How to think your business rich? During this live, Nora, Neuropsychologist and Business Coach, and I gave many examples of how your business looks like right now, if you're NOT thinking it rich. Inside of our Masterclass, happening this Saturday, Jan 21, 10am EST, we will share all you need to make your business a success: - the mindset / perspectives - the strategy - the commitment We are going to take all the guessing out of the game! Save your spot at themoneymindsethub.com/rich Resources: Think Your Business Rich Free Training: Save Your Spot Visit www.TheMoneyMindsetHub.com and choose your path Download the Grow Your Income Checklist www.TheMoneyMindsetHub.com/2023 Connect with me: Instagram: @MoneyMindsetExpert YouTube: TheMoneyMindsetHub Website: www.Themoneymindsethub.com
In this podcast episode, a female entrepreneur, determined to increase her income in 2023, sets an intention to break up with the lack mentality of her money and embarks on an imaginative journey of multiplying her resources to achieve her goal. This episode is about Planning for the new year and learning how to maximize your money in the process. I learned that money is more than just energy; it's also about mindset, mental and emotional reactions, and strategy. Really this is all that we work on inside of The Money Mindset Hub. "Breaking up with the lack should be on your priority list, because in a business, if you are thinking that is not enough for you, you will have a prosperous business." In this episode, you will learn the following: 1. Discover the powerful exercise of infinite abundance to break up with lack mentality and maximize your money. 2. Find out how setting intentions for money can help you achieve your goals. 3. Uncover the secret to leveraging the power of mental work to increase your income. Resources: Think Your Business Rich Free Training: Save Your Spot Visit www.TheMoneyMindsetHub.com and choose your path Download the Grow Your Income Checklist www.TheMoneyMindsetHub.com/2023 Connect with me: Instagram: @MoneyMindsetExpert YouTube: TheMoneyMindsetHub Website: www.Themoneymindsethub.com Loved this episode? Leave us a review and rating here: Chapter Summaries: [00:00:00] The Money Mindset Hub is made extra simple, stupidly simple for female entrepreneurs. In every piece of content that I do for you, what I want you to take away is that moneymizer work. Every single day and every single hour with every single action you can still break up with the lack. [00:12:39] Every dollar you get or every dollar that you spend, it's multiplying. What if money was as abundant as air is right now? That's where these exercise came from. It will take time for you to do it automatically, but you will get there. [00:16:15] Imagine every dollar that you receive and every dollar you spend being multiplied. Really see money moving, everything multiplying. And at the end, just say thank you. Come to my Instagram ad The Money Mindset Hub expert and share with me the power of this exercise. [00:18:38] The third point that is really a game changer if you want to maximize every single dollar on this 2023 and to increase your income is to set an intention for your month. Use your imagination to do the things first in your head and see how your body responds emotionally. [00:28:44] The last point that I'm going to give is nervous system regulation. How is it that you go about having a relationship with money. We are hosting a free training with Neuropsychologists nor Noel Brown. Give you the tools for you to think your business rich in 2023.
