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So it's no secret that video content has EXPLODED and become more important than ever when it comes to marketing your online business. With that, I bring in fellow IG pal and Reels Queen Alisha Marfatia to give us the 101 on all things Instagram Reels. In this episode, we dive into: where you can start if you're NEW to Reels, how to come up with reel ideas strategically with share, Alisha's behind-the-scenes process of ideating and creating reels, the biggest mistakes business owners are making when it comes to reels, the ingredients to creating a reel that gets traction ANNNDDD the power of text and words on a reel to drive action and conversions. Make sure you tag @thesocialimpact.co and @anitasiek @wordfetti on this episode and share with us your biggest AHHA! PS. I am hosting a FREE Live (no pre-recordings here fam!) Masterclass to teach you how to stand out (and convert) through captivating copy. Want in? I've got 2 times available, snag your seat here: wordfettigroup.com/freemasterclass
Feel the "ick" when it comes to talking about your offer or "selling"? Then this episode is for you, my friend. In this episode, I dive into WHY we wobble and WHY the "ick" happens, how to create confidence in what we say, what we write, and 3 ways you can navigate around this discomfort of "selling". And pssst! I am only sharing this ONCE. But I am opening doors to my signature copywriting and psychology program: Wordfetti Your Words on the 11th of October. Make sure you join the waitlist on www.wordfettigroup.com/wywwaitlist, because there are some BIG exclusive bonuses (that will ONLY be available to those on the waitlist!). And hey! If you're still reading this, make sure you hit screenshot on the ep, and tag me on @anitasiek and @wordfetti so I can say HELLO!
Un-finished websites, captions that take 1+ hours to write, and hitting the backspace key like bam ba de bam cause it's just "not sitting right". Sound familiar? In this episode, I share how even copywriters aren't immune to the perfection gremlin, and 3 mindset shifts I adopt to tame the perfection gremlin. Want to get your paws on 5 copy e-lessons to uplevel your copy game? 10 mins a day, over 5 days I'll drop into your inbox with a copywriting gem. Keen? Sign up to my free copy lessons here: anitasiek.com/freebie For more BTS follow me on @anitasiek and the team at @wordfetti
In this sharp-shoot episode, I dive into the BIGGEST mistake I see biz founders make when it comes to writing copy, and a simple shift to make to ensure you're writing words that will have your audience paying attention. Want to get your paws on 5 copy e-lessons to uplevel your copy game? 10 mins a day, over 5 days I'll drop into your inbox with a copywriting gem. Keen? Sign up to my free copy lessons here: anitasiek.com/freebie For more BTS follow me on @anitasiek and the team at @wordfetti
Your website is your business's digital shopfront. It's perhaps one of the most important touch points of your business, because be it social media, or paid ads, or even the podcast, you're directing traffic to it. Bottom line? You want to make sure it's ready, and optimised for the eyeballs. In this episode, I dive into 6 signs that it's time for you to refresh or rejig your website copy, how to flip the switch to make your website copy more about your reader (than about you), to why it's not just about features and benefits. Want to get your paws on 5 copy e-lessons to uplevel your copy game? 10 mins a day, over 5 days I'll drop into your inbox with a copywriting gem. Keen? Sign up to my free copy lessons here: anitasiek.com/freebie For more BTS follow me on @anitasiek and the team at @wordfetti
Ready for a cashflow injection in your business now that won't cost you $$$ on ads? You've come to the right place. In this episode, I throw down to you 5 different actions you can take right now to add a cash injection in your business. One of these actions? Can literally take less than 5 minutes! Want to get your paws on 5 copy e-lessons to uplevel your copy game? 10 mins a day, over 5 days I'll drop into your inbox with a copywriting gem. Keen? Sign up to my free copy lessons here: anitasiek.com/freebie For more BTS follow me on @anitasiek and the team at @wordfetti
Ahhh goal planning. We hear it's important, but with so many blogs, articles and podcasts talking about the importance of goals, this episode shines a spotlight on the angle a lot of people don't talk about -- what the heck do we do when things don't go to plan? To help me with this conversation, I bring in Adam Jelic of MiGoals, where we dive into why it's important to set goals, how to intentionally do it, why we lose momentum in our goals and what to do when things don't go to "plan"? e.g. Pandemic, personal life etc. Want to get your paws on 5 copy e-lessons to uplevel your copy game? 10 mins a day, over 5 days I'll drop into your inbox with a copywriting gem. Keen? Sign up to my free copy lessons here: anitasiek.com/freebie For more BTS follow me on @anitasiek and the team at @wordfetti
