Brandfetti

And we're back for another WYW Case Study episode. Today, we've got Kate Mitchell, an event tech specialist. Kate joined us in our most recent cohort at the very beginning stages of starting her business, and her biggest struggle? Communicating her value (she didn't want to "sell" and feel salesy!) AND not knowing what to say when she's "putting herself out there" in a way that's not same same and boring.   In our conversation we dive into: How Kate went from 1 client (who was a friend) to 10 clients in just a couple of weeks of joining WYW Why understanding the objective of what you're writing is key What Kate did to navigate through the mindset wobbles she had in "selling" and putting herself out there Expressing her personality authentically and how that helped her stand out   You can follow Kate personally here: https://www.instagram.com/sbceventsau   *Want to be my next success story?!* DOORS TO the 2025 COHORT of Wordfetti Your Words is NOW OPEN! Click here to learn more: https://www.wordfettigroup.com/wyw

You've heard it before. There's a shift in the consumer and business landscape right now. But what does this ACTUALLY mean for you as a business and what do you need to be weary of in this era?! In this episode I dive into the 3 shifts happening right now in 2025, and what your consumers NEED from you to feel buyer confidence.   (if you want to take this one step further and learn HOW you can write copy that sells, make sure you join me in my brand new free live masterclass next week: wordfettigroup.com/masterclass "3 secrets to writing words that do the selling for you in 2025")

I recently had a client ask whether I had any strategies or "tips" around showing up online and writing "confidently". And the answer I gave her? Is probably not what you'd expect.   Take a listen into this episode, where I dive into: The real reason you might feel creatively blocked (and it's not a lack of strategy) How perfectionism is the sneaky gremlin sabotaging your visibility 2 powerful questions to break free from limiting beliefs The simple mindset shift that changes how (and why) you show up online   *Want to join The Wordfetti Club? Be part of the waitlist here to know when spots open next: wordfettigroup.com/clubwaitlist*   *Want to identify what's keeping you stuck, unlock it, and learn how to turn the words out of your head into words on paper FAST?! Join me in my annual copywriting workshop happening NEXT WEEK. 3 days. 1 hour each day. 2 masterclasses. 1 live Q&A to get feedback and ask me questions. $49. You do NOT want to miss this: wordfettigroup.com/bootcamp

In this episode of Brandfetti, I sit down with one of our incredible Wordfetti Your Words alumni, Jaimi Rajendran—founder of Studio She, systems nerd to unpack how she went from "I hate selling myself" to being fully booked and almost a x2 in her revenue in a matter of weeks since WYW.   Inside this episode, we chat: • How Jaimi booked out her biz and increased her revenue by 83% in under 12 weeks through tweaking her copy. • The biggest mindset shift that helped her go from invisible to confident online • How she shows up consistently (even with a toddler in tow)   Interested in joining WYW next time we open doors (in 2 weeks?!), click here to join the waitlist: www.wordfettigroup.com/wywwaitlist

There's a quiet shift happening in the online business space—buyers are more skeptical, more discerning, and no longer swayed by generic claims like "freedom" or "more time back."   They're not saying it out loud, but before they hit "Buy Now," your audience is silently running your offer through a filter of 3 critical questions.   In this episode, we unpack exactly what those questions are—and how to answer them in your messaging so your audience moves from "maybe later" to "take my money."   Inside, we explore:   • The 3 unspoken questions buyers are asking before investing • Why recycled marketing phrases are killing conversions • What makes buyers trust you now (hint: it's not just testimonials) • A sharp reframe for copywriters and service providers to stand out in the age of AI • How to create urgency without sounding salesy or pushy   If your messaging is still leaning on what worked in 2022, this is your cue to evolve it for 2025.     Doors to my 12-week live group coaching program, Wordfetti Your Words is opening in 2.5 weeks. Make sure you join us on the waitlist so you do not miss out on exclusive bonuses not available anywhere else. wordfettigroup.com/wywwaitlist   Today's episode shares a sneak peek of what I cover in the Write to Win 4-part mini private podcast series, where I dive into the 4 types of copy you MUST be able to master in this AI-fuelled era and the shifts you must make if you want to get cut through and drive sales now. Grab it FREE here: wordfettigroup.com/writetowin

Let's be real—your audience is scrollin' faster than ever, and AI-generated content is everywhere. So how the heck do you stand out and actually stop the scroll with your words?   In this exclusive sneak peek into my private podcast series Write to Win, I'm pulling back the curtain on: What it really takes to grab attention in this AI-saturated era The 3R's every piece of high-converting copy needs (miss one, and they may just keep scrollin' past) Why regurgitating the same trends and templates is doing more harm than good for your brand How to write copy, and be radically different   If you've been feeling like what you're writing is starting to sound like everyone else's—or you're just not quite sure how to get CUT THROUGH in this current era. This is for you.   🎧 Wanna keep listening? The full private podcast series is ready and waiting for ya. Tap into the full Write to Win private podcast experience for FREE for a limited time over at wordfettigroup.com/writetowin

