Brand Retro with Cyberdogz

In this insightful episode of Brand Retro, host Mike Brevik dives into a discussion with Lindsey Coffey about the intersection of eco-friendliness and brand identity. Lindsey shares her journey from the fashion industry to becoming a vocal advocate for environmental activism. They explore how brands can authentically integrate sustainability into their messaging without falling into the trap of greenwashing. Lindsey highlights the initiatives of EcoBranders, providing a blueprint for businesses aiming to make a real impact while maintaining profitability. Tune in to learn how embracing sustainability can enhance brand loyalty and why every step towards eco-consciousness counts, no matter the size. Who's the Guest? Lindsey Coffey, an acclaimed model and Miss Earth 2020, has leveraged her extensive experience in the fashion industry to champion environmental sustainability and ethical consumerism. With over a decade in modeling, Lindsey has gained a profound understanding of the inner workings of fashion marketing and consumer behavior, insights she now applies in her advocacy for eco-friendly practices. As the Head of Community Engagement & Impact Awareness at EcoBranders, Lindsey works to elevate environmental consciousness within the business sector and among consumers, promoting sustainable business practices that do not sacrifice profitability. Her commitment to environmental activism and her unique blend of industry experience make her a leading voice in integrating eco-consciousness with brand identity, aiming to inspire businesses and individuals alike to make mindful and impactful choices. Highlights 00:19 - The importance of eco-friendly branding. 01:02 - Lindsey's background and journey in the fashion industry. 02:43 - Lindsey's shift towards environmental activism. 04:31 - Intersection of eco-consciousness and brand identity. 05:28 - Example of EcoBranders. 07:10 - Challenges and benefits of transparency in eco branding. 09:04 - Addressing imposter syndrome in eco-conscious branding. 10:50 - Greenwashing: A significant issue. 14:00 - Importance of transparency for credibility. 17:40 - Discussion on carbon offsets and company responsibility. 19:55 - EU regulations on green claims. 21:53 - Examples of brands doing specific eco-friendly actions correctly. 25:37 - Emphasizing honesty in eco-conscious branding for credibility. 29:20 - The importance of eco-friendly choices and educating consumers. Episode Resources Connect with Mike Brevik: www.brandretro.com http://www.cyberdogzmarketing.com/ mike@cyberdogzmarketing.com   Connect with Lindsey Coffey http://lindsey-coffey.com/ https://www.instagram.com/lindseymariecoffey/ https://www.facebook.com/lindseymariecoffey https://x.com/lindseymcoffey https://www.youtube.com/c/LindseyMarieCoffey https://www.linkedin.com/in/lindseymariecoffey/ https://ecobranders.com/   Subscribe, Share and Review To get the next episode subscribe with your favorite podcast player. Subscribe with Apple Podcasts Follow on Spotify Leave a review on Apple Podcasts

In this insightful episode of Brand Retro, Mike Brevik sits down with Luke Infinger, a creative turned entrepreneur who has carved a niche in the marketing world. Starting his career immersed in the arts and motion graphics, Luke shares his journey from working on high-profile projects like the Game of Thrones season three promo to founding his own agency specialized in the orthodontic and dental markets. Discover how Luke's artistic background and competitive drive shaped his entrepreneurial spirit and led him to rethink traditional career paths. Tune in to learn how embracing creativity beyond the confines of art has enabled Luke to innovate and lead in the business realm, providing valuable lessons for anyone looking to transform their passions into a successful enterprise. Who's the Guest? Luke Infinger is the founder of HIP Creative, an agency specializing in the orthodontic and dental space. He began his career with a deep interest in the arts, developing skills in painting, drawing, and music from a young age. Luke studied motion graphics at Savannah College of Art and Design (SCAD) and initially worked in post-production in New York, where he participated in high-profile projects like the season three promo for "Game of Thrones." However, he found the environment stifling creatively and limiting in terms of income potential. Disillusioned with the pressures and limitations of his job, Luke returned to Pensacola, Florida, where he transitioned into starting his own agency. This move allowed him to blend his creative talents with entrepreneurship, focusing on long-term client relationships and strategic business growth within the specialized niche of orthodontics and dentistry. Highlights 04:34 - Big opportunity at a New York motion design shop. 05:49 - Becoming disillusioned with the industry. 10:03 - Discovering broader applications of creativity. 11:48 - From miserable job to entrepreneurial success. 13:05 - Creativity beyond design—a new perspective. 14:45 - Idea execution—much harder than it seems. 15:47 - Importance of detachment for creativity. 20:00 - Education systems evolving rapidly. 23:07 - Hard truth—most people remain average due to conditioning. 25:30 - Navigating the fine line between ideas and hard work. 28:40 - Internet success—easier said than done. 30:50 - Real mentors are often invisible success stories. 32:15 - Chasing average in small-town mentality. 35:20 - Merging ideas and hard work for true success. Episode Resources Connect with Mike Brevik: www.brandretro.com http://www.cyberdogzmarketing.com/ mike@cyberdogzmarketing.com   Connect with Luke Infinger https://lukeinfinger.com/ https://www.linkedin.com/in/luke-infinger-b36a001b/ https://www.instagram.com/luke_infinger/ https://x.com/InfingerLuke   Subscribe, Share and Review To get the next episode subscribe with your favorite podcast player. Subscribe with Apple Podcasts Follow on Spotify Leave a review on Apple Podcasts