Putting a poll up on the gram' asking your audience what they want, is not a customer research strategy. If you're readin' this podcast overview right now, chances are you KNOW how important it is to do customer research and understand what your audience truly wants. But you're stuck on what to ask and how to run it. In this episode, I highlight some of the biggest mistakes people are making when it comes to running customer research activities, what you need to focus on instead, and how we use the data we collate from customer research to literally write up our copy. Want to get our testimonial and go-to customer research survey template? (2 x templates usually reserved for our Wordfetti Your Words students) Get it here for a limited time for $14: wordfettigroup.com/testimonial-template For more BTS follow me on @anitasiek and the team at @wordfetti
One of the things I often say? Writing killer copy is part art and part science. In this special rebroadcast interview, where I was interviewed by Laura (of Lala Social), I dive into how psychology and copy meet, why communication is the most powerful skill you can learn as a biz owner, how to cure writer's block (yep! I ain't immune), and the biggest copywriting mistake you need to avoid. Pssst. Wanna get your paws on 5 e-copy lessons in your inbox? Get it here: www.wordfettigroup.com/freebie For more BTS follow me on @anitasiek and the team at @wordfetti
Marketing has the power to catapult your business, but for a lot of businesses, the overwhelm and buffet of information has them in content paralysis. So in this episode, I bring in marketing strategist for creative service biz owners, Laura Higgins, to chat all things marketing. In this episode, Laura shares 6 steps to creating a strategic marketing plan, why messaging and copy is KEY when it comes to marketing what you do, the one thing you can do now to increase your visibility and the biggest myth there is when it comes to marketing (hint hint, Instagram ain't your marketing strategy). Pssst. Wanna get your paws on 5 e copy lessons in your inbox? Get it here: www.wordfettigroup.com/freebie For more BTS follow me on @anitasiek and the team at @wordfetti
How do you approach the tricky conversation around "ah, you're too expensive"?! In this rebroadcast episode, I share with you some methods and strategies as to how to best approach this conversation (if a customer or client is asking for a discount), and also why you should never "price" based on what *you* think it the right price (more on that in the episode). Pssst. Wanna get your paws on 5 e copy lessons in your inbox? Get it here: www.wordfettigroup.com/freebie For more BTS follow me on @anitasiek and the team at @wordfetti
Ever had those moments where the words "YES" come outta your mouth, but you really mean "no"? Offft. In this episode, I invite clinical psychologist, Dr. Rebecca Ray, back onto the Brandfetti podcast (her last episode remains to be one of the hottest episodes on Brandfetti!) to chat all about the importance of setting boundaries (in our business, and in our personal life), how to respectfully ask the people around you to honour your needs, why we feel the need to "people please", and how to protect your energy so you don’t find yourself energetically and mentionally drained. This is a juicy one! If you joined this episode don't forget to tag me @anitasiek and @drrebeccaray and share with us your biggest takeaway. Pssst. Wanna get your paws on 5 e copy lessons in your inbox? Get it here: www.wordfettigroup.com/freebie For more BTS follow me on @anitasiek and the team at @wordfetti
"This caption sucks! It didn't get any likes at all." -- sound familiar? What if I told you that measuring the success of Instagram purely based on likes is perhaps one of the biggest mistakes you can make when it comes to looking at the data and analytics of the gram'? In this episode, I dive into why I don't measure the success of our gram' based on likes and what measure it on instead. **We just made updates to our hottest selling product, CAPTION FORMULA WORKSHOP and we are running it LIVE for a one-off time this Friday 26th of August at 10:30 am AEST, snag your ticket right now by clicking this: https://wordfettigroup.com/workshop-live** Get in quick. All ticket holders will receive lifetime access to the replay!
