DiscoverBrought to you by...
Brought to you by...
Claim Ownership

Brought to you by...

Author: Business Insider

Subscribed: 8,756Played: 165,644
Share

Description

Surprising stories about how the biggest, household name brands affect our lives and culture — for better or worse. Host Charlie Herman finds tales of tragedy, love, strange histories, unintended consequences, and accidental success.

More information at www.businessinsider.com/household-name

64 Episodes
Reverse
When two employees at Polaroid discovered their company’s technology was being used by the South African government to help enforce apartheid, they protested and called for an international boycott of their employer until it withdrew from that country. It was one of the first anti-apartheid protests against a major U.S. corporation and the beginning of the broader divestment movement that followed. Polaroid’s leadership responded with steps it thought could help Black South Africans, and its efforts pose a question we still grapple with today: What responsibility do corporations have to promote social justice and human rights around the world?For more on Polaroid, South Africa and the Polaroid Revolutionary Workers Movement: https://bit.ly/btyb-polaroidSubscribe to Business Insider: read.bi/podcastSign up for our newsletter: http://newsletter.businessinsider.com/join/brought-to-you-by
This week, we’re teaming up with the podcast Proof from America’s Test Kitchen to bring you an Oreo story with three delicious parts. First, the longstanding rivalry between two biscuit makers that gave birth to the world’s favorite cookie. Then, one little girl’s brave choice (risking divine punishment!) to taste the famous creme filling. And finally, a full-scale investigation into who really invented that creme filling — and how one “Mr. Oreo” got all the glory.Read Marjorie Ingall’s essay about the Oreo: https://www.tabletmag.com/sections/food/articles/unholy-waferListen to more episodes of Proof: https://www.americastestkitchen.com/proofSubscribe to Business Insider: read.bi/podcast
Young Living was one of the first major essential oils companies on the market, helping to launch an industry that is worth billions of dollars today. The company is built on the myth of its founder, whose miraculous medical recovery inspired him to devote his life to alternative medicine. But that story isn’t quite what it appears to be, and the people who believe in it sometimes pay a high price. Business Insider investigative reporter Nicole Einbinder uncovers the truth behind Young Living and its founder, Gary Young.Subscribe to Business Insider for the three-part investigation: businessinsider.com/btybListen to the Insider Today roundtable: https://bit.ly/insidertodayroundtable
Samsung’s founder, his son, and his grandson turned a vegetable and dried fish shop into a global superpower and a symbol of South Korean success. But their fight to keep the company in the family has also landed it at the center of some of South Korea’s biggest corruption investigations. Now, Samsung and South Korea have to figure out what comes next: Can the company continue without its founding family at the helm? And what would that mean for the country Samsung helped build? Subscribe to Business Insider: read.bi/podcastSign up for our newsletter: http://newsletter.businessinsider.com/join/brought-to-you-bySubscribe to the Insider Today newsletter: https://bit.ly/insidertoday
The original Game of Life was about reaching happy old age, not "Millionaire Acres." And Monopoly was invented by an anti-capitalist who wanted to make a point about landowning and economic inequality. How did these games become the versions we play today? This is the story of how two iconic board games, designed to shape American culture, were instead warped by it.Subscribe to Business Insider: read.bi/podcastSign up for our newsletter: http://newsletter.businessinsider.com/join/brought-to-you-bySubscribe to the Insider Today newsletter: https://bit.ly/insidertoday
How do you advertise a product that's taboo? When Tampax became the first commercially-produced tampon in 1933, no one wanted to talk about menstruation. So the company embraced education as advertising. It’s a strategy that grew from door-to-door sales campaigns to middle school sex ed classes across the country today. But what does it mean when corporations lead the conversation about menstruation?And for more information about menstruators: https://www.plannedparenthood.org/learn/health-and-wellness/menstruationSubscribe to the Insider Today newsletter: https://bit.ly/insidertoday
Nathan’s Famous turned the hot dog into a symbol of July 4th. But the story of how that happened says a lot more about America than just its love of a good BBQ. It’s immigrants striving for the American dream, hucksters spinning tall tales, underdogs fighting against the odds. The good, the bad, and the ugly of the US stuffed through a meat grinder, bigger and better than Nathan’s ever dreamed. Subscribe to Business Insider: read.bi/podcastSubscribe to the Insider Today newsletter: https://bit.ly/insidertoday
In 1969, Cleveland’s Black residents boycotted McDonald’s. For weeks, the company’s leadership had been locked in a stalemate with Black activists over who should own and operate the local franchises. It was all part of a bigger movement, whose goal was to build economic power in Black communities through Black-owned businesses. But 50 years later, how are the Black franchisees at McDonald’s faring? Were the golden arches a golden ticket to economic equality?Listen to the reporter roundtable: https://www.businessinsider.com/how-american-businesses-can-do-more-fight-racial-injustice-2020-6 Read more of Kate Taylor's reporting about McDonald's and subscribe to Business Insider: businessinsider.com/btybSubscribe to the Insider Today newsletter: https://bit.ly/insidertoday
What happens when businesses try to do more than just sell you things? On June 24, we’re kicking off a new season of stories: about Polaroid confronting racism, Tampax taking on education, and The Game of Life telling you how to live your life. Sign up for our newsletter: http://newsletter.businessinsider.com/join/brought-to-you-by.
While we finish up our new season, check out this episode from Twenty Thousand Hertz. It’s a podcast that tells the stories behind the world’s most recognizable sounds. This episode is about THX, that deep, swelling effect you hear right before a movie starts. Turns out, we might never have heard that sound if it weren’t for Star Wars.
In this bonus episode, we open up our customer service lines to answer a burning question from one of our listeners: Is there really a Hidden Valley? And does it have a ranch?
BONUS: Brand Aid

