Brandformance

David Fallarme, VP of Marketing at Owner.com, joins this week's episode of Brandformance with Pranav Piyush to break down how Owner.com built a brand and organic media machine to diversify away from paid social, and why it all started with a decision, not an attribution model. David joined Owner.com as a fractional advisor when the company was around 60 people. Today it has 700+ employees and just announced its Series D. In this episode, we cover: Marketing to Restaurant Owners: Why blue-col...

Arthur Leopold, CEO and Co-founder of Agentio, joins this week’s episode of Brandformance with Pranav Piyush to break down why the world’s largest advertisers are moving away from traditional digital ads and going all-in on creator media. With half of all digital attention now focused on creator content, legacy marketing plans are becoming increasingly difficult to defend in the boardroom. In this episode, we cover: • The Trust Deficit: Why consumers trust creators 70% more than traditiona...

Why do most A/B tests fail to produce any meaningful improvement—and what separates a useful experiment from another inconclusive result? In this episode of Brandformance, Pranav Piyush speaks with Casey Hill, CMO at Do What Works, about what thousands of real-world website experiments reveal about conversion rate optimization. They explore: Why most A/B test variants fail to move the needle The three checks to make before launching an experiment Why specific messaging consistently beats g...

How do you change what people think about an established brand—without throwing away everything that made it valuable? In this episode, Pranay Piyush sits down with Meiling Tan to unpack lessons from two very different brand challenges: helping Care.com evolve beyond childcare and building the Waymo brand when self-driving cars still sounded like science fiction. Meiling shares why the best brand transformations go far beyond a new logo or campaign. They require alignment across product, cust...

Has performance marketing reached its limits? In this episode, Pranay Piyush sits down with Peter Sengenberger, who has spent more than 25 years in direct response, infomercials, consumer marketing, and B2B demand generation. Together they explore why today's best marketers are looking beyond digital channels to build long-term brand growth.