Instagram at the moment is launchin' new updates left right and centre. If you're feelin' a little BLAH and MEH over Instagram you're not alone. In this episode, I share what I'm predicting for this platform, how we're personally navigating around the updates and changes, and how we're having a heap of fun while embracing it all. Hey before you go! Grab your free 5 days 10-minute e copy lessons here: www.wordfettigroup.com/freebie For more BTS follow me on @anitasiek and the team at @wordfetti
So you wanna be featured on a podcast, on a publication or perhaps you want to pitch for collaboration but hazard cone, you have no idea where to start, and what the heck to say. Fear not! In this episode, I bring in PR guru Odette Barry, where we speak about everything from how you write a killer pitch, and how you identify the right story to pitch to how you navigate around the mindset blocks that surround sending a pitch. Like this episode? Make sure you tag @odetteandco and @anitasiek and share with us your biggest AHHA! And hey before you go! Grab your free 5 days 10-minute e-copy lessons here: www.wordfettigroup.com/freebie
It’s no secret that the digital course arena has changed a lot in the last 2-3 years! In this episode, I share with you the 6 lessons I learned from our most recent course launch for our signature psychology and copywriting program: Wordfetti your Words. Hey before you go! Grab your free 5 days 10-minute e copy lessons here: www.wordfettigroup.com/freebie For more BTS follow me on @anitasiek and the team at @wordfetti
One of the biggest pain points our audience have?! Content planning. DUH DUH DUH. It’s one of the those things you know you gotta do but it always gets slithered down the to do list. In this episode I share with you how I am able to content plan in 25 minutes. Want me to share with you our exact system and take you through it step by step? Make sure you’re on our email list cause we will be releasing something to help you in a week and a bit. In the meantime, grab your free 5 day 10 minute e copy lessons here: www.wordfettigroup.com/freebie For more BTS follow me on @anitasiek and the team at @wordfetti
And I’m back! From my 2 months impromptu break. This episode is timely because I personally didn’t plan for a 2-month break from Brandfetti but getting facepalmed with a bitta sickness meant things didn’t go to plan. So in this episode?! I’m sharing with YOU, what I do, when things, in fact, do not want to plan. Pssst. Wanna get your paws on 5 e-copy lessons in your inbox? Get it here: www.wordfettigroup.com/freebie For more BTS follow me on @anitasiek and the team at @wordfetti
In this juicy episode, I bring in Dietitian turned Online Marketing Strategist, and one of my WYW Alumni students Rachel Hawkins on to the podcast. We talk openly and rawly about her journey from Dietitian to Online Marketing, the unique challenges professionals (e.g. health professionals, to lawyers) face when it comes to marketing their business, the opportunity right now for businesses especially in the digital world, how she herself has successfully grown her online marketing business (the ups and downs in between too!), why she joined WYW and how gaining a deeper understanding her clients have helped her create content that resonates. --- Doors to Wordfetti Your Words, our signature copywriting 12-week copywriting program teaching you how to win hearts, become the go-to and make more sales with your copy is now officially open for enrolment! Check it out here: www.wordfettigroup.com/wordfettiyourwords We close 11:59pm 31st of May 2022, and will not be reopening until end of 2022! -- For more BTS follow @anitasiek and @wordfetti And be sure to follow our guest Rachel here @rachelhawkinsco
Y'all know I always harp on about the importance of knowing the psychology of your audience. And whilst it's sneaky and fun to get inside someone's brain, in this episode I thought I'd share with you 3 unexpected ways that understanding psychology? Can help you stand out and create a dent in your industry and convert more. WOO HOO the day is finally here!!! *Doors to Wordfetti Your Words, our signature copywriting 12-week copywriting program teaching you how to win hearts, become the go-to and make more sales with your copy is now officially open for enrolment! Check it out here: www.wordfettigroup.com/wordfettiyourwords We close 11:59pm 31st of May 2022, and will not be reopening until end of 2022!* For more BTS follow @anitasiek and @wordfetti
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