In today's episode of the podcast, Alejandra Rojas, Finance Professional and Money Mindset expert is joined by our special guest to discuss why their business might not be making money, and how to change that. Marley Harris is a business and money coach who helps women create a life of time, location, and financial freedom. She is passionate about giving people the freedom to work on their own terms and teaching them how to get there through business strategies and mindset. This episode is about The resistance people face when trying to achieve success. Marley Harris learned about The resistance people face when trying to achieve success when she was trying to figure out how to make her business successful. The resistance is the belief system that people don't deserve the success that they desire. The resistance can be overcome by implementing mindset work and belief change. "I just have to trust my gut and go for it." In this episode, you will learn the following: 1. How Marley Harris went from working a 2. Job to being a digital nomad and business owner 3. The importance of mindset work in Harris' opinion 4. How Harris overcame resistance to her dream of living in Bali Resources: Download The Exact steps To increase your income in 2023 at www.themoneymindsethub.com/2023 Visit The Money Mindset hub www.Themoneymindsethub.com Connect with me: Instagram: @MoneyMindsetExpert Website: www.alejandrar.com/podcast Loved this episode? Leave us a review and rating here:
Break up with lack and break into abundance in 2023 with The Money Mindset Hub. "It's time to treat your business, your life, and your energy as a gold mine and start making money with this - let's break up with the lack and let it grow, baby!" I just arrived to Colombia with my family to celebrate New Year's Eve. I had made many changes to my business in the last six months and was feeling joy and confidence. I had started The Money Mindset Hub to help female entrepreneurs increase their income, better their relationship with money, and grow their businesses. I had the proof that this could be simple, and I wanted to show others that money mindset work can be easy. I promise that by interacting with any content on The Money Mindset Hub, female entrepreneurs will know that money mindset work and changing their financial reality can be simple. My mission for 2023 is to increase business income and to show people the simplest way to make money without guilt, shame, or unconfidence. In this episode, you will learn the following: 1. What life-changing realizations enabled a female entrepreneur to simplify the money mindset process? 2. How can increasing income, bettering relationships with money, and growing a business be made simple? 3. What strategies and tools are available to help female entrepreneurs create six-figure businesses and achieve financial freedom in 2023? Resources: Visit www.TheMoneyMindsetHub.com and choose your path Download the Grow Your Income Checklist www.TheMoneyMindsetHub.com/2023 Connect with me: Instagram: @MoneyMindsetExpert Website: www.alejandrar.com/podcast Loved this episode? Leave us a review and rating
In this podcast episode, I dive into the idea of the "gratitude attitude", and whether or not it is necessary to be grateful for everything in order to attract abundance. You will learn how feeling grateful can harm or help your money mindset journey to attract more money. "Do not compare my ends with your beginnings." I'm grateful for a lot of things in my life, but sometimes it's hard to be grateful, its normal when you are a female entrepreneur. "I know I should be grateful for what I have, but when I'm feeling down, it's hard to see the good" This is said often, but if you don't, does it mean you are sabotaging your success with money? This Thanksgiving, I want you to make a point to really focus on gratitude in a way that supports your money mindset upgrade. In this episode, you will learn the following: 1. Is a gratitude attitude necessary in order to attract more abundance? 2. Can gratitude be used as a tool to help shift your money mindset? 3. Is it harmful to push negative emotions away when trying to be grateful? Resources: ❣️Save your spot inside The Sacred Circle To Heal Money Wounds & Transform Them into Paying Clients. Limited Spots Available www.alejandrar.com/circle ❣️ Learn more about the Ignite Your Money Mind Membership to upgrade your money mindset step by step www.alejandrar.com/membership Chapter Summaries: [00:00:00] - The happy and wealthy Bilingual podcast is hosted by Alejandra Rojas. Alejandro is a finance professional and MoneyMinded expert. The podcast combines personal finance with powerful lessons to expand your money mindset so you can embody the wealthiest and happiest version of yourself. [00:01:16] - Today on the episode of “this Is Life with Kevin, I'm going to talk about Gratitude and how It can Help You to have a more positive attitude towards money so that You Can attract more paying Clients and drop the fear of uncertainty around money. [00:02:50] - Alejandra invites you to the sacred circle to heal money wounds and transform them into paying clients. The workshop is taking place on December 3, 2022. There are limited spots available. Only seven people are going to be invited to the circle, and it's first come, first serve basis. Alejandra is celebrating her 