In this episode of the Brand Design Masters Podcast, Philip interviews Amanda Webb, Owner of Spiderworking, who specializes in digital marketing ROI, Google Analytics, and analytics mentoring. Amanda shares her journey from film to digital marketing, insights into optimizing marketing efforts through analytics, and the importance of understanding data for business growth. They discuss topics including content creation, the ROI Escalator process, UTM tracking, AI in analytics, measuring marketing success, and practical steps for improving website performance. Amanda offers valuable resources and expertise, emphasizing the critical role of asking the right questions and continuously testing strategies.#googleanalytics #marketing #analytics #roi #brandingConnect with Amanda:https://www.linkedin.com/in/amandawebbsocial/https://spiderworking.comFreebie Download:https://spiderworking.com/bonfire/TOPICS• Amanda's Journey into Digital Marketing• The ROI Escalator Process• Understanding and Leveraging Analytics• Creating Effective Content Strategies• The Importance of UTM Tracking• Utilizing AI in Analytics• Common Mistakes in Analytics• The Importance of Measuring Marketing Activities• The Debate on Website Organization and Navigation• Using Data to Drive Business Changes• Tools Beyond Google Analytics for Measuring Marketing Success• The Power of Video in Marketing• Setting Up and Customizing Analytics Reports• Resources and Final Thoughts__________________________WEBSITEhttps://www.philipvandusen.comBONFIRE MASTERMIND:https://philipvandusen.com.com/bonfireBRAND•MUSE NEWSLETTER https://www.philipvandusen.com/museCREATIVE PROFESSIONAL COACHINGhttps://philipvandusen.com/oneononeBRAND CONSULTINGhttps://philipvandusen.com/brand-consultingBRAND STRATEGY 101 COURSEhttps://philipvandusen.com/bs101YOUTUBEhttps://www.youtube.com/c/philipvandusen LINKEDINhttps://www.linkedin.com/in/philipvandusen/THREADShttps://www.threads.net/@philipvandusen FACEBOOKhttps://www.facebook.com/philipvandusen.agency/INSTAGRAMhttps://www.instagram.com/philipvandusen/____________________________________Philip VanDusen is a branding consultant and the owner of a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.
In this episode of the Brand Design Masters podcast, host Philip welcomes Ash Chow, a launch strategist and conversion copywriter, who shares her journey from law school to becoming a renowned copywriter for creators and coaches. They discuss the fundamentals of effective copywriting, understanding client pain points, and the importance of pre-launch content. Ash also explains her 'power framework' for successful launches and shares insights on the impact of AI on the copywriting industry. Whether you're a creative professional looking to improve your website copy or interested in learning about strategic sales pages and pre-launch tactics, this episode offers valuable guidance and practical tips.Ash Chow's website:https://www.ashchow.comAsh Chow on LinkedIn:https://www.linkedin.com/in/ashley-chow/FREEBIE: How to Write a Kickass Sales Page: The proven steps to writing a high-converting sales copy ― without all the headbanging, blank stares, and second-guessing.https://ashchow.com/salespageguide#copywriting #marketing #branding #businessdevelopment #salespageTOPICS:Meet Ash Chow: From Law School to CopywritingDiscovering the Power of CopywritingMastering Sales Copy: Techniques and StrategiesUnderstanding Client Needs: Research and Active ListeningCrafting Effective Sales PagesThe Role of Testimonials and Pricing in Sales PagesLeveraging AI in CopywritingPre-Launch Strategies for Course CreatorsThe Power Framework: Preparing Your Audience for LaunchFinal Thoughts and Free Resources_____________________________________________________WEBSITEhttps://www.philipvandusen.comBONFIRE MASTERMIND:https://philipvandusen.com.com/bonfireBRAND•MUSE NEWSLETTER https://www.philipvandusen.com/museCREATIVE PROFESSIONAL COACHINGhttps://philipvandusen.com/oneononeBRAND CONSULTINGhttps://philipvandusen.com/brand-consultingBRAND STRATEGY 101 COURSEhttps://philipvandusen.com/bs101YOUTUBEhttps://www.youtube.com/c/philipvandusen LINKEDINhttps://www.linkedin.com/in/philipvandusen/THREADShttps://www.threads.net/@philipvandusen FACEBOOKhttps://www.facebook.com/philipvandusen.agency/INSTAGRAMhttps://www.instagram.com/philipvandusen/____________________________________Philip VanDusen is a branding consultant and the owner of a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.
7 Ways to Future-Proof Your CareerEpisode sponsored by: Wix Studiohttps://wixstudio.comIn this episode, Philip shares invaluable insights on how to future-proof your career amidst inevitable changes and challenges. He recounts his own seven major career pivots, emphasizing the importance of adaptability, continuous learning, and expanding skill sets. Philip discusses current threats such as AI in design, the rise of independent contractors, and the shifting dynamics in the agency world, while highlighting new opportunities for growth in the evolving landscape. This episode includes motivation, inspiration and practical advice on problem-solving, building research skills, embracing lifelong learning, creating an 'island empire,' nurturing additional skill sets, and being prepared to pivot when necessary to ensure long-term career success.7 Ways to Future-Proof Your CareerDon't Focus on YourselfBuild Research SkillsEmbrace Constant LearningBuild an Island EmpireOwn Your AudienceDevelop Your 'Plus One'Learn to Pivot__________________________________________WEBSITEhttps://www.philipvandusen.comBONFIRE MASTERMIND:https://philipvandusen.com.com/bonfireBRAND•MUSE NEWSLETTER https://www.philipvandusen.com/museCREATIVE PROFESSIONAL COACHINGhttps://philipvandusen.com/oneononeBRAND CONSULTINGhttps://philipvandusen.com/brand-consultingBRAND STRATEGY 101 COURSEhttps://philipvandusen.com/bs101YOUTUBEhttps://www.youtube.com/c/philipvandusen LINKEDINhttps://www.linkedin.com/in/philipvandusen/THREADShttps://www.threads.net/@philipvandusen FACEBOOKhttps://www.facebook.com/philipvandusen.agency/INSTAGRAMhttps://www.instagram.com/philipvandusen/____________________________________Philip VanDusen is a branding consultant and the owner of a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.