In this enlightening episode of Brand Retro, Mike Brevik sits down with Zahra Karsan, a Wall Street Journal bestselling author and certified coach renowned for her expertise in peak performance coaching. Dive into an in-depth conversation that explores the fascinating intersection of neuroscience and human behavior, and discover practical strategies for achieving extraordinary results both personally and professionally. Zahra shares her unique approach to unlocking potential through understanding the human factors that inhibit performance, offering a roadmap to overcome these challenges. Whether you're an entrepreneur or a seasoned executive, this episode provides valuable insights into mastering the art of high performance and building cohesive, thriving teams. Join us as Zahra unravels the psychology behind success and lays out a path to personal fulfillment and professional triumph. Additionally, we would like to introduce you to the Life Block Quiz, which is designed to help individuals identify the obstacles that may be hindering their happiness and success. Use promo code REWIRE20@ and receive a 20% discount on the Life Block Quiz, the book and coaching sessions. Who's the Guest? Zahra Karsan is a seasoned peak performance coach, Wall Street Journal bestselling author, and speaker who has made significant strides in the fields of neuroscience and positive psychology. Her career began in management consulting, where she excelled in fostering centers of excellence and delivering successful results across various high-stakes projects. Zahra's profound interest in human behavior and organizational success led her to work closely with C-level executives and their management teams, aiming to optimize performance and enhance team cohesion. Her approach integrates deep insights into human psychology with practical coaching techniques, focusing on overcoming subconscious barriers to success and mastering self-awareness. Zahra is passionate about helping individuals and corporate clients unlock their full potential by understanding and harnessing their innate capabilities. Through her books and the innovative Life Block Quiz, Zahra provides tools for individuals to explore their personal and professional lives, encouraging them to define and achieve their unique definitions of success. She is a proponent of lifelong learning and believes that everyone can benefit from the insights and clarity provided by professional coaching. Highlights 01:28 - Stress, survival instincts, and success. 04:00 - Entrepreneurs and self-awareness. 05:20 - Loneliness and the entrepreneurial journey. 06:23 - Coaching and successful results. 11:30 - The Lifeblock Quiz and its purpose. 16:15 - The importance of realistic business planning. 17:39 - Honesty and transparency with clients. 20:47 - Alignment between life values and business. 22:09 - Benefits and impact of having a coach. Episode Resources Connect with Mike Brevik: www.brandretro.com http://www.cyberdogzmarketing.com/ mike@cyberdogzmarketing.com   Connect with Zahra Karsan https://www.linkedin.com/in/zahrakarsan/ https://rewiremindsetsystem.com/ https://www.instagram.com/successcoachzahra/ https://www.facebook.com/SuccessCoachZahra https://www.amazon.com/Weeks-Happy-Ultimate-Abundance-Happiness/dp/0578330644 https://rewiremindsetsystem.com/quiz/   Subscribe, Share and Review To get the next episode subscribe with your favorite podcast player. Subscribe with Apple Podcasts Follow on Spotify Leave a review on Apple Podcasts

In this inspiring episode of Brand Retro, Mike Brevik engages with Howie Chan, a former scientist turned branding expert, who shares his unique journey from the rigors of stem cell research to mastering the art of branding in the healthcare sector. Howie delves into his evolution from a medical field professional to a marketing strategist, illustrating the pivotal moments that shaped his career. He discusses the importance of brand perception, his approach to overcoming professional setbacks, and how personal experiences influenced his business philosophy. This episode not only explores Howie's professional metamorphosis but also provides valuable insights into the transformative power of branding in any industry. Tune in to learn how embracing change and curiosity can lead to fulfilling new opportunities. Who's the Guest? Howie Chan is the visionary behind Legend Letters, an initiative aimed at inspiring individuals to pursue their own versions of a legendary life through strategic branding and personal development. Formerly a scientist specializing in stem cell research, Howie's career trajectory shifted dramatically as he delved into the corporate world, eventually finding his passion in marketing and branding within the healthcare industry. His experience spans significant roles, from product marketing to agency leadership, where he honed his skills in brand strategy working with startups and Fortune 500 companies alike. Howie's transition from the structured environment of a med device company to the dynamic realm of marketing agencies equipped him with a deep understanding of how to build compelling brands that resonate with specific audiences. His philosophy centers on the belief that personal and corporate branding should seamlessly align with one's authentic self, enhancing the inherent values and mission of the individual or company. With Legend Letters, Howie combines his extensive marketing expertise with personal insights to help others understand the power of branding not just as a business tool, but as a transformative personal journey. His work encourages professionals to invest in their personal brands to achieve recognition and success in their respective fields. Through his upcoming podcast and ongoing newsletter, Howie continues to share stories and strategies that empower individuals to take charge of their narrative and make impactful contributions to their communities and industries. Highlights 01:10 - Howie's transition from corporate life to branding 02:15 - Initial career in science and marketing shift 03:50 - Experience in product marketing vs. agency work 05:21 - Key roles within healthcare industry marketing 08:30 - The pivotal moment of early career crisis at an agency 12:45 - Transition to personal branding and entrepreneurship 17:20 - The concept of personal branding and reputation 22:10 - Brand misperceptions in the business world 24:50 - Branding as a decision-making shortcut 28:10 - Value of personal brand attributes 32:30 - Overcoming fear and imposter syndrome 36:05 - Start of Legend Letters after a health scare 40:10 - Encouragement for entrepreneurs and brand building Episode Resources Connect with Mike Brevik: www.brandretro.com http://www.cyberdogzmarketing.com/ mike@cyberdogzmarketing.com   Connect with Howie Chan https://www.linkedin.com/in/howiechaniam/ https://www.howiechan.com/   Subscribe, Share and Review To get the next episode subscribe with your favorite podcast player. Subscribe with Apple Podcasts Follow on Spotify Leave a review on Apple Podcasts

In this captivating episode of Brand Retro, we sit down with Jennifer Mulchandani, founder of Arlington Strategy and host of the M Word podcast. Discover how Jennifer's agency seamlessly integrates robust marketing strategies with a profound commitment to community service. Jennifer shares insights from her journey of infusing corporate social responsibility into everyday business practices and why doing good is not just an option but a foundational element of her agency's identity. Learn how any business, regardless of size, can make a meaningful impact through thoughtful community engagement and strategic philanthropy. Who's the Guest? Jennifer Mulchandani is the visionary founder and CEO of Arlington Strategy, an innovative marketing agency renowned for its comprehensive approach that spans brand creation to ongoing marketing implementation. With a robust team of graphic designers, digital marketers, and brand strategists, Arlington Strategy excels in supporting clients through every stage of growth, particularly specializing in non-profit organizations and small businesses with a focus on impactful, community-oriented results. Jennifer's passion for integrating public service with powerful marketing strategies defines her professional ethos. She launched Arlington Strategy 12 years ago with a vision rooted in her extensive background in public service, government, and policy. This experience has profoundly influenced her approach to business, where she strives to blend economic success with societal benefits. Under Jennifer's leadership, Arlington Strategy not only develops dynamic marketing solutions but also emphasizes corporate social responsibility. The agency actively engages in community projects and pro bono work, supporting local non-profits and educational institutions, thereby reinforcing the idea that businesses can thrive while making a significant positive impact on society. Highlights 01:08 - Jennifer's vision: Thriving Brands a Better World. 01:47 - Incorporating heart and soul into business. 02:51 - Marketing authenticity vs. gimmicky strategies. 03:59 - Critique of corporate social responsibility. 04:35 - Daily community engagement as a cultural norm. 05:52 - Pro bono work elevates team morale. 07:13 - Case study: Supporting local social services nonprofit. 10:48 - Integrating philanthropy into client onboarding. 11:36 - Tactical and philosophical client questionnaires. 12:43 - Identifying impactful, brand-aligned partnerships. 14:49 - Supporting community college system foundation. 16:01 - Long-term engagement brings mutual benefits. 17:59 - Association with community organizations enhances brand image. 19:28 - Various non-monetary ways to support nonprofits. 20:58 - Real-life example: Builder's continuous charity engagement. 21:20 - Agency support enhances client-integrated marketing. 24:10 - Practical advice for small businesses to get involved. 27:00 - Board membership as an engagement strategy. Episode Resources Connect with Mike Brevik: www.brandretro.com http://www.cyberdogzmarketing.com/ mike@cyberdogzmarketing.com   Connect with Jennifer Mulchandani https://arlingtonstrategy.com/ https://www.linkedin.com/company/arlington-strategy/ https://www.facebook.com/ArlingtonStrategy https://www.instagram.com/arl_strategy/ https://www.linkedin.com/in/jennifermulchandani/   Subscribe, Share and Review To get the next episode subscribe with your favorite podcast player. Subscribe with Apple Podcasts Follow on Spotify Leave a review on Apple Podcasts