28th birthday. [00:09:15] - Thanksgiving is coming in the US. And it's important to have a gratitude attitude. Simplicity when it comes to money is what is going to get you there, because it cuts down the nonsense and it gives you a straight to the point. When you're a female entrepreneur, you are stepping into an uncomfortable sun every day, every minute. And gratitude is a good tool to uncover your mind. [00:17:13] - Ignari is getting certified on trauma of money. He uses gratitude as an awareness tool to shift his money mindset. Yesterday, he received the first check from Amazon from his I am Good with Money journal. Ignari's journal is open to the public in Amazon. And it's the only journal with money mindset exercises and money planning. [00:26:03] - It's Alejandro's birthday. Today November 1st. Alejandro is taking the rest of the week off, but he wants to see Alejandra inside of the Sacred Circle. There is a limited number of spots in Sacred Circle and it's affordable. There's also a financial guidance and money mindset, expertise, community for female entrepreneurs. Other episodes you'll enjoy: 👉 How To Heal The Wounds that Keep You from Making Money 👉"Everything is So Expensive, Nobody Will Buy From Me": Debunking Your Money Beliefs 👉 3 Steps to CRUSH the Last Quarter of 2022 Connect with me: Instagram: @MoneyMindsetExpert Website: www.alejandrar.com Loved this episode?Leave us a review and rating
Alejandra Rojas is joined by Rachel Rodgers, entrepreneur and founder of Hello Seven, to explore what it means to own your voice…all the way to producing your own TV show. Join her Kickstarter campaign here. We have already supported it, and you? Together, they explore how Rachel is transforming her book, We Should All Be Millionaires, into a visual, global movement, why women of color must take up space in media, and the real behind-the-scenes of building a business and a brand in front of the camera. This episode is a masterclass in media ownership as a wealth strategy. From navigating creative control to crowdfunding six-figure budgets, Rachel shares what it really takes to bring visibility, impact, and integrity to reality storytelling. Whether you're in the early stages of your brand or ready to scale with your full self, this episode will shift how you see representation, production, and power. Important Links: 👉🏾 Join us and more grants and exclusive stories in our newsletter: Brownwaytomoney.com/newsletter 👉🏾 Microgrant for WOC Entrepreneurs: www.brownwaytomoney.com/microgrant 👉🏾 Subscribe + Review: www.brownwaytomoney.com/rate 👉🏾 Follow Alejandra Rojas: www.brownwaytomoney.com/LinkedIN 👉🏾 Support Rachel’s Kickstarter: https://www.kickstarter.com/projects/hello7/the-million-dollar-show 📣 Subscribe + Share CTA: Loved this episode? Subscribe to your favorite podcast platform and send it to three women in your circle who are building their brands while holding down careers. There’s more than one way to do this—and your way is valid. Keep walking your Brown Way to Money.
Why do Latina founders still receive less than 2% of VC dollars? In this powerful episode, Alejandra Rojas is joined by powerhouse investors Laurel Mintz (Fabric VC), Ashley Balla (Halogen Ventures), and new angel investor Julissa to expose the reality of raising capital as a woman of color founder. Together, they share what they actually look for when funding startups, what makes them say no, and why diverse entrepreneurs—especially Latinas—need to own their voice in the venture space. This episode is a masterclass in becoming VC-ready without compromising who you are. From building community trust to navigating investor conversations with confidence, you’ll get the unfiltered truth about what it takes to raise money, build wealth, and stay rooted in purpose while doing it. Whether you’re just learning what venture capital is or actively pitching your startup, this conversation will reframe how you see money, power, and your place at the table. Important Links: 👉🏾 Join us and access more grants + exclusive stories in our newsletter here 👉🏾 Microgrant for WOC Entrepreneurs: www.brownwaytomoney.com/microgrant 👉🏾 Subscribe + Review: www.brownwaytomoney.com/rate 👉🏾 Follow Alejandra Rojas: www.brownwaytomoney.com/LinkedIN 👉🏾 Halogen Ventures: https://halogenvc.com 👉🏾 Fabric VC: https://fabricvc.com Key Takeaways: Representation on both sides of the table—founder and investor—shapes the future of funding Community traction matters more than pitch perfection—bring your data, not just your dream Your lived experience is not a liability—it's your leverage Investors want trust, resilience, and clear vision—not just a polished deck You can learn VC language for free—access is no longer the barrier Latinas don't need permission to lead—just capital and community Emotional intelligence is a business advantage, especially in underfunded industries Asking for money isn't begging—it's building legacy You don’t have to be a Latina to invest in Latinas—but Latinas must start owning more seats at the table Subscribe + Share CTA: Loved this episode? Subscribe on your favorite podcast platform and send it to three women in your circle who are dreaming big, building boldly, and navigating funding conversations. Remind them: the system wasn't built for us—but we're building something better anyway. Keep walking your Brown Way to Money.
