Brave Marketing

How to master the content creation game to reach your dream clients

If you want to make six figures a year, follow these frameworks and tasks that will put you on track for six figures and beyond in your business.

If clarifying your message and creating content that attracts premium clients is your priority in 2023, then you should definitely check out the VOICE MINIMIND.

Marketing Magnetism Meditation to help you remove any unconscious blocks around visibility, consistency, and showing up as a leader in your marketing.

Xena Jones  is host of the Brave AF podcast, a confidence coach & speaker & a crazy cat lady. Located on a beach in New Zealand, she helps women all over the world to have their own backs, claim their confidence & live brave lives.In this episode Swapna and Xena talk about : Xena’s relationship with the word BRAVE and her story of being brave in life and business. Why confidence is a highly gendered word & women struggle more with feeling confident whether it’s raising their rates in business or asking for a pay raise. How to create a confidence building protocol for women who feel that it’s holding them back from the success they deserve.  Why having imposter syndrome is not a problem and why trying to fight it can lead to self sabotage. How to build the confidence to show up as your real and true self in your marketing. Xena Links : FB : https://www.facebook.com/xenajonescoach/LinkedIn : https://www.linkedin.com/in/xenajones/Instagram user name : xena.jones.coachGet your free workbook on Soul led Sales at https://swapnathomas.com/soul-led-sales/ Know me more at www.swapnathomas.comWork with me 1:1 https://swapnathomas.com/private-coaching/Connect with me at www.instagram.com/theswapnathomasAnd if you liked any bit of this episode, show me some love and leave a review on Apple Podcasts or https://www.podchaser.com/BraveMarketing

Carina Groombridge is a Mindset and Success Coach for Mompreneurs. She loves to support moms to start and grow their business so they can create the income and the flexible schedule that works with their family life. Because she believes that no mom should need to choose between taking care of her family and making a lot of money. You can have both and Carina shows her clients how.Carina is an engineer turned entrepreneur and knows what it’s like to juggle a corporate job, 3 kids, a business and the rest of life. Her business has allowed her to leave her 9-5 corporate job, make 10k$ months, sell out offers and grow an engaged community of raving fans.In this episode Swapna & Carina talk about The messy mindset drama that comes with being an entrepreneur AND a mom & the top 3 things that Carina sees moms struggling with as they get their business off the ground and then growing it. Why moms are MADE for entrepreneurship. The changes Carina saw in her mindset going from having 2 kids and a business, then 3 and now 4 kids  with a business? Why moms struggle to ask for help & Carina’s top tips for moms to make it easy for themselves to ask and receive help. Creating a family first successful business where your business revolves around your life & not the other way around. Links : Facebook:- https://www.facebook.com/carinagroombridgecoachingInsta:- https://www.instagram.com/carinagroombridgecoaching/Get your free workbook on Soul led Sales at https://swapnathomas.com/soul-led-sales/ Know me more at www.swapnathomas.comWork with me 1:1 https://swapnathomas.com/private-coaching/Connect with me at https://www.instagram.com/theswapnathomas/?hl=enAnd if you liked any bit of this episode, show me some love and leave a review on Apple Podcasts or https://www.podchaser.com/BraveMarketing

In this episode, Swapna talks to Christina on :1. Going from being depressed and suicidal to becoming a depression coach. Feeling the fear and doing it. 2. How is what Christina does different from therapy and how does someone know that they need to work with her and not just a therapist? 3. What does marketing something like depression take? There are many topics that feel hard to market. What inner work has it taken for Christina to be really bold in her messaging and talk about heavy stuff like suicide ideation? And does she ever get any pushback and how does she deal with it?4. One of the things Swapna loved on Christina's website was this phrase; Get rid of depression, forever. Most coaches underplay their results but making this statement in your copy shows the belief one has in their process and themselves. How does someone cultivate this level of belief in their work? Disclaimer: The information shared on this podcast is not intended to be a substitute for professional advice, diagnosis, or treatment. All content, including audio, text,  images, and information contained on or available on this podcast is purely for general information purposes only. About The GuestChristina Kwan is a former suicidal depressive who helps high-functioning people get rid of their depression forever. After 3 attempts, 2 hospitalisations, and many years of relentless experimentation, she figured out the formula to feeling good enough and erased depression from her life forever. After saying goodbye to her corporate career in 2019, she began a lifelong commitment to changing our world’s conversation around mental health, specifically how we talk about those who are working on improving it. It’s possible to make a full recovery from the hopelessness that drags people down for entire lifetimes. She’s living proof, and she’s on a mission to help as many people discover the same freedom for themselves.Website : https://www.theprofessionalbadass.com/Instagram : http://instagram.com/theprofessionalbadassllcGet your free workbook on Soul led Sales at https://swapnathomas.com/soul-led-sales/ Know me more at www.swapnathomas.comWork with me 1:1 https://swapnathomas.com/private-coaching/Connect with me at www.instagram.com/theswapnathomasAnd if you liked any bit of this episode, show me some love and leave a review on Apple Podcasts or https://www.podchaser.com/BraveMarketing