Join us on this insightful episode of Brand Retro as we dive into the world of promotional products with Swire Ho, also known as the Promo Guy, from Garuda Promotional and Branding. Discover the critical role of promotional products in maintaining brand consistency and enhancing customer journeys. Swire shares expert advice on choosing quality over quantity, aligning promotional items with your brand ethos, and the strategic use of promotional products to boost brand awareness. Learn how to avoid common pitfalls and ensure that your promotional efforts genuinely represent your brand's quality and values. Who's the Guest? Swire Ho, known as #thepromoguy, is a seasoned expert in the promotional products industry and the founder of Garuda Promotional and Branding Solutions. With a rich background in branding and marketing, Swire specializes in helping businesses enhance their brand visibility and customer engagement through carefully selected promotional items. His approach emphasizes the importance of aligning promotional products with a company's brand ethos to create lasting impressions. Swire's expertise extends beyond just product selection; he consults on brand consistency and the strategic use of promotional items as part of a broader marketing strategy. His insights are particularly valuable for companies looking to make a tangible impact in their marketing efforts without sacrificing quality or brand integrity. Swire is also an advocate for thoughtful, targeted marketing campaigns that focus on the ideal client, ensuring that promotional efforts are both effective and cost-efficient. Highlights 01:03 - Impact of cheap promotional products on brand perception. 02:27 - Importance of aligning promotional items with brand quality. 04:03 - Unique and memorable promotional items create brand experiences. 05:19 - Being strategic and selective in choosing promotional products. 06:03 - Personalized gifts for top clients enhance brand loyalty. 08:45 - Using high-quality promotional items for brand representation. 11:19 - Timing and planning ahead for effective promotional strategies. 12:20 - Establishing a marketing calendar for promotional product planning. 12:59 - Benefits of involving advisors early in the promotional planning process. 14:07 - Importance of realistic lead times for promotional products. 15:29 - Practical lead times for different types of promotional orders. 16:05 - Involving advisors in logo design for compatibility with promotional products. 17:30 - Managing daunting options in the promotional products market. 18:39 - Trusting professionals for effective promotional product selection. Episode Resources Connect with Mike Brevik: www.brandretro.com http://www.cyberdogzmarketing.com/ mike@cyberdogzmarketing.com   Connect with Swire Ho https://www.garudapromo.com/ https://www.linkedin.com/in/swirehothepromoguy/   Subscribe, Share and Review To get the next episode subscribe with your favorite podcast player. Subscribe with Apple Podcasts Follow on Spotify Leave a review on Apple Podcasts

Join us on this episode of Brand Retro as we chat with Lauren Litt, the multifaceted owner of Lil Shameless Plug. Dive into Lauren's unique journey from scream queen actress to social media maestro, where she blends her passions to create a dynamic business model. Discover how authenticity and precise storytelling in social media can transform personal connections into business success. Whether you're a budding entrepreneur or an established business owner, Lauren's insights on the intersection of acting and business offer valuable lessons on building a brand that's truly your own. Tune in to learn how you can make your mark by being unapologetically yourself in the business world. Who's the Guest? Lauren Litt is a multifaceted entrepreneur who seamlessly blends her passions for acting and social media through her business, Lil Shameless Plug. As the owner and driving force behind this vibrant social media management company, Lauren focuses on empowering coaches and entrepreneurs with the skills they need to excel in the digital world. Her unique approach to social media education is heavily influenced by her acting career, where she's known for her dynamic presence both on and off the screen, including roles in various (self-proclaimed) B-level horror films. Lauren's philosophy extends beyond typical social media tactics; she utilizes acting exercises adapted for business to help clients discover the "character" of their brand. This method helps businesses articulate a clear, compelling identity that captivates and engages their ideal customers. As a coach and consultant, Lauren's goal is to demystify social media for those who feel overwhelmed by it, providing them with the tools and confidence to harness its power for their business success. Highlights 10:56 - Using social media for storytelling. 21:32 - 2024 social media trends. 24:37 - Realistic expectations for social media campaigns. 16:40 - Importance of engagement over followers.   Episode Resources Connect with Mike Brevik: www.brandretro.com http://www.cyberdogzmarketing.com/ mike@cyberdogzmarketing.com   Connect with Lauren Litt https://lilshamelessplug.com/ https://www.linkedin.com/in/lauren-litt/ https://www.instagram.com/getsocialhappy/ https://linktr.ee/lauren.litt   Subscribe, Share and Review To get the next episode subscribe with your favorite podcast player. Subscribe with Apple Podcasts Follow on Spotify Leave a review on Apple Podcasts