In this heart-centered conversation, Alejandra Rojas is joined by recruiter and content creator Jalonni Weaver to dismantle the myth that you have to choose between your career and your calling. Together, they explore how Jalonni built a thriving personal brand while working full-time and how that brand became a stream of income, community, and confidence. This episode is a masterclass in using your voice to build something that lasts. From building trust with your audience to negotiating brand deals on your own terms, Jalonni shares the real behind-the-scenes of being a woman of color navigating corporate life, motherhood, and content creation all while staying grounded in purpose and integrity. Whether you're brand new to showing up online or wondering how to make your content mean something, this episode will shift how you see your voice and your value. Important Links: 👉🏾 Join us and more grants and exclusive stories in our newsletter here 👉🏾 Microgrant for WOC Entrepreneurs: www.brownwaytomoney.com/microgrant 👉🏾 Subscribe + Review: www.brownwaytomoney.com/rate 👉🏾 Follow Alejandra Rojas: www.brownwaytomoney.com/LinkedIN 👉🏾 Jalonni’s Newsletter: https://chitchatswithlonni.beehiiv.com/ 👉🏾 Follow Jalonni on LinkedIn: https://www.linkedin.com/in/jalonniweaver/ Key Takeaways: Your personal brand is the only asset you take with you if you leave your job Content creation doesn’t require perfection—just consistency and authenticity You don’t need a course or book to monetize your story Nine-to-fives can fund your vision without silencing your voice It’s not just what you say, but how you say it—especially on LinkedIn A community that trusts you is worth more than followers who scroll past you Boundaries protect your peace, not just your schedule Brand deals don’t require virality—they require value There’s power in building before you need it Subscribe + Share CTA: Loved this episode? Subscribe to your favorite podcast platform and send it to three women in your circle who are building their brands while holding down careers. There’s more than one way to do this—and your way is valid. Keep walking your Brown Way to Money. 71427321893
Leaving your 9–5 doesn’t mean you leave your identity or success behind. Or does it? In this empowering and truth-filled episode, Alejandra Rojas is joined by community-builder and founder Beverly Vanterpool to explore what it really takes to transition from a successful corporate career into entrepreneurship—and do it with purpose. Together, they unpack how to navigate identity shifts, redefine success beyond job titles, and build businesses grounded in passion and community, not just profit. This is not your typical “quit your job” conversation. It’s a trauma-informed, real-world guide to navigating the emotional, financial, and strategic aspects of pivoting into your next chapter. Beverly shares her journey from leading corporate initiatives to launching Career Sisters, and breaks down why visibility, community, and money transparency are non-negotiable for women of color founders. In This Episode, You’ll Learn: The mindset shift required to release your 9–5 identity How Beverly used side projects to test-drive her passion Why community building led her to launch Career Sisters How to redefine networking as meaningful connection Tactical money tips for navigating startup investments The unspoken truth about how people and luck shape your pivot What most people get wrong about transferable skills and transitions Important Links: 👉🏾 Pitch Alejandra Your Story (Forbes Column): Submit here 👉🏾 Follow Career Sisters: www.careersisters.com 👉🏾 Rate & Review This Podcast: www.brownwaytomoney.com/rate 👉🏾 Connect on LinkedIn: www.brownwaytomoney.com/LinkedIN 👉🏾 Financial Freedom Toolkit: stan.store/wealthforbrowngirls
Having a business is not goign to give you financial freedom unless... In this powerful and truth-telling episode, Alejandra Rojas is joined by investing educator Tess Waresmith to dismantle one of the biggest myths in entrepreneurship: that reinvesting in your business is enough to build wealth. Together, they unpack the marketing traps that keep women of color entrepreneurs stuck in a cycle of constant reinvestment and delayed security. This is a heart-centered, trauma-informed conversation about reclaiming your power, creating wealth on your own terms, and investing for real—even when your income is inconsistent. This isn’t about Wall Street jargon or needing six figures to get started. It’s about shifting your mindset, building new financial habits, and learning how to secure your future now—not seven years from now. If you’ve ever felt like investing was “not for you,” this episode is your invitation to reclaim it. Important Links: 👉🏾Pitch me your story: here 👉🏾 Financial Freedom Toolkit: https://stan.store/wealthforbrowngirls 👉🏾 Tess Free Mini-course: https://www.moneyconfidentclub.com/3daysfi 👉🏾 Rate & Review This Podcast: www.brownwaytomoney.com/rate 