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Braving Business: Tales of Entrepreneurial Resilience and Courage in the Face of Adversity
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Braving Business: Tales of Entrepreneurial Resilience and Courage in the Face of Adversity

Author: Tal J Zlotnitsky

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Join host Tal Zlotnitsky, a seasoned serial entrepreneur and founder of six companies, alongside co-host PJ Benoit, a dedicated entrepreneur in his own right, as they delve into candid conversations with leaders and entrepreneurs about confronting and surmounting adversity. Tune in to hear from our distinguished guests as they share their personal stories of resilience and tenacity. Our aim is to inspire, educate, and empower entrepreneurs and leaders, providing them with useful insights on how to chase their dreams and goals even in the face of hardship, while adhering to their core values and leading a life imbued with purpose and significance.

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What happens when a chili-loving salesman and a bold, gardening nurse team up to turn a backyard hobby into a nationally recognized hot sauce brand?In this episode of Braving Business, we sit down with Bobby McFadden and Aurea De Guzman, the co-founders of Grumpy Spice LLC, to explore their unlikely journey from growing peppers at home to collaborating with major brands and being featured on Hulu’s "Superhot: The Spicy World of Pepper People."Bobby brings creativity, a love for gardening, and a sales background, while Aurea offers bold instincts, cultural richness, also avid in gardening and the compassion of a nurse—all of which blend into their dynamic approach to entrepreneurship. Their story is one of courage, naïve confidence, grit, and the power of saying yes—even without all the answers.They share:How Grumpy Spice started from their backyardsThe pivotal moments that turned passion into a real businessLessons learned from partnerships, press, and the power of communityThe ups and downs of long-distance co-ownershipHow family, culture, and personal values shape their missionWhether you’re an entrepreneur, a dreamer, or someone who loves a good human story, this conversation will leave you inspired—and maybe craving something spicy.Key Questions We Explore in This Episode:How did Grumpy Spice LLC begin, and what inspired this backyard-to-business transformation?What were the biggest hurdles early on, and how did each of you handle them differently?How did appearances in media and corporate partnerships change your perspective?How do your personal backgrounds (sales, nursing, antiques, gardening) shape your business approach?What’s it like to co-own a business while living in different states?How does community feedback influence your creative and business decisions?What keeps you going through setbacks—and what advice would you give to someone starting out?What’s next for Grumpy Spice?Listen in for a spicy blend of grit, growth, and gratitude—served by two entrepreneurs who’ve truly braved the business world.
Join us on this episode of Braving Business as we delve into the world of politics, resilience, and leadership with Adam Kinzinger, a former U.S. Congressman and current senior political commentator at CNN. Known for his unwavering stance against the tide of misinformation and his commitment to democratic principles, Adam shares his journey from the halls of Congress to the forefront of a movement aimed at depolarizing American politics.Key Topics Covered:Adam's transition from a rising star in the Republican Party to a vocal critic of the MAGA movement.Insights from his tenure on the House Select Committee to Investigate the January 6th Attack.The founding of Country First and its mission to restore core democratic values.The challenges and strategies of navigating political and personal pivots.Guest Background:Adam Kinzinger served as a U.S. representative from Illinois from 2011 to 2023. A veteran of the U.S. Air Force and Air National Guard, he continues to serve as a Lieutenant Colonel. Adam's political career is marked by his courageous stand against voter fraud claims following the 2020 presidential election and his dedication to truth and accountability.Main Insights:The importance of conviction over ambition in leadership roles.How to remain resilient in the face of political and social adversity.The role of integrity and transparency in restoring public trust.Actionable Takeaways:Strategies for maintaining personal and professional integrity amidst external pressures.Approaches to fostering bipartisan dialogue and reducing polarization.Lessons on leading with courage and conviction, even when it means standing alone.Tune in to explore how Adam Kinzinger's experiences can inspire business leaders and entrepreneurs to navigate their own challenges with resilience and integrity.