In this episode of the Brand Retro Podcast, Mike Brevik sits down with Leah Leaves from Alderdaan Operations Solutions. Leah shares her expertise in bringing order to chaos within small businesses, particularly in the digital marketing space. They dive deep into the importance of operational efficiency, the role of systems and structure in business growth, and the value of having the right team in place. Leah also reveals the story behind her company's name, inspired by her love for Star Wars, and how it reflects their mission to support businesses in their journey from chaos to clarity. Whether you're a small business owner or just a fan of strategic thinking, this episode offers valuable insights and practical tips for creating a strong operational foundation. Tune in to learn why operations should be on your radar from day one! Who's the Guest? Leah Leaves is the founder and CEO of Alderdaan Operations Solutions, a company dedicated to helping small businesses, particularly digital marketing agencies, bring order to their operations and thrive in chaotic environments. With a passion for turning disarray into structured success, Leah leverages her expertise in operational efficiency to guide business owners in implementing effective systems, optimizing their teams, and achieving their strategic goals. A self-proclaimed Star Wars enthusiast, Leah named her company after Princess Leia's home planet, Alderaan, reflecting her commitment to being a guiding force for businesses seeking growth and clarity. Leah's approach is deeply rooted in understanding the unique needs of each client, empowering them to move beyond survival mode and into sustainable success. Highlights 03:50 - Identifying the need for Aldarone: bringing order out of chaos for small businesses. 06:00 - Placing operations managers in small digital marketing agencies to manage chaos. 10:41 - Investing in the right people to multiply business effects. 12:14 - Systems and processes should be flexible, not static. 13:59 - The importance of continuously evolving business operations. 16:21 - Simple steps to start addressing operational gaps. 18:26 - Defining operations as the glue that holds business systems together. 21:29 - Emphasizing the need for team transparency and feedback loops in business operations. 23:56 - Documentation as a tool to understand and evolve business practices. 28:30 - Story behind the business name Alderdaan: connection to Star Wars and growth. Episode Resources Connect with Mike Brevik: www.brandretro.com http://www.cyberdogzmarketing.com/ mike@cyberdogzmarketing.com   Connect with Leah Leaves https://www.linkedin.com/in/1eah1eaves/   Subscribe, Share and Review To get the next episode subscribe with your favorite podcast player. Subscribe with Apple Podcasts Follow on Spotify Leave a review on Apple Podcasts

In this inspiring episode of the Brand Retro Podcast, we are joined by Jacob Cass, the esteemed branding and design expert from the Just Branding Podcast and the creative force behind Just Creative. Together, we delve into the intricacies of navigating a successful career in branding and design, exploring Jacob's own professional journey and the valuable lessons he's learned along the way. Jacob shares his experiences working with big brands, offering insights into the challenges and triumphs of collaborating on large-scale projects. We also discuss the various stages of a career in design, from starting out and finding your niche to scaling your influence and managing significant client relationships. This episode is a must-listen for anyone interested in understanding the dynamics of advancing in the competitive fields of branding and design, enriched with Jacob Cass's firsthand experiences and seasoned perspectives. Join us for a deep dive into the career journey of one of the industry's leading figures. Who's the Guest? Jacob Cass is a highly respected branding and design expert, renowned for his comprehensive approach to creative strategy and visual communication. As the founder of Just Creative, Jacob has built a platform that serves as a vital resource for insights into branding, design, and creativity. He is also the host of the Just Branding Podcast, where he explores these themes in depth with other leading figures in the industry. Highlights 03:10 - Disinterest in sciences and early explorations in Photoshop. 04:22 - Operation of moonlighting as Just Creative. 04:50 - Transition from high school to visual communication degree. 06:36 - Early blogging and its impact on learning. 07:52 - Move to New York and getting headhunted by an agency. 08:50 - Early career work with brands like Disney, Nike, and Red Bull. 10:33 - Learning design principles through job experiences. 11:50 - Unique access to Disney's database and its impact. 13:25 - Advice on balancing working for a company while running a side business. 14:58 - Discussing the value of learning both from working at an agency and independently. 19:47 - Importance of ongoing learning and self-teaching. 20:37 - Experimenting with new business ventures and digital trends. 22:23 - Balancing profit-driven projects with passion projects. 23:31 - Fun in the industry and maintaining creative fire. Episode Resources Connect with Mike Brevik: www.brandretro.com http://www.cyberdogzmarketing.com/ mike@cyberdogzmarketing.com   Connect with Jacob Cass https://www.linkedin.com/in/jacobcass/   Subscribe, Share and Review To get the next episode subscribe with your favorite podcast player. Subscribe with Apple Podcasts Follow on Spotify Leave a review on Apple Podcasts

In this vibrant episode of the Brand Retro Podcast, we sit down with Josh Sullivan, the Executive Creative Director, Brand Strategist, and Designer behind the acclaimed and sometimes infamous Fried Design Company. Josh shares his adventures and challenges as an agency owner, diving into the exhilarating world of branding and the importance of infusing fun into business, creativity, and teamwork. Throughout our conversation, Josh reveals how maintaining a playful approach to serious business can foster innovation, strengthen team dynamics, and create memorable brands that resonate deeply with audiences. From navigating the pressures of agency life to unleashing the full potential of creative collaboration, this episode is packed with insightful anecdotes and practical advice for anyone looking to spice up their business practices with creativity and fun. Join us as Josh Sullivan unpacks the secrets to making work enjoyable while delivering award-winning results at the helm of the Fried Design Company. Who's the Guest? Josh Sullivan is the Executive Creative Director, Brand Strategist, and the visionary founder of the Fried Design Company, an agency renowned for its creative ingenuity and bold approaches to branding. With a career that blends design, strategy, and leadership, Josh has consistently pushed the boundaries of traditional branding to create distinctive and impactful brand identities. Under his guidance, Fried Design Company has earned a reputation for being both award-winning and sometimes infamous, standing out in a crowded marketplace with its unique blend of creativity and strategic thinking. Josh's work is characterized by a deep understanding of the emotional and psychological components of branding, which he leverages to craft compelling narratives that resonate with audiences. Highlights 00:28 - Josh's journey: From home office to Fried Design. 02:03 - Fried's creative focus: Highly regulated industries. 04:51 - Creativity within confines: Pushing limits in design. 06:01 - Importance of brand strategy in design. 06:56 - Client reactions to bold creative work. 07:58 - Presenting and selling impactful work. 08:31 - Building Fried Design's internal brand. 12:04 - Involvement of team in brand development. 13:02 - Significance of team culture and collaboration. 14:56 - Business growth strategy: Staying small but effective. 19:02 - Young creatives and developing a unique style. 20:36 - Importance of client and collaborator relationships. Episode Resources Connect with Mike Brevik: www.brandretro.com http://www.cyberdogzmarketing.com/ mike@cyberdogzmarketing.com   Connect with Josh Sullivan https://www.frieddesign.co/ https://www.instagram.com/frieddesignco/ https://www.facebook.com/frieddesignco https://www.linkedin.com/company/frieddesignco/   Subscribe, Share and Review To get the next episode subscribe with your favorite podcast player. Subscribe with Apple Podcasts Follow on Spotify Leave a review on Apple Podcasts