👉🏾 Follow Alejandra Rojas on LinkedIn: www.brownwaytomoney.com/LinkedIN Key Takeaways: “You’re already investing—you just haven’t aimed it at your future yet.” Compound interest applies to money and the habits that create it Business reinvestment without limits can sabotage your long-term wealth The right investment account can lower your tax bill now Wealth is about safety, freedom, and options—not just revenue Start with what you can ($10, $50/month) and build from there You don’t need to pay 1% fees to start investing wisely Investing is not a reward for success—it’s part of how you get there ✨ Subscribe + Share CTA: Loved this episode? Subscribe on your favorite podcast platform and send it to three women in your circle who need this truth-telling and transformation. Let’s heal, grow, and rise, together. Keep walking your Brown Way to Money. 71427321893
Are you struggling to tell your business story in a way that lands you funding? In this powerful episode, Alejandra sits down with Latasha Randle, program manager of the Fund Her Future grant, and Irene Bekoe, a recent grant awardee and founder of That Good Good Shea. Together, they share the inside story of how women of color entrepreneurs can position themselves to receive funding, the role of mission-driven business in winning opportunities, and how support goes far beyond just writing a check. Important Links: 👉🏾Pitch me your story: here 👉🏾 Financial Freedom Toolkit: https://stan.store/wealthforbrowngirls 👉🏾 Rate & Review This Podcast: www.brownwaytomoney.com/rate 👉🏾 Follow Alejandra Rojas on LinkedIn: www.brownwaytomoney.com/LinkedIN Key Takeaways: Your story is not a weakness—it’s your most powerful asset. Mission-driven businesses that uplift communities stand out to funders. Applying for grants requires time, patience, and editing—start early. Money matters, but access to expertise and ongoing business support can be even more transformative. Partnerships with the right advisors prepare you for scaling, hiring, and future opportunities. ✨ Subscribe + Share CTA: Loved this episode? Subscribe on your favorite podcast platform and send it to three women in your circle who need this truth-telling and transformation. Let’s heal, grow, and rise, together. Keep walking your Brown Way to Money. 71427321893
Is your income dissapearing as fast as it hits your account? This episode is for you. Let's reveal four tested money hacks that make your money stay and work for you. From pausing before you spend, to selling before you invest, to turning savings into a game, these strategies are proven to grow both your bank account and your business without killing your joy. Important Links: 👉🏾Pitch me your story: here 👉🏾 Take the Financial Freedom Assessment: www.brownwaytomoney.com/assessment 👉🏾 Rate & Review This Podcast: www.brownwaytomoney.com/rate 👉🏾 Follow Alejandra Rojas on LinkedIn: www.brownwaytomoney.com/LinkedIN In This Episode, You’ll Learn: The mindset shift that keeps money from disappearing the second it lands How to sell your offers before investing a dime in them Why automating your finances is your best defense against temptation How to turn saving into something you actually look forward to A behind-the-scenes announcement of July’s Brown Way to Money Microgrant winner ✨ Subscribe + Share CTA: Loved this episode? Subscribe on your favorite podcast platform and send it to three women in your circle who need this truth-telling and transformation. Let’s heal, grow, and rise, together. Keep walking your Brown Way to Money.
Name them, ask them, succeed. In this episode Alejandra Rojas dives deep into the five non-negotiable money conversations every woman of color entrepreneur needs to have to build a business that sustains—not drains—your life. If you’ve been leading with hustle, vibes, and prayer but still feel stuck in financial fog, this episode offers the clarity you’ve been craving. Alejandra walks listeners through the mindset shifts, boundaries, and financial systems that transform burnout into bankable strategy. Important Links: 👉🏾Pitch me your story: here 👉🏾 Take 1 of the 5 1:1 spots: here 👉🏾 Take the Financial Freedom Assessment: www.brownwaytomoney.com/assessment 👉🏾 Rate & Review This Podcast: www.brownwaytomoney.com/rate 👉🏾 Follow Alejandra Rojas on LinkedIn: www.brownwaytomoney.com/LinkedIN In This Episode, You’ll Learn: Why naming your enough number is the first step to financial freedom How tax trauma shows up in our money habits—and how to heal it The difference between real financial boundaries and people-pleasing discounts What protecting your “future you” looks like in a business context How to move from hustle-heavy to clarity-rich strategy ✨ Subscribe + Share CTA: Loved this episode? Subscribe on your favorite podcast platform and send it to three women in your circle who need this truth-telling and transformation. Let’s heal, grow, and rise, together. Keep walking your Brown Way to Money.