Join us for an illuminating episode of Braving Business as we dive into the entrepreneurial journey of Cody Grandadam, affectionately known as the "Flashlight Guy." As President of Promier Products, Cody has carved out a niche in the portable lighting industry with brands like LitezAll, Kodiak, Illumibrite, and Handsfree. From his early days mowing lawns to buy his first pair of Jordans, Cody's story is one of resilience, innovation, and strategic thinking.Key Topics Covered:Cody's entrepreneurial beginnings and the lessons learned from leveraging assets for financial growth.The challenges of rebranding after a vendor trademarked his company name, costing him $250,000.Overcoming operational hurdles, such as re-labeling products by hand in a rented LA warehouse.Insights into the bootstrapped method and the importance of perseverance in entrepreneurship.Guest Background:Cody Grandadam's journey started in the 5th grade with a lawn mower and a dream. Now, as the head of Promier Products, he's a testament to the power of grit and adaptability. His story has been featured in the Chicago Journal, highlighting his path to success.Main Insights:Cody emphasizes that entrepreneurship is about enduring challenges and leveraging them as catalysts for growth. His experiences underscore the importance of strategic thinking and adaptability in business.Actionable Takeaways:Embrace setbacks as opportunities for growth and learning.Leverage assets to create cash flow and invest in your business.Maintain resilience and adaptability in the face of unexpected challenges.Tune in to discover how Cody's journey can inspire your own path to success. Whether you're a seasoned entrepreneur or just starting out, this episode offers valuable insights and actionable strategies to light your way forward.
Join us on this episode of Braving Business as we dive into the world of innovation and entrepreneurship with Steve Greenberg, the tech and gadget guru known for his appearances on NBC's Today Show and his engaging game show "What The Heck Is That?" With a career spanning multiple media platforms, Steve shares his journey from a CBS news anchor to a freelance innovator, highlighting the resilience and adaptability required to thrive in the ever-evolving media landscape.Key Topics Covered:The creation and impact of "What The Heck Is That?" and its role in spotlighting emerging inventors.Steve's transition from traditional media roles to a dynamic freelance career.The importance of embracing opportunities and the power of saying "yes" in business.Strategies for navigating "dry" patches in an entrepreneurial journey.Guest Background:Steve Greenberg is an award-winning author and TV personality with a unique flair for showcasing innovative products. Known for his book "Gadget Nation" and his role as a judge at global innovation competitions, Steve brings a wealth of experience in identifying and promoting groundbreaking gadgets.Main Insights:Steve emphasizes the significance of persistence and the occasional need to "fake it til you make it." He shares personal anecdotes, including the challenges and rewards of freelance work, and the importance of maintaining confidence in one's abilities.Actionable Takeaways:Embrace the unpredictability of the entrepreneurial path and remain open to new opportunities.Develop a strong personal brand to attract diverse work opportunities.Cultivate resilience to overcome periods of uncertainty and leverage them for future success.Tune in to discover how Steve Greenberg continues to innovate and inspire in the world of gadgets and beyond, offering valuable lessons for entrepreneurs and business professionals navigating their own unique journeys.
Episode Title: Episode Description:In this vibrant episode of Braving Business, we’re joined by the multi-talented Keya Wingfield, a culinary powerhouse whose journey from Bombay to Virginia has been as flavorful as the dishes she creates. As the CEO of Keya's Snacks / Daksh Foods and the reigning champion of Food Network’s “Spring Baking Championship”, Keya shares her insights on blending culinary passion with entrepreneurial acumen.Key Topics Covered:- Culinary Entrepreneurship: Discover how Keya turned her love for food into a thriving business, creating unique products like "Bombay Chips" that blend her Indian heritage with American tastes.- Resilience in Business: Learn how Keya has navigated the challenges of running a business for nearly 15 years, including her strategic pivots and collaborations with major brands like McDonald’s and Duke’s Mayonnaise.- Cultural Integration: Keya discusses her mission to bring people and cultures together through food, and how this has shaped her business philosophy.- Charitable Initiatives: Hear about her efforts in organizing a bake sale for COVID relief in India, exemplifying her commitment to giving back.Main Insights:- Keya’s journey highlights the importance of authenticity and cultural roots in creating a brand that resonates with diverse audiences.- Her experience underscores the power of resilience and adaptability in overcoming business challenges.Actionable Takeaways:- Embrace Your Heritage: Leverage your unique background and experiences to create authentic products or services that stand out in the market.- Strategic Partnerships: Seek collaborations that align with your brand values to expand your reach and impact.- Community Engagement: Use your platform to support causes that matter to you, enhancing brand loyalty and societal impact.Join us for an episode filled with rich insights and practical advice from a chef who’s as skilled in business as she is in the kitchen. Whether you’re an entrepreneur or a creative looking to infuse your personal story into your professional journey, Keya’s experiences will inspire and guide you.