In this enlightening episode of the Brand Retro Podcast, we welcome Gracie Clemens, CEO & Founder of SGC Marketing, to explore the transformative world of marketing through the lens of data and strategy. Gracie dives deep into the power of the audit process, a critical tool that uncovers hidden opportunities and challenges within marketing campaigns. She shares her extensive expertise on how rigorous data analysis can lead to more informed strategic decisions, significantly boosting marketing effectiveness. Throughout our discussion, Gracie emphasizes the value of systematic evaluations and how they can revolutionize a company's approach to marketing. Whether you're a marketing professional looking to sharpen your skills or a business owner seeking to leverage data for better results, this episode provides essential insights into making the most of your marketing efforts through the disciplined power of auditing. Join us as Gracie Clemens unveils the secrets to mastering marketing strategies that deliver. Who's the Guest? Gracie Clemens is the CEO and Founder of SGC Marketing, a company renowned for its strategic and data-driven approach to marketing. With a career spanning over a decade in the marketing industry, Gracie has established herself as a leader in utilizing data to drive decision-making and optimize marketing strategies. Her expertise encompasses a broad range of marketing disciplines, including digital marketing, customer analytics, and targeted campaign management. Under her leadership, SGC Marketing has become synonymous with success, helping businesses of all sizes to enhance their market presence and achieve significant growth. Gracie's approach involves a deep dive into data analysis and a rigorous audit process, ensuring that every marketing strategy is not only creatively inspired but also grounded in empirical evidence. Highlights 02:54 - Results-Driven Strategy – Example from XPrize 05:39 - Importance of Continual Testing and Auditing 09:11 - Integrating Brand into Marketing Strategy 11:03 - Gracie's Passion for Data and Creative Approach 18:59 - Storytelling in Marketing – The Yellow Dress Story 21:03 - Purpose-Driven Content and Emotional Connection 23:31 - Using Storytelling to Break Through Algorithms Episode Resources Connect with Mike Brevik: www.brandretro.com http://www.cyberdogzmarketing.com/ mike@cyberdogzmarketing.com   Connect with Gracie Clemens https://www.gracieclemens.com/ styledbygracieclemens@gmail.com   Subscribe, Share and Review To get the next episode subscribe with your favorite podcast player. Subscribe with Apple Podcasts Follow on Spotify Leave a review on Apple Podcasts

In this insightful episode of the Brand Retro Podcast, we're joined by Dan Englander, CEO and Founder of Sales Schema, a consultancy that has revolutionized how agencies and B2B service companies approach lead generation. Dan discusses the intricacies of the sales cycle, sharing powerful client stories and the transformative effects of implementing a solid sales strategy or 'schema.' With Sales Schema's track record of building over 10,000 prospect relationships for more than 100 organizations since 2014, Dan brings a wealth of knowledge and proven strategies to the table. Whether you're looking to refine your sales approach or build a reliable lead generation system through targeted outreach, this episode offers valuable insights into creating lasting business growth. Tune in to learn how you can enhance your sales process and drive success with expert advice from a leading figure in the industry. Who's the Guest? Dan Englander is the CEO and Founder of Sales Schema, a distinguished consultancy that specializes in helping agencies and B2B service companies establish and refine their lead generation systems through targeted outreach. Since launching Sales Schema in 2014, Dan has successfully guided the company in facilitating over 10,000 prospect relationships for more than 100 organizations, demonstrating a robust track record of elevating client outreach and sales capabilities. An expert in sales strategy and business development, Dan's approach combines deep industry knowledge with practical, data-driven techniques to create scalable sales processes. His expertise has made him a sought-after advisor for companies looking to navigate the complex landscape of B2B sales and marketing. Prior to founding Sales Schema, Dan honed his skills in various sales and marketing roles, developing a keen understanding of the challenges faced by service-based businesses in building effective sales teams and strategies. His passion for innovation and commitment to delivering measurable results have established him as a leader in the field, dedicated to helping businesses achieve sustainable growth and operational excellence. Highlights 01:11 - Tackling the trust recession. 01:49 - Derisking relationships in sales. 02:55 - 80% sorting, 20% persuading. 04:47 - Importance of consistent outreach. 05:56 - Understanding sales turn time. 07:09 - First step: clarity in target problem and audience. 09:38 - Building a repeatable new business system. 11:02 - Effective use of outbound marketing. 12:14 - Avoiding the silver bullet fallacy. 14:10 - Predictability vs. Guarantee in sales. 15:25 - Tinkering and bottlenecks in sales processes. Episode Resources Connect with Mike Brevik: www.brandretro.com http://www.cyberdogzmarketing.com/ mike@cyberdogzmarketing.com   Connect with Dan Englander https://www.salesschema.com/   Subscribe, Share and Review To get the next episode subscribe with your favorite podcast player. Subscribe with Apple Podcasts Follow on Spotify Leave a review on Apple Podcasts

In this enlightening episode of the Brand Retro Podcast, we're excited to welcome Chris Troka, entrepreneur, DJ, and founder of Focused-Biz, as we dive deep into the buyer's journey and explore the power of transparency in business. Chris brings a wealth of experience and unique insights, sharing captivating client stories and essential strategies for understanding customer motivations. We cover everything from A to Z, discussing the crucial steps for starting and growing your own business. Whether you're an aspiring entrepreneur or a seasoned business owner, this episode is packed with practical advice and real-world wisdom. Join us as Chris Troka reveals how clear communication and honest interactions can transform your business approach and lead to lasting success. Who's the Guest? Chris Troka, entrepreneur, DJ, and founder of Focused-Biz, is a seasoned entrepreneur and business innovator with over ten years of expertise in creating, enhancing, and propelling businesses forward. Chris brings a wealth of knowledge in utilizing cutting-edge digital tools such as AI, automation, CRM, and social media to optimize business operations and marketing strategies. Chris holds certifications from HubSpot and Google in inbound marketing, social media, and Google My Business, and earned his Marketing Degree in 2021. Highlights 00:19 - Discussing the buyer's journey 01:01 - Importance of reducing friction in the buyer's journey 03:30 - Example of DJ business failures and subsequent learnings 04:39 - Building relationships over making hard sells 06:00 - The balance in the sales and onboarding process 09:50 - Recommendations and guiding clients, not giving too many options 12:00 - Client feedback process and ongoing communication 13:20 - Protecting yourself against client dissatisfaction 17:56 - The necessity of "hearing" clients for successful projects 23:39 - Advice for entrepreneurs: start by building relationships and taking action 25:45 - Importance of saying no to potential clients that aren't a good fit 32:59 - Niche specialization and focusing on profitable areas Episode Resources Connect with Mike Brevik: www.brandretro.com http://www.cyberdogzmarketing.com/ mike@cyberdogzmarketing.com   Connect with Chris Troka https://focused-biz.com/ https://www.linkedin.com/in/christopher-troka-3a093058/   Subscribe, Share and Review To get the next episode subscribe with your favorite podcast player. Subscribe with Apple Podcasts Follow on Spotify Leave a review on Apple Podcasts