BONUS: Brand Aid

2020-05-0628:183

What’s the right way to sell people hamburgers, cars, or anything, really, during a global pandemic? In this bonus episode, Charlie talks to Business Insider’s Tanya Dua and Meredith Haggerty from “The Goods” by Vox about the state of pandemic advertising and what it can tell us about the role of brands in our daily lives.To read more of Tanya’s reporting about brands, advertising and marketing, subscribe to BI prime: read.bi/BTYB.
While we work on a new season of episodes, here’s another podcast to check out: Proof, from America’s Test Kitchen. The Proof team tackles big questions about what we eat and explores the hidden stories behind the foods we love. In this episode, we learn who killed the "Miracle Berry." In the 1970s, it was poised to become the sugar replacement of choice. So why haven’t you heard of it?Subscribe to Proof: https://podcasts.apple.com/us/podcast/proof/id1438546054
Jack Daniel’s is the top-selling whiskey in the world. For more than 150 years, it’s been made using time-honored methods that go back to when Jack Daniel made the whiskey himself. (Yes, he was a real person.) But who taught “Mr. Jack” how to make that whiskey? Nearest Green, a formerly enslaved man. Unlike Jack Daniel, though, most people don’t know his name, so one woman has made it her mission to tell the world his story one sip at a time.Sign up for our newsletter: http://newsletter.businessinsider.com/join/brought-to-you-by
April Fools' pranks come and go, but one joke item that’s stood the test of time is the whoopee cushion. Today, we trace its history from ancient Rome to now. Where did it come from? Why is it funny? Will it stay popular? And if everyone knows its name, why does no one company get the credit for it?Sign up for our newsletter: http://newsletter.businessinsider.com/join/brought-to-you-by
The 1980’s TV commercials for California raisins have been called some of the best ads ever made. The claymation raisins singing and dancing to Marvin Gaye’s “I Heard It Through the Grapevine” became a kids TV show, recorded an album that went platinum, launched a range of toys and costumes, and starred in an Emmy-winning Christmas special. But were they a success for the raisin industry? Or did the dancing California raisins cause more trouble than they were worth?Sign up for our newsletter: http://newsletter.businessinsider.com/join/brought-to-you-by
44: All That Jazzercise

44: All That Jazzercise

2020-03-1838:022

Since Jazzercise started over 50 years ago, hundreds of thousands of (mostly) women have come together to exercise and get fit. But if you think Jazzercise is just jazz hands and shoulder rolls, you’re missing out on the bigger story, one about women becoming entrepreneurs and running their own businesses.
43: A Tale of Two Spams

43: A Tale of Two Spams

2020-03-1134:431

In Hawaii, Spam is served at grandma’s house and in high-end restaurants. It’s beloved. But in the continental U.S., the canned pork product is often the punchline of jokes. Why does Spam have such different meanings in different places? The answer involves World War II, Monty Python, and a troupe of singing saleswomen.Sign up for our newsletter: http://newsletter.businessinsider.com/join/brought-to-you-by
42: The Widow Clicquot