Join us on this episode of "Braving Business" as we dive into the world of global entrepreneurship and personal resilience with Saville Kellner, CEO of Lake Industries. From his beginnings in Cape Town, South Africa, to building a multinational manufacturing and distribution empire, Saville shares the strategies and mindset shifts that propelled his ventures to success over the past four decades.Key topics include the growth of Lake Industries into a global powerhouse, the intricacies of running diverse companies like JLS Financial and Revenue Media Group, and the importance of adaptability in business. Saville opens up about his personal journey with Scleroderma, a condition he discovered through a friend, and how it has fueled his philanthropic efforts, including collaborations with The Johns Hopkins Hospital and organizing annual fundraising events.Listeners will gain valuable insights into balancing business leadership with meaningful philanthropy, understanding the significance of resilience in the face of personal and professional challenges, and the power of leveraging networks for global impact.Actionable Takeaways:Discover the principles of building a sustainable and globally recognized business.Learn how personal experiences can shape leadership styles and inspire philanthropic missions.Understand the importance of resilience and adaptability in navigating both business and personal trials.Gain practical advice on expanding your business network and influence across borders.Tune in to hear Saville Kellner's inspiring story and learn how to turn challenges into opportunities for growth and impact. Whether you're an entrepreneur, executive, or creative professional, this episode offers strategies to help you thrive in the face of adversity.Learn more about Saville at www.lakeindustries.com and www.revenuemediagroup.com
In this exciting episode of "Braving Business," we sit down with Chef Joe Sasto and Sean Knecht, the innovative co-founders of Tantos!, to explore the dynamic intersection of culinary artistry and entrepreneurial prowess. Their collective journeys through entrepreneurialism and resilience leading them to launch and incredible product together is a story worth sharing.Key Topics Covered:Entrepreneurial Evolution: Discover both Sean and Joe's unique journeys as they found their way through focus, hurdles, pivots, and continued resilience.Culinary Innovation: Unpack the inception of Tantos, the world's first puffed pasta chip, and the collaborative spark needed to launch.Resilience and Adaptation: Learn how Sean and Joe navigated challenges and leveraged their passion for cooking to create a unique product in the competitive snack market.Building Strategic Partnerships: Insights into forming successful collaborations with major brands and leveraging media exposure to fuel business growth.Main Insights:Sean and Joe share their unfiltered insights on staying resilient through entrepreneurial shifts, the importance of pursuing passion projects, and how to capitalize on unique ideas in niche markets. Their story is a testament to the power of embracing change and finding opportunities in unexpected places.Actionable Takeaways:1Embrace Collaboration: Reach out to potential partners who complement your skillset and vision for innovative product development.2Leverage Media Exposure: Utilize platforms like social media to gain visibility and credibility for your brand.3Cultivate a Passion Project: Allow personal interests to guide business ventures, as passion can drive innovation and success.Join us as Joe and Sean share their recipe for entrepreneurial success, blending creativity with strategic business acumen to inspire the next wave of purpose-driven leaders and innovators. Follow their journey on social media @seanknecht @chef.joe.sasto and @eattantos - discover how you can turn your culinary dreams into a thriving business reality.
In this compelling episode of Braving Business, we sit down with James Swanwick—esteemed alcohol-free coach, investor, entrepreneur, and former ESPN SportsCenter anchor—who is revolutionizing how high-performing professionals view alcohol consumption. As the creator and founder of Project 90, a neuroscience-based program boasting a remarkable 98% success rate in reducing alcohol consumption, James offers profound insights into the transformative power of an alcohol-free lifestyle. His upcoming book, CLEAR: How to Achieve Success Without Alcohol, launching March 18, 2025, promises to be a game-changer for entrepreneurs, executives, and health enthusiasts alike.Key Topics Covered:Alcohol-Free Wealth: Discover how cutting back on drinking can dramatically enhance your career, family life, and financial standing.Breaking the Stigma: Learn why abandoning alcohol is becoming the ultimate status symbol among high performers.The Neuroscience of Quitting Alcohol: Delve into the science behind Project 90's exceptional success rate, starkly contrasting with traditional methods like AA.Main Insights:James shares his journey from a high-profile media career to becoming a leading figure in the alcohol-free movement. His expertise, featured on popular podcasts like High Intensity Health and Lead On Purpose with James Laughlin, underscores the profound impact of ditching alcohol on personal and professional success.Actionable Takeaways:1Reframe Your Perspective: Understand the hidden costs of alcohol on your productivity and health.2Adopt Science-Backed Strategies: Leverage neuroscience-based techniques to reduce alcohol consumption and boost clarity.3Embrace New Norms: Position yourself as a forward-thinking leader by making alcohol-free living a status symbol.Tune in and discover how an alcohol-free lifestyle could be the key to unlocking your full potential in both business and life.Connect with James:www.jamesswanwick.comIG: @jamesswanwickLinkedIn: https://www.linkedin.com/in/jamesswanwickContact us:www.BravingBusiness.com - Co-Hosted by Tal Zlotnitsky & PJ Benoit