Episode sponsored by: Wix Studiohttps://wixstudio.comIn this episode of the Brand Design Masters podcast, host Philip VanDusen welcomes David Brier, owner of DBD International and author of 'Rich Brand Poor Brand: How to Unleash Your David in a World of Goliaths' delve into the recent controversial Jaguar rebrand and its potential implications, discussing whether it is a bold risk or a disastrous move. They explore key themes from David's new book, including the importance of corporate culture, the pitfalls of committees, and the competitive spirit needed to stay ahead. David shares insights into building a resilient and innovative company culture, drawing on examples from his extensive industry experience. The conversation provides deep understanding of the underpinnings of successful brand strategy and the vital role of a team-oriented culture.Topics• Jaguar Rebrand Controversy• Committees and Corporate Culture• David's New Book: Rich Brand, Poor Brand• Nike's Internal Memo and Its Impact• Recognizing and Fixing Broken Cultures• Final Thoughts and TakeawaysDavid Brier's newest book'Rich Brand Poor Brand: How to Unleash Your David in a World of Goliaths'https://amzn.to/4glxcwnDavid Brier on LinkedInhttps://www.linkedin.com/in/davidbrier/David Brier on YouTubehttps://www.youtube.com/@RisingabovethenoiseDDB Internationalhttps://www.risingabovethenoise.com__________________________________BONFIRE MASTERMIND:https://philipvandusen.com.com/bonfireWEBSITEhttps://www.philipvandusen.comBRAND•MUSE NEWSLETTER https://www.philipvandusen.com/museCREATIVE PROFESSIONAL COACHINGhttps://philipvandusen.com/oneononeBRAND CONSULTINGhttps://philipvandusen.com/brand-consultingBRAND STRATEGY 101 COURSEhttps://philipvandusen.com/bs101YOUTUBEhttps://www.youtube.com/c/philipvandusen LINKEDINhttps://www.linkedin.com/in/philipvandusen/THREADShttps://www.threads.net/@philipvandusen FACEBOOKhttps://www.facebook.com/philipvandusen.agency/INSTAGRAMhttps://www.instagram.com/philipvandusen/____________________________________Philip VanDusen is a branding consultant and the owner of a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.
Loren Greiff: Navigating the Job Market TodayEpisode Sponsored by: Wix Studiohttps://wixstudio.comOn this episode of the Brand Design Masters podcast, Philip welcomes career coach and strategist Lauren Greiff. Her company PortfolioRocket is a proprietary career curriculum enabling people to GET FOUND for 80-85% of the job opportunities that are not posted online - a methodology that treats executive job seeking like what it really is: a strategic campaign to claim your worth. In our chat, Loren shares her expertise in helping VP-level and above executives secure roles more quickly and earn more. She emphasizes treating the executive job search as a strategic campaign and discusses the importance of storytelling, network building, and maintaining relevance in the job market.Lauren also dives into the strategies to combat ageism and the role of personal branding in career advancement. The episode is filled with practical advice on leveraging one’s network and creating impactful content, making it a must-listen for job seekers and professionals aiming to elevate their careers.Topics:• Introduction to the Podcast and Guest• Addressing Ageism in Executive Job Searches• The Power of Storytelling in Career Building• Networking Strategies for Career Advancement• Building a Personal Brand and Content Creation• Lauren's Personal Journey and Career Advice• Current Trends and Final ThoughtsLoren's Website:https://www.portfoliorocket.com/Loren on LinkedIn:https://www.linkedin.com/in/lorengreiff/Loren's podcast:Career Blast in a Halfhttps://podcasts.apple.com/us/podcast/career-blast-in-a-half/id1670977528__________________________________BONFIRE MASTERMIND:https://philipvandusen.com.com/bonfireWEBSITEhttps://www.philipvandusen.comBRAND•MUSE NEWSLETTER https://www.philipvandusen.com/museCREATIVE PROFESSIONAL COACHINGhttps://philipvandusen.com/oneononeBRAND CONSULTINGhttps://philipvandusen.com/brand-consultingBRAND STRATEGY 101 COURSEhttps://philipvandusen.com/bs101YOUTUBEhttps://www.youtube.com/c/philipvandusen LINKEDINhttps://www.linkedin.com/in/philipvandusen/THREADShttps://www.threads.net/@philipvandusen FACEBOOKhttps://www.facebook.com/philipvandusen.agency/INSTAGRAMhttps://www.instagram.com/philipvandusen/____________________________________Philip VanDusen is a branding consultant and the owner of a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.
