BrandBox

Ep. 55 - Escaping Velocity Here comes everything! Om Malik: "Velocity is the New Authority" "The Society of the Spectacle" Guy Debord James Glieck: "Faster" Clayton Christensen: "The Innovator's Dilemma" Talking Heads: "Mind" Richard Dawkins: "The Selfish Gene W. Edwards Deming: "Out of the Crisis" K-shaped economy Postmodernism "Blazing Saddles" scene Essentialism "Phaedo" Plato on "essence" David Hume on Identity Tom Guarriello:" The Meaning of Branded Objects" "Being and Time" Martin Heidegger "Mother's Little Helper" The Rolling Stones School of Visual Arts Masters In Branding Program Please subscribe and review BrandBox on Apple Podcasts and consider hitting the Donate button on BrandBox.show! Don't forget to submit your questions, comments, and ideas for future episodes of BrandBox to hello@brandbox.show Thanks for your support!

Ep. 54 - Scraping The Barrel Southern Branding on The Skids. The Cracker Barrel rebrand. Cracker Barrel Rebranding Howard Johnson's Restaurants Cheerleaders re-enacting 9/11 "The Meaning of Branded Objects: Why Some Things Matter More Than Others" at Amazon School of Visual Arts Masters In Branding Program Please subscribe and review BrandBox on Apple Podcasts and consider hitting the Donate button on BrandBox.show! Don't forget to submit your questions, comments, and ideas for future episodes of BrandBox to hello@brandbox.show Thanks for your support!

The anxiety of the white-collar worker. Ezra Klein - Kyla Scanlon Podcast "Bullshit Jobs" by David Graeber "Immaterial Labor" "Affective Labor" Veo 3 Demo video Kyla Scanlon "Zero Sum Thinking" Essay "Abundance" by Derek Thompson and Ezra Klein "Brands In The Age of AI" by Mark Kingsley "The Meaning of Branded Objects," by Tom Guarriello School of Visual Arts Masters In Branding Program Please subscribe and review BrandBox on Apple Podcasts and consider hitting the Donate button on BrandBox.show! Don't forget to submit your questions, comments, and ideas for future episodes of BrandBox to hello@brandbox.show Thanks for your support!

Ep. 52 - Bye Buy American Pie. Took our Chevy to the levee, but the levee was dry. Fast Company Headline: "America, The Brand, Is Becoming Toxic" Forbes 2005 Article: "Is Brand America In Trouble?" "Abundance" by Derek Thompson and Ezra Klein Georges Bataille School of Visual Arts Masters In Branding Program Please subscribe and review BrandBox on Apple Podcasts and consider hitting the Donate button on BrandBox.show! Don't forget to submit your questions, comments, and ideas for future episodes of BrandBox to hello@brandbox.show Thanks for your support!

Ep. 51 - Super Markets Brands in the age of backlash. Recent Target and Costco Customer Numbers Walter Benjamin's "Arcades Project" Milan's Galleria Vittorio Emanuele II Merchandise availability in stores vs. online Reverend Billy Georges Bataille School of Visual Arts Masters In Branding Program Please subscribe and review BrandBox on Apple Podcasts and consider hitting the Donate button on BrandBox.show! Don't forget to submit your questions, comments, and ideas for future episodes of BrandBox to hello@brandbox.show Thanks for your support!

Ep. 50 - STFU Brand speech swings to "the other side." NYTimes Op-Ed "Corporate Leaders Need To Keep Their Mouths Shut" Gartner Hype Cycle Kondratiev Wave Diversity, Equity, Inclusion origins Civil Rights Act of 1964 Citizens United Supreme Court decision The New Deal Sputnik I Maurizio Lazzarato Please subscribe and review BrandBox on Apple Podcasts and consider hitting the Donate button on BrandBox.show! Don't forget to submit your questions, comments, and ideas for future episodes of BrandBox to hello@brandbox.show Thanks for your support!

Ep. 49 - Fan-tasies The contributions of fandom to life. Swifties Why are Beyoncé's fans called BeyHive? Meaning, origin, and everything to know. Beatlemania Beyoncé fans left disappointed after rumors of a DNC performance proved false. Insane Clown Posse Juggalo Juggalo Outreach Program | Buffalo NY Buffalo Juggalos If you want to understand modern politics, you have to understand modern fandom. Walden Pond FBI 2011 National Gang Threat Assessment Juggalos Classify FBI as a Gang Deadhead Effective Psychotherapy: The Contribution of Helmuth Kaiser Kevin Kelly "1000 True Fans" Nietzsche's three metamorphoses Sunk cost Shalom Auslander "Feh: A Memoir" The Spectacular Failure of the Star Wars Hotel "Such was the demand for (ABBA's) music that their management had to arrange for royalties from the Soviet Union to be paid in oil commodity rights rather than the embargoed rouble." Please subscribe and review BrandBox on Apple Podcasts and consider hitting the Donate button on BrandBox.show! Don't forget to submit your questions, comments, and ideas for future episodes of BrandBox to hello@brandbox.show Thanks for your support!