Our guest today is a legend in the music industry, Dr. Matthew Knowles. Known as Beyoncé's father, Matthew is a successful music executive, entrepreneur, author, and professor. He played a pivotal role in the rise of Destiny's Child and the solo careers of Beyoncé and Solange Knowles. Founder of Music World Entertainment, Matthew has over 450 million records sold worldwide. His books include “The DNA of Achievers” and “Racism from the Eyes of a Child.” Welcome, Matthew!Episode Summary:Matthew Knowles shares his journey from humble beginnings to becoming a music industry titan. He discusses the challenges he faced, his strategic vision, and his role in shaping the careers of Destiny's Child and his daughters. Matthew also talks about his insights on overcoming adversity, managing public scrutiny, and his thoughts on the future of the music industry.Key Questions:1. Matthew, can you share your early experiences integrating all-white schools in the South and how these shaped your outlook?2. When did you realize Beyoncé and Solange had extraordinary talent, and how did you nurture it?3. How did you balance being a father and a manager, especially during challenging times?4. You’ve said that failure is a primer for future success. Can you share a personal story that illustrates this?5. What advice do you have for developing and fine-tuning a strategic vision in one's career?6. Which traits from “The DNA of Achievers” were crucial for your success, and how can listeners cultivate them?7. How did you manage public scrutiny and stay resilient during tough times?8. What drives your passion for educating future entrepreneurs and music business leaders?9. How do you see the future of the music industry evolving, and what advice would you give to new artists?10. What challenges and rewards have you encountered running Music World Entertainment?11. Reflecting on your journey, what is the most important lesson you’ve learned?12. How did you handle the pressures of the music industry while maintaining personal relationships?13. What are your thoughts on the parallels between your journey and Richard Williams' with Venus and Serena?Quotable Moments:- "Failure is a primer for future success."- "Developing a strategic vision is crucial for building a successful career."Connect with Matthew Knowles:- Website: https://www.musicworldent.com- Instagram: @knowsmathewknowlesListener Engagement:Share your thoughts on Matthew Knowles' insights and your own stories of overcoming challenges in your entrepreneurial journeys.Disclaimer:The views expressed by guests are their own and do not necessarily reflect the views of the Braving Business Podcast or its hosts.Outro:Thanks to Matthew Knowles for sharing his wisdom and stories. His approach to the music business and entrepreneurship continues to inspire. Remember to subscribe, rate, and review us wherever you get your podcasts. Stay brave and keep pursuing your dreams!
Brand Evangelism, Innovation, and Resilience with Guy KawasakiEpisode Description:Join us on this captivating episode of Braving Business as we delve into the mind of marketing maven and innovation evangelist, Guy Kawasaki. With a storied career that spans pioneering roles at Apple, a transformative tenure at Canva, and influential writings, Guy’s insights are a treasure trove for business professionals seeking to navigate the turbulent waters of entrepreneurship.In this episode, Guy shares his journey from helping launch the iconic Macintosh computer in 1984 to his current role as Chief Evangelist at Canva. Discover how he popularized the term "evangelist," not just as a title but as a powerful marketing philosophy that has influenced countless industries.We explore Guy’s valuable lessons from Kodak’s failure to adapt, drawing parallels to modern business challenges and the importance of staying ahead of the curve. Guy also shares personal anecdotes, including the profound impact Steve Jobs had on his career and the whimsical fantasy of being mistaken for Jackie Chan.Key topics include:- Evangelism marketing and its role in modern business- Lessons from Kodak's downfall and adapting to technological shifts- Insights from working with Steve Jobs and the creation of the famed 1984 Apple ad- Personal reflections and humor from Guy’s illustrious careerListeners will walk away with actionable strategies to incorporate evangelism marketing into their business models, tips on resilience and adaptability in the face of industry disruption, and inspiration from Guy’s unique life experiences.Whether you’re an entrepreneur, executive, or investor, this episode offers a blend of wisdom, humor, and practical advice that can transform your approach to business challenges. Tune in for an engaging conversation that promises to inspire and inform.Connect with Guy Kawasaki:Website: guykawasaki.com/Website: remarkablepeople.comLinkedIn: linkedin.com/in/guykawasakiContact us:www.BravingBusiness.com - Co-Hosted by Tal Zlotnitsky & PJ Benoit