How to Find Freelance ClientsPodcast sponsor:Wix Studio https://wixstudio.comThis episode delves into effective methods for securing freelance clients. It explores two primary approaches: promotion, where you actively reach out to potential clients, and attraction, where you draw clients to you through strategic actions. Key topics include leveraging personal connections, the importance of personalized communication, the power of video messaging, and the use of advertising on platforms like Facebook, Google, and LinkedIn. The episode also covers the benefits of listing sites, the value of local community engagement, and the role of educational webinars and trainings. Additionally, it emphasizes the importance of building a comprehensive brand ecosystem and consistent content marketing. Finally, a 'secret weapon' strategy is revealed, focusing on using LinkedIn to jump directly into decision and action stages through well-crafted referral requests and free brand audits.#businessdevelopment #marketing #clientacquisition #graphicdesign #freelancing #salesfunnel• Introduction to Freelance Clients• Promotion vs. Attraction: The Two Ways to Get Clients• Leveraging Your Network: The Low-Hanging Fruit• The Power of Personalized Communication• Using Video to Stand Out• Old School Advertising Techniques• Effective Use of Listing Sites• Teaching and Training as a Business Development Tool• Building Your Brand Ecosystem• Content Marketing and Its Importance• The Secret Weapon: Jumping Directly to Decision and Action• Conclusion and Final Thoughts__________________________________BONFIRE MASTERMIND:https://philipvandusen.com.com/bonfireWEBSITEhttps://www.philipvandusen.comBRAND•MUSE NEWSLETTER https://www.philipvandusen.com/museCREATIVE PROFESSIONAL COACHINGhttps://philipvandusen.com/oneononeBRAND CONSULTINGhttps://philipvandusen.com/brand-consultingBRAND STRATEGY 101 COURSEhttps://philipvandusen.com/bs101YOUTUBEhttps://www.youtube.com/c/philipvandusen LINKEDINhttps://www.linkedin.com/in/philipvandusen/THREADShttps://www.threads.net/@philipvandusen FACEBOOKhttps://www.facebook.com/philipvandusen.agency/INSTAGRAMhttps://www.instagram.com/philipvandusen/____________________________________Philip VanDusen is a branding consultant and the owner of a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.
Email List Building: Strategies and TipsPodcast sponsor:Wix Studio https://wixstudio.comIn this episode, the Philip discusses the importance of building an email list and offers practical advice on how to create and grow one effectively. Emphasizing the value of owning your marketing real estate, the speaker provides step-by-step guidance on acquiring email subscribers, choosing the right email service provider, and using content as a lure. Various lead magnet ideas such as ebooks, checklists, and resource lists are explored, along with tips on promoting them via social media and partnership opportunities. This episode underscores the significance of asking for signups and leveraging other platforms for visibility, while also stressing the efficacy of pop-ups despite their general unpopularity.#emailmarketing #emaillist #email #branding #marketing• Introduction to Email Marketing• Why Building an Email List is Crucial• Starting Your Email List from Scratch• Using Content to Attract Subscribers• Creating Effective Lead Magnets• Promoting Your Lead Magnets• Leveraging Partnerships and Appearances• Conclusion and Final Tips___________________________________BONFIRE MASTERMIND:https://philipvandusen.com.com/bonfireWEBSITEhttps://www.philipvandusen.comBRAND•MUSE NEWSLETTER https://www.philipvandusen.com/museCREATIVE PROFESSIONAL COACHINGhttps://philipvandusen.com/oneononeBRAND CONSULTINGhttps://philipvandusen.com/brand-consultingBRAND STRATEGY 101 COURSEhttps://philipvandusen.com/bs101YOUTUBEhttps://www.youtube.com/c/philipvandusen LINKEDINhttps://www.linkedin.com/in/philipvandusen/THREADShttps://www.threads.net/@philipvandusen FACEBOOKhttps://www.facebook.com/philipvandusen.agency/INSTAGRAMhttps://www.instagram.com/philipvandusen/____________________________________Philip VanDusen is a branding consultant and the owner of a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.
Top 10 Branding Trends for Small Businesses in 2024Podcast sponsor:Wix Studio https://wixstudio.comIn this episode, the discussion centers on the top 10 branding trends that small businesses should focus on in 2024. The key trends highlighted include building a compelling digital presence, leveraging social media for branding, adopting sustainable and ethical branding practices, and personal branding for entrepreneurs. Other crucial points cover the significance of content marketing, targeting niche markets, investing in brand strategy and storytelling, understanding the limitations of DIY design tools, utilizing technology in branding, and the benefits of networking and collaboration. The episode also features mentions of services like brand consulting and a mastermind community called Bonfire.#smallbusiness #branding #marketing #trends___________________________________BONFIRE MASTERMIND:https://philipvandusen.com.com/bonfireWEBSITEhttps://www.philipvandusen.comBRAND•MUSE NEWSLETTER https://www.philipvandusen.com/museCREATIVE PROFESSIONAL COACHINGhttps://philipvandusen.com/oneononeBRAND CONSULTINGhttps://philipvandusen.com/brand-consultingBRAND STRATEGY 101 COURSEhttps://philipvandusen.com/bs101YOUTUBEhttps://www.youtube.com/c/philipvandusen LINKEDINhttps://www.linkedin.com/in/philipvandusen/THREADShttps://www.threads.net/@philipvandusen FACEBOOKhttps://www.facebook.com/philipvandusen.agency/INSTAGRAMhttps://www.instagram.com/philipvandusen/____________________________________Philip VanDusen is a branding consultant and the owner of a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.