Ep. 48 - Artifice and Intelligence - Part 2 Part 2 of a two-part conversation on the wonder of AI and its impact on brands and agencies. Part 1 is here. Show Notes Part 1 of a two-part conversation on the wonder of AI and its impact on brands and agencies. French Novel: "The Disappearance." Translated as "A Void" "The Platonic Representation Hypothesis" article Google IO Presentation Please subscribe and review BrandBox on Apple Podcasts and consider hitting the Donate button on BrandBox.show! Don't forget to submit your questions, comments, and ideas for future episodes of BrandBox to hello@brandbox.show Thanks for your support!

Part 1 of a two-part conversation on the wonder of AI and its impact on brands and agencies. Show Notes Part 1 of a two-part conversation on the wonder of AI and its impact on brands and agencies. 60 Minutes Nvidia segment Michael Rouse: The World Got Away Send your ideas to hello@brandbox.show Apply to SVA Masters in Branding Program Please subscribe and review BrandBox on Apple Podcasts and consider hitting the Donate button on BrandBox.show! Don't forget to submit your questions, comments, and ideas for future episodes of BrandBox to hello@brandbox.show Thanks for your support!

Episode 46 - You're Not Crazy Everything seems to be up in the air at this point… Show Notes Everything seems to be up in the air at this point… Fast Company article on viral brand campaigns Voss on the conduct of life Stuart Brand's Pace Layer model Neil Postman "Amusing Ourselves To Death" Venkatesh Rao article: "Charnel Vision" Marc Andreessen article: "The Techno-Optimist Manifesto" "WTF Happened In 1971?" The "financialization" of the world Supreme Court Citizen's United decision Stanley "Barbie" Thermos "We have met the enemy and he is us" Send your ideas to hello@brandbox.show Apply to SVA Masters in Branding Program Please subscribe and review BrandBox on Apple Podcasts and consider hitting the Donate button on BrandBox.show! Don't forget to submit your questions, comments, and ideas for future episodes of BrandBox to hello@brandbox.show Thanks for your support!

Episode 45 - That New Book Smell Show Notes We give Mark's new book the sniff test! "Universal Principles of Branding," available now at bookstores everywhere. Universal Principles of Branding: 100 Key Concepts For Defining, Building, and Delivering Brands The Ship of Theseus Howard Bloom - recruitment strategy Aristotle on Storytelling Toyota Land Cruisers used as military vehicles Hubert Dreyfus Model of Expertise Send your ideas to hello@brandbox.show Apply to SVA Masters in Branding Program Please subscribe and review BrandBox on Apple Podcasts and consider hitting the Donate button on BrandBox.show! Don't forget to submit your questions, comments, and ideas for future episodes of BrandBox to hello@brandbox.show Thanks for your support!

Episode 44 - Persona Non Grata Show Notes Looking at the face that launched a thousand memes. The "Goldwater Rule" Donald Trump Mug Shot "Lipstick Traces" by Greil Marcus Greek idea of "persona" Charles Darwin's "The Expression of Emotions in Man and Animals" Famous mugshots Paul Ekman's Facial Action Coding System Affectiva Duchenne's work Franz Xavier Messerschmidt Roland Barthes "Codeshifting/Codeswitching" Bud Light and Codeswitching "The Food That Built America" Send your ideas to hello@brandbox.show Apply to SVA Masters in Branding Program Please subscribe and review BrandBox on Apple Podcasts and consider hitting the Donate button on BrandBox.show! Don't forget to submit your questions, comments, and ideas for future episodes of BrandBox to hello@brandbox.show Thanks for your support!

Ep. 43 - Post-Office Even Zoom Is Making People Return to the Office. Goldman Sachs is frustrated by many workers failing to be in the office 5 days a week and is 'reminding' them it's required. White House calls on agencies to 'aggressively' reduce telework this fall. Work From Home Increasingly Resembles a Fight Between Employer and Employee in Australia. Hundreds of San Francisco federal employees working from home due to crime. A compelling (but hard to observe) reason for returning to in-office work? Serendipity. Pay for New Hires Is Shriveling. Nick Bloom : A key reason why #WFH will grow over time - cohort effects. 6 types of team meetings you need (and 3 you don't). Allen Ginsberg, "Howl" There is no alternative. Late capitalism The Delusion of Infinite Economic Growth. Renewable energy generates about 20% of all U.S. electricity. What is U.S. electricity generation by energy source? TikTok search: quitting amazon Bosses are winning the return-to-office battle—but it's not over yet Same publication, one year later... Most bosses regret how they mandated workers return to the office. They blamed it on not having enough data.