Today, we have the pleasure of welcoming a truly visionary guest, Walter Kinzie, the founder of Kinzie Foods. Walter's journey is a testament to the power of resilience and innovation, and we're thrilled to have him share his story with us.About Walter KinzieWalter Kinzie is Founder at Kinzie Foods. Incredible products, made with love.Topics Covered• Walter's journey as an entrepreneur. • The pivotal moment in Walter's career and how it shaped the path forward.• Walter's journey from the start began with a significant challenge—a life-threatening kidney transplant and then professional concerts to raise money for others.• Personal qualities that have contributed to Walter's success.• How Walter founded and developed Kinzie Foods.• Navigating business challenges and building resilience in the industry.• Leadership philosophy and management approach in a competitive market.Connect with Walter Kinzie• [Website](https://kinziefoods.com)• [LinkedIn](https://linkedin.com/in/walter-kinzie)Contact Us• [Braving Business Podcast](https://www.bravingbusiness.com) - Co-hosted by Tal Zlotnitsky & PJ Benoit
In a popularly demanded re-run of Braving Business, we sit down with Kat Weaver, a 2x accidental entrepreneur who turned crisis into opportunity—twice. Kat launched her first business from a college dorm room, built it into a successful company, then faced a devastating fire that could have ended everything. Instead of giving up, she used storytelling to win 22 of 23 pitch competitions, secure six figures in funding, and eventually sell the business for a successful exit—but not before nearly losing the deal four times.After a viral FedEx video featuring her pitch tips, Kat realized she had a gift for helping others. That’s when she founded Power to Pitch, a company that helps early-stage founders perfect their pitch, land investors, and secure funding faster. Now, she’s on a mission to help founders raise $100 million in grants and venture capital—and she’s well on her way.In this conversation, Kat shares:How losing everything to a fire transformed the way she thinks about storytelling in business.The most common mistakes founders make when pitching—and how to fix them.Why negotiation is everything—and how to turn a “no” into a “yes.”What VCs are really looking for when they hear a pitch (and what they secretly hate).The mindset shift that took her from college entrepreneur to expert in securing funding.Kat’s tennis background taught her grit and sacrifice, and she applies that same relentless energy to helping founders win in the fundraising game.Key Takeaways:Every founder needs a great story—investors don’t just buy into numbers, they buy into vision.Resilience is everything in entrepreneurship—persistence separates those who raise capital from those who don’t.Everything is negotiable—you just have to know how to frame the conversation.Connect with Kat Weaver:To get the pitch guide, they just have to DM the word “PITCH” on my Instagram https://www.instagram.com/iamkatweaver/?hl=enLinkedIn: Kat WeaverContact Us: Visit www.bravingbusiness.com for more information, resources, and episodes.Kat’s entrepreneurial journey is proof that storytelling isn’t just important—it’s the difference between securing funding and getting overlooked. Tune in to hear her secrets to winning pitches, raising capital, and turning setbacks into success.
Warning: This episode includes explict discussion of child abuse (of a non-sexual nature). User discretion is advisedIn this previously released Top 10 of all times episode of Braving Business, we sit down with Ray Higdon, a former foreclosure statistic turned multimillion-dollar entrepreneur, bestselling author, and CEO of The Higdon Group. Ray's journey is a testament to the power of resilience, faith, and the human spirit's capacity for transformation. (After facing personal and financial hardships, including a foreclosure, Ray rebuilt his life and business, becoming a leading figure in the network marketing industry. Through his company, The Higdon Group, he has helped clients generate over 500,000 new customers via proven coaching programs. Ray's mission extends beyond business; he and his wife, Jessica, have raised over $1 million to support families in need, combat human trafficking, and promote alternative healthcare solutions. In this candid conversation, Ray shares:His journey from financial despair to entrepreneurial successThe role of faith in his personal and professional lifeInsights into building a purpose-driven businessStrategies for overcoming adversity and embracing personal growth Key Takeaways:Adversity can be a catalyst for profound personal and professional transformationIntegrating faith and purpose can lead to a more fulfilling business journeyAuthenticity and vulnerability are powerful tools in leadership and personal developmentConnect with Ray Higdon:Website: rayhigdon.comInstagram: @rayhigdonLinkedIn: Ray HigdonContact Us: Visit www.bravingbusiness.com for more episodes and updates.Ray's story is a powerful reminder that with faith, resilience, and a commitment to purpose, it's possible to overcome even the most daunting challenges. Tune in for an episode that delves deep into the heart of what it means to brave business and life with integrity and passion.