Episode Sponsored by: Wix Studio: https://wixstudio.comIn this candid and informal rant, Philip shares nine crucial pieces of advice for creative professionals navigating today's challenging job market. Drawing from over 30 years of experience, Philip emphasizes the importance of self-advocacy, understanding HR's role, building a personal brand, and maintaining a mindset of continual learning. He also discusses industry ageism, the significance of networking, having a versatile skill set, and the complexities surrounding non-compete agreements. Additionally, Philip introduces 'Bonfire, the mastermind community aimed at helping mid to late-career creative professionals build their personal brands and professional independence.#creativecareers #graphicdesign #personalbranding #careeradvice00:00 Introduction and Context01:26 You Are Number One02:13 HR is Not Your Friend04:11 Career Insurance: Personal Brand06:00 Ageism in Creative Industries08:39 Networking: Who You Know Matters10:58 Zen Beginner's Mind: Constant Learning13:20 Skill Sets: T-Shaped vs. V-Shaped14:48 Show Your Work: Navigating Non-Compete Agreements18:28 Conclusion and Bonfire Community________________________________________BONFIRE MASTERMIND:https://philipvandusen.com.com/bonfireWEBSITEhttps://www.philipvandusen.comBRAND•MUSE NEWSLETTER https://www.philipvandusen.com/museCREATIVE PROFESSIONAL COACHINGhttps://philipvandusen.com/oneononeBRAND CONSULTINGhttps://philipvandusen.com/brand-consultingBRAND STRATEGY 101 COURSEhttps://philipvandusen.com/bs101YOUTUBEhttps://www.youtube.com/c/philipvandusen LINKEDINhttps://www.linkedin.com/in/philipvandusen/THREADShttps://www.threads.net/@philipvandusen FACEBOOKhttps://www.facebook.com/philipvandusen.agency/INSTAGRAMhttps://www.instagram.com/philipvandusen/____________________________________Philip VanDusen is a branding consultant and the owner of a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.
In this episode of the Brand Design Masters podcast, host Phillip VanDusen welcomes Robert Smith, an internationally recognized branding expert, professor, and author. They discuss the importance of investing time in oneself rather than focusing on transient technical skills, emphasizing the value of creativity, peer interaction, and mental health. Robert shares insights from his latest book 'Stop Looking for Zebras', which guides creative professionals on achieving long-term career success. Key topics include the relevance of human-driven creativity in the face of AI advancements, the significance of networking and mentorship, and strategies for maintaining passion and confidence in the creative industry.#branddesign #creativecareers #creativity #graphicdesignEpisode Sponsored by: WIX STUDIO: https://wixstudio.comROBERT SMITH Book: "Stop Looking for Zebras": https://a.co/d/54KQRlPThinkSmith Website: https://www.think-smith.com/00:00 The Best Investment for Longevity in the Industry00:25 Introduction to the Brand Design Masters Podcast00:42 Meet Robert Smith: Branding Expert and Author01:50 The Journey of Writing 'Stop Looking for Zebras'03:49 Teaching Design: Beyond Technical Skills08:33 Addressing Self-Confidence in Creative Careers12:47 The Impact of AI and Automation on Design17:58 Strategies for Creative Professionals to Stand Out21:21 Marty Neumeier's Packaging Success22:32 The Reality Behind Rockstar Designers23:55 Investing in Yourself Post-COVID26:35 The Power of Mastermind Groups27:41 The Importance of Networking35:45 Recognizing Career Transformations37:06 Career Goals and Bear Traps40:28 Conclusion and Final Thoughts________________________________________WEBSITEhttps://www.philipvandusen.comBRAND•MUSE NEWSLETTER https://www.philipvandusen.com/museCREATIVE PROFESSIONAL COACHINGhttps://philipvandusen.com/oneononeBRAND CONSULTINGhttps://philipvandusen.com/brand-consultingBRAND STRATEGY 101 COURSEhttps://philipvandusen.com/bs101YOUTUBEhttps://www.youtube.com/c/philipvandusen LINKEDINhttps://www.linkedin.com/in/philipvandusen/THREADShttps://www.threads.net/@philipvandusen FACEBOOKhttps://www.facebook.com/philipvandusen.agency/INSTAGRAMhttps://www.instagram.com/philipvandusen/____________________________________Philip VanDusen is a branding consultant and the owner of a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.
