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The Homebuilder Podcast where we interview homebuilders, industry insiders, and experts covering all things branding, marketing, sales, customer experience, and more. Learn more about ZGM here: https://zgm.ca/industries/homebuilding
28 Episodes
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For episode 9, we invited two longtime Storytelling ZGMers, Ryan Kenny, Copy Director, and Scott Steele, Director of Visual Execution, to the podcast. (Fun fact: both Scott and Ryan helped create the Build Up brand in 2021!)In this long overdue episode, we discussed what brand means from a creative point of view, how to help your homebuilder brand stand out from the Sea of Same, and more.Want to get the show notes and other homebuilder learning resources delivered straight to your inbox? Sign up for the show notes: https://blog.zgm.ca/en/build-up-show-notes
Can you believe we're nearing the end of season 3? For episode 8, we invited Amy Owen, Vice President of Human Resources at Highland Homes, to the podcast. In this episode, we discussed what brand means to Highland Homes, how being an employee-owned company impacts your brand, and more.Want to get the show notes and other homebuilder learning resources delivered straight to your inbox? Sign up for the show notes: https://blog.zgm.ca/en/build-up-show-notes
Welcome back, listeners! For our seventh episode, we invited Derek Hovinga, Full Funnel Content Strategist and Founder of The Inbound Lab, to the podcast. In this episode, we discussed how to implement a full funnel content marketing approach for your brand. We chatted with Derek about how inbound & content marketing has changed since 2015, how to use content marketing to tell your brand story, how content marketing can help you become an authority in the homebuilder space, and more.Want to get the show notes and other homebuilder learning resources delivered straight to your inbox? Sign up for the show notes: https://blog.zgm.ca/en/build-up-show-notes
Can you believe we're officially over the halfway mark for Season Three? For our sixth episode, we invited Sara Kerr, ZGM's Associate Media Director, back to the podcast to discuss how to develop an effective paid media strategy for your brand. Sara shared how brand advertising is different from product advertising, the strongest channels to tell your brand story, and more.Want to get the show notes and other homebuilder learning resources delivered straight to your inbox? Sign up for the show notes: https://blog.zgm.ca/en/build-up-show-notes
For our fifth episode of Season Three, we invited Shane Wenzel, CEO & President, and Liz Lipton, Customer Experience Manager, from Shane Homes to discuss brand experience. Shane and Liz shared why Shane Homes invests heavily in the customer experience, their favourite examples of "wow" moments, brand experiences that have stood out to them, and more.Want to get the show notes and other homebuilder learning resources delivered straight to your inbox? Sign up for the show notes: https://blog.zgm.ca/en/build-up-show-notes
For our third episode of Season Three, we invited Rebecca Walkemeyer, Markeing Manager, and Katie Samycia, Digital Marketing Coordinator, from Cantiro, to discuss branded social strategies. In this episode, Rebecca and Katie share how they approach creating a social strategy around Cantiro's brand purpose, why they include their sales team on social media, how to determine what platforms your brand should be on, and more.Want to get the show notes and other homebuilder learning resources delivered straight to your inbox? Sign up for the show notes: https://blog.zgm.ca/en/build-up-show-notes
For our third episode of Season Three, we invited Lina Nguyen, Enterprise Marketing Manager at Rohit, to discuss the power of brand collaboration. Lina walked us through Rohit's recent collaboration with award-winning interior designer Louis Duncan-He and passed on advice for other homebuilders looking to do brand collaborations.Want to get the show notes and other homebuilder learning resources delivered straight to your inbox? Sign up for the show notes: https://blog.zgm.ca/en/build-up-show-notes
For our second episode of Season Three, we invited Tim Sloan, VP of Development and Management from our sister company Paper Leaf, to discuss what artificial intelligence is, what programs exist today, and how AI relates to brand and homebuilders.Now the question is....did AI write this? 👀Editor's Note: We apologize for the construction noise in the background! Pretty on brand for a homebuilder podcast though, right?Want to get the show notes and other homebuilder learning resources delivered straight to your inbox? Sign up for the show notes: https://blog.zgm.ca/en/build-up-show-notes
In our Season Three premiere (🎉) we invited Dan King, President and Partner of ZGM Modern Marketing Partners on the show to discuss brand and brand platforms. In this episode, learn what a brand is (and isn't), how brand plays a role in your organization, and why all homebuilders should invest in their brands.Want to get the show notes and other homebuilder learning resources delivered straight to your inbox? Sign up for the show notes: https://blog.zgm.ca/en/build-up-show-notes
