Brand Stories

How are brands getting their messages to resonate with prospects and clients? Learn more from the people shaping that strategy.

Fintech Is Femme: Build It, Refine It, Scale It & Bring The Ladies Together

This is the first time the Brand Stories podcast has had two guests on at once! Some of the key figures of Fintech Is Femme -- Founder Nicole Casperson and Head of Content and Community Kaitlin Domangue -- share what it was like to create this forceful group of women and how it's steadily evolved.

09-28
21:22

Carl Richards: Having the Conversations

Carl Richards, known for his sketches, podcasts, and other work to promote money conversations, shares how he's created his brand identity.

09-21
24:25

Jordan Haines: Stages of Motion in Financial Advice

Jordan Haines, CFP, Founder of Scaling Motions explains how financial advisors can achieve the growth they're aiming for.

09-15
27:49

Johnny Sandquist: If You Confuse Them, You Lose Them

Three Crowns Marketing's Founder Johnny Sandquist shares his take on where financial advisor marketing is and how no matter what tools you use, if you confuse them, you lose them.

09-07
16:51

Quinn Palmer: Math Marketing Person to Person

Growclass' Quinn Palmer shares what growth marketing is and how at the end of the day, messages need to go from person to person.

09-01
17:13

Vance Morris: Client Experience Comes From What You Love

President and Chief Experience Officer of Deliver Service Now Institute Vance Morris shares what he learned from a decade working at Walt Disney World and how he leverages that to benefit his clients' customer experience.

08-24
18:02

Joe Kozeniewski: Measure Your Marketing Efforts

Powerlytics' Joe Kozeniewski discusses what growth marketing is and how financial advisors can measure their marketing efforts.

08-17
25:18

Jeff Morgan: Set Your Content on FIRE

To have successful content, it needs to be frequent, insightful, relevant and entertaining, says Elements' Jeff Morgan.

08-11
17:59

Brian Thorp: Testimonials Are No Heavy Lift

While many financial advisors have been able to compliantly use testimonials to help market their practices, about 10 percent are currently doing so. Wealthtender's CEO Brian Thorp debunks some of the myths keeping advisors from exploring this.

08-03
21:34

Karen Chalmers: Authenticity Adds to Thought Leadership

interVal's Vice President of Marketing and Partnerships Karen Chalmers discusses how she encourages her staff to be their authentic selves on social media to increase their thought leadership and the brand's visibility. She has created a playbook and reviews content at staff member's request.

07-28
25:04

Mandy Bianchi: How To Incorporate Events Into Your Brand

Mandy Bianchi of Bianchi Productions has coordinated numerous events throughout her career including the 2025 LeTip Convention. She shares how brands should consider events as part of their strategy and how these events should be evaluated to determine if they were successful, among other things.

07-18
26:15

Jeff Morgan: Set Your Content Marketing on FIRE

Elements' Jeff Morgan details how engaging content needs to have enough FIRE to capture the audience and how a hub and spoke method can help make marketing more manageable.

07-13
17:59

Matt Halloran: Do The Podcast & HOPE

ProudMouth's Co-Founder Matt Halloran delved into various aspects of branding from the power of podcasts to how to become an influencer.

07-13
27:42

Doriana Fontanella: Good Grammar Protects Your Brand

Write Connection LLC's Doriana Fontanella explains how correct grammar and punctuation puts a brand in its best light.

07-07
11:11

Sherry Goldman: Baby Brand Steps

Goldman PR's Founder Sherry Goldman has successfully counseled her public relations clients for the last 28 years. She gives a look at the past, present and future of public relations.

06-29
21:24

Mark Matatov: Make Your Brand Understandable & Actionable

Bracha Designs' Mark Matatov discusses optimal website design and how branding should be incorporated into that.

06-22
19:35

Ali Taylor: Business Issues Aren't Always Solved By Marketing

Wisdom & Wayfinder's Ali Taylor became a business strategist after recognizing that some business issues can't be solved with a better marketing strategy. He discusses how firms can shore up their systems and workforce.

06-16
18:41

Marqus Aycart: Branding Bleeds Into Your Business

Forager Brands' Marqus Aycart explains why businesses need their branding to be consistent across all aspects of their work.

06-09
28:08

Rich Walker: Your Brand Is a Promise

Quik! Chief Executive Officer Rich Walker discusses how his firm's branding was created and has evolved as well as how he decided to create a successful podcast, The Customer Wins.

06-01
23:01

Emily Kurisky: Authenticity in Branding Is Key

Wealthspire Advisors' Marketing Vice President Emily Kurisky shares how her firm's brand has evolved over the last seven years, what it was like to be part of the brand development process and tips for advisors to own their brand.

05-26
17:58

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