In this episode, I sit down with Maureen Clough, a passionate advocate for age inclusion and the host of the popular podcast It Gets Late Early. Maureen is a former journalist and director of strategic partnerships for a variety of tech companies turned speaker, podcaster, and career strategist for professionals over 40. Her advocacy has been highlighted in outlets such as Wired, Business Insider, and Inside Edition. Maureen first caught my attention with a viral LinkedIn post reacting to the ageist language she discovered in Indeed’s Career Guide, a moment that ignited a broader conversation about the challenges facing seasoned professionals in today’s workforce.During this insightful conversation, Maureen shares her personal journey, the origins of her podcast, and the inspiration behind her mission to fight ageism in the tech industry. We explore the parallels and differences in how age discrimination manifests in various industry sectors, and Maureen offers actionable advice for shifting societal mindsets, improving hiring practices, holding companies accountable for their actions and embracing the value of intergenerational teams. This episode is packed with valuable insights for anyone navigating a career in their 40s and beyond, and those looking to create more inclusive work environments.Episode Sponsored by: WIX STUDIO: https://wixstudio.comMaureen Clough Podcast "It Gets Late Early":https://www.itgetslateearly.com/podcastMaureen Clough on LinkedIn:https://www.linkedin.com/in/maureenwclough/#ageism #tech #personalbranding #careeradvice #careerdevelopment ____________________________________WEBSITEhttps://www.philipvandusen.comBRAND•MUSE NEWSLETTER https://www.philipvandusen.com/museCREATIVE PROFESSIONAL COACHINGhttps://philipvandusen.com/oneononeBRAND CONSULTINGhttps://philipvandusen.com/brand-consultingBRAND STRATEGY 101 COURSEhttps://philipvandusen.com/bs101BRAND DESIGN MASTERS PODCAST https://podcast.branddesignmasters.com/subscribeYOUTUBEhttps://www.youtube.com/c/philipvandusen LINKEDINhttps://www.linkedin.com/in/philipvandusen/THREADShttps://www.threads.net/@philipvandusen FACEBOOKhttps://www.facebook.com/philipvandusen.agency/INSTAGRAMhttps://www.instagram.com/philipvandusen/BRAND DESIGN MASTERS FACEBOOK GROUP https://www.facebook.com/groups/branddesignmasters/ ____________________________________AFFILIATE PARTNERS:BRING YOUR OWN LAPTOP - Adobe Training with Daniel Scotthttps://www.byol.me/philip GO HIGHLEVEL:https://www.gohighlevel.com/philipvandusenTUBEBUDDYhttps://www.tubebuddy.com/philipvandusen ____________________________Philip VanDusen is a branding consultant and the owner of a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.
Career Pivot Strategies for Creative ProsIf you're a seasoned creative professional ready for a career pivot this episode is for you. In it I share proven career transition strategies tailored for mid-late career designers, branding experts, and creative professionals. Learn how to navigate shifts in your career, diversify your income with freelancing or consulting, and pursue more fulfilling work by leveraging your years of experience. I discuss key topics like up-skilling in digital marketing and AI, building a personal brand for your new direction, and overcoming the fear of change. Whether you’re ready to make a bold career move or simply want to explore new opportunities, this episode will equip you with the tools to succeed. Plus, discover how my BONFIRE mastermind community can offer the critical support and guidance you need during a career transformation.Episode Sponsored by: WIX STUDIO: https://wixstudio.comMentioned:BONFIRE: The Mastermind Community for Established Creative Proshttps://philipvandusen.com/bonfire#careeradvice #careerdevelopment #careercoaching #personalbranding #graphicdesign #graphicdesigner ____________________________________WEBSITEhttps://www.philipvandusen.comBRAND•MUSE NEWSLETTER https://www.philipvandusen.com/museCREATIVE PROFESSIONAL COACHINGhttps://philipvandusen.com/oneononeBRAND CONSULTINGhttps://philipvandusen.com/brand-consultingBRAND STRATEGY 101 COURSEhttps://philipvandusen.com/bs101BRAND DESIGN MASTERS PODCAST https://podcast.branddesignmasters.com/subscribeYOUTUBEhttps://www.youtube.com/c/philipvandusen LINKEDINhttps://www.linkedin.com/in/philipvandusen/THREADShttps://www.threads.net/@philipvandusen FACEBOOKhttps://www.facebook.com/philipvandusen.agency/INSTAGRAMhttps://www.instagram.com/philipvandusen/BRAND DESIGN MASTERS FACEBOOK GROUP https://www.facebook.com/groups/branddesignmasters/ ____________________________________AFFILIATE PARTNERS:BRING YOUR OWN LAPTOP - Adobe Training with Daniel Scotthttps://www.byol.me/philip GO HIGHLEVEL:https://www.gohighlevel.com/philipvandusenTUBEBUDDYhttps://www.tubebuddy.com/philipvandusen ____________________________Philip VanDusen is a branding consultant and the owner of a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.