What if the fear of being seen is the money block you’ve never named? In this episode, Alejandra sits down with LinkedIn strategist Natasha Walstra for a heart-centered conversation on one of the most overlooked money blocks among women of color: the fear of visibility. Together, they unpack how generational trauma, cultural expectations, and internalized doubt can keep us from stepping into our power online—and keep money and opportunities out of reach. You’ll hear actionable strategies for shifting your mindset, showing up as your expert self, and leveraging LinkedIn for real impact and income. If you’ve ever felt afraid to be visible or questioned the value of your story, this conversation will give you the mindset reframe and practical steps to break through. Important Links: 👉🏾 Sign up for Rewired: www.brownwaytomoney.com/rewired 👉🏾Pitch me your story: here 👉🏾 Take 1 of the 5 1:1 spots: here 👉🏾 Take the Financial Freedom Assessment: www.brownwaytomoney.com/assessment 👉🏾 Rate & Review This Podcast: www.brownwaytomoney.com/rate 👉🏾 Follow Alejandra Rojas on LinkedIn: www.brownwaytomoney.com/LinkedIN 👉🏾 Follow on Instagram: @moneymindsetexpert In This Episode, You'll Learn: Why true financial freedom requires you to stop hiding your expertise How generational trauma and cultural narratives fuel fear of being visible Natasha’s 5-pillar strategy for building influence and income on LinkedIn The mindset shift from “selling” to “serving” your audience online Why LinkedIn is uniquely powerful for women of color entrepreneurs How to create authentic relationships and community beyond the content hamster wheel Real stories of confidence and success born from simply showing up Microgrant Reminder: Submit your application at brownwaytomoney.com to be considered for our monthly $500 microgrant for your business. This month’s microgrant password is rewired. ✨ Subscribe + Share CTA: Loved this episode? Subscribe on your favorite podcast platform and send it to three women in your circle who need this truth-telling and transformation. Let’s heal, grow, and rise, together. Keep walking your Brown Way to Money.
Lets talk about a financial habit I've seen cost more than lack of budget. In today's episode, Alejandra Rojas uncovers the financial habit that’s been hiding in plain sight for many women of color. Rooted in generational trauma and passed down as a tool for survival, this habit now shows up in business as undercharging, avoiding visibility, shrinking in negotiations, and staying quiet to stay safe. Alejandra shares how this inherited behavior is costing women of color their money, their voice, and their growth, and what to do about it. Important Links: 👉🏾 Sign up for Rewired: www.brownwaytomoney.com/rewired 👉🏾Pitch me your story: here 👉🏾 Take 1 of the 5 1:1 spots: here 👉🏾 Take the Financial Freedom Assessment: www.brownwaytomoney.com/assessment 👉🏾 Rate & Review This Podcast: www.brownwaytomoney.com/rate 👉🏾 Follow Alejandra Rojas on LinkedIn: www.brownwaytomoney.com/LinkedIN 👉🏾 Follow on Instagram: @moneymindsetexpert In This Episode, You'll Learn: Why silence is the most expensive financial habit we rarely talk about How “being grateful” has been weaponized to keep women of color small What it really costs to stay quiet in business Why visibility is your new protection, not your threat How to start speaking up and shifting your financial future Microgrant Reminder: Submit your application at brownwaytomoney.com to be considered for our monthly $500 microgrant for your business. This month’s microgrant password is rewired. ✨ Subscribe + Share CTA: Loved this episode? Subscribe on your favorite podcast platform and send it to three women in your circle who need this truth-telling and transformation. Let’s heal, grow, and rise, together. Keep walking your Brown Way to Money.