In this episode, Swapna is sharing 3 simple shifts to make your marketing feel like throwing a party for your friends! Free MasterclassCalling all the rule breakers! You are SO READY to become the sought-after coach in your industry.You know that it’s TIME to rise into being the leader you are meant to be.The one who Is no longer the best-kept secret. Has claimed her spot in the industry. Charges what she desires to charge. Effortlessly attracts EMPOWERED & READY to buy clients.Your work is powerful.Your existing clients experience that & get incredible results.Now let’s create the messaging, positioning & content that magnetizes MORE of them in your audience. UNLEASH YOUR MESSAGING REBELLIONLearn the MESSAGING FRAMEWORK that makes you irresistible to clients who VALUE your work & are DELIGHTED to pay you.In This Free But Powerful 60 Minute Masterclass You'll Learn.How to step out of niche drama once & for all to attract the most aligned, empowered, and ready-to-buy clients.How to powerfully communicate the value of your work in your messaging so that you don't have to “convince” people to work with you.The positioning hack to stand out even in the most crowded niche so that you never have to second-guess your offers again.To create an anti-hustle marketing plan that's free of complications, overwhelm, and hours of content creation.This is NOT a passive masterclass but a hands-on training where you’ll walk away with tangible takeaways that’ll change the way you show up online forever.Join the marketing revolution!Link : https://view.flodesk.com/pages/63d7dd92de520bd60dc341eaee workbook on Soul led Sales at https://swapnathomas.com/soul-led-sales/ Know me more at www.swapnathomas.comWork with me 1:1 https://swapnathomas.com/private-coaching/Connect with me at www.instagram.com/theswapnathomasAnd if you liked any bit of this episode, show me some love and leave a review on Apple Podcasts or https://www.podchaser.com/BraveMarketing

Ready to hit your 2023 goals with ease and effortlessness? In this 2 part episode, Swapna will take you through the 23 questions you should ask yourself and integrate the answers with your 2023 planning. These questions will help you walk through the steps for preparing for an incredible year. Everything from mapping out your launches, strategies, offers, goals, vision, habits, and more.  https://calendly.com/swapnathomas/vip-marketing-strategy-callGet your free workbook on Soul led Sales at https://swapnathomas.com/soul-led-sales/ Know me more at www.swapnathomas.comWork with me 1:1 https://swapnathomas.com/private-coaching/Connect with me at www.instagram.com/theswapnathomasAnd if you liked any bit of this episode, show me some love and leave a review on Apple Podcasts or https://www.podchaser.com/BraveMarketing

Ready to hit your 2023 goals with ease and effortlessness? In this 2 part episode, Swapna will take you through the 23 questions you should ask yourself and integrate the answers with your 2023 planning.  These questions will help you walk through the steps for preparing for an incredible year. Everything from mapping out your beliefs, offers, goals, vision, habits, and more. Get your free workbook on Soul led Sales at https://swapnathomas.com/soul-led-sales/ Know me more at www.swapnathomas.comWork with me 1:1 https://swapnathomas.com/private-coaching/Connect with me at www.instagram.com/swapnathomascoachingAnd if you liked any bit of this episode, show me some love and leave a review on Apple Podcasts or https://www.podchaser.com/BraveMarketing