Recently, I was a guest speaker for a Mastermind group, and one of the questions I was asked? Where the heck do I start if I can't afford a copywriter? With copywriting being an ever-growing billion-dollar industry, copywriters ain't check. So in this episode, I share 3 things I'd suggest you start with when it comes to navigating the words for your brand if you can't afford a copywriter.   *FREEBIE* Want to get 5 e-lessons to uplevel your copy game? Grab it here: https://wordfettigroup.com/freebie   Make sure you follow me on @anitasiek and the team at @wordfetti

Struggling to manage your time, pivot your brand, or navigate the rise of AI in copywriting? In this Ask Me Anything episode, I dive into three big questions from the community:   ✔ Time-blocking & productivity hacks – A fresh approach to planning your week that prioritises energy, not just efficiency. ✔ Rebranding & repositioning – Should you make a big announcement or transition quietly? Here's how to bring your audience along for the ride. ✔ The AI era for copywriters – Is AI a game-changer or a threat? What copywriters must do now to stand out and stay ahead.       *FREEBIE* Want to get 5 e-lessons to uplevel your copy game? Grab it here: https://wordfettigroup.com/freebie   Make sure you follow me on @anitasiek and the team at @wordfetti

Want to know why some content sticks like glue while others are forgotten in seconds? It all comes down to one thing—storytelling. And no, we're not just talking about the "once upon a time" kind. In this episode, we break down seven powerful ways to infuse storytelling into your content and copy (without sounding cheesy).   You'll learn: ✅ The storytelling shift that makes your copy irresistibly engaging ✅ How to turn case studies from "meh" to magnetic ✅ Why taking your audience behind the scenes builds deep connection ✅ The surprising way reflections and lightbulb moments make your brand unforgettable ✅ And so much more…     *FREEBIE* Want to get 5 e-lessons to uplevel your copy game? Grab it here: https://wordfettigroup.com/freebie   Make sure you follow me on @anitasiek and the team at @wordfetti

AI is changing the game for entrepreneurs—but are you using it in a way that saves time without losin' your brand essence?   In this episode, I chat with Kinsey from Feel Good Social & Authentic AI about the human-first approach to AI tools, how to train ChatGPT to think like you, and why AI isn't here to replace your thinking—but to enhance it.   If you've ever felt stuck on content creation, overwhelmed by AI, or worried about losing your unique brand voice—this one's for you.   We dive into: ✅ The #1 mistake most businesses make when using AI ✅ How Kinsey saves 70+ hours a month with AI—without losing her personal touch ✅ How you can actually train ChatGPT to sound just like you ✅ Why women are falling behind in AI adoption—and how to change that     *FREEBIE* Want to get 5 e-lessons to uplevel your copy game? Grab it here: https://wordfettigroup.com/freebie   Make sure you follow me on @anitasiek and the team at @wordfetti      

Struggling to turn your email marketing into actual sales conversions? In this episode, Anita was interviewed on a Podcast by Gloria Chou where she reveals five powerful email copywriting hacks that can instantly boost your email open rates, engagement, and clicks—without sounding salesy or gimmicky. Learn how small tweaks in tone, structure, and psychology can transform your emails into high-converting sales tools. Whether you're in e-commerce, coaching, or service-based business, these actionable strategies will help you stand out in a crowded inbox. Here is what we dive into: Why AI-generated email templates fail to connect with modern consumers The role of design thinking in crafting emails that grab attention and drive action The psychology behind word choice Simple yet powerful email tweaks: optimizing signatures, formatting for readability, and refining CTAs How to use curiosity-driven subject lines and pre-headers to increase email open rates Addressing objections within emails to eliminate hesitation and drive purchases How changing hyperlink colors can boost click-through rates     *FREEBIE*   Want to get 5 e-lessons to uplevel your copy game? Grab it here: https://wordfettigroup.com/freebie   Make sure you follow me on @anitasiek and the team at @wordfetti    

There's a difference between a positive hook and a negative hook. In this episode, we dive into:   ✅ Why negative hooks isn't about being "negative" and how it can sometimes often outperform positive ones ✅ The difference between positive and negative hooks ✅ The secret behind hooks that stop the scroll and boost engagement     *FREEBIE*   Want to get 5 e-lessons to uplevel your copy game? Grab it here: https://wordfettigroup.com/freebie   Make sure you follow me on @anitasiek and the team at @wordfetti