Is money still running your life from childhood memories? You may be earning, saving, and even investing...but it still feels heavy, disconnected, or like you’re always one step away from losing it all. In this vulnerable and necessary episode, Alejandra gets real about the financial trauma women of color carry, especially when money was a ghost in the room growing up. She explores why no amount of budgeting or financial literacy feels like “enough” when old survival patterns are still shaping your relationship with money. Important Links: 👉🏾 Sign up for Rewired: www.brownwaytomoney.com/rewired 👉🏾Pitch me your story: here 👉🏾 Take 1 of the 5 1:1 spots: here 👉🏾 Take the Financial Freedom Assessment: www.brownwaytomoney.com/assessment 👉🏾 Rate & Review This Podcast: www.brownwaytomoney.com/rate 👉🏾 Follow Alejandra Rojas on LinkedIn: www.brownwaytomoney.com/LinkedIN 👉🏾 Follow on Instagram: @moneymindsetexpert In This Episode, You’ll Learn: Why feeling “bad with money” is often a trauma response, not a lack of discipline How inherited sacrifice and silence distort your pricing, worth, and growth The identity shift that happens when you stop outsourcing your value to income Why rewiring your beliefs is more powerful than budgeting harder The radical permission to heal your money story out loud Microgrant Reminder: Submit your application at brownwaytomoney.com to be considered for our monthly $500 microgrant for your business. This month’s microgrant password is rewired. ✨ Subscribe + Share CTA: Loved this episode? Subscribe on your favorite podcast platform and send it to three women in your circle who need this truth-telling and transformation. Let’s heal, grow, and rise, together. Keep walking your Brown Way to Money.
Is your business making money or just moving money? In this episode of The Brown Way to Money, Alejandra Rojas sits down with Joyce Medeiros, founder of Investrio, to unpack one of the most silent but dangerous blocks solopreneurs face: not understanding how their business really operates financially. Joyce shares the behind-the-scenes of building a trauma-informed, automated bookkeeping tool designed for us by us, while Alejandra frames the financial blind spots many women of color entrepreneurs carry as trauma responses. Together, they explore how financial systems aren’t just about numbers—they’re tools of liberation, sustainability, and clarity. Important Links: 👉🏾 Learn more or join the waitlist: www.investrio.io 👉🏾 Follow Investrio: @investrio.io on Instagram 👉🏾 Pitch me your story: here 👉🏾 Take 1 of the 5 1:1 spots: here 👉🏾 Take the Financial Freedom Assessment: www.brownwaytomoney.com/assessment 👉🏾 Rate & Review This Podcast: www.brownwaytomoney.com/rate 👉🏾 Follow Alejandra Rojas on LinkedIn: www.brownwaytomoney.com/LinkedIN 👉🏾 Follow on Instagram: @moneymindsetexpert Key Takeaways: Understanding > Hustling: Many solopreneurs don’t have a revenue problem—they have a clarity problem. Financial Avoidance Is Real: Avoiding your finances doesn’t mean you’re irresponsible—it often means you’re hurt. Systems Are Self-Care: A well-designed bookkeeping system can relieve stress and increase confidence in your financial decisions. You Are Not Alone: Over 40% of small business owners lack financial literacy. It's common, not shameful. Automate with Intention: Tools like Investreo aim to give solopreneurs the clarity of a CFO without needing to hire one. Microgrant Reminder Your secret word is on the episode (Word of the episode"trauma") Submit your application at brownwaytomoney.com to be considered for our monthly $500 microgrant for your business. Subscribe & Join Us: Sis, don’t keep this to yourself. Share this episode with three women in your circle who talk money, healing, and growth. Rate the show. Leave a review. Let’s rewrite the rules together—on our terms. Keep walking your Brown Way to Money.
You’ve done the mindset work, hired the coach, built the business—so why does money still feel hard? This episode is your wake-up call to the role financial trauma may be playing in your entrepreneurial journey. Alejandra Rojas, Forbes columnist and founder of The Brown Way to Money, breaks down how unresolved financial trauma can quietly block your rich life—no matter how much you earn or how smart you are with strategy. From emotional pricing decisions to overworking and undercharging, we unpack the patterns keeping you stuck in survival, not wealth. Important Links: 👉🏾 Pitch me your story: here 👉🏾 Take 1 of the 5 1:1 spots: here 👉🏾 Take the Financial Freedom Assessment: www.brownwaytomoney.com/assessment 👉🏾 Rate & Review This Podcast: www.brownwaytomoney.com/rate 👉🏾 Follow Alejandra Rojas on LinkedIn: www.brownwaytomoney.com/LinkedIN 👉🏾 Follow on Instagram: @moneymindsetexpert In This Episode: What financial trauma really is—and how it’s different from money stress How trauma might be disguised as "good" business habits Silent signs that your nervous system is leading your money decisions A trauma-informed framework to rebuild financial safety and confidence How to start living your rich life without guilt, fear, or burnout Microgrant Reminder Your secret word is on the episode (Word of the episode"trauma") Submit your application at brownwaytomoney.com to be considered for our monthly $500 microgrant for your business. Subscribe & Join Us: Sis, don’t keep this to yourself. Share this episode with three women in your circle who talk money, healing, and growth. Rate the show. Leave a review. Let’s rewrite the rules together—on our terms. Keep walking your Brown Way to Money.
