Brands In Action

What happens when the host becomes the guest? Today, David Baldwin sits on the other side of the microphone to talk with Mitch Bennett, the ECD who took over creative duties for David, and Ashley Yetman, Co-CEO and head of strategy at Baldwin&, who recently bought the agency. Join us for a fun discussion about what it was like building three purpose-based brands, the power of creativity, and what retirement might look like for someone who can't stop creating things.00:18 - David Intro03:12 - David's Story/Podcast Purpose09:20 - Balancing starting an agency with purpose12:03 - David's Core Beliefs14:31 - HB2 and Ponysaurus20:31 - Creativity going forward23:17 - Determining how to choose which idea comes next26:54 - Stepping away and being held accountable31:34 - How did you pull off the transitionhttps://www.baldwinand.com/https://www.ponysaurusbrewing.com/https://takeyourseat.co/

Mariah Eckhardt runs one of the coolest natural brands going, and one of the OG purpose brands at that. On today’s episode, we talk with Mariah about how running everything at Burt’s Bees – from PR and promotions to marketing and everything in between – has led her to know and live this brand, inside and out. She also talks about how their purpose drives everything they do, not just the communications.00:18 - Mariah Intro02:10 - Mariah's background07:37 - Burt's Bees Mission09:48 - How does Burt's Bees fit into the natural marketr14:34 - Customer trust driving other products16:29 - Who are Burt and Roxanne22:34 - How does Burt live on now in the brand24:28 - Other Iconography26:10 - Conscious Beauty31:31 - Where can the brand go that it hasn't and vice versa37:28 - How did Burt's Bees influence Clorox39:50 - Influencers and Social Media

Bojangles is an iconic Southern brand with a storied past and some pretty famous fried chicken around these here parts. Today, Bojangles Restaurants CMO Jackie Woodward talks about what it’s like to market a brand that is entrenched in the South and to take it to greater heights than ever before. Give it a listen. 00:18 - Jackie Intro01:21 - How Jackie got to Bojangles04:20 - What is Bojangles09:22 - Bojangles "Southern” branding14:03 - Tailgating16:32 - Telling the Bojangles brand story19:05 - Tone of Voice19:52 - Hard Sweet Tea22:35 - Testing/Research24:03 - Championing Women Executives26:35 - Where to find Bojangles

Can you think of a brand with better unaided awareness than Butterball? Today, Christa Leupen talks about how the company uses their purpose to drive the entire organization. Join us for a lively discussion on what makes the brand tick and how they use their purpose to drive the use of turkey every day – not just on Thanksgiving.00:18 - Christa Intro01:22 - Director of Purpose and Consumer Communication Role02:34 - Path to this role04:49 - Work/Life Balance06:11 - Purpose defined by Butterball12:42 - Iconography13:22 - Challenges of being popular in specific seasons16:37 - Turkey Talk Line17:17 - Tone of Voice18:29 - Branching outside of tukey20:10 - Jimmy Fallon22:11 - Influencers26:17 - Driving the message for customers27:28 - Where are you in driving the purpose throughout the entire organization https://www.butterball.com/

Philip Freeman is a walk-the-talk kinda guy in every aspect of his life. As the founder of Murphy's Naturals, he's building a company that brings natural mosquito repellents to the world that are good for you and good for the environment at the same time. They call their philosophy DOG – Do Others Good. Philip uses the Murphy's brand and mission to drive everything they do, and they're growing like crazy – so maybe give it a listen.00:18 - Philip Intro01:13 - Murphy the Dog02:40 - How did your background lead you here05:16 - Formulation09:50 - B-Corp Status13:49 - The Dog Philosophy16:53 - Articulation of Brand's Purpose18:51 - Driving Culture22:01 - Company Traditions23:48 - Getting customer onboard28:47 - What are you most proud of at Murphys29:41 - The Loading Dock32:18 - How can people find you? Additional Resources: https://www.murphysnaturals.com/