In this episode, Swapna is talking about the simple but not always easy-to-make shift that is key to making more sales in your business.  If you find yourself making judgments about your audience and how much they might be willing to pay for your services, then this short and sweet episode is a must-listen for you! Get your free workbook on Soul led Sales at https://swapnathomas.com/soul-led-sales/ Know me more at www.swapnathomas.comWork with me 1:1 https://swapnathomas.com/private-coaching/Connect with me at www.instagram.com/swapnathomascoachingAnd if you liked any bit of this episode, show me some love and leave a review on Apple Podcasts or https://www.podchaser.com/BraveMarketing

About the guestAmanda Kingsley is a Certified Feminist Life Coach and Doula. She is the host of the Speaking Light Into Abortion podcast.  And the Author of ‘What I Wish: 100 love notes to help you survive, come alive, and thrive after abortion.’ After her own unanticipated abortion as a mother of three, she recognized the need for a wider conversation around the complex emotional landscape of life after abortion. She reminds her audience that it’s okay to feel all the feelings after abortion, and that we can honor our decisions by living the life we made our choice for. You can learn more and connect with her at www.amandastarkingsley.com IG @amandastarkingsleyPodcast : https://podcasts.apple.com/us/podcast/speaking-light-into-abortion/id1486214204In this episode, Amanda and Swapna talk about :Amanda’s personal journey with abortion and how it birthed this incredible movement of supporting women through their abortion journeys. What does it take for Amanda to be audaciously visible about a much debated topic like abortion when there are be a lot of trolling or pushback on the messages. How does Amanda work through the feelings and thoughts that come up with selling something that feels like a personal mission and charging aligned prices for it.How to  speak to your people so that they know that this is the solution to the problem that they have. How to take a heavy topic like Abortion and bring light, playful energy around it in your marketing and how Amanda found her own way of marketing.Get your free workbook on Soul led Sales at https://swapnathomas.com/soul-led-sales/ Know me more at www.swapnathomas.comWork with me 1:1 https://swapnathomas.com/private-coaching/Connect with me at www.instagram.com/swapnathomascoachingAnd if you liked any bit of this episode, show me some love and leave a review on Apple Podcasts or https://www.podchaser.com/BraveMarketing

Selling is your #1 job as an entrepreneur. You should feel excited to sell and talk about your offers, but sometimes you can feel that you've hit a wall when it comes to creating sales posts. This series has 3 actionable episodes where you'll walk away with so many content ideas to use in your posts, stories, pitches, etc. to sell your offers with ease. In the third and final part of the series, we talk about: Sharing specific outcomes.Sharing exactly who you made this offer for. Show social proof. You don’t always need testimonials. Celebrate the momentum. Get your free workbook on Soul led Sales at https://swapnathomas.com/soul-led-sales/ Know me more at www.swapnathomas.comWork with me 1:1 https://swapnathomas.com/private-coaching/Connect with me at www.instagram.com/swapnathomascoachingAnd if you liked any bit of this episode, show me some love and leave a review on Apple Podcasts or https://www.podchaser.com/BraveMarketing

Selling is your #1 job as an entrepreneur. You should feel excited to sell and talk about your offers, but sometimes you can feel that you've hit a wall when it comes to creating sales posts. This series has 3 actionable episodes where you'll walk away with so many content ideas to use in your posts, stories, pitches, etc. to sell your offers with ease. In the 2nd part of the series, we talk about : 1. How to relate to your clients and show them that the results are possible for them.2. Share where most of your clients are when they start with you.3. Talk about what it won’t take for them to get what they want.4. Show why you’ve designed the program the way you haveGet your free workbook on Soul led Sales at https://swapnathomas.com/soul-led-sales/ Know me more at www.swapnathomas.comWork with me 1:1 https://swapnathomas.com/private-coaching/Connect with me at www.instagram.com/swapnathomascoachingAnd if you liked any bit of this episode, show me some love and leave a review on Apple Podcasts or https://www.podchaser.com/BraveMarketing

