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Brandfetti

Author: Anita Siek

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A real talk no fluff podcast dedicated to helping brands stand out through copywriting, clever content marketing, and the understanding of consumer psychology.

Join Anita Siek - founder and Director of Wordfetti, a strategic copywriting and communications house - as she sharp-shoots to your ears weekly practical copywriting, content, social media and online marketing advice and gives you a peek behind the curtains of how some of the best known brands in the industry have built their stand out brand through their language and copywriting.
331 Episodes
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Oh boy, I am SO excited to be diving into this WYW Case Study for 2024. Meet Stacey, a culinary storyteller and also qualified nutritionist, who joined us in the most recent cohort of WYW.   Stacey joined us as she had a clear vision of launching her 2nd business "Waffl" but had NO idea how to translate this into clear and compelling language across her website, and touch points.   In this episode we speak to: The gap between having a vision, and not knowing how to best convey it; Finding her brand voice and the 1 activity that really helped her document her voice; How she wrote her website in 2 days; How she navigated through the wobbles of building her 2nd business, and how she approached it differently this time around.     ___   Doors to WYW open on the 30th of April, want to get a taster of what it's like? Join me in a free LIVE masterclass on how you can stand out and drive more conversions through psychology and words   Join us now: www.wordfettigroup.com/masterclass
The final part to our 4-part series. Feeling like a lot of PUSH energy right now when it comes to makin' sales? In this episode, I share the 3 part system to consider if you'd like to create a sustainable sales system for your business, that isn't reliant on you always having to hustle for more leads.   ___   ***We are hosting a free LIVE masterclass on how you can stand out and drive more conversions through psychology and words on the 30th of April. Want in?!   Join us now: www.wordfettigroup.com/masterclass***
Here we are, part 3 of our 4-part conversion series. Today we're gettin' practical on the 3 key shifts you should be making right now if you'd like to drive more sales.   ___   ***Our uber transformative popup experience The 3 Day Copy Confidence Challenge is BACK in 2024. 18. 19. 22nd of April, join us LIVE over these 3 days and learn how you can translate the thoughts out of your head onto paper fast, and write more persuasively.   Grab your ticket now at wordfettigroup.com/challenge***
Welcome to part 2 of our 4 part "Conversion Series" where we'll be talking about how to drive more sales, leads and kachings in this current economy. Today's episode? We'll be diving into looking at some of the biggest conversion-killers in your copy and content.   Could you be making one of these mistakes?   ___   ***Our uber transformative popup experience The 3 Day Copy Confidence Challenge is BACK in 2024. 18. 19. 22nd of April, join us LIVE over these 3 days and learn how you can translate the thoughts out of your head onto paper fast, and write more persuasively.   Grab your ticket now at wordfettigroup.com/challenge***
Welcome to part 1 of our 4 part "Conversion Series" where we'll be talking about how to drive more sales, leads and kachings in this current economy. Today's episode? We'll be diving into 6 of the biggest reasons as to WHY it may be feel a lil bit harder right now to drive leads and sales. ___   ***Our uber transformative popup experience The 3 Day Copy Confidence Challenge is BACK in 2024. 18. 19. 22nd of April, join us LIVE over these 3 days and learn how you can translate the thoughts out of your head onto paper fast, and write more persuasively.   Grab your ticket now at wordfettigroup.com/challenge***
Brand DNA, Brand Strategy, Brand Guide, Brand Book, Brand Bible. You've heard it all, but what EXACTLY is a Brand DNA?   In this episode, I dive into what a Brand DNA is, what a Brand DNA should include, and the 3 big ways it can help you level up your business and sales.   PS. Creating your Brand DNA is somethin' we dive into together in our 12-week live group mentoring program, Wordfetti Your Words. We will be opening doors for enrolment this month. Don't want to miss out?! Join the waitlist here: wordfettigroup.com/wywwaitlist.   ___   ***Our uber transformative popup experience The 3 Day Copy Confidence Challenge is BACK in 2024. 18. 19. 22nd of April, join us LIVE over these 3 days and learn how you can translate the thoughts out of your head onto paper fast, and write more persuasively.   Grab your ticket now at wordfettigroup.com/challenge***
If you're lurkin' the description of this podcast, chances are you already KNOW it's important that your brand has a brand voice. But perhaps, you don't know how to crystalise it or where to begin.   In this episode, I share with you the 3 KEY questions to ask to ensure your brand voice is strategic and is created to attract your ideal audience and 3 KEY actions you can take to uncovering your unique voice.   PS. Brand voice is just one of the key elements we cover in the Brand DNA process in our 12-week live group mentoring program, Wordfetti Your Words. We will be opening doors for enrolment this month. Don't want to miss out?! Join the waitlist here: wordfettigroup.com/wywwaitlist.     ___   ***Our uber transformative popup experience The 3 Day Copy Confidence Challenge is BACK in 2024. 18. 19. 22nd of April, join us LIVE over these 3 days and learn how you can translate the thoughts out of your head onto paper fast, and write more persuasively.   Grab your ticket now at wordfettigroup.com/challenge***