Episode 42 - Brandmines Show Notes Social commentary is getting even more dangerous for brands. BrandBox Episode 41 - This Bud's For You, But Not For You! Two Bud Light Executives Given Leave of Absence Christian Beverage Crosses Coffee "Waves" The Pepsi Challenge Blackrock ESG Support Controversy DeSantis Anti-ESG Legislation Byung-Chul Han - Wikipedia Byung-Chul Han "The Disappearance of Rituals" Late Capitalism Financialization Chevrolet Ad - Gay Marriage Sianne Ngai's Zany in "I Love Lucy" clip Charlie Chaplin "Modern Times" clip Send your ideas to hello@brandbox.show Apply to SVA Masters in Branding Program Please subscribe and review BrandBox on Apple Podcasts and consider hitting the Donate button on BrandBox.show! Don't forget to submit your questions, comments, and ideas for future episodes of BrandBox to hello@brandbox.show Thanks for your support!

Episode 41 - It's Not TV Show Notes HBO Max's restructuring touches a nerve. HBO Max/Discovery Become "Max" HBO - "Home Box Office" History Gemeinschaftsgefühl - "fellow feeling" Openness To Experience - Big Five Packard Automobiles Send your ideas to hello@brandbox.show Apply to SVA Masters in Branding Program Please subscribe and review BrandBox on Apple Podcasts and consider hitting the Donate button on BrandBox.show! Don't forget to submit your questions, comments, and ideas for future episodes of BrandBox to hello@brandbox.show Thanks for your support!

Episode 40 - This Bud's For You…But Not For You! Show Notes The culture wars take a beer break. Susan Sontag: "Against Interpretation" Dylan Mulvaney Instagram Video Kid Rock Instagram Video Supreme Court "Citizens United" Decision Larry Fink 2022 BlackRock Shareholder Letter Bud Light VP Marketing Video Ego-dystonic and syntonic values, beliefs, behaviors Clayton Christensen: "Marketing Malpractice" and Jobs To Be Done Kahneman System One, System Two Cory Doctorow on "Enshittification" "We have met the enemy, and he is us" Pogo cartoon Narcissism of Small Differences Lego Ai Weiwei Decision Social Influence and Overreaction Send your ideas to hello@brandbox.show Apply to SVA Masters in Branding Program Please subscribe and review BrandBox on Apple Podcasts and consider hitting the Donate button on BrandBox.show! Don't forget to submit your questions, comments, and ideas for future episodes of BrandBox to hello@brandbox.show Thanks for your support!

Episode 39 - Tool Time! Show Notes We shape tools, then tools shape us. Adobe drops Pantone 2:35 "First we build the tools, then the tools build us." 6:43 Jacques Attali, "Noise" 11:57 Dave Trott 20:22 Stuart Semple Black 2.0 23:12 Variable Ratio Positive Reinforcement 25:40 Henri Cartier-Bresson 28:32 The Blue Marble 35:23 New Yorker Cartoon 38:11 Steven Pinker - "The Better Angels of Our Nature" 43:41 GEIKO Gecko 50:54 NJM Insurance 51:48 Send your ideas to hello@brandbox.show Apply to SVA Masters in Branding Program Please subscribe and review BrandBox on Apple Podcasts and consider hitting the Donate button on BrandBox.show! Don't forget to submit your questions, comments, and ideas for future episodes of BrandBox to hello@brandbox.show Thanks for your support!

Episode 38 - Cleverness Show Notes Don't we all want to be clever? Sianne Ngai - Our Aesthetic Categories David Shing Mark's Instagram Feed Chögyam Trungpa - Cutting Through Spiritual Materialism Cleverness as social currency Rudi Petry: "brands as doulas" Clever never struggles Geometric and algebraic understanding. Plato: "Let no one ignorant of geometry enter" Apollonian and Dionysian Approaches Walker Hayes - "Fancy Like" Embracing uncertainty Send your ideas to hello@brandbox.show Apply to SVA Masters in Branding Program Please subscribe and review BrandBox on Apple Podcasts and consider hitting the Donate button on BrandBox.show! Don't forget to submit your questions, comments, and ideas for future episodes of BrandBox to hello@brandbox.show Thanks for your support!

Episode 37 - Rage In The Machine Show Notes Why are we all so f*****g angry? "The Year We Lost It" NY Times "The Slap" Punctuated Equilibrium Basic Emotion Theory Five Factor Personality Model "The Blue Marble" Photo "Burning Boy: The Life and Work of Stephen Crane" Eschatology Trump NFTs LIFEMORTS rage triggers St. Sebastian Alfred Adler Social Interest "The Immaculate Reception" "This Is Water" by David Foster Wallace Send your ideas to hello@brandbox.show Apply to SVA Masters in Branding Program Please subscribe and review BrandBox on Apple Podcasts and consider hitting the Donate button on BrandBox.show! Don't forget to submit your questions, comments, and ideas for future episodes of BrandBox to hello@brandbox.show Thanks for your support!

Episode 36 - Elon Rorschach Show Notes What happens next in Elon's Twitter experiment? Matt Levine "Money Stuff" Bloomberg Nate Silver "The Culture Industry" Elon As Rorschach Send your ideas to hello@brandbox.show Apply to SVA Masters in Branding Program Please subscribe and review BrandBox on Apple Podcasts and consider hitting the Donate button on BrandBox.show! Don't forget to submit your questions, comments, and ideas for future episodes of BrandBox to hello@brandbox.show Thanks for your support!