Getting featured in the media isn't about luck—it's about knowing how to pitch. If you've ever sent a PR pitch and gotten nothing but silence, you're not alone. But here's the thing: journalists want great stories—they just need the right pitch. And PR expert Gloria Chou is here to share exactly how to make yours stand out. In this episode, we dive into: The simple yet powerful framework she swears by for writing a killer pitch The one thing you can do to get your pitch picked up—fast What journalists are actually looking for (and what makes them hit "delete") How to pitch with confidence—even if you don't have a massive following or media experience If getting press has felt confusing or out of reach, this episode will change the way you approach PR forever.

Ever feel like content creation is a never-ending task that eats up all your time? If you're nodding, trust me—you're not alone my friend. But what if I told you that AI (yep, ChatGPT) has completely changed the way I create content? Especially the process? In this episode, I'm pulling back the curtain on: The 3 ways I use AI when it comes to my content How it helps me brainstorm, refine, and repurpose with zero overwhelm The biggest mistake people make when using AI for content—and how to avoid it   If you're curious about how AI can support (not replace) your creativity and help you show up consistently without the stress, this one's for you. Let's dive in!   In this episode, I talk to ChatGPT Templates, and Repurposing Templates that I share and have in The Wordfetti Club, my flagship membership to help you create more visibility and sales in your business simply through WRITING.   I've just opened spots for the next few days to join us, so if you want in, now is the chance: www.wordfettigroup.com/theclub

Raise your hand if social media has ever felt... overwhelming, performative, or just not your thing." If you're noddin along, you're not alone—and neither was my guest, Sarah. A fellow introvert and copywriter who once swore off social media (and even landed her first clients without it), Sarah never thought she'd find herself consistently showing up online—let alone enjoying it. In this episode, Sarah opens up about: The surprising mindset shifts that helped her move past perfectionism How "planting seeds" with her content has led to unexpected opportunities The role of community (yep, The Wordfetti Club) in helping her stay consistent and inspired And what she'd tell you if you're on the fence about putting yourself out there   Whether you're an introvert, a recovering perfectionist, or someone just trying to figure out this whole visibility thing, this convo is for you, friend.   Sarah: @sarahmarriottcopywriter   *ANNOUNCEMENT: I've just opened spots for a limited time to join us inside The Wordfetti Club, our flagship membership and mentorship community, click here to learn more: www.wordfettigroup.com/theclub*  

Spoiler alert: Adding value alone isn't going to cut it if you actually want your audience to convert. (Yep, I said it.) In this episode, I share with you the 3 types of content you need in your strategy right now if you want to stop being the "nice to know" brand... and start being the "take my money!" brand. I'll walk you through each type (with real examples you can steal... I mean, get inspired by) Why the 3 tips that BLAH and how to BLAH style content could be adding to the noise of content Plus, how to create content that doesn't just get double taps—but dollars   💥 Want more? I'm hosting a free live masterclass NEXT WEEK where we'll dive even deeper into creating money-making content (without spending hours glued to your laptop).   It's free. Only catch? No replays. Grab your spot now and join me at 👉 wordfettigroup.com/contentmasterclass

In this episode, I give you a behind the scenes look into a hot seat coaching call inside The Wordfetti Club, where I answer the question of "how do I create more shareable content on social media". I will be opening up limited spots to join us in The Wordfetti Club later this mont. Want to join us on the waitlist so you're the first to know when spots open next? Join here: www.wordfettigroup.com/twcwaitlist

In today's episode, I can take you BEHIND THE SCENES of a recent hot seat coaching session inside The Wordfetti Club where I mentor one of our members Geri, a meditation coach, on how she can select a street Eg gic lead magnet without overdelivering.

Here's the hard truth, you could have the BEST product, or service offering out there, but if you're not attracting your ideal audience, it won't drive the sales you're looking for.   In this episode, I throw down on the KEY to attracting your ideal audience, and it might not be what you think.   Want the my 5 needle-moving shifts in creating content that sells? I've just created a brand new private podcast series called Content Secret Diaries, grab these strategies now for free here: www.wordfettigroup.com/contentsecrets

Second guessing, overthinking, and hittin' the backspace button. If this sounds familiar, then this taster episode (Episode 1) from my brand new mini private podcast series "Content Secrets Diaries" is for you.   In it I share with you a simple mindset shift for you that I lean on whenever I find myself in the overthinking loop.   Want the rest of the 4 episodes where I share with you my 5 needle-moving shifts in creating content that sells? You can grab it here www.wordfettigroup.com/contentsecrets