Tweaking your messaging is one of the FASTEST way for you to drive and uplevel the traffic and conversions to your website. You don't have to wait for a designer. You don't have to wait for a copywriter. It's something you can tweak literally within seconds or minutes.   In this episode, I share: • What the concept of "messaging" actually is • Why not tweaking your messaging often, is going to be a business's BIG missed opportunity • The 3 must-ask questions when you are about to tweak your messaging.   Messaging is just ONE of the key components we focus on in our signature 12-week signature live group coaching program: Wordfetti Your Words, which opens mid April.   It teaches you how to turn the thoughts out of your head onto words on paper, nail your messaging, and write copy that connect and sell through our psychology-backed methodology is opening in just 12 weeks.   We are ONLY taking enrolments once this year. Yep.   So if you don't want to miss out, join us on the waitlist at www.wordfettigroup.com/wywwaitlist  
Your website is your business's digital shopfront. It's perhaps one of the most important touch points of your business, because be it social media, or paid ads, or even the podcast, you're directing traffic to it. Bottom line? You want to make sure it's ready, and optimised for the eyeballs. In this episode, I dive into 6 signs that it's time for you to refresh or rejig your website copy, how to flip the switch to make your website copy more about your reader (than about you), to why it's not just about features and benefits. ____ Psst. Doors to our 12-week signature live group program teachin' you how to turn the thoughts out of your head onto words on paper, nail your messaging, and write copy that connect and sell through our psychology-backed methodology is opening in 4 weeks. We are ONLY taking enrolments once this year. Yep. So if you don't want to miss out, join us on the waitlist at www.wordfettigroup.com/wywwaitlist
If your leads, and sales are slowing down, and you're wanting to bring in cash, income, and leads right now and unsure where to start (without having to spend a bucket load on ads), then this episode is for you. I share 5 simple strategies to help you generate leads and income RIGHT NOW, WITHOUT ads. ____   Psst. Doors to our 12-week signature live group program teachin' you how to turn the thoughts out of your head onto words on paper, nail your messaging, and write copy that connect and sell through our psychology-backed methodology is opening in 4 weeks. We are ONLY taking enrolments once this year. Yep. So if you don't want to miss out, join us on the waitlist at www.wordfettigroup.com/wywwaitlist 
Ever feel stuckeroo when it comes to writing to your audience? Blank space. Blinking cursor. Hitting the backspace more than you should? In this sharp shoot episode, I share with you a go-to strategy I lean on each time I'm in that mode (yep, I've been there! Even as a copywriter myself). And if you want more of these hacks? Grab our 7 copywriting conversion boosters here, www.wordfettigroup.com/conversionbooster ____ Psst. Doors to our 12-week signature live group program teachin' you how to turn the thoughts out of your head onto words on paper, nail your messaging, and write copy that connect and sell through our psychology-backed methodology is opening in 4 weeks. We are ONLY taking enrolments once this year. Yep. So if you don't want to miss out, join us on the waitlist at www.wordfettigroup.com/wywwaitlist
Feeling the perfection, imposter gremlin tappin' on your shoulder each time you're about to write?! This episode is for you.In the episode, i throw down on 3 key mindset shifts (that have personally helped ME) tame the perfection and imposter gremlins when it comes to writing killer copy.  ____  Psst. Doors to our 12-week signature live group program teachin' you how to turn the thoughts out of your head onto words on paper, nail your messaging, and write copy that connect and sell through our psychology-backed methodology is opening in 4 weeks. We are ONLY taking enrolments once this year. Yep. So if you don't want to miss out, join us on the waitlist at www.wordfettigroup.com/wywwaitlist 
In this sharp shoot copywriting hack episode, I throw down the difference between a call to action, and a call to value, and a simple way you can grab attention, and write a better call to action!   This is just a snippet of a hack I shared with our Wordfetti Club members. Our dedicated online membership. Monthly upskilling. Monthly mentoring with me . Monthly coworking. And the raddest online business community for you to grow your network, get feedback and collab.  All for just around $1 a day.   Want to join us? Here is a sneaky link: www.wordfettigroup.com/twc   ____   Psst. Doors to our 12-week signature live group program teachin' you how to turn the thoughts out of your head onto words on paper, nail your messaging, and write copy that connect and sell through our psychology-backed methodology is opening in 4 weeks.   We are ONLY taking enrolments once this year. Yep.   So if you don't want to miss out, join us on the waitlist at www.wordfettigroup.com/wywwaitlist
Time poor and want 7 of my top profitable copywriting lessons? Here it is. In this sharp shoot episode, I dive into 7 profitable copywriting lessons to help you up your copy and content game.  Want to snag my 5 free copy e-lessons? Get it here wordfettigroup.com/freebie And for more BTS follow me on @anitasiek and the team at @wordfetti
