Brandstanding

Episode 12 – Pulling Your Messaging TogetherIn this episode ofThe Brandstanding Podcast, hosts Brian and Emily Halley tie together all the key branding concepts covered so far—Purpose, Positioning, Promise, and Personality. They’ll guide you through how to evaluate if your brand’s messaging is truly aligned, especially when it comes to choosing the right archetype. Can you mix archetypes? How do you know if you’ve picked the right one? They’ll answer these common questions and walk you through a practical checklist to ensure your brand story resonates with your audience.Plus, Brian and Emily introduce theBrand Brief—a powerful tool that brings clarity, direction, and consistency to your brand strategy. Whether you're a business owner, marketer, or designer, you’ll learn how to use a brand brief to guide everything from sales and marketing to design decisions.If you’re ready to move from scattered ideas to a cohesive brand message, this episode is for you. Subscribe, leave a review, and join us next week for a bonus episode on naming your brand!

In this episode, we explore three powerful archetypes—the Caregiver, the Ruler, and the Creator—each shaping the way we nurture, lead, and innovate. 🔹 The Caregiver embodies compassion and selflessness, always putting others first to create a safe, loving environment. From parents and healers to teachers and supporters, they find purpose in caring for those in need while often neglecting their own well-being. 🔹 The Ruler thrives on leadership, order, and control, using their power to build stability and success. Whether guiding a business, an organization, or a movement, they seek influence and responsibility, ensuring that things are done their way to maintain excellence and authority. 🔹 The Creator is driven by imagination, originality, and self-expression. They push boundaries to turn visions into reality—whether through art, design, or innovation. Fueled by an endless desire to create, they challenge norms and bring unique ideas to life. We’ll dive into the motivations, strengths, and challenges of these archetypes, how they show up in our lives, and how brands can connect with each on a deeper level. Tune in to discover which archetype resonates with you the most! Download Archetype Wheel

In this episode, we continue our exploration of the 12 archetypes, diving into the Lover, Everyman, and Jester archetypes. While these characters are vastly different, they all share the common goal of connecting with others—each in their unique way. We’ll discuss the Lover’s pursuit of intimacy and passion, the Everyman’s desire to belong and foster community, and the Jester’s mission to bring joy and laughter. Whether you’re considering an archetype for your brand or simply curious about these timeless stories, this episode will help you understand how to align these archetypes with your mission, culture, and audience values. Let’s get started!

In this episode, we dive into the fascinating world of brand archetypes, focusing on three powerful characters: the Hero, the Outlaw, and the Magician. Inspired by Margaret Mark and Carol S. Pearson’s book The Hero and the Outlaw, we explore how these archetypes align with brand missions, values, and customer goals. Each of these archetypes shares a common purpose: to make a difference in the world—though they approach it in distinct ways. The Hero conquers challenges with discipline and courage, the Outlaw rebels against the status quo to seek freedom, and the Magician transforms dreams into reality with vision and innovation. Whether you're looking to embody strength and resilience, challenge norms, or inspire transformation, we’ll help you understand how to choose an archetype that resonates authentically with your brand’s story. Tune in to learn how these archetypes can shape your messaging, marketing, and connection with your audience! DOWNLOAD: The Archetype Wheel

Welcome to The Brandstanding Podcast! In this episode, hosts Brian and Emily Halley delve into the first three archetypes in their series on brand personality: the Innocent, the Explorer, and the Sage. Learn how these universally recognized character types can serve as powerful tools to connect your brand with your audience on a deep, emotional level.Discover how:The Innocent seeks simplicity, optimism, and harmony.The Explorer thrives on freedom, individuality, and adventure.The Sage pursues wisdom, knowledge, and truth.With actionable insights, examples, and relatable storytelling, this episode will help you identify which archetypal story aligns with your brand's mission and values. Don't miss the chance to refine your brand personality!