42: The Widow Clicquot

2020-03-0437:553

More than two hundred years ago in Napoleonic France, the business world was walled off to women, and champagne was a luxury reserved for the ruling class. So then how did a young widow take over her husband’s struggling wine business and turn champagne into an international phenomenon? And how does her legacy continue to shape what we drink today?Sign up for our newsletter: http://newsletter.businessinsider.com/join/brought-to-you-by
41: The Red (M&M) Scare

41: The Red (M&M) Scare

2020-02-2640:243

From the mid 1970s to the mid ‘80s, red M&M’s disappeared. American consumers had become worried about the safety of red food coloring after some questionable Russian studies prompted the FDA to look into whether one particular dye might be causing cancer in rats. But years later, the red M&M made a triumphant return, thanks in part to a college kid in Tennessee and an inside joke that took on a life of its own.Sign up for our newsletter: http://newsletter.businessinsider.com/join/brought-to-you-by
loading
Comments (20)

Arfa Malik

.,,m:,

Jun 9th
Reply

James C

nnjnnnn😂😂😂🦍🦍🦍😍😜😣😑🤫🤒😫;)B-);)B-):^):-)o:-):-)୧(^ 〰 ^)୨ᕦ⊙෴⊙ᕤᕦ( ⊡ 益 ⊡ )ᕤᕙ (° ~͜ʖ~ °) ᕗ୧(^ 〰 ^)୨ᕦᶘ ᵒ㉨ᵒᶅᕤ୧| ͡ᵔ ﹏ ͡ᵔ |୨ᕦ༼ຈل͜ຈ༽ᕤ୧| ͡ᵔ ﹏ ͡ᵔ |୨ᕦ༼ຈل͜ຈ༽ᕤᕦ༼ຈل͜ຈ༽ᕤᕦ༼✩ل͜✩༽ᕤᕦ༼ຈل͜ຈ༽ᕤᕙ༼◕ ᴥ ◕༽ᕗᕦ༼✩ل͜✩༽ᕤᕙ༼◕ ᴥ ◕༽ᕗᕙ༼◕ ᴥ ◕༽ᕗᕙ༼◕ ᴥ ◕༽ᕗᕙ༼◕ ᴥ ◕༽ᕗᕦ༼✩ل͜✩༽ᕤᕦ༼✩ل͜✩༽ᕤᕙ༼◕ ᴥ ◕༽ᕗᕦ༼✩ل͜✩༽ᕤᕦ༼✩ل͜✩༽ᕤᕙ༼◕ ᴥ ◕༽ᕗᕦ༼✩ل͜✩༽ᕤᕙ༼◕ ᴥ ◕༽ᕗᕙ༼◕ ᴥ ◕༽ᕗᕙ༼◕ ᴥ ◕༽ᕗᕦ༼✩ل͜✩༽ᕤᕦᶘ ᵒ㉨ᵒᶅᕤᕙ (° ~ ° ~)ᕦᶘ ᵒ㉨ᵒᶅᕤᕦ༼✩ل͜✩༽ᕤᕦᶘ ᵒ㉨ᵒᶅᕤᕙ (° ~ ° ~)ᕦ༼✩ل͜✩༽ᕤᕦ[ ◑ □ ◑ ]ᕤᕦ༼✩ل͜✩༽ᕤᕦ[ ◑ □ ◑ ]ᕤᕦ༼✩ل͜✩༽ᕤᕦ[ ◑ □ ◑ ]ᕤᕦ[ ◑ □ ◑ ]ᕤᕦ༼ຈل͜ຈ༽ᕤ༼ᕗຈل͜ຈ༽ᕗᕙ (° ~ ° ~)ᕦ༼✩ل͜✩༽ᕤᕙ༼◕ ᴥ ◕༽ᕗᕙ (° ~ ° ~)ᕦ༼ຈل͜ຈ༽ᕤᕦ[ ◑ □ ◑ ]ᕤᕙ(☉ਊ☉)ᕗ( ͝° ͜ʖ͡°)ᕤᕙ(☉ਊ☉)ᕗ( ͝° ͜ʖ͡°)ᕤᕦ༼ຈل͜ຈ༽ᕤᕦ༼ຈل͜ຈ༽ᕤᕦ༼ຈل͜ຈ༽ᕤᕦ༼ຈل͜ຈ༽ᕤᕦ(ಠ_ಠ)ᕤᕦ༼ຈل͜ຈ༽ᕤᕙ(ಠ ਊ ಠ)ᕗᕦ༼✩ل͜✩༽ᕤ( ͝° ͜ʖ͡°)ᕤᕙ (° ~ ° ~)ᕦ༼✩ل͜✩༽ᕤᕦ༼ຈل͜ຈ༽ᕤᕦ༼✩ل͜✩༽ᕤᕦ༼✩ل͜✩༽ᕤᕦ༼ຈل͜ຈ༽ᕤᕦ༼✩ل͜✩༽ᕤᕦ༼✩ل͜✩༽ᕤᕦ༼ຈل͜ຈ༽ᕤᕙ (° ~ ° ~)ᕦ༼✩ل͜✩༽ᕤᕦ༼✩ل͜✩༽ᕤᕙ (° ~ ° ~)ᕦ༼ຈل͜ຈ༽ᕤ༼ᕗຈل͜ຈ༽ᕗᕦ༼ຈل͜ຈ༽ᕤᕦᶘ ᵒ㉨ᵒᶅᕤᕦᶘ ᵒ㉨ᵒᶅᕤᕦᶘ ᵒ㉨ᵒᶅᕤᕦ༼ຈل͜ຈ༽ᕤᕦ[ ◑ □ ◑ ]ᕤᕦ(ò_óˇ)ᕤᕦ༼✩ل͜✩༽ᕤᕦᶘ ᵒ㉨ᵒᶅᕤᕦ[ ◑ □ ◑ ]ᕤᕦ༼ຈل͜ຈ༽ᕤᕦᶘ ᵒ㉨ᵒᶅᕤ༼ᕗຈل͜ຈ༽ᕗ୧( ˵ ° ~ ° ˵ )୨ᕦ༼ຈل͜ຈᕦᶘ ᵒ㉨ᵒᶅᕤ༽ᕤᕦ༼ຈل͜ຈ༽ᕤᕙᕦ༼ຈل͜ຈ༽ᕤ୧| ͡ᵔ ﹏ ͡ᵔ |୨ᕦʕ •ᴥ•ʔᕤᕦᶘ ᵒ㉨ᵒᶅᕤᕦᶘ ᵒ㉨ᵒᶅᕤᕦᶘ ᵒ㉨ᵒᶅᕤᕦᶘ ᵒ㉨ᵒᶅᕤᕙ (° ~ ° ~)ᕙ (° ~ ° ~)ᕦ(ಠ_ಠ)ᕤᕙ (° ~ ° ~)ᕦ(ò_óˇ)ᕤᕙ (° ~ ° ~)ᕦ(ò_óˇ)ᕤᕦʕ •ᴥ•ʔᕤᕦᶘ ᵒ㉨ᵒᶅᕤᕦᶘ ᵒ㉨ᵒᶅᕤᕦ༼ຈل͜ຈ༽ᕤᕦ༼ຈل͜ຈ༽ᕤᕦ(ò_óˇ)ᕤᕦᶘ ᵒ㉨ᵒᶅᕤᕦ[ ◑ □ ◑ ]ᕤᕦᶘ ᵒ㉨ᵒᶅᕤᕦᶘ ᵒ㉨ᵒᶅᕤᕦ༼✩ل͜✩༽ᕤᕦᶘ ᵒ㉨ᵒᶅᕤᕦᶘ ᵒ㉨ᵒᶅᕤᕙ༼◕ ᴥ ◕༽ᕗᕙ༼◕ ᴥ ◕༽ᕗᕦ༼✩ل͜✩༽ᕤᕦ༼✩ل͜✩༽ᕤᕙ (° ~ ° ~)ᕦ༼ຈل͜ຈ༽ᕤ୧( ಠ Д ಠ )୨ᕙ(☉ਊ☉)ᕗᕙ (° ~ ° ~)ᕙ (° ~ ° ~)ᕙ (° ~ ° ~)ᕦ༼ຈل͜ຈ༽ᕤᕦ[ ◑ □ ◑ ]ᕤ( ͝° ͜ʖ͡°)ᕤᕙ(ಠ ਊ ಠ)ᕗᕙ (° ~ ° ~)ᕙ(ಠ ਊ ಠ)ᕗᕦ༼ຈل͜ຈ༽ᕤᕦ༼ຈل͜ຈ༽ᕤ༼ᕗຈل͜ຈ༽ᕗᕙ (° ~ ° ~)୧( ˵ ° ~ ° ˵ )୨ᕦᶘ ᵒ㉨ᵒᶅᕤᕙ༼◕ ᴥ ◕༽ᕗᕦᶘ ᵒ㉨ᵒᶅᕤᕙ(͡°‿ ͡°)ᕗᕦ༼ຈل͜ຈ༽ᕤᕙ(͡°‿ ͡°)ᕗᕙ (° ~ ° ~)ᕙ (° ~ ° ~)ᕙ (° ~ ° ~)ᕙ (° ~ ° ~)ᕙ (° ~ ° ~)ᕙ (° ~ ° ~)ᕙ(͡°‿ ͡°)ᕗᕙ(͡°‿ ͡°)ᕗᕦ༼ຈل͜ຈ༽ᕤᕦ(ò_óˇ)ᕤ༼ᕗຈل͜ຈ༽ᕗ୧( ˵ ° ~ ° ˵ )୨୧( ˵ ° ~ ° ˵ )୨ᕙ( ͡° ͜ʖ ͡°)ᕗᕦᶘ ᵒ㉨ᵒᶅᕤᕦᶘ ᵒ㉨ᵒᶅᕤᕦʕ •ᴥ•ʔᕤᕦᶘ ᵒ㉨ᵒᶅᕤ୧( ˵ ° ~ ° ˵ )୨ᕙ (° ~ ° ~)୧( ˵ ° ~ ° ˵ )୨ᕙ( ͡° ͜ʖ ͡°)ᕗᕙ (° ~ ° ~)ᕦ(ò_óˇ)ᕤᕦ༼ຈل͜ຈ༽ᕤᕦᶘ ᵒ㉨ᵒᶅᕤᕙ (° ~ ° ~)ᕦᶘ ᵒ㉨ᵒᶅᕤᕙ (° ~ ° ~)ᕦᶘ ᵒ㉨ᵒᶅᕤᕦᶘ ᵒ㉨ᵒᶅᕤ (° ~ ° ~)ᕦ[ ◑ □ ◑ ]ᕤᕦ༼ຈل͜ຈ༽ᕤᕦᶘ ᵒ㉨ᵒᶅᕤᕦᶘ ᵒ㉨ᵒᶅᕤᕦᶘ ᵒ㉨ᵒᶅᕤᕦ༼ຈل͜ຈ༽ᕤ୧( ˵ ° ~ ° ˵ )୨ᕦ༼✩ل͜✩༽ᕤᕙ༼◕ ᴥ ◕༽ᕗᕙ༼◕ ᴥ ◕༽ᕗ

