Branding Matters

146 Episodes

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How to Build a Strong Brand by Building a Strong Village with Jim Button

2026-03-0134:18

Send a text This episode of Branding Matters is a little different. The conversation takes a bit of a detour away from branding and veers into more of a spiritual direction. The reason being is that just over 4 years ago, my guest was given one year to live. But against all odds, this unicorn is still here and living what he describes as “a life with purpose.” His name is Jim Button, and he is the Co-Founder of one of Calgary’s favourite breweries - Village Brewery. A true leader in ma...

How Living an Authentic Life Empowers You with Aiden Lang

2026-03-0135:43

Send a text Today I’m sitting down with a very special guest who is near and dear to my heart. His name is Aiden Lang, and he is a proud member of the LGBTQ+ community. He’s also one of Calgary’s most celebrated drag queens under the age of 18. And most important of all, Aiden is my son. Since the ripe old age of 14, Aiden (aka Crystal Guyser) has been performing at popular all ages drag venues around town; the most famous one being the main stage at Calgary Pride. I invited Aiden to be a gue...

How to Know When it's Time to Rebrand - Jonathan Strauss

2026-03-0125:00

Send a text I've got some exciting news - PPPC is officially rebranding! Jonathan Strauss, President & CEO of the Promotional Product Professionals of Canada, joins me to share what inspired this transformation and what it means for the future of our branded merch industry. During our fun conversation, Jonathan and I dive into one of the biggest questions any organization can face: how do you know when it’s time to rebrand? We talk about recognizing the signs of change, leadi...

How to Build a Brand Community - Natalie O'Leary & Savannah Dmytriw

2026-03-0131:21

Send a text Today, we’re diving into something every great business strives for: a thriving brand community. Whether you’re a marketer, a founder, or someone passionate about the power of connection, this episode is for you. I’m thrilled to introduce my guests - two women who are reshaping what community looks like in the branded merch industry. Natalie O’Leary and Savannah Dmytriw are the dynamic co-founders behind CCX CoCreative Exchange, an industry gathering place for creative minds who w...

How To Become a Better Leader - Jake Himelstein

2026-03-0130:24

Send a text Today’s episode is titled “How to Become a Better Leader,” and features someone who truly embodies this ideal. Jake Himelstein is the President of BAMKO, a company known for its rapid growth, vibrant organizational culture, and innovative approach to brand merchandising. It also happens to be where I work! With more than 20 years experience in finance and operations, Jake has led BAMKO through a period of incredible transformation - growing revenue nearly 300%, orchestrating a com...

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