In this rockstar episode of the Brand Retro Podcast, we're joined by the incredibly talented James Martin, founder of Made By James and Baby Giant Design Co., and Creative Partner at Lincoln Design. Dive into the thrilling world of design with us as James shares his unique creative journey and the innovative approaches that have cemented his status as a design legend. This episode is jam-packed with cool insights, from James's philosophy on creativity to the processes that drive his iconic projects. Whether you're a budding designer, a seasoned creative, or simply a fan of exceptional design, this conversation offers a treasure trove of knowledge and inspiration. Join us as James Martin breaks down the elements that make great design and shares stories from his illustrious career, providing listeners with invaluable lessons from the forefront of the design world. Who's the Guest? James Martin is a distinguished graphic designer and creative entrepreneur, renowned for his expertise in branding and visual storytelling. As the founder of Made By James and Baby Giant Design Co., and serving as a Creative Partner at Lincoln Design, James has consistently pushed the boundaries of design. His work is characterized by a unique blend of bold creativity and meticulous execution, making him a standout figure in the design community. Through his companies, James provides innovative design solutions that empower brands to express their identities vividly and memorably. His commitment to excellence and a deep passion for the craft have earned him recognition and respect among peers and clients alike. Highlights 01:10 - Challenges of finding design inspiration pre-social media. 02:19 - Transition from blend designer to incorporating personal style. 05:14 - Leveraging a background in art within the design process. 09:09 - The value of sketching in connecting to the essence of creation. 13:44 - Influencing work with personal interests and subcultures. 17:02 - Personal evolution becoming a recognized style in design. 22:55 - The power of social media to inspire and educate in design. 24:01 - From unknown designer to partner at Lincoln Design Co. through social media. 26:26 - The risk of over-niching and staying adaptable in design work. 28:22 - Embracing personal projects without monetary expectations. 34:25 - Sharing freely on social media to foster community and help others.   Episode Resources Connect with Mike Brevik: www.brandretro.com http://www.cyberdogzmarketing.com/ mike@cyberdogzmarketing.com   Connect with James Martin https://themadebyjames.com/ https://www.lincolndesignco.com/about https://linktr.ee/madebyjames   Subscribe, Share and Review To get the next episode subscribe with your favorite podcast player. Subscribe with Apple Podcasts Follow on Spotify Leave a review on Apple Podcasts

In this milestone episode of the Brand Retro Podcast, we're thrilled to celebrate our 100th episode with none other than Spencer Shaw, Founder and CEO of Podkick. Join us as we take a reflective journey through the evolution of the Brand Retro Podcast, exploring the highs, the lessons learned, and the intricate details that have shaped our show.  Spencer shares his insights on podcasting, growth, and the power of storytelling as we delve into what it takes to maintain a successful podcast series. We also unpack the Brand Retro Mindset, discussing the core principles and strategies that have guided us through 100 episodes.  This special episode is not just a celebration but a deep dive into the craft of podcasting and a heartfelt thank you to our listeners for their continued support.  Tune in to discover behind-the-scenes stories, pivotal moments, and the future vision of the Brand Retro Podcast as we step into the next hundred episodes. Who's the Guest? Spencer Shaw, the Founder and CEO of PodKick Media, is a forward-thinking entrepreneur deeply rooted in the podcasting industry. With a keen eye for innovation and a strong belief in the power of storytelling, Spencer established PodKick Media to help creators and businesses amplify their voices and reach global audiences. Under his leadership, the company has grown into a premier podcast production service known for its high-quality content and strategic approach to audience engagement. Spencer's vision extends beyond production; he is committed to leveraging technology to enhance podcast accessibility and integration across diverse platforms. His expertise and passion for digital media have made him a respected leader and influencer in the podcasting community. Highlights 02:03 The challenge and evolution of finding a podcast's voice. 03:16 Reflecting on surprising elements in podcasting. 07:26 The authenticity of podcasting over traditional writing. 08:23 The importance of nostalgia in branding. 14:39 The cyclical nature of marketing trends. 16:14 Creating scarcity and special experiences in a business context. 20:08 Unique brand collaborations and storytelling. 22:43 The impact of being open to unconventional branding ideas. 28:14 Overcoming the fear to try new branding ideas. 31:34 The importance of taking risks and personal examples. 35:39 Working with clients resistant to change and the power of new approaches. 39:52 How to make companies realize the importance of the experience factor. 42:31 The role of nostalgia and relationship in modern branding. 45:48 Convincing a client to embrace podcasting and unique branding avenues. 49:37 The importance of being that encouraging influence for clients.   Episode Resources Connect with Mike Brevik: www.brandretro.com http://www.cyberdogzmarketing.com/ mike@cyberdogzmarketing.com   Connect with Spencer Shaw www.podkick.com https://www.linkedin.com/in/spencerdshaw  Subscribe, Share and Review To get the next episode subscribe with your favorite podcast player. Subscribe with Apple Podcasts Follow on Spotify Leave a review on Apple Podcasts

In this thought-provoking episode of the Brand Retro Podcast, we're joined by Emma Donovan, Co-Founder and Brand Strategist at Dapper, to delve into the heart and soul of branding. Our conversation illuminates the critical importance of infusing personal essence into our brands, highlighting how the authenticity and passion of the creators shape and define a brand's identity. Emma shares her expert insights on cultivating brands that resonate deeply with audiences by embracing the unique stories and values of the people behind them. We explore the journey of brand creation, from conceptualization to execution, and how embracing authenticity leads to a genuinely authentic experience for both the brand and its audience. If you're seeking to understand the dynamics of creating a brand that truly reflects its creators and stands out in today's crowded marketplace, this episode with Emma Donovan offers invaluable guidance and inspiration on navigating the path to authenticity and success. Who's the Guest? Emma Donovan is a dynamic professional with over 15 years of expertise in brand strategy, content writing, and entrepreneurship. Her keen eye for identifying unique opportunities has been a cornerstone of her entrepreneurial journey, demonstrated by her ventures across diverse and innovative projects. In 2010, she launched a pop-up backpackers' hostel for the FIFA World Cup in South Africa, showcasing her ability to tap into timely opportunities with creativity and flair. By 2014, Emma had co-founded Yellow Door Collective, a marketing and events agency, further solidifying her role as a versatile entrepreneur. Her latest venture, Dapper, co-founded in March 2021, serves as a brand studio with a keen focus on the human experience in brand development. Highlights 03:11 Emma's company's values: To cultivate joy which should come from an authentic energy 06:05 Dapper's offerings: A six-month process based on self-discovery and personal branding and a three-month online course on global accessibility 09:33 Why having a compelling story adds value to the brand and underlines the difficulty, but importance, of finding a singular brand tone in companies with multiple co-founders 13:31 How important it is to give clients breathing space and time to reflect 18:47 Why some clients are reluctant to "buy in" 20:47 Learning from successful influencers and adapting the lessons to your personal journey, to gain an advantage and create their brand from an authentic place.  22:38 The importance of breaking down advice and applying only what is beneficial to avoid disrupting the business 23:26 Why not being able to apply all sections of an advice does not discredit the source, but rather, it just might not apply to your particular circumstance at the time 24:46 Brand comes before marketing and setting the foundation right would make everything else fall in place Episode Resources Connect with Mike Brevik: www.brandretro.com http://www.cyberdogzmarketing.com/ mike@cyberdogzmarketing.com   Connect with Emma Donovan https://becomedapper.com/ https://www.instagram.com/become.dapper/ https://www.linkedin.com/company/becomedapper   Subscribe, Share and Review To get the next episode subscribe with your favorite podcast player. Subscribe with Apple Podcasts Follow on Spotify Leave a review on Apple Podcasts