Nov 24th
Reply

Cliff Bates

Can you do a show on Lane Bryant I want to hear skinny girls complain and say what Lane Bryant should and should not do.

Aug 20th
Reply

Austin Peek

Jesus, these girls voices made me had to stop listening.

Mar 7th
Reply

Meagan Cahuasqui

I think this is my favorite episode of the podcast thus far

Mar 5th
Reply

Talia Spierer

I own croc wedges... not sure how I feel about it

Jan 30th
Reply

Paterka Town

I'm so glad I stumbled upon this pod! I really like the length of the show and really dig the slices of info. The hosts play well off of one another without overwhelming the show content. Keep it up!

Jan 28th
Reply (1)

Michael Dobbins

Good content and entertaining but the nasally lisp of the shows host almost makes me not want to listen

Jan 8th
Reply

Dustin Padgett

Q

Dec 7th
Reply

Daniel Marak

This whole episode was just a teaser for another podcast. A waste of time.

Dec 5th
Reply

Ebeth K

this is great. This year I traveled and we tried to stop at Cracker Barrel as it was the only place open besides iHop. They were ALL packed....hours of wait to get a table as everyone brought their families there. Needless to say, we did not stop.

Nov 26th
Reply

J F

This episode feels cut short. Learned almost nothing from it.

Nov 24th
Reply

Tyler Stevenson

ahahaha you never got to any point. not once.

Nov 21st
Reply

Keira

Wish they'd actually dug into the lawsuit. why bring it up and not explain why it's being brought against the gangs? This episode would be a lot better with that context

Nov 6th
Reply

Marc Kiven

the show is ok but your ads are awful and way too long. enough to dissuade me from listening.

Oct 4th
Reply (1)

Veronica Alzate Acosta

Can you make an episode with Juan Valdez?

Sep 12th
Reply

Daryl Sande

Re:. the coca cola president. Nice hatchet job on President Fox. UNSUBSCRIBED!

Aug 22nd
Reply (1)
Download from Google Play
Download from App Store