In this episode of Brandstanding, hosts Brian Halley and Emily dive into one of the most exciting and often overlooked pillars of brand strategy: Brand Personality. They explore how defining a brand's personality—whether adventurous, wise, or playful—helps shape customer perceptions, create emotional connections, and differentiate brands in a crowded market. But the real magic happens when brands tap into archetypes—universal, time-tested personas rooted in human psychology. Brian and Emily break down these 12 archetypes, from the Innocent to the Creator, and explain how aligning your brand with a specific archetype can simplify messaging, build loyalty, and accelerate brand growth. Tune in for actionable insights and discover how understanding your brand's personality and archetype can transform your business! Archetype Wheel Download Link Below: https://drive.google.com/file/d/14jJPuDnq8owLhGn8HSIEdOPPCG194Dx3/view?usp=drive_link

In Episode 6 of Brandstanding, hosts Brian and Emily Halley dive into the significance of a brand promise—a company's commitment to delivering on customer expectations every time, fostering trust and loyalty. The episode explores what makes a strong brand promise, its role in differentiating your business, and its connection to brand purpose and positioning. Listeners will gain practical tools to define their own brand promise, including a simple workshop exercise and tips for embedding it into company culture to ensure consistency. With real-world examples like Disney, FedEx, and Walmart, the hosts illustrate how great brands build emotional connections and deliver on their promises. Whether you're a small business owner or a marketing professional, this episode will help you create a brand promise that resonates and drives lasting customer relationships.

In this episode, we continue exploring the critical topic of brand positioning—helping you stand out in a competitive market. You'll learn how to conduct a SWOT analysis to identify your brand’s strengths, weaknesses, opportunities, and threats, and discover strategies to differentiate your business. We’ll wrap up with a simple formula for crafting a clear and effective positioning statement to guide your marketing efforts. Positioning Statement Formula: "For [target audience], [brand] is the [frame of reference/category] that [unique value or benefit], because [reason to believe]." Send your comments and questions to: brian@info.brandstandingpodcast.com

In Episode 4 of our podcast, we dive into the critical concept of Brand Positioning, exploring how businesses can carve out a unique space in a crowded market. We discuss why positioning matters, how it helps customers remember your brand, and strategies to stand out. Key topics include identifying your target audience through demographics and psychographics, conducting a competitive audit to analyze your market rivals, and practical steps to position your brand effectively. With actionable takeaways like building a brand persona and performing a mini-audit, this episode equips you to align your brand with the right audience and sharpen your competitive edge.

In this episode, we explore the first pillar of the Messaging Phase: Brand Purpose. Learn why defining your "why" is critical for standing out in a crowded market, building authentic customer relationships, and driving growth. We’ll share actionable steps, real-world examples, and insights from Simon Sinek’s Start with Why to help you craft a purpose that resonates. Whether you're starting from scratch or refining your existing purpose, this episode will guide you in creating a strong foundation for your brand strategy. Don’t miss it!

In this episode of Brandstanding, hosts Brian and Emily Halley dive into a common myth about branding: the misconception that a logo is all you need to complete your brand. Together, they unpack the true essence of branding as more than just visuals—it's the total experience customers have with a company. They trace the evolution of branding from its origins in livestock marking to its modern role as a promise that conveys values, emotions, and identity. Brian and Emily explore the critical steps of building a successful brand, breaking it down into three phases: Message Phase - Developing the strategy, including your purpose, market positioning, promise, and personality. Identity Phase - Translating that strategy into visuals like the logo and colors. Expression Phase - Bringing it all to life through touchpoints like websites, social media, and marketing materials. The episode is packed with real-world insights, including a Jelly Belly case study and practical advice for avoiding costly missteps in branding. With their engaging and relatable style, Brian and Emily make branding approachable and essential for every business owner. Stay tuned for the next episode, where they’ll dive deeper into the messaging phase to help you uncover the heart of your brand.

In this inaugural episode of the Brandstanding podcast, hosts Brian and Emily Halley introduce themselves, share personal anecdotes, and discuss the core principles of branding. They explore the importance of brand consistency, credibility, and how to establish a competitive edge in a saturated market. Join them as they embark on a journey to help you supercharge your business through effective brand strategy.