Episode Sponsored by: WIX STUDIO: https://wixstudio.comIn this episode, I explore how to build confidence as a creative professional and why it’s crucial for success in the creative and entrepreneurial world. Confidence isn't just about constant success; it's about embracing failure, pushing beyond your comfort zone, and doing things that scare you. I'll share insights on how resilience, not perfection, is the true foundation of confidence, and why small, consistent risks can significantly boost your confidence over time.I also discuss practical ways to expand your comfort zone, like incorporating new experiences and surrounding yourself with a supportive community. You'll learn how engaging in activities outside of your professional life and participating in a mastermind group, like BONFIRE, can rapidly accelerate your journey to confidence. If you're looking to overcome self-doubt and achieve greater success, this episode provides the tools and mindset shifts you need to start building real confidence today.Mentioned: BONFIRE Mastermind Community https://philipvandusen.com/bonfire#confidence #mindset #personaldevelopment #professionaldevelopment____________________________________WEBSITEhttps://www.philipvandusen.comBRAND•MUSE NEWSLETTER https://www.philipvandusen.com/museBONFIRE: The Mastermind Community for Established Creative Proshttps://philipvandusen.com/bonfireCREATIVE PROFESSIONAL COACHINGhttps://philipvandusen.com/oneononeBRAND CONSULTINGhttps://philipvandusen.com/brand-consultingBRAND STRATEGY 101 COURSEhttps://philipvandusen.com/bs101BRAND DESIGN MASTERS PODCAST https://podcast.branddesignmasters.com/subscribeYOUTUBEhttps://www.youtube.com/c/philipvandusen LINKEDINhttps://www.linkedin.com/in/philipvandusen/THREADShttps://www.threads.net/@philipvandusen FACEBOOKhttps://www.facebook.com/philipvandusen.agency/INSTAGRAMhttps://www.instagram.com/philipvandusen/BRAND DESIGN MASTERS FACEBOOK GROUP https://www.facebook.com/groups/branddesignmasters/ ____________________________________AFFILIATE PARTNERS:BRING YOUR OWN LAPTOP - Adobe Training with Daniel Scotthttps://www.byol.me/philip GO HIGHLEVEL:https://www.gohighlevel.com/philipvandusenTUBEBUDDYhttps://www.tubebuddy.com/philipvandusen ____________________________Philip VanDusen is a branding consultant and the owner of a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.
Mentioned: Wix Studio: https://wixstudio.comBONFIRE Mastermind Community https://philipvandusen.com/bonfireWhat are the top trends in social media marketing for 2024-2025 that are set to redefine how brands and creators connect with their audiences? Whether you're a freelancer, a small business owner, or managing social media for a company, these insights are essential for staying ahead in the fast-evolving digital landscape.In this episode, you'll learn how YouTube has emerged as the top platform for brand engagement, and why lower video production value content is winning over audiences craving authenticity. I also discuss the staggering growth of the creator economy, where 1 in 5 people now consider themselves creators, and how this shift is reshaping consumer behavior. You'll also hear about the rise of social commerce, where consumers are increasingly shopping directly through social platforms.These actionable strategies will help you thrive in this dynamic marketing environment and ensure your brand remains relevant and impactful in the years to come.#socialmediamarketing #graphicdesign #marketing____________________________________WEBSITEhttps://www.philipvandusen.comBRAND•MUSE NEWSLETTER https://www.philipvandusen.com/museBONFIRE: The Mastermind Community for Established Creative Proshttps://philipvandusen.com/bonfireCREATIVE PROFESSIONAL COACHINGhttps://philipvandusen.com/oneononeBRAND CONSULTINGhttps://philipvandusen.com/brand-consultingBRAND STRATEGY 101 COURSEhttps://philipvandusen.com/bs101BRAND DESIGN MASTERS PODCAST https://podcast.branddesignmasters.com/subscribeYOUTUBEhttps://www.youtube.com/c/philipvandusen LINKEDINhttps://www.linkedin.com/in/philipvandusen/THREADShttps://www.threads.net/@philipvandusen FACEBOOKhttps://www.facebook.com/philipvandusen.agency/INSTAGRAMhttps://www.instagram.com/philipvandusen/BRAND DESIGN MASTERS FACEBOOK GROUP https://www.facebook.com/groups/branddesignmasters/ ____________________________________AFFILIATE PARTNERS:BRING YOUR OWN LAPTOP - Adobe Training with Daniel Scotthttps://www.byol.me/philip GO HIGHLEVEL:https://www.gohighlevel.com/philipvandusenTUBEBUDDYhttps://www.tubebuddy.com/philipvandusen ____________________________Philip VanDusen is a branding consultant and the owner of a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.
Mentioned: BONFIRE Mastermind Community https://philipvandusen.com/bonfireLet's dive into the state of the web design industry for 2024-2025. We'll discuss creative fulfillment, financial success, collaboration, and the impact of AI. You'll learn how small teams can earn more, why the highest paid web designers use project-based pricing, and how to overcome common industry challenges like finding more clients and burnout.You'll also discover how creatively fulfilled web designers tend to be more productive and financially successful, and why collaboration with other creatives is key. I also break down income levels among designers, give you insights into productivity patterns, and explore the growing influence of AI in web design and how it enhances productivity and creativity.Whether you're just starting out as a wed designer, or looking to take your web design business to the next level, these trends can serve as a roadmap to building a fulfilling and profitable career.#webdesign #graphicdesign #creativecareers____________________________________WEBSITEhttps://www.philipvandusen.comBRAND•MUSE NEWSLETTER https://www.philipvandusen.com/museBONFIRE: The Mastermind Community for Established Creative Proshttps://philipvandusen.com/bonfireCREATIVE PROFESSIONAL COACHINGhttps://philipvandusen.com/oneononeBRAND CONSULTINGhttps://philipvandusen.com/brand-consultingBRAND STRATEGY 101 COURSEhttps://philipvandusen.com/bs101BRAND DESIGN MASTERS PODCAST https://podcast.branddesignmasters.com/subscribeYOUTUBEhttps://www.youtube.com/c/philipvandusen LINKEDINhttps://www.linkedin.com/in/philipvandusen/THREADShttps://www.threads.net/@philipvandusen FACEBOOKhttps://www.facebook.com/philipvandusen.agency/INSTAGRAMhttps://www.instagram.com/philipvandusen/BRAND DESIGN MASTERS FACEBOOK GROUP https://www.facebook.com/groups/branddesignmasters/ ____________________________________AFFILIATE PARTNERS:BRING YOUR OWN LAPTOP - Adobe Training with Daniel Scotthttps://www.byol.me/philip GO HIGHLEVEL:https://www.gohighlevel.com/philipvandusenTUBEBUDDYhttps://www.tubebuddy.com/philipvandusen ____________________________Philip VanDusen is a branding consultant and the owner of a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.