In this episode of Braving Business, we sit down with Ulf Ekberg, co-founder of the iconic Swedish pop group Ace of Base. Rising to global fame in the 1990s with hits like "All That She Wants" and "The Sign," the band sold over 50 million records worldwide, making them one of Sweden's most successful musical exports. Beyond the charts, Ulf's journey is one of transformation. From his early days immersed in Gothenburg's electronic music scene, inspired by bands like Kraftwerk, to co-founding Ace of Base, his passion for technology and music was evident. However, his past associations with extremist groups during his teenage years cast a shadow over his success. Ulf has publicly acknowledged and expressed deep regret for this period, emphasizing that those views are not reflective of who he is today. In recent years, Ulf has channeled his energies into technology and sustainability. He co-founded a music production and management company with Jonas Berggren and has been involved in sustainable impact investing, including serving as a governor for the Stoic Foundation. In this candid conversation, Ulf shares:The origins of Ace of Base and their unexpected rise to fameHis reflections on past mistakes and the journey to personal growthTransitioning from pop stardom to tech entrepreneurship and sustainability initiativesInsights into the music industry's evolution and the role of technologyKey Takeaways:Personal transformation is possible, even after public misstepsDiversifying one's career can lead to fulfilling second actsEmbracing technology and sustainability can drive meaningful changeConnect with Ulf Ekberg:Website: about.me/ulf.ekbergInstagram: @ulfbuddhaLinkedIn: Ulf EkbergContact Us: Visit www.bravingbusiness.com for more episodes and updates.Ulf's story is a testament to the complexities of personal growth, the power of reinvention, and the enduring impact of music and technology. Tune in for an episode that delves deep into the highs and lows of a life lived in the spotlight and beyond.
In this episode of Braving Business, we sit down with John Horn, CEO of StubGroup, a top-tier Google Premier Partner agency that manages digital ad campaigns for clients around the globe. But John isn’t your typical tech CEO—he didn’t start in Silicon Valley, and he didn’t have a blueprint. He built his leadership style in real time, often the hard way, with a deep belief in values-first decision-making, transparency, and good old-fashioned grit.John was StubGroup’s first employee, eventually becoming its CEO just months before the pandemic hit. What followed? A massive drop in client ad spend, an existential business threat, and a defining leadership moment. Instead of hiding behind closed doors, John chose candor and connection, rallying his team through open-book leadership and a whole lot of pacing around his office.In this conversation, John shares:How growing up with a mix of blue-collar and corporate jobs shaped his leadership instinctsWhat really happened behind the scenes when StubGroup’s revenue collapsed during COVIDHis biggest lessons from hiring—and firingWhy transparent leadership builds long-term trust, even when the news isn’t goodWhat it takes to teach digital ads to 100,000+ students and rack up millions of YouTube viewsHow his faith informs his worldview and his favorite phrase: “Count it all joy”Whether you’re a founder figuring things out, a leader trying to balance growth with integrity, or just someone wondering how the heck Google Ads actually work, John delivers practical wisdom with a down-to-earth tone and a few laughs along the way.Key Takeaways:Transparency builds trust faster than perfection ever couldThe most resilient teams are led by people willing to be human first, boss secondYou don’t need a flashy background to be an effective, values-driven leader in techConnect with John Horn:Website: StubGroup.comYouTube: StubGroup’s ChannelLinkedIn: John HornContact Us: Visit www.bravingbusiness.com for more information, episodes, and updates.John’s story is a powerful reminder that leadership isn’t about having all the answers—it’s about showing up, owning the hard stuff, and pacing through it anyway. Tune in to hear how one scrappy Google Ads guy became a trusted CEO, teacher, and advocate for resilient business done right.