In this insightful episode of the Brand Retro Podcast, we have the privilege of sitting down with Scott Aaron, a LinkedIn expert, renowned podcast host, and best-selling author. Our conversation dives deep into the complexities and nuances of succeeding on LinkedIn, the world's premier professional networking platform. Scott shares his expert knowledge on the dedication and strategy required to truly stand out and make meaningful connections on LinkedIn. From optimizing your profile to engaging with your network effectively, Scott breaks down the winning recipe for LinkedIn success. Whether you're a seasoned professional looking to enhance your personal brand or a business aiming to expand its reach, this episode is packed with actionable tips and strategies. Join us as Scott Aaron unveils the secrets to leveraging LinkedIn to its fullest potential, ensuring you're equipped to navigate this powerful platform with confidence and success. Who's the Guest? Scott Aaron is a highly acclaimed LinkedIn expert, engaging podcast host, and best-selling author, renowned for his deep understanding of networking and personal branding in the digital age. With a career dedicated to helping individuals and businesses harness the power of LinkedIn, Scott has developed a reputation for crafting effective strategies that drive success on the platform. His work focuses on teaching clients how to authentically connect, generate leads, and build meaningful professional relationships. Beyond his expertise in LinkedIn, Scott is a gifted communicator, sharing his insights and experiences through his popular podcast and various speaking engagements. His best-selling books serve as invaluable resources for those looking to elevate their online presence and networking capabilities. Scott's approach combines practical advice, actionable strategies, and a genuine passion for empowering others to achieve their professional goals. Highlights 00:30 Unrealistic expectations of instant results in using LinkedIn 03:54 Tips from Scott about the importance of using SEO efficiently in the LinkedIn profile for more visibility 07:43 Framework for crafting the perfect message on LinkedIn in three steps 13:07 Setting realistic expectations and identifying key performance indicators (KPIs) for success on LinkedIn 16:03 Importance of tracking KPIs 19:36 How individuals on LinkedIn should position themselves more organically and authentically rather than being overly polished or robotic 21:31 How to overcome fear of the unknown and tackle the challenges head on for business growth 23:06 Using native uploads for higher engagement and utilizing tools like Opus.pro for breaking down longer videos into short clips 24:46 Where to know more about Scott Episode Resources Connect with Mike Brevik: www.brandretro.com http://www.cyberdogzmarketing.com/ mike@cyberdogzmarketing.com   Connect with Scott Aaron https://scottaaron.net/ https://www.facebook.com/ScottAaronCoaching https://www.instagram.com/scottaaronlinkedin/ https://podcasts.apple.com/us/podcast/networking-and-marketing-made-simple/id1441674842 https://www.youtube.com/playlist?list=PLRkw6mxPJPdm68onO2DNUdMiFtZGNuZur https://www.linkedin.com/in/scottaaroncoach  Subscribe, Share and Review To get the next episode subscribe with your favorite podcast player. Subscribe with Apple Podcasts Follow on Spotify Leave a review on Apple Podcasts

In this engaging episode of the Brand Retro Podcast, we're thrilled to feature Behdad Jamshidi, the marketing maestro behind CJAM and a veteran in the field with a rich tapestry of experiences. Together, we "jam" on a variety of marketing perspectives, delving into the wealth of customer insights that have shaped the industry and the unique approach championed by CJAM Marketing. Behdad shares his journey of innovation and discovery, offering listeners an insider's look at how understanding diverse market dynamics and consumer behaviors can revolutionize marketing strategies. From the foundational principles of CJAM Marketing to the cutting-edge techniques that set them apart, this conversation is packed with invaluable knowledge for marketers, business owners, and anyone keen to deepen their understanding of what truly drives customer engagement in today's digital age. Tune in to absorb Behdad Jamshidi's profound insights and learn how to apply these principles to your marketing efforts for impactful results. Who's the Guest? Meet Behdad Jamshidi, affectionately known as Bee, the innovative mind behind CJAM Marketing. With a passion for bridging the gap between brands and their ideal marketing partners, Behdad has revolutionized the way businesses connect with marketing agencies. At the heart of CJAM Network, Behdad stands as a steadfast ally, ensuring that every partnership is a perfect synergy of skills, experience, and mutual goals. Behdad's journey to founding CJAM was sparked by his own challenges in finding qualified marketing partners. Frustrated by the endless search and unfulfilled promises of high-priced agencies, he leveraged his background as an engineer within large enterprise businesses, where efficiency and precision are paramount. This experience fueled his commitment to developing a solution that eradicates the inefficiencies of traditional agency searches. CJAM's inception was driven by Behdad's vision to streamline the vetting process, cutting through the noise to connect brands with marketing partners that not only talk the talk but walk the walk. His engineering mindset applied to marketing has led to the creation of a rigorous vetting process, ensuring that the CJAM Partner Network is a collection of over 80 marketing professionals excelling in PPC, digital marketing, design, development, SEO, copywriting, and more. Highlights 03:37 The importance of focusing on core competencies 08:36 The need for marketing consistency and perseverance 12:13 The significance of setting aside a marketing budget and sticking with it 17:57 Role that CJM Marketing plays in finding the right marketing partner for businesses 19:33 Handling the onboarding process for the clients 21:13 Importance of guiding clients through the business journey to build trust 23:03 The uncertainty of the modern marketing landscape and the need for constant adjustment 26:13 The unpredictability of SEO and Google's constant changes 28:10 Value of being comfortable with uncertainty in business 29:31 How changes in marketing channels like Google affect all businesses, large and small 31:43 Best places to find and know more about Behdad and CJAM   Episode Resources Connect with Mike Brevik: www.brandretro.com http://www.cyberdogzmarketing.com/ mike@cyberdogzmarketing.com   Connect with Behdad Jamshidi https://cjammarketing.com/ https://www.linkedin.com/company/cjam-marketing https://www.facebook.com/cjammarketing https://www.instagram.com/cjammarketing/   Subscribe, Share and Review To get the next episode subscribe with your favorite podcast player. Subscribe with Apple Podcasts Follow on Spotify Leave a review on Apple Podcasts