For more insights on opportunities like this, subscribe here to our newsletter we send opportunities like this every week. In this episode of The Brown Way to Money, we sit down with Latasha Randle, Small Business Program Manager at Block Advisors by H&R Block, to dig into the funding gap that keeps so many women of color entrepreneurs from thriving—and the game-changing grant opportunity that’s here to change that. Apply for this grant here: Fund Her Future - 2025 We explore the Fund Her Future grant, a $100K initiative designed to close the funding gap and give real, accessible support to small businesses owned by women of color. If you’ve ever felt unseen by traditional lending or unsure how to make your application stand out—this conversation is for you. In This Episode, You’ll Learn: The origins and purpose of the Fund Her Future grant Why traditional funding methods often fail women of color entrepreneurs What makes a grant application truly stand out Common mistakes to avoid when applying for funding How community impact and storytelling play a powerful role in success Important Links: 👉 Pitch me your story: here 👉 Take 1 of the 5 1:1 spots: here 👉 Take the Financial Freedom Assessment: www.brownwaytomoney.com/assessment 👉 Rate & Review This Podcast: www.brownwaytomoney.com/rate 👉 Follow Alejandra Rojas on LinkedIn: www.brownwaytomoney.com/LinkedIN 👉 Follow on Instagram: @moneymindsetexpert Microgrant Reminder Your secret word is on the episode Submit your application at brownwaytomoney.com to be considered for our monthly $500 microgrant for your business. Subscribe & Join Us: Sis, don’t keep this to yourself. Share this episode with three women in your circle who talk money, healing, and growth. Rate the show. Leave a review. Let’s rewrite the rules together—on our terms. Keep walking your Brown Way to Money.
Are you scared to raise your prices in today’s economy? You’re not alone—but you’re not stuck either. In this powerful episode, Alejandra Rojas speaks directly to women of color entrepreneurs grappling with tariff inflation, rising costs, and deep-seated financial fears. If you’ve been absorbing costs, undercharging, or hesitating to raise your rates, this is your wake-up call. Through a trauma-informed lens, Alejandra explores why pricing feels so triggering, how financial trauma influences your business decisions, and what you really need to consider to price sustainably in uncertain times. This episode is both a reality check and an empowerment guide to confidently own your worth and create a business that thrives—even when the economy doesn’t. Important Links: 👉 Pitch me your story: here 👉 Take 1 of the 5 1:1 spots: here 👉 Take the Financial Freedom Assessment: www.brownwaytomoney.com/assessment 👉 Rate & Review This Podcast: www.brownwaytomoney.com/rate 👉 Follow Alejandra Rojas on LinkedIn: www.brownwaytomoney.com/LinkedIN 👉 Follow on Instagram: @moneymindsetexpert In This Episode, We talk about: Why pricing is more than just numbers—it's about identity and survival How financial trauma shows up when you're scared to charge more The 3 pricing questions every entrepreneur must ask today Why absorbing costs isn’t loyalty—it’s self-sabotage How to hold your boundaries with pricing and avoid guilt-discounting Microgrant Reminder Your secret word is on the episode Submit your application at brownwaytomoney.com to be considered for our monthly $500 microgrant for your business. Subscribe & Join Us: Sis, don’t keep this to yourself. Share this episode with three women in your circle who talk money, healing, and growth. Rate the show. Leave a review. Let’s rewrite the rules together—on our terms. Keep walking your Brown Way to Money.