Mentioned in this episode:BONFIRE: The Mastermind Community for Established Creative Proshttps://philipvandusen.com/bonfireBuilding a meaningful and profitable network is crucial for small business and agency success. In this episode, I reveal 10 powerful strategies that will elevate your networking game and help you create valuable connections.You'll learn how to leverage social media platforms, attend industry events, and join professional groups to expand your reach and make lasting connections. Discover the importance of providing value first, consistently following up with contacts, and investing in personal branding to attract new opportunities.I'll also share insights on hosting your own events, collaborating with other businesses, and using networking apps and tools to streamline your efforts. These tips are designed to help you build a strong, supportive network that drives real growth and success for your business.Don't miss out on these actionable strategies to enhance your network and boost your business.#smallbusiness #networking #marketing____________________________________WEBSITEhttps://www.philipvandusen.comBRAND•MUSE NEWSLETTER https://www.philipvandusen.com/museBONFIRE: The Mastermind Community for Established Creative Proshttps://philipvandusen.com/bonfireCREATIVE PROFESSIONAL COACHINGhttps://philipvandusen.com/oneononeBRAND CONSULTINGhttps://philipvandusen.com/brand-consultingBRAND STRATEGY 101 COURSEhttps://philipvandusen.com/bs101BRAND DESIGN MASTERS PODCAST https://podcast.branddesignmasters.com/subscribeYOUTUBEhttps://www.youtube.com/c/philipvandusen LINKEDINhttps://www.linkedin.com/in/philipvandusen/THREADShttps://www.threads.net/@philipvandusen FACEBOOKhttps://www.facebook.com/philipvandusen.agency/INSTAGRAMhttps://www.instagram.com/philipvandusen/BRAND DESIGN MASTERS FACEBOOK GROUP https://www.facebook.com/groups/branddesignmasters/ ____________________________________AFFILIATE PARTNERS:BRING YOUR OWN LAPTOP - Adobe Training with Daniel Scotthttps://www.byol.me/philip GO HIGHLEVEL:https://www.gohighlevel.com/philipvandusenTUBEBUDDYhttps://www.tubebuddy.com/philipvandusen ____________________________Philip VanDusen is a branding consultant and the owner of a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.
Mentioned in this episode:BONFIRE: The Mastermind Community for Established Creative Proshttps://philipvandusen.com/bonfireAI is transforming the digital landscape, especially creative branding and design agencies and staying ahead is crucial. In this episode, discover how integrating AI into your processes can enhance creativity, streamline services, and drive growth.Learn about the rise of AI and its benefits, like automating repetitive tasks and personalizing content. I’ll also share insights on how AI can improve your branding and design efforts by generating ideas, optimizing workflows, and providing data-driven decisions.Explore real-world applications of AI in creative agencies, such as automated design tools, AI-driven analytics, and AI-powered chatbots. See how these tools can enhance your design process, improve user engagement, and offer deeper insights into your marketing strategies.We'll also discuss leveraging AI for marketing, from content creation to personalized campaigns, boosting your efforts and increasing ROI. Embrace the power of AI and elevate your agency to new heights.#AI #marketing #smallbusiness #designagency____________________________________WEBSITEhttps://www.philipvandusen.comBRAND•MUSE NEWSLETTER https://www.philipvandusen.com/museBONFIRE: The Mastermind Community for Established Creative Proshttps://philipvandusen.com/bonfireCREATIVE PROFESSIONAL COACHINGhttps://philipvandusen.com/oneononeBRAND CONSULTINGhttps://philipvandusen.com/brand-consultingBRAND STRATEGY 101 COURSEhttps://philipvandusen.com/bs101BRAND DESIGN MASTERS PODCAST https://podcast.branddesignmasters.com/subscribeYOUTUBEhttps://www.youtube.com/c/philipvandusen LINKEDINhttps://www.linkedin.com/in/philipvandusen/THREADShttps://www.threads.net/@philipvandusen FACEBOOKhttps://www.facebook.com/philipvandusen.agency/INSTAGRAMhttps://www.instagram.com/philipvandusen/BRAND DESIGN MASTERS FACEBOOK GROUP https://www.facebook.com/groups/branddesignmasters/ ____________________________________AFFILIATE PARTNERS:BRING YOUR OWN LAPTOP - Adobe Training with Daniel Scotthttps://www.byol.me/philip GO HIGHLEVEL:https://www.gohighlevel.com/philipvandusenTUBEBUDDYhttps://www.tubebuddy.com/philipvandusen ____________________________Philip VanDusen is a branding consultant and the owner of a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.