By popular demand, we are reissuing his unforgettable episode of Braving Business where we meet Crystal Ball, whose life is a testament to resilience, reinvention, and the power of embracing freedom. Raised in poverty and repression within the infamous “Shiny Happy People” cult, Crystal’s childhood was defined by control and fear. But breaking free was only the beginning.Crystal shares her journey through profound loss, including surviving Hurricane Michael, losing both grandparents, and helping her husband recover from a stroke—all in one harrowing year. These challenges, combined with the unexpected catalyst of motherhood, pushed her to leave a 13-year corporate career and accidentally embark on a path of entrepreneurship.Now thriving in Panama City Beach, Crystal combines her passion for real estate and the coastal lifestyle as a successful entrepreneur and Sales Director of a boat club. She’s also preparing to release her autobiography, “Diary of a Cult Girl,” in early 2025, a bold and deeply personal account of breaking generational cycles and reclaiming self-worth.In this episode, Crystal reveals:How her upbringing shaped her drive and why hyper-achievement can be a trauma response.The role of radical honesty and forgiveness in rebuilding her life.The hilarious story of how she offered her ex-husband as part of a real estate deal, which made headlines in the New York Post.What “success” looks like now and how it’s changed over the years.The values she’s instilling in her children to break harmful cycles.Crystal’s story is raw, inspiring, and a powerful reminder that healing, freedom, and purpose are within reach—even in the face of unimaginable challenges.Key Takeaways:“Life is a daring adventure or nothing at all.”—Crystal’s favorite quote by Helen Keller encapsulates her journey of resilience and courage.How counseling, partnerships, and boundaries helped her overcome trauma and rebuild.Why she believes honesty and openness are the keys to resilience in life and business.Connect with Crystal Ball:Facebook: Crystal BallResources Mentioned:Diary of a Cult Girl (coming 2025)New York Post featureEpisode Highlights:[00:03:00] Crystal’s childhood in the “Shiny Happy People” cult and breaking free.[00:10:30] Surviving Hurricane Michael and navigating loss.[00:20:15] The story behind leaving corporate America and her “life-changer baby.”[00:30:45] How she hilariously offered her ex-husband as a bonus in a home sale.[00:40:10] Radical honesty, boundaries, and breaking generational cycles.[00:50:00] Her advice: “If they’re not in the arena, don’t worry about them.”Crystal Ball’s extraordinary journey reminds us that resilience and transformation are possible for everyone. Tune in for an episode filled with courage, humor, and hope!
In this episode of Braving Business, we sit down with Duke Kroll, a relentless e-commerce entrepreneur, agency founder, brand builder, Spartan racer, and father of six whose life has been anything but linear—and who wouldn’t have it any other way.Duke’s journey started with hustling on eBay at 15 and took him through roles in ballroom dancing, photography, and Amazon agencies before he launched SellerSlice, his e-com agency built on grit, transparency, and an unapologetic commitment to getting results. But Duke’s not here to talk fluff.He opens up about the real challenges behind his success—including battling addiction, losing massive clients overnight, facing a health crisis that nearly killed him, and how hitting rock bottom became the spark that changed everything. Now over 100 pounds lighter and sober, Duke’s brand isn’t just about business—it’s about rebuilding from the inside out.In this episode, Duke shares:How eBay flipping as a teen taught him the fundamentals of businessThe hard decision to leave a high-paying job to start from scratchWhat most founders get wrong about e-commerce (and how to fix it)Why "extreme ownership" is his leadership non-negotiableHow he reinvented his life—physically, mentally, and professionallyWhy his personal mantra is #DOHARDSHIT and what it means to himWhether you’re running a startup, rethinking your leadership style, or trying to get out of your own damn way, Duke brings the kind of honesty and self-awareness that punches through the noise.Key Takeaways:Success doesn’t come from shortcuts—it comes from doing hard, uncomfortable things“Rock bottom” can be your reset button if you’re willing to own your storyBuilding a brand and a business is about being brutally honest with yourself firstConnect with Duke Kroll:Instagram: @dukekrollWebsite: dukekroll.comAgency: sellerslice.comPodcast: The Vertical EdgeContact Us: Visit www.bravingbusiness.com for more episodes, updates, and resources.
In this episode of Braving Business, we sit down with Dustin Portillo, who has turned laughter into a career—and a life lesson. Dustin fulfilled his childhood dream at just 19 years old when he became a professional clown with the Ringling Bros. Circus, performing in over 3,500 shows for more than 35 million people across North America.After leaving the circus, Dustin’s comedic talent led him to become Ronald McDonald for McDonald’s, where he made appearances at major events like The Macy’s Thanksgiving Day Parade. But after his corporate position at Caspers Company was eliminated due to downsizing, Dustin faced a major crossroads: take the safe path or create his own.He chose the latter. Now, Dustin is a full-time speaker and author of It’s Okay to Be an IDIOT, where he teaches audiences how to embrace authenticity, overcome setbacks, and find strength through humor and vulnerability. Dustin’s journey is a testament to the power of resilience, self-belief, and, yes, a little bit of silliness.In this episode, Dustin shares:What he learned from performing in over 3,500 shows with the Ringling Bros.The surprising lessons from portraying Ronald McDonald.How losing his corporate job pushed him into entrepreneurship.Why embracing your inner “idiot” is the key to resilience and success.What it takes to build a brand and inspire audiences as a professional speaker.Dustin’s story is funny, insightful, and packed with hard-earned wisdom about navigating life’s unexpected turns with grace and humor.Key Takeaways:Setbacks can be the setup for something greater—if you have the courage to pivot.Authenticity wins—whether you're on stage or in business.Laughter isn’t just good for the soul—it’s a leadership tool.Connect with Dustin Portillo:Website: dustinmportillo.comLinkedIn: Dustin PortilloContact Us: Visit www.bravingbusiness.com for more information, resources, and episodes.Dustin’s journey from clown to corporate executive to keynote speaker proves that success isn’t about avoiding setbacks—it’s about learning to laugh through them. Tune in to hear his remarkable story!
