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Behavioral science is a cornerstone of modern marketing practice, but much of what passes itself off as behavioral science is just bs. Good social science gives us the insights and roadmap we need to change behavior, but bad social science just muddies the water and tarnishes the social sciences. As behavior change is a core objective of marketing, getting behavioral science right is crucial. Join us as two behavioral scientists sound off on what is, and isn't, good social science, from a variety of disciplines covering new topics every podcast.
Your hosts: Brad Davidson, PhD and Sonika Garcia, MPH - Medical Anthropology Strategists at Havas Health & You.
35 Episodes
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In a world of ubiquitous marketing, figuring out what supports a "healthy lifestyle" can be challenging. Marketers have picked up on the cultural trend towards wellness branding, and are enthusiastically, if somewhat disingenuously, leaning into claims that are technically true but not very helpful--"no added sugar", for example, is true, but irrelevant, for a product that has a high glycemic index (like fruit juices). This "healthwashing" has been seen across the spectrum of brands, from the...
As people become more conscious and more knowledgeable about their health, it's on brands and health institutions to become more intimately aware of their consumer's (or patient's) health needs and goals. Someone who "does their own research" isn't operating in a silo - they still rely on the opinions of others, friends, influencers, health professionals and brands, to validate their decisions.In this episode, we are joined by Dan Weaden, CEO of Havas Consumer Health, to talk about the wide a...
In honor of Parkinson's awareness month, we're joined by Howard Lenn, EVP, Executive Creative Director at Havas Health Plus, to discuss his team's approach to the work on the "The Kama Sutra of Parkinson's", ParkinSex. Couples that include someone with Parkinson's are more likely to separate than couples that don't. Howard talks about the massive strain Parkinson's puts on intimacy, prior to any touching, where one is feeling performance-related shame and/or struggling to communicate wants an...
Something that has fascinated us recently is the role culture plays in the emotional aspects of storytelling. The emotional response, its justification and the words used to describe it all are heavily influenced by an individual's identity and how they've learned to express themselves. In this episode, we discuss some of the culture differences when it comes to talking about pain and the importance of being a good listener. In our roles, we are listeners that support other listeners, whether...
Too often in our industry, when we say "healthcare professional" what we really mean is ONE healthcare profession, the prescribing Medical Doctor. However, nursing is and always has been a part of the healthcare professional team, and today more than ever the roles nurses play in providing care are exactly those we cannot do without. Nursing is impossible to do remotely; they are the hands-on heartbeat of any hospital, clinic, or practice. It is important that we recognize them as a unique pr...
Recently, a number of prestigious U.S. universities have talked about reinstating The Scholastic Aptitude Test, more infamously known as The SAT, for applicants to their undergraduate programs. The SAT was once mandatory for college applications, but has become optional and then not used at all in progressive stages over the past two decades. However, debate rages as to whether schools' test optional policies have hurt students (low-income students in particular) who have not been submitting ...
Do you know anyone who just watches the Superbowl for the love of the game anymore? As TV viewers decline across the board, the Big Game on the second Sunday of February remains a must watch event in sports, entertainment, and advertising, hooking the attention from everyone from die-hard sports fans to Swifties.In this special episode, the full team, Brad, Sonika, and Gabriel play 'Monday Morning Quarterback' and take a social scientist's lens to some notable ads from the night (Pfizer's 'He...
A rare disease diagnosis is the beginning of a journey of unknowns. From an HCPs ability to treat, to a caregivers' emotional burden, to a patient's sense of identity, there are a variety of factors that remain uncertain or unclear which makeup the unique challenge of having a rare disease. Despite the challenge, people living with rare disease persevere and form communities - real communities - they share advice and relatable experiences while staying emotionally invested in each...
With January being Cervical Health Awareness month, we felt that this was a great time to breakdown the discussion around Gardasil, an HPV vaccine that can play a major role in curbing the incidence rates of cervical and a variety of other cancers. With that fact alone, Gardasil seems like a no-brainer, but as we explained in a previous episode, it's our irrational behaviors that make us human. Gardasil hasn't caught on as well as initially expected. Since it works best in those who haven't h...