A new 3-part series to help you sell out your offers Selling is your #1 job as an entrepreneur. You should feel excited to sell and talk about your offers, but sometimes you can feel that you've hit a wall when it comes to creating sales posts. This series has 3 actionable episodes where you'll walk away with so many content ideas to use in your posts, stories, pitches, etc. to sell your offers with ease. In this episode, we talk about :  1. Embodying the vibe of your offers 2. Show, don't tell. How do you do the work you teach your clients?3. Origin story. What's the story behind the creation of your offers? 4. The tangible & specific ways your life changed because of your offer. Get your free workbook on Soul led Sales at https://swapnathomas.com/soul-led-sales/ Know me more at www.swapnathomas.comWork with me 1:1 https://swapnathomas.com/private-coaching/Connect with me at www.instagram.com/swapnathomascoachingAnd if you liked any bit of this episode, show me some love and leave a review on Apple Podcasts or https://www.podchaser.com/BraveMarketing

Do you feel the mid-month slump?Either you have made some money and now you don't feel like working towards your original goal and settling with what you have already made OR you haven't made money and you check out of your business and want to wait for the next month. Then this episode is for you. In episode 19 of the brave marketing podcast, we are going to talk about getting back on track and in alignment with your goal, especially during the middle of the month. We are talking about : 1. The 2 common scenarios business owners face at the mid-month mark. 2. Understanding the attachment scale when it comes to your goals. 3. What does it mean to create a committed, healthy relationship with your goals? 4. The 5-step process to get back on track with your goals or set goals that you will always achieve. Let's go! Get your free workbook on Soul led Sales at https://swapnathomas.com/soul-led-sales/ Know me more at www.swapnathomas.comWork with me 1:1 https://swapnathomas.com/private-coaching/Connect with me at www.instagram.com/swapnathomascoachingAnd if you liked any bit of this episode, show me some love and leave a review on Apple Podcasts or https://www.podchaser.com/BraveMarketing

Guest Bio A super creator, visionary thinker, liberation loving, inspiration seeking, wisdom woman, chai devotee, and stand-up paddle board enthusiast, Shannon Dunn is an international award-winning Australian businesswoman, business and leadership coach, retreat leader, best selling author, creator of the Thrive Factor Framework® and its 12 female centric leadership Archetypes, and regularly sought out as a keynote speaker.Shannon coaches, teaches, and cheers ingenious and ambitious coaches, creatives, and impact makers to turn what they know into energising and profitable income streams, unlock their effortless success zone, break up with unhealthy hustle and make a rippling impact by embracing their inner rebel. She leads the Thrive Factor Coach® certification and has a huge ambition to ripple thriving into the world in a big impact kind of way.In this episode : Swapna and Shannon share very similar perspectives on coaching, marketing, productivity and life. In this episode you will hear them talk about :1.Growing up as quiet rebels when they were raised to be polite, good girls and who didn’t raise a lot of hell and being BRAVE in our choices. 2.Shannon has been in the coaching space for over 13 years. We dig into, what are some of the good things about the industry now compared to a decade ago and what are some things that Shannon find herself rolling herr eyes at. 3. Shannon’s take on brand legacy and creating a BIG vision and how to align with your vision to find your mojo back. 4.A rundown on the Thrive Factor Leadership framework and how it can help entrepreneurs and leaders in their business including what Swapna’s archetypes are and how she uses them in her marketing. 5.Shannon’s love for Yoda and Wonder Woman and what that means for your brand magnetism! So dive in and get thriving! SHOW LINKS :Facebook URL : https://www.facebook.com/ShannonDunnBusinessCoachInstagram handle : shannon_thethrivefactorLinkedIn : https://www.linkedin.com/in/msshannondunn/Podcast : She Leads She Thrives - https://thrivefactorco.com/she-leads-she-thrives-podcast/Get your free workbook on Soul led Sales at https://swapnathomas.com/soul-led-sales/ Know me more at www.swapnathomas.comWork with me 1:1 https://swapnathomas.com/private-coaching/Connect with me at www.instagram.com/swapnathomascoachingAnd if you liked any bit of this episode, show me some love and leave a review on Apple Podcasts or https://www.podchaser.com/BraveMarketing