Robbie Kamaleddine, realtor and cofounder of The Bureau , joins us on the podcast to chat about how realtors and homebuilders can work together. In this conversation, we cover what homebuilders need to provide realtors, how realtors need to work with homebuilders, and why new buyers would choose realtors over direct sales. Want to get the show notes and other homebuilder learning resources delivered straight to your inbox? Sign up for the show notes: https://blog.zgm.ca/en/build-up-show-notes
Stuart Wen, Senior Marketing Coordinator at Rohit Communities, and Logan Widdicombe, Content Team Lead at ZGM, sit down to discuss everything homebuilders need to know about influencer marketing. In this chat, we go through what influencer marketing is, when it makes sense to deploy, and how to work with influencers to get the most bang for your buck. Want to get the show notes and other homebuilder learning resources delivered straight to your inbox? Sign up for the show notes: https://blog.zgm.ca/en/build-up-show-notes
Rob Fairhead, Partner and Chief Strategy Officer at ZGM Modern Marketing Partners, joins us on the podcast to talk about the big, scary word we can't seem to stop talking about — recession. With 20+ years of experience in advertising, Rob knows a lot about adjusting for economic uncertainty and walks us through how builders should look to update their marketing and advertising plans. Want to get the show notes and other homebuilder learning resources delivered straight to your inbox? Sign up for the show notes: https://blog.zgm.ca/en/build-up-show-notes
Chris Hartley, VP of Sales at K. Hovnanian, comes on the podcast to discuss how sales and marketing can work together, what it means to sell homes in the digital age, and why the customer journey should be top of mind for anyone in sales or marketing. Want to get the show notes and other homebuilder learning resources delivered straight to your inbox? Sign up for the show notes: https://blog.zgm.ca/en/build-up-show-notes
Allison Watson, Vice President at market research firm Leger, joins Build Up to discuss generational differences and buying behaviours. Learn what is driving millennial purchasing habits, differences in generational values, and the different drivers of brand loyalty in varying age groups. Want to get the show notes and other homebuilder learning resources delivered straight to your inbox? Sign up for the show notes: https://blog.zgm.ca/en/build-up-show-notes
Paul Michna, Head of PR at ZGM, is on the show to chat all things public relations. Learn how homebuilders can utilize three core PR tactics in their marketing efforts including earned media, crisis communications, and engagement.Want to get the show notes and other homebuilder learning resources delivered straight to your inbox? Sign up for the show notes: https://blog.zgm.ca/en/build-up-show-notes
Jeff Archibald, Managing Director for app development company Paper Leaf, is on the show to talk digital transformation. Learn what digital transformation is, hear examples of successful transformation, and how you can get started on the digital journey.Want to get the show notes and other homebuilder learning resources delivered straight to your inbox? Sign up for the show notes: https://blog.zgm.ca/en/build-up-show-notes
Diana Carroll, Marketing Director DFW for residential community developer Hillwood Communities, is on the show to talk master built communities. Learn how to build a community among your buyers, why realtors should be a vital part of your sales plan, and discover new elements to add into your master planned communities. Want to get the show notes and other homebuilder learning resources delivered straight to your inbox? Sign up for the show notes: https://blog.zgm.ca/en/build-up-show-notes
Bōde's Founder, Jeff Jackson, joins us on the show to discuss all things home buying. Learn what modern day buyers really want from the home buying process, the importance of being transparent to build trust, and how bōde can help homebuilders in the reselling market.Want to get the show notes and other homebuilder learning resources delivered straight to your inbox? Sign up for the show notes: https://blog.zgm.ca/en/build-up-show-notes*This is the final episode with former season 1 host, Salina Halabi.
In our season two premier(🎉), we welcome Scott Hamilton, talented marketer and president of Alberta New Home Warranty, to discuss how to improve the post purchase experience (and why it matters) . In this episode learn what builders get wrong about the buyer follow-up, how technology is improving home ownership, and about how you can make your CX better. Want to get the show notes and other homebuilder learning resources delivered straight to your inbox? Sign up for the show notes: https://blog.zgm.ca/en/build-up-show-notes
In our season one finale, ZGM's very own social strategist extraordinaire, Logan Widdicombe, sits down with us to discuss the ever-changing landscape of social media. In this episode hear how platforms are changing (now and in the future), how social selling works, the importance of brand authenticity, and more! Want to get the show notes and other homebuilder learning resources delivered straight to your inbox? Sign up for the show notes: https://blog.zgm.ca/en/build-up-show-notes
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