In this episode of Braving Business, we sit down with Dr. Richard Safeer, a medical innovator who has dedicated his career to revolutionizing workplace well-being. As Chief Medical Director of Employee Health and Well-Being at Johns Hopkins Medicine, Dr. Safeer has spent decades challenging outdated corporate wellness models and building cultures where employee health isn’t just a perk—it’s a business priority.But Dr. Safeer’s journey hasn’t been a straight path. After 11 years of medical training, he realized that traditional family medicine wasn’t where he could make the biggest impact. Instead, he took the entrepreneurial route, building health and well-being programs from the ground up at organizations that had never prioritized them before. Along the way, he faced organizational resistance, skeptics demanding proof of ROI, and the constant challenge of turning well-being into a company-wide movement.Now, as the author of A Cure for the Common Company, Dr. Safeer is helping business leaders rethink how they support their workforce—with practical, science-backed strategies to create happier, healthier, and more productive workplaces.In this episode, we cover:The biggest misconceptions leaders have about employee well-being and how to fix them.Why resilience isn’t just about bouncing back—it’s about rethinking the way we work.How entrepreneurs can prioritize their own health and self-care without sacrificing their business.His latest research on workplace well-being, including the HeartMath strategy at Johns Hopkins.The intersection between personal growth and business success—and why you can’t have one without the other.Oh, and in case you were wondering, yes, he really did take his first hip-hop dance class at 57—and he’s got some thoughts on stepping outside your comfort zone.Key Takeaways:Well-being isn’t a program—it’s a culture.Entrepreneurs need to take care of themselves first to build sustainable businesses.The biggest mistake companies make? They think offering a gym membership is enough.Connect with Dr. Richard Safeer:LinkedIn: Dr. Richard SafeerWebsite: A Cure for the Common CompanyContact Us: Visit www.bravingbusiness.com for more information, resources, and episodes.Dr. Safeer’s work is reshaping the way we think about health at work. Tune in to hear his powerful insights on leadership, resilience, and creating a workplace that truly supports people.
In episode 3 of season 4 of Braving Business, we sit down with Kat Weaver, a 2x accidental entrepreneur who turned crisis into opportunity—twice. Kat launched her first business from a college dorm room, built it into a successful company, then faced a devastating fire that could have ended everything. Instead of giving up, she used storytelling to win 22 of 23 pitch competitions, secure six figures in funding, and eventually sell the business for a successful exit—but not before nearly losing the deal four times.After a viral FedEx video featuring her pitch tips, Kat realized she had a gift for helping others. That’s when she founded Power to Pitch, a company that helps early-stage founders perfect their pitch, land investors, and secure funding faster. Now, she’s on a mission to help founders raise $100 million in grants and venture capital—and she’s well on her way.In this conversation, Kat shares:How losing everything to a fire transformed the way she thinks about storytelling in business.The most common mistakes founders make when pitching—and how to fix them.Why negotiation is everything—and how to turn a “no” into a “yes.”What VCs are really looking for when they hear a pitch (and what they secretly hate).The mindset shift that took her from college entrepreneur to expert in securing funding.Kat’s tennis background taught her grit and sacrifice, and she applies that same relentless energy to helping founders win in the fundraising game.Key Takeaways:Every founder needs a great story—investors don’t just buy into numbers, they buy into vision.Resilience is everything in entrepreneurship—persistence separates those who raise capital from those who don’t.Everything is negotiable—you just have to know how to frame the conversation.Connect with Kat Weaver:LinkedIn: Kat WeaverContact Us: Visit www.bravingbusiness.com for more information, resources, and episodes.Kat’s entrepreneurial journey is proof that storytelling isn’t just important—it’s the difference between securing funding and getting overlooked. Tune in to hear her secrets to winning pitches, raising capital, and turning setbacks into success.
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