Doctors are in distress, and pandemic is not the only cause. For decades, the role of the healer has been evolving (or devolving, depending on whom you ask), both in our imaginations and in the literal conditions of labor for doctors. For the first episode of the new year, Sonika and I sit down with Vernon Bainton MD, Chief Medical Officer of Havas Lynx in the UK and a keen observer of all things medical, to discuss the Healing the Healers initiative and the evolution of doctoring in today's ...
Use this link to view the video form of this episode: https://www.linkedin.com/posts/havashealthandyou_onehavas-meaningfuldifference-breakingthecode-activity-7140365496129875968-ZpsM?utm_source=share&utm_medium=member_desktopHave you ever thought about how we describe young people as "finding their way" and older people as "stuck in their ways"? Gen Z, currently a cohort entering young adulthood, is commonly referred as being the most progressive generation, but so were Millennials a...
There isn't an official list of everything that's considered taboo, but somehow we all have an instinctual sense of words and topics that are off limits. We even try not to invoke the word of some taboos, like death, so we say things like "passing away", "biting the dust", "pushing up daisies", and more). However, healthcare environments are one of the few places where taboos are openly discussed, so it's crucial that we know the best way to navigate those situations.In this episode we break ...
Hair is defined as the "threadlike strands growing from the skin of humans and other mammals", but that does not begin to describe the social significance of your hair. Color, cut, and style are all part of a shared but often tacit set of rules and expectations, and the social evaluation of your hair (or your children's hair) is perceived as speaking volumes about your beliefs and place in a given culture or community. You can't avoid it: how you wear your hair says something about you, and l...
"Task overload", or the related concepts of "information overload" and "task saturation", is a term developed to describe what happens when there is simply too much for our brains to do--a common occurrence in airline emergencies, spacecraft emergencies, and, unfortunately, everyday work loads in our modern medical systems. The consequences of task saturation are well understood, lead to very poor decision making and leave very little room for interpersonal engagement, as the overwhelme...
Wanting "more" of anything we like seems to be a default human setting, even to the point of problematic excess. A packed closet means we have clothes to wear, an overstuffed fridge means we can eat, and a full wallet means we can buy even more of whatever we please. When Mae West famously said "too much of a good thing is wonderful", she probably wasn't thinking of a world awash in plastic garbage and a juvenile diabetes crisis that has sharps containers in middle schools throughout the US. ...
Death is an inevitable part of the human experience--OUR experience. But speaking about death, specifically how we want to spend our last months and days on earth when illness makes the end both visible and inevitable, is challenging. We find ourselves struggling to overcome taboos and other cultural and personal barriers to communication, and that leads, many think, to a large number of "bad" ICU deaths. Listen as we discuss the thoughts and conversations that do (and don't) occur when ...
When designing interventions to improve the doctor-patient visit, we often forget that, in some sense, all doctor-patient conversations are cross-cultural. Doctors literally embody the clinic itself, as both its representatives and agents, whereas the patients simply represent themselves and their needs. When designing communication strategies for these interactions, we need to consider a patient's life experiences, culture, and health literacy, which includes things like expectations for how...
Trust in relationships, business, personal or otherwise, is built in large part on perceptions of honesty, which we gauge based on the perceived intent of the person in that relationship. It's more difficult for some to be seen as honest because of their perception as liars, someone who makes untrue claims, or worse, a palterer, someone who uses the truth dishonestly.Listen as Brad and Sonika discuss "paltering", a relatively uncommon term to describe a form of misleading behavior where one h...
Including your audience into the development process, with intentionality, is key in designing effective initiatives, campaigns, and products that do justice for them. Bringing the right people to the table is only the start - the hard part is incorporating their truths into an end result that properly represents them. The term inclusive design is becoming more popular, which is great, but it's essential, to groups that have been excluded for so long, that you're doing it right.Please enjoy t...
A doctor's dismissal of symptoms can be devastating for a patient. We know it's a problem, but what do we call it? There's a variety issues that's could be at the root of this dismissal. The answer may be Medical gaslighting - or it may not.Listen as we discuss the rapidly increasing prevalence of the term "Medical gaslighting", and how use of the term, due to its connotation, inadvertently accuses doctors of having malicious intent to mislead patients.If you have any questions, feedback, or ...
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