In this episode, we are going to talk about one of Swapna's favourite musicians, Taylor Swift, and the marketing genius that she is. We are going to talk about the 5 marketing lessons you can learn from Taylor Swift, who has been dubbed THE MUSIC INDUSTRY. And that’s not an exaggeration. If you haven’t heard already Taylor is the first artist EVER to occupy the entire top 10 of the #Hot100 on Billboard in a single week.Listen to the full episode to know more about the 5 lessons : 1. Create a YOU niche. 2. Focus on the craft above everything 3. Repurpose old content4. Create hype, intrigue, and tease your audience pre-launch5. Have fun! Get your free workbook on Soul led Sales at https://swapnathomas.com/soul-led-sales/ Know me more at www.swapnathomas.comWork with me 1:1 https://swapnathomas.com/private-coaching/Connect with me at www.instagram.com/swapnathomascoachingAnd if you liked any bit of this episode, show me some love and leave a review on Apple Podcasts or https://www.podchaser.com/BraveMarketing

You can access the complete workshop here : https://view.flodesk.com/pages/6343ee0f12fa5e426dd84123I created this workshop because I was tired of the 6-step frameworks which make you think that there’s one right way. Next shiny thing syndrome: People jumping from reels to TikTok to something else because the marketing gurus said so. Sheer overwhelm by things that are NOT required Because I fell for all of these in my business. And burnt myself out. When I ask people why they don’t have the business they want these are some of the things I hear again and again My elevator pitch is not perfectI don’t know FB adsMy audience just doesn’t buyI don’t have enough people in my audienceI haven’t done it before I did it but I don’t know how to repeat thisI need to put in more (Hours, energy, experience) When you have these thoughts this is how it shows up as working harder, doing more and firehosing yourself with learning. The real problem is a lack of enoughness. So you do everything you can to prove to the world that you are enough. But what it actually does is it makes success feel out of reach because when you give control of your enoughness to others, you will never feel enough. And even if you get some success you’ll attribute it to things or people basically outside of you, so you never feel like you can recreate it with ease or your brain will move the goal post further along and it feeds your non-enoughness even more. This is because of the 3 Success Traps that are keeping you stuck. Let’s dive into the episode to learn about the success traps. Get your free workbook on Soul led Sales at https://swapnathomas.com/soul-led-sales/ Know me more at www.swapnathomas.comWork with me 1:1 https://swapnathomas.com/private-coaching/Connect with me at www.instagram.com/swapnathomascoachingAnd if you liked any bit of this episode, show me some love and leave a review on Apple Podcasts or https://www.podchaser.com/BraveMarketing

In this episode Swapna and Sarah talk about all things money mindset :How has Sarah’s relationship WITH MONEY changed over time as she has gone from working for someone else to working for herself and now as a money mindset mentor? One of Sarah’s podcast episodes is called “Why you making money is important for everyone.” Having been through a pandemic, seeing many economies crumbling down, and being constantly told that a recession is looming and capitalism as it is, feels unsustainable, Swapna feels that the message of “making money is important for everyone” is very relevant right now and they discuss Sarah’s perspective on it. Pricing is something most people have a lot of mental drama about. Whether it’s pricing something or raising your prices or sharing those prices with clients, it can send people into a tizzy. We listen to Sarah’s take on pricing and especially the “charge your worth” narrative in the coaching industry. Get to know some of Sarah’s favourite ways to rewire thoughts about money. ABOUT THE GUEST Sarah Mac is a Writer & Creative Business Mentor who works with coaches, healers and artist-entrepreneurs who are ready for 6-figure years, more freedom and fun in life and business. She supports creatives to sell high-ticket coaching offers and digital courses and attract dream clients on repeat by sharing their authentic stories online. Originally from the UK, Sarah now lives in New York. She's also a singer-songwriter, rapper, video artist and host of the Creative Magic Club podcast. Guest Links Website: https://withsarahmac.com/ Facebook: https://www.facebook.com/profile.php?id=28117409Instagram: @creativemagicclub Podcast: https://podcasts.apple.com/us/podcast/creative-magic-club/id1540128262 LinkedIn: https://www.linkedin.com/in/sarah-mac-messaging-mindset-coach/YouTube: https://youtube.com/c/withsarahmac Get your free workbook on Soul led Sales at https://swapnathomas.com/soul-led-sales/ Know me more at www.swapnathomas.comWork with me 1:1 https://swapnathomas.com/private-coaching/Connect with me at www.instagram.com/swapnathomascoachingAnd if you liked any bit of this episode, show me some love and leave a review on Apple Podcasts or https://www.podchaser.com/BraveMarketing