Breaking Back, a tennis podcast

Nathan Roach, Sr. Category Manager at adidas, takes us behind the scenes of the legendary tennis brand where he’s worked for over 14 years. We learn about future predicting colorists and kit design, the logistics of athlete distribution, and the incredibly rich tennis history at adidas, including Billie Jean King’s blue suede shoes.

In E5 we talk all things Wimbledon ahead of the final, namely Djokovic’s meniscus, the meteoric rise of Jasmine Paolini, the cons of on-court coaching and the Americans playing for Old Glory in Paris. We also welcome back prodigal podster, Chris Jennings, who leads us off with his normal non-sequitur, this time adventures in Eagle Rock.

In this episode of “Breaking Back”, Curt Stefan, professional racquet stringer and understudy of the legendary Warren Bosworth, riffs on his first client, Ivan Lendl, Gugga, and the history of polyester string, and how the proper racquet setup can build a player’s confidence and keep them focused on the task at hand -- winning.

John Butler has delivered unparalleled ROI for fans, sponsors, civic partners and the game of tennis via creative and interactive physical programming on-site, on-the-town and in communications to fans and brands around the world. From grassroots ATP Challenger Tour events to top-level ATP Tour spectacles like the Delray Beach Open which John ran for more than three decades, to the charm of ATP Champions Tour legends matches, John has continually innovated to cross market and grow the game’s appeal. In this episode, John talks with Peter and me about the state of tennis and the solution he drafted and shared with leaders from the ATP, Tennis Australia and WTA.

In this episode, we wrap up the Australian Open and discuss how Nicky Kyrgios stole the show. Our guest, Eric Smallwood of Apex Marketing, shares how his firm performs valuations for brand sponsorships in tennis, and how the sale of Tennis Channel could further complicate an already fractured viewing experience.

In our first episode, we preview the year’s first slam, talk Djokovic’s oddly cut clothes, Netflx’s Break Point Season 2, and define what a Hublot watch says about its owner.