In this dynamic episode of the Brand Retro Podcast, we sit down with Sacha Awwa, a seasoned marketing veteran and the visionary founder of Sacha Awwa Marketing Group. Our conversation takes a deep dive into the ever-evolving landscape of the marketing industry, exploring the seismic shifts that have transformed how brands engage with their audiences. Sacha shares her profound insights on the importance of staying abreast of the latest trends, tools, and tactics in the marketing realm. Drawing from her extensive experience, she offers valuable advice on how marketing professionals and clients alike can adapt to the changing times, ensuring their strategies remain effective and relevant. Whether you're a marketing newbie, a seasoned pro, or a business owner looking to navigate the complexities of today's marketing world, this episode is packed with wisdom and actionable tips to help you stay ahead of the curve. Join us for an enlightening discussion with Sacha Awwa and unlock the secrets to thriving in the fast-paced world of marketing. Who's the Guest? Sacha Awwa stands at the forefront of marketing innovation with over twenty years of experience, crafting winning strategies for startups, small enterprises, and midsize organizations. As the creative force behind Sacha Awwa Marketing Group, she embodies the essence of leadership in driving business growth and fostering innovation across varied market landscapes. Sacha's unparalleled ability to develop bespoke marketing solutions tailored to the unique needs of businesses across different scales and industries positions her as a pivotal figure for the Brand Retro Podcast audience. Her extensive knowledge base and successful track record in navigating the complexities of market dynamics and consumer engagement equip her with the insights necessary to empower our listeners. Sacha's adeptness in steering companies towards their strategic goals through adaptive and forward-thinking marketing strategies resonates with our podcast's commitment to delivering practical guidance and inspirational success narratives. Featuring Sacha Awwa on the Brand Retro Podcast not only aligns with our objective to provide actionable insights but also enriches our content with strategic acumen, hands-on advice, and motivational stories from her illustrious career. Her participation is set to offer a compelling mix of expertise, innovative tactics, and enlightening experiences, making her a captivating and invaluable guest for those looking to excel in the ever-changing world of marketing. Highlights 00:56 Big changes in Sacha's career 01:53 The importance of cutting through the noise to start navigating the complexities of marketing 06:34 The three-prong process for approaching a company's brand 12:07 Struggles that startups face in finding product-market fit 17:02  One year as a milestone for clients to gain confidence and understanding of their business strategy 19:19 The importance of understanding analytics and data in marketing 22:39  The value of being able to break down and teach data analytics to others. 24:21 Sacha's early career as a graphic designer and the disconnect between those designing and those pitching the work 24:55 Navigating the subjective aspect of design work vs the objectivity of data analytics 25:46 The importance of effective communication as a fundamental skill in marketing 26:11 Where you can find out more about Sacha and her marketing agency Episode Resources Connect with Mike Brevik: www.brandretro.com http://www.cyberdogzmarketing.com/ mike@cyberdogzmarketing.com   Connect with Sacha Awwa http://sachaawwa.com/ https://www.instagram.com/samg_hq/   Subscribe, Share and Review To get the next episode subscribe with your favorite podcast player. Subscribe with Apple Podcasts Follow on Spotify Leave a review on Apple Podcasts

In this insightful episode of the Brand Retro Podcast, we welcome Jason Berkowitz, SEO Director & Founder of Break The Web, to demystify the ever-evolving landscape of Search Engine Optimization (SEO). Jason takes us through the current state of SEO, debunking widespread myths and shedding light on the truths often obscured by the noise in the industry. Our discussion cuts to the heart of how SEO genuinely functions in today's digital world and the crucial role it plays in aligning with overall business strategies, branding, and marketing efforts. Jason shares his expert strategies for staying focused on what truly matters in SEO, navigating the complexities of search engines, and ensuring that your brand not only gets found but also resonates with your intended audience. Whether you're a marketing professional, business owner, or someone keen to understand the real dynamics of SEO, this episode offers valuable insights into creating a cohesive and effective online presence. Join us for a deep dive into the realities of SEO with Jason Berkowitz and discover how to align your branding and marketing strategies for maximum impact. Who's the Guest? Jason Berkowitz brings a decade of expertise and innovation to the search marketing world. His journey began in 2009 as the Owner of Hyper Web Marketing, where he first delved into the intricacies of online marketing. By 2010, Jason had embraced the challenges of SEO and affiliate marketing, honing his skills as a self-employed Internet Marketer. His ambition and passion for the field led him to establish SEO Services New York in 2013, where he took on the role of SEO Director, steering the company towards new heights with his visionary approach. In 2016, Jason embarked on a new venture, founding Break The Web. As both Founder and SEO Director, he has been pivotal in crafting bespoke strategies that elevate clients' online presence. Through Break The Web, Jason continues to redefine SEO practices, ensuring that businesses not only get noticed but thrive in the digital landscape. His leadership and innovative strategies have made him a respected figure in the search marketing industry, dedicated to delivering results and driving success. Highlights 00:49 The landscape of SEO in the next 12 months 03:34 The importance of brand in SEO and how it fits into overall marketing approaches 06:23 What Break The Web is and how Jason started it 10:31 How Social Media play a big picture in SEO 13:09 Challenges of SEO, especially when bound by fickle and often-changing algorithms 16:23 How to explain SEO to clients and how to make them understand the importance of it despite the challenges and uncertainties 20:21 Going over the initial hump in the first phase of SEO implementation and how the results can significantly increase afterward 23:14 Indirect competition factor in SEO 24:09 The need for full alignment between the expectations of the client and the SEO provider 24:52 How to reach out to Jason Berkowitz Episode Resources Connect with Mike Brevik: www.brandretro.com http://www.cyberdogzmarketing.com/ mike@cyberdogzmarketing.com   Connect with Jason Berkowitz https://www.facebook.com/breaktheweb https://www.instagram.com/breaktheweb/ https://www.youtube.com/@breaktheweb https://www.linkedin.com/in/jasonberkowitzseo   Subscribe, Share and Review To get the next episode subscribe with your favorite podcast player. Subscribe with Apple Podcasts Follow on Spotify Leave a review on Apple Podcasts