Every agency needs more clients! Running a successful branding, design, or creative agency isn’t easy. Beyond delivering top-notch work, continuously bringing in new clients is critical. In this video, I’ll share the #1 POWER TIP for client acquisition that you might not be using yet!We’ll cover essential strategies: understanding your target audience, building a strong online presence, networking, and leveraging content marketing. You’ll also discover how to utilize a CRM to optimize your sales processes, from tracking new prospects to closing deals.You’ll learn the importance of market research to tailor your messaging, how to maximize online and offline networking, and the power of content marketing in establishing authority and trust. Plus, find out how email marketing and social proof can convert leads into clients.#designagency #marketing #graphicdesign____________________________________WEBSITEhttps://www.philipvandusen.comBRAND•MUSE NEWSLETTER https://www.philipvandusen.com/museBONFIRE: The Mastermind Community for Established Creative Proshttps://philipvandusen.com/bonfireCREATIVE PROFESSIONAL COACHINGhttps://philipvandusen.com/oneononeBRAND CONSULTINGhttps://philipvandusen.com/brand-consultingBRAND STRATEGY 101 COURSEhttps://philipvandusen.com/bs101BRAND DESIGN MASTERS PODCAST https://podcast.branddesignmasters.com/subscribeYOUTUBEhttps://www.youtube.com/c/philipvandusen LINKEDINhttps://www.linkedin.com/in/philipvandusen/THREADShttps://www.threads.net/@philipvandusen FACEBOOKhttps://www.facebook.com/philipvandusen.agency/INSTAGRAMhttps://www.instagram.com/philipvandusen/BRAND DESIGN MASTERS FACEBOOK GROUP https://www.facebook.com/groups/branddesignmasters/ ____________________________________AFFILIATE PARTNERS:BRING YOUR OWN LAPTOP - Adobe Training with Daniel Scotthttps://www.byol.me/philip GO HIGHLEVEL:https://www.gohighlevel.com/philipvandusenTUBEBUDDYhttps://www.tubebuddy.com/philipvandusen ____________________________Philip VanDusen is a branding consultant and the owner of a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.
Let’s do a deep dive into the journey of becoming a Creative Director! In this episode, I’ll dispel common myths and provide a detailed roadmap on how to rise through the ranks in the creative industry.You’ll learn why hands-on experience in design, copywriting, video editing, UX/UI, and other creative fields is essential, and why you can't just jump straight into a senior management role without experience as a designer. We’ll cover the importance of mentorship, taking and giving constructive criticism, and developing a wide range of skills.I’ll also discuss the time investment required, salary expectations, and the broader responsibilities that come with the title. From pitching clients to writing creative briefs and developing brand strategies, we’ll explore all facets of the role. Whether you’re just starting out in the creative field or looking to climb the career ladder, this video is packed with valuable insights and actionable advice to help you achieve your goal of becoming a Creative Director.#creativedirector #graphicdesign #howto #careeradvice____________________________________WEBSITEhttps://www.philipvandusen.comBRAND•MUSE NEWSLETTER https://www.philipvandusen.com/museBONFIRE: The Mastermind Community for Established Creative Proshttps://philipvandusen.com/bonfireCREATIVE PROFESSIONAL COACHINGhttps://philipvandusen.com/oneononeBRAND CONSULTINGhttps://philipvandusen.com/brand-consultingBRAND STRATEGY 101 COURSEhttps://philipvandusen.com/bs101BRAND DESIGN MASTERS PODCAST https://podcast.branddesignmasters.com/subscribeYOUTUBEhttps://www.youtube.com/c/philipvandusen LINKEDINhttps://www.linkedin.com/in/philipvandusen/THREADShttps://www.threads.net/@philipvandusen FACEBOOKhttps://www.facebook.com/philipvandusen.agency/INSTAGRAMhttps://www.instagram.com/philipvandusen/BRAND DESIGN MASTERS FACEBOOK GROUP https://www.facebook.com/groups/branddesignmasters/
Are you struggling with anxiety and fear around your career? Stressed and unmotivated? Or spinning and not sure how to focus in a really productive way?Our world is filled with constant challenges—whether it’s the looming threat of AI on creative jobs, the trend of companies hiring part-time contractors over full-time employees, or the relentless barrage of notifications and distractions—we need effective strategies to stay resilient and focused.In this episode, I share practical tools, tactics, and mindset hacks to help you navigate these turbulent times. We’ll dive into ways to manage stress, stay motivated, and find inspiration despite the obstacles. Whether you’re struggling to land new clients, seeking a better job, or simply trying to maintain your creative spark amidst the chaos, this live stream is for you.#anxiety #mentalhealth #graphicdesignWEBSITEhttps://www.philipvandusen.comBRAND•MUSE NEWSLETTER https://www.philipvandusen.com/museBONFIRE: The Mastermind Communityhttps://philipvandusen.com/bonfireCREATIVE PROFESSIONAL COACHINGhttps://philipvandusen.com/oneononeBRAND CONSULTINGhttps://philipvandusen.com/brand-consultingBRAND STRATEGY 101 COURSEhttps://philipvandusen.com/bs101BRAND DESIGN MASTERS PODCAST https://podcast.branddesignmasters.com/subscribeYOUTUBEhttps://www.youtube.com/c/philipvandusen LINKEDINhttps://www.linkedin.com/in/philipvandusen/THREADShttps://www.threads.net/@philipvandusen FACEBOOKhttps://www.facebook.com/philipvandusen.agency/INSTAGRAMhttps://www.instagram.com/philipvandusen/BRAND DESIGN MASTERS FACEBOOK GROUP https://www.facebook.com/groups/branddesignmasters/