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© Brand Positioning Doctors
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Interesting people, insightful points of view and incredible stories on what’s popping and not popping in marketing, tech, and culture you can use to win immediately. Brands, Beats and Bytes boldly stands at the intersection of brand, tech and culture. DC and Larry are fascinated with stories and people behind some of the best marketing in the business. No matter how dope your product, if your marketing sucks your company may suck too. #dontsuck
272 Episodes
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REMIX: Album 4 Track 19 - The Power of Community; Globally & Locally w/Bianca BlakeBrand Nerds! We have a seasoned marketer in the building today! Bianca Blake is bringing her career experience to the conversation that will make you consider how you are approaching marketing, the power of a community, and the grit and confidence it takes to make it as an entrepreneur. From her time in corporate America to her impact in Sub-Saharan Africa - Bianca has experienced a thing or two and she's here to share it with you. An episode that you don't want to miss. Check-it out!
Album 7 Track 19 - Mentorship, Marketing, and Mastery w/Bill PearceBrand Nerds, welcome back to Brands, Beats, & Bytes! While LT may have met today's guest at an MLB game - he's a true Brand Nerd at heart and has brought the jew-els to today's episode.Bill Pearce has a background of CPG, brand and marketing, and is now leading the future through education. We know you'll enjoy getting to know Bill just as much as we did! Here are a few key takeaways from the episode:Build brand first. Know your X factor. Remember: less is more. Be a mentor who listens. The Importance of setting clear rules.Don’t confuse tactics with brand. Prioritize balance. Be bold, not lukewarm. Stay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter
Album 7 Track 18 - The Power of Culture-Led Brands w/Tebogo KakurupaBrand Nerds, we are going global today and reporting live from our virtual building with guest Tebogo Kakurupa of South Africa!Tebogo has a strong passion for culture and has brought that into each and every project he has worked on. Sharing South Africa's Heritage Day with us, Tebogo shares what he's learned from his career and what he is thinking about the future of marketing, agencies, influencer marketing, and AI. We can't wait to hear what you think of this episode - enjoy! Here are a few key takeaways from the episode:Be culture-led.Too much information can be a foe.Don’t be led by money.Tech has never fallen in love and had its heart broken - remember that when it comes to AI.Self-belief is the core of everything you do.Stay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter
Album 7 Track 17 - Elevating Your Brand Through Music w/Jesse KirshbaumBrand Nerds, our guest today is a true intersection of brand, tech, and culture. Jesse Kirshbaum, Founder of NUE Agency is a true brand and music pioneer, bringing his wide range of experience and knowledge to our virtual building! Here are a few key takeaways from the episode:Music comes in only two forms: good and bad.Every brand needs a soundtrack that amplifies its strategy.Find a trusted partner with complementary strengths.Embrace technology fully. Adapt, innovate, and define your lane.Stay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter
Album 7 Track 16 - Health is the True Wealth w/Scott RobinsonWe have family in the building, Brand Nerds! Today's special guest is a former Coke (KO) alum and close friend and colleague of our hosts. We are getting wisdom and jew-els dropped that will inspire you and help you in your career. We know that you'll love it and can't wait to hear your thoughts and reflections! Here are a few key takeaways from the episode:Always be your authentic selfBe Proactive - Act AccordinglyDon't chase the moneyLean into tech - but be knowledgable about itPay it forwardStay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter
Album 7 Track 15 - From Setback to Startup w/Jodi Anderson Jr. Brand Nerds, we have a great full circle moment today on the show, a first for us - Jodi Anderson Jr. is our esteemed guest AND former producer of our show! From his days on Standford's campus to the CEO of Rezme, a tech-start up, Jodi's story truly inspires. Jodi is a multifaceted professional with an incredible background that defies the odds - you don't want to miss this. Welcome back to the virtual building, Jodi Anderson Jr.! Here are a few key takeaways from the episode:Education is a Transformational ForceBrand Identity Matters, Looking at Allen IversonVisionary Leadership, Thinking 5, 10, 15 Years in the FutureLeadership in Action, working alongside your teamBrand Clarity, Is important to understand your brand lover!Human Connection is still important with tech and AiStay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter
Album 7 Track 14 - Authenticity Over Algorithm w/Jeff CrowBrand Nerds, Brand Nerds, Brand Nerds — we are back from our summer hiatus and we missed ya'll! Today's guest is considered both friend and family - so you know it's a good one. Former Coca-Cola alum, Jeff Crow joins us today to share what he's learned throughout his career with details from his time working with the legendary Kobe Bryant, alongside our own DC, to his current role at TapMango. A strong episode to come back from our summer break - enjoy! Here are a few key takeaways from the episode:Being Consumer FocusedLearning ConfidenceSurround Yourself with Good PeopleAlways Prioritize Your Family & Loved OnesBeing a Five Tool Business PersonGrowth-Based Decision MakingP&L ManagementBrand FirstManaging in Every DirectionData-Informed Decision MakingStay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter
REMIX: Album 4 Track 22 - Comedy, The Clintons, & Creating a Cultural Impact w/Craig MinassianThis week's guest is a marketing expert that is bringing his experience from sports to politics to the virtual building! Whether you are looking to go in event production, comedy, or politics, Craig is bringing jew-els for you to learn from and laugh from...not to mention an epic F-Up that all professionals who have been an intern will understand.Here are a few key takeaways from the episode:Comedy brings people together to talk about a variety of topics (if done right)Craig is a savant when it comes to bringing together of possibility, responsibility, and participationThere is a great influence in not only your bosses but also your peersWant to publish a tweet? Do this first... NOTES:Clinton Global InitiativeStay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter
REMIX: Album 4 Track 8 – Jane Lee, Founder, Launch Pop Hey Brand Nerds! We have an inspiring and insightful episode for you today! Jane Lee is bringing her years of experience (and great lessons from her f-ups) to the table to talk about the value she learned from starting in the corporate world to her journey to and through entrepreneurship. From eating seaweed from the beach to survive to launching multiple successful businesses and everywhere in between. An episode perfect for those who are in the midst of entrepreneurship or who are thinking about venturing out on their own. GEMS are dropped from this Toronto native. Key Takeaways: There are technically-focused strategies that you can execute yourself as you build your brand to test out the product before launchDon't love your product too much, allow yourself to pivot.Speed Up to Slow DownIf you won't bet on yourself. Why would anyone else? NOTES:Learn more about Launch PopStay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter
REMIX: Album 7 Track 13 - The “I”s of Marketing w/Ian BaerBrand Nerds, Brand Nerds, Brand Nerds — today's episode is a special one!We’re joined by the incredible Ian Baer, a visionary marketer and strategic problem solver whose journey will leave you inspired. From discovering the magic of marketing at a young age to becoming a trusted advisor to top brands, Ian brings insights, wisdom, and energy you won’t want to miss. Here are a few key takeaways from the episode:Living a problem solving mindsetDon't always follow the herdIt's not always what it does - it's about how you feelChase learnings not dollarsBe a disciple for goodPeople do what you pay them to doStay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter
REMIX: Album 7 Track 7 - Seizing Opportunities & Elevating Others w/Mike MaynardBrand Nerds, we have the all rounder of the marketing game in the building today - and if you're wondering what we mean, don't worry, DC is breaking it down. Mike Maynard, CEO of Napier, is bringing incredible knowledge from his time working in engineering to owning PR and Marketing firm Napier. The lessons he has learned along the way and the inspiration for how to be an empathetic and people-centric leader. Get ready Brand Nerds, we can't wait to hear what you think of the episode! Here are a few key takeaways from the episode:When presented with an opportunity - seize it!Find people and leaders who genuinely are helping others improveMost times, an f-up is not as bad as you think it isLead with people at the forefront, helping them achieve successIf you're entering the marketing world or are considering a transition - consider B2BStay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter
REMIX: Album 7 Track 11 - Running Your Race w/LaDonna GoodenBrand Nerds, Brand Nerds, Brand Nerds - today's guest spans across various industries, experiences, and roles throughout her career. As a former athlete, LaDonna Gooden has carried those lifelong lessons with her - and is dropping jew-els from her time working alongside DC to her current advocacy for women's sports in her current hometown. We know you'll learn a thing or two, so grab a notebook or your notes app and enjoy! Here are a few key takeaways from the episode:Understanding your optimal communication styleRespecting boundaries for yourself and othersListen more than you speakOwn your mistakes.Slowing Down to Speed UpStay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter
REMIX: Album 7 Track 8 - Right Place. Right Time. Right Tone. w/Steven DominguezBrand Nerds, we have a fellow Coke alum in the virtual building today! Steven Dominguez is a professional who will inspire you to be better, look at the world around you for inspiration and light, and encourage you through all the in-between. An episode you can't miss. Grab a drink. Go for a walk. Tune in to be inspired. Here are a few key takeaways from the episode:Finding those who bring you light in lifeSometimes the best move - is no move.Taking the consumer and insight lef approachAssume positive intent firstRigth Place. Right Time. Right Tone.How to take it all in.Stay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter
