mash whiskey? Well, this is the episode for you. We first got introduced to Hard Truth a few years ago and when we tried their rye, we were floored. It only took a small amount of time for many others to find out and now Hard Truth has become a recognizable name in the world of crafy whiskey. Their Master Distiller, Bryan Smith, joins the show to talk about their beginnings and how a conversation with Shane and Pat from Wilderness Trail put them on a path to be known as the purveyors of sweet mash rye whiskey.
Show Notes:
The Story of Hard Truth Distilling
The Sweet Mash Technique
Visitor Experience and Brand Growth
Diversifying the Product Portfolio
Navigating Market Confusion in Whiskey Branding
The Origin of the Hard Truth Name
Balancing Tradition and Innovation
The Importance of Authenticity in Whiskey
Challenges of Distribution and Market Penetration
The Role of the Master Distiller
Future Trends and Market Positioning in Whiskey
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On this special edition of Whiskey Quickie by Bourbon Pursuit, we review the 2024 Buffalo Trace Antique Collection. The collection includes: Eagle Rare 17 Year, William Larue Weller, George T. Stagg, Sazerac Rye 18 Year, and Thomas H. Handy. Each bottle has a suggested retail price of $150. What's our favorite this year? Watch to find out. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.
It's This Week in Bourbon for December 20th, 2024. More barrel lending programs are becoming available, The Federal Trade Commission and Southern Wine & Glaziers are headed to court, Heaven Hill releases the Fall 2024 edition of Old Fitzgerald.Show Notes:
Bardstown Bourbon Company and Brindiamo Group launch an exclusive barrel leasing program
Whiskey House and Whiskey Capital partner to provide non-dilutive, barrel-backed financing solutions for whiskey brands
Jim Beam launches the Beam Private Barrel Club
The FTC sues Southern Glazer’s for alleged anticompetitive pricing practices
Balance Distilling Company resurrects the historic Mammoth Cave Bourbon brand
Nordic Bourbon Company introduces direct-to-consumer shipping for American whiskey in Europe
Fred Minnick hosts a top-tier whiskey and music event during Super Bowl week
The TTB officially recognizes the American Single Malt Whiskey category
Old Forester 117 Series Warehouse I
Hidden Barn Series One Slow Fade
Pendleton 1910 Bourbon
Oakley Spirits 20-Year Bourbon
High West & Casa Noble Partnership
Town Branch Single Malt Archive Series
Old Fitzgerald Fall 2024 Release
Woodford Reserve Batch Proof
Chattanooga Whiskey Vault Series Return
Penelope Bourbon Havana
Van Winkle Whiskey Collection 2024
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Here's our follow up from last week's ask me anything episode from PursuitPalooza 2024. This is part 2 that was during a live recording where audience members could ask us anything they want.
Show Notes:
00:00-Introduction to Bourbon Pursuit and AMA
06:26-The Evolution of Bourbon Ingredients
12:30-The Impact of GMO and Organic Practices
17:40-The Role of NDAs in the Bourbon Industry
28:18-Developing Sensory Skills in Tasting Bourbon
33:36-Whiskey and Memory: The Art of Tasting
37:47-The Future of Distilling: Growth and Expansion
42:56-Jiu-Jitsu Journey: Health and Personal Growth
46:59-Market Trends: The Bourbon Boom and Its Sustainability
54:30-Navigating Regulations: The Challenges of Distribution
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On this Whiskey Quickie by Bourbon Pursuit, we review the Chattanooga Whiskey Bottled in Bond Fall 2020 Vintage. This 4 year old bourbon is 100 proof and $53 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.
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I can't believe how much I learned just my listening to Peggy describe the different notes!