Truthbomb: deliver value, and the leads will come is NOT a content strategy. This episode is FOR you if you're currently feelin' like you're serving up value gems, but your followers ain't converting into customers. In this episode I dive into why simply sharing tips through social media may not be enough for your audience to say "HECK YES". and what you need to focus on instead.  Want to get 5 e-lessons to uplevel your copy game? Grab it here: https://wordfettigroup.com/freebie  Make sure you follow me on @anitasiek and the team at @wordfetti
There's a difference between copy and messaging. In this episode, I dive into the key characteristics that differ between the two concepts, why it's important you dive into your messaging BEFORE writing your copy, and some key questions to help you unpack it.  Enjoyed this ep!? Be sure to hit subscribe so you are in the know when a new episode drops.  Follow me on @anitasiek and the team at @wordfettiGet our 5 e-copy lessons:  wordfettigroup.com/freebie
Ooft. Pricing. Something I know so many of us gets hazard coned by. Well. Fear not, in this episode, I dive into pricing, increasing your prices and how you can increase your revenue by doin' just that.I dive into: Why I don't believe you should "price your worth" and what you should focus on instead; The 3 ways I suggest you look at pricing your offers and increasing your prices Why when it comes to growing and scaling, it's not just "scaling your revenue" Enjoyed this ep!? Be sure to hit subscribe so you are in the know when a new episode drops.Follow me on @anitasiek and the team at @wordfetti___Want to be my next success story!?Applications to my high-touch Fetti Mastermind is officially open TODAY. Designed for 6-7 figure founders who want to strategically and sustainably grow and scale their business for more revenue and freedom (minus the 12 hour days!), if you are ready to make 2024 your best year yet?!Then DM me "FETTI ME" on Instagram @anitasiek, so you can get all of the information to join us.
Today, I bring onto the podcast another incredible Mastermind case study. Kim joined my Mastermind between 2022-2023 when she was overwhelmed, burnt out, not knowing what the next step (but knowing something had to change) would be for her and her husband's interior architect studio.In this episode, we speak to: How Kim navigated through overwhelm, stress and growing a business with 2 young children; The powerful husband wife duo dynamic her and her husband Jeff cultivate; What we did to increase their revenue (and profit) in the space of less than 12 months; How they have grown the business and created more white space in their calendar. This is a raw, honest, vulnerable conversation not to be missed.Follow Kim and Jeff on their Instagram here: @studioatelier___Want to be my next success story!?Applications to my high-touch Fetti Mastermind is officially open TODAY. Designed for 6-7 figure founders who want to strategically and sustainably grow and scale their business for more revenue and freedom (minus the 12 hour days!), if you are ready to make 2024 your best year yet?!Then DM me "FETTI ME" on Instagram @anitasiek, so you can get all of the information to join us.
Diversification of income streams has been someone that's been critical for us at Wordfetti and for me personally in particular, the last 4 years. There are a lot of misconceptions on diversifying your income though, so in this episode, I want to share my honest opinion about this topic. In this episode I share: The key questions I believe you must ask before considering an income diversification journey; Why "diversifying" isn't about creating more more more offers (and what you must consider instead); The 4 stages I went through to diversify both Wordfetti's income streams and my personal; How I went "backwards" to go forwards. Enjoy this episode?! Make sure you hit subscribe on the podcast, and follow on IG @anitasiek for more! ___ Want to diversify your income stream in 2024? Applications to my high touch Fetti Mastermind is officially open TODAY. Designed for 6-7 figure founders who want to strategically and sustainably grow and scale their business for more revenue and freedom (minus the 12 hour days!), if you are ready to make 2024 your best year yet?! Then DM me "FETTI ME" on Instagram @anitasiek, so you can get all of the information to join us.
We have another incredible Fetti Mastermind case study on the Podcast today! Meet Justina, a fashion stylist, who doubled her prices, went ALL IN to her business full time and sold her dream offer to her dream client through the Mastermind experience.   In this episode, we dive into: How Justina doubled her prices and refined her service offerings; Navigating through the fears and wobbles when it comes to uplevelling and increasing prices; How to fall in love with “selling” and speaking to the value of the offer; Behind the scenes of creating a dream offer and selling it to a dream client   follow Justina here @beyond.styling ___   Want to be my next success story!?   Applications to my high touch Fetti Mastermind is officially open TODAY. Designed for 6-7 figure founders who want to strategically and sustainably grow and scale their business for more revenue and freedom (minus the 12 hour days!), if you are ready to make 2024 your best year yet?!   Then DM me "FETTI ME" on Instagram @anitasiek, so you can get all of the information to join us.  
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