REMIX: Album 7 Track 6 - The Ride of a Lifetime with/Jack MuddBrand Nerds, welcome back! Many professionals enter start-ups with the thought of them being a kicking off of their careers - our guest today has taken the ride of a lifetime with OneWheel. Jack Mudd takes us through his journey from Social Media Intern to Chief Evangelist with lessons and jew-els sprinkled throughout. Here are a few key takeaways from the episode:Keep your eyes open - you never know if the next opportunity is right in front of youWhen you feel like you don't know what to do; but you're head down and make yourself indispensable When you're starting - focus on what you want your brand to be aboutNarrow down your brand voiceMake sure you challenge yourself and your teamDon't be afraid to find people you love and pick their brains Stay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter
REMIX: Album 7 Track 5 - Embracing Change, Curiosity, & Courage with/Wendy MartinBrand Nerds, change, curiosity and courage are all themes in today's episode, and our guest Wendy Martin embodied each of them throughout her career. She is bringing stories of inspiration and impact. An industry leader who worked her way from the proverbial "mail room" to the c-suite position. There is a lot to learn - we know you'll enjoy!Here are a few key takeaways from the episode:Be Open Minded, Curious, and FearlessTake Every Opportunity to LearnAsk Questions & Ask for AdviceLife is Full of Choices - What will you choose?Just as iconic as the 993 Porsche - Meet Wendy MartinStay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter
REMIX: Album 7 Track 4 - Conscious Curiosity: Nature, Resilience & Relationships with/Jeff KarpBrand Nerds - we have a one-of-a-kind guest in the virtual building today! Jeff Karp is an extraordinary professional who spans various lanes of expertise - from engineering, medicine, entrepreneurship, and more. This is an episode where you should have a seat because the jew-els being dropped can't be missed. Here are a few key takeaways from the episode:Nature is the greatest teacherBeing conscious in every momentObserve. Observe. Observe.Prioritize relationships over basic networkingResiliency is key.& so much moreStay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter
REMIX Album 4 Track 12 – Matt Tumminello, President at Target 10Hey Brand Nerds! We have a treat for you today! We have Matt Tumminello in the virtual building dropping jewels from both his career and personal experiences as a leader in the LGBTQ+ marketing space.Jolted to impactful and meaningful action after witnessing 9/11 as a New Yorker, Matt dove head first into the LGBTQ+ marketing space through the launching of his business Target 10. As they say, "they apply deep LGBTQ consumer insights and cultural intelligence to brand strategy, marketing and creative, demonstrating to LGBTQ consumers that your brand 'gets it and gets me.'"
REMIX Album 7 Track 1 - Keeping Your Marketing Lens Fresh w/President of Marketing at Coca-Cola N.A. Shakir MoinBrand Nerds - welcome to album 7 - seven years of incredible guests and topics, and we are thrilled to kick off this new album with an incredible brand and marketing professional, President of Marketing at Coca-Cola North America, Shakir Moin.This episode truly inspires while teaching you both the best brand/marketing practices and F-Ups to avoid. Sit down or take a walk - all while getting a head start on your 2025 brand and marketing development. Here are a few key takeaways from the episode:How can you keep your marketing lens fresh in 2025 and beyond?Observe and listen before you take action.Finding your magic metrics.Taking accountability. Your wins have "we"s and your loses have "I"sStay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter
REMIX: Album 5 Track 19 - Curiosity, Community, & Courage in the Multicultural and LGBTQ+ Spaces w/Reginald OsborneBrand Nerds! In recognition and celebration of Pride Month, we have a guest who is both a pioneer and an inspiration in the LGBTQ+ space. From working on the client side of brand and marketing to the agency side, Reginald is bringing his wealth of knowledge, encouragement, and full self to our virtual building. Here are a few key takeaways from the episode:Authenticity continues to be a powerful force in careers and marketing and branding"Nothing happens until a sale is made." Do you have a mentor that is also your advocate?Curiosity, Community, & Courage - A powerful trifecta NOTES:Referenced: Jonathan Trimble, And RisingLearn More about And Rising at www.andrising.com.Stay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter
Album 7 Track 13 - The “I”s of Marketing w/Ian BaerBrand Nerds, Brand Nerds, Brand Nerds — today's episode is a special one!We’re joined by the incredible Ian Baer, a visionary marketer and strategic problem solver whose journey will leave you inspired. From discovering the magic of marketing at a young age to becoming a trusted advisor to top brands, Ian brings insights, wisdom, and energy you won’t want to miss. Here are a few key takeaways from the episode:Living a problem solving mindsetDon't always follow the herdIt's not always what it does - it's about how you feelChase learnings not dollarsBe a disciple for goodPeople do what you pay them to doStay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter
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