Build Your Copywriting Business

You may have heard me say that I only verrrrrry occasionally take on freelance clients. (Supporting students in the Comprehensive Copywriting Academy is my #1 job!) So, when I tell you this one was too good to pass up you know it’s goooood. On this episode of the Build Your Copywriting Business podcast, I’m telling you all about it. And I’ll be honest: even after 20+ years in copywriting, I still felt those new-client nerves creep in. New people (including working with an on-staff copywriter!), new systems, new brand voice…the nerves are natural. That’s why I wanted to take you behind-the-scenes. From copy test (YUP!) to onboarding to the little ways I make sure I’m showing up at my best, I’m sharing it all. If you’re on the path to landing your first client or you’ve just landed your so-many-clients-you’ve-lost-count client, I think you’ll find this one especially valuable. --------------- Mentioned in the Episode How To Set Up Your Schedule When Working from HomeEp. 56: What is a Copywriting Test and Should You Do One?How to Make Time for Freelance Work Related Links Land Copywriting Clients With These 35 Tips --------------- Get Free Copywriting Training here 

Imagine juggling full-time teaching, full-time parenting, and a five-year-long divorce. Exhausting doesn’t even begin to cover it.  That was Vikki’s reality until she realized one thing: no one was coming to change her life for her. If she wanted something different, she’d have to create it. On this episode of the Build Your Copywriting Business podcast, Vikki was suuuuper generous with sharing her story and how she went from burnout to building an entire new career. Vikki has not only doubled her income, she’s also working less hours. Normally I’d totally get if you were like, “Nicki, spoiler alert!” But the magic is in the way she got to this point. Vikki is sharing all her best tips (Kate and I walked away with some new ones!), including how she kept moving forward, even when the big picture felt overwhelming. --------------- Mentioned in the Episode Victoria Burton Copywriting LinkedInEarning More As a Freelancer than On Staff – Catching Up With StuartAston UniversityHow to Elevate Your Profile & Land Copywriting Clients on LinkedIn Related Links Teacher Burnout, Guilt, and Getting Into a New ProfessionThis Teacher Now Leads a Team of Copywriters – Catching Up with Charlotte --------------- Get Free Copywriting Training here

If the thought of “showing up on social” makes you want to toss your phone out the window … you’re not alone. Here’s the truth: social media can help you grow your copywriting business—but not in the way most people think. (And if you’re OVER social media, then skip this episode. You DO NOT have to be on social media to have a thriving business, no matter what you may hear from the social-media loving “gurus.”) On this episode of the Build Your Copywriting Business podcast, Kate and I are talking exactly how to:  ✅ Use social strategically (instead of endlessly scrolling) ✅ Pick the right platform for your clients (and ignore the rest) ✅ Post without feeling like you’re shouting into the void ✅ Build trust and relationships—without pitching strangers in the DMs Whether you love social or hate it, you’ll walk away with a clear, realistic plan for making it work for you (not the other way around). ----------------- Mentioned in the Episode Ep. 239: Do Copywriters Need a Personal Brand?5 Keys for Getting Valuable Connections on LinkedInUse Copywriting Networking to Help Land More Clients Related Links Ep. 173: How to Elevate Your Profile & Land Copywriting Clients on LinkedInWho You’re Not Following on Social Media (But Should Be)Ep. 103: Becoming a Social Media Copywriter & Manager—Carli’s Story ----------------- Get Free Copywriting Training here

I have been just as burned out as the next person. Before I became a copywriter, I was working at a health club, but my mental health was at its lowest.  So, I related so deeply to Martin. Martin spent 15 (!!!) years as a police officer. To say he was burned out is an understatement. On this episode of the Build Your Copywriting Business podcast, he’s sharing the moment he realized he needed his life—and his mental health—back.  Of course, like ALL of us, he had doubts.  His? “Am I too old to become a copywriter at 40?” Now, as someone well into her 40s, I’m going to let the use of “old” slide here. Because I get it.  A career change that far along? When you’ve spent your entire life devoted to another profession? But if you relate to any of that, I’d encourage you to listen to Martin’s story. Not only is he landing clients and creating an entire new career for himself, he’s doing it without pitching (but leading with value? you bet 😉).  He’s proof you don’t need a marketing degree or a “perfect background” to make it happen. You just need to start. ------------- Mentioned in the Episode Martin website: onpointcopywriting.ukFind Copywriting Clients on Facebook: 3 Tips and 1 Big Warning Related Links 5 Networking Steps to Take This Month8 Tips for Networking SuccessUse Copywriting Networking to Help Land More Clients --------------- Get Free Copywriting Training here

You’ve probably heard Mel Robbins’ “Let Them” theory by now. (If not, pick up a copy or get on your library’s waitlist—trust us, there’s a waitlist for good reason!) Let them underestimate you. Let them judge. Let them do their thing. It’s a powerful mindset shift—but it’s only the beginning. On this episode of the Build Your Copywriting Business podcast, Kate and I are giving our take on the book (5 out of 5 stars!), but, more importantly, breaking down why stopping at “let them” could keep you stuck. If you’ve been spiraling with: “What will people think when I update my LinkedIn to say ‘copywriter’?” “Is this copy good enough? What if my client hates this?” “I’m bothering people. Why would they want to hear from me?” Then I really would love you to join the conversation and listen in! Take 30 minutes (15 if you listen on double speed like me 😉) and get the mindset framework that will help you get un-stuck. ------------- Mentioned in the Episode The Let Them Theory by Mel RobbinsThe 5 Second Rule: Transform your Life, Work, and Confidence with Everyday Courage by Mel RobbinsThe High 5 Daily Journal by Mel Robbins Related Links 8 Copywriting Books Copywriters Need to Read to Build Marketing and Mindset Skills3 Books Every Copywriter Must ReadBook Pick: How to Get Out of Your Own Way and Achieve Copywriting Success -------------- Get Free Copywriting Training here

What if you pursue copywriting and realize … this still isn’t the right path? After getting laid off, Jeanette launched her copywriting business (in an impressive 30 days!). But six months in despite hitting her goals, she realized something still didn’t feel right. So, she pivoted again. On this episode of the Build Your Copywriting Business podcast, Jeanette was generous enough to share how she used the skills she learned as a copywriter to launch her very own business. Owning her identity as an introvert has led Jeanette to the most fulfilling work of her life (so far!), running a business aimed at supporting introverts like herself. Whether you’re mid-pivot or post-panic in your copywriting career, Jeanette’s story will inspire you to go for more. ------------ Mentioned in the Episode Jeanette website: jesuisjeanette.comCan an Introvert Be a Successful Copywriter?Why Brand Voice Matters in Copywriting Related Links Ep. 232: From Copywriter to Product Marketer (And Homeowner in Spain!) – Alba’s StoryEp. 225: What Jobs Can I Do As a Copywriter? --------------- Get Free Copywriting Training here

“But I’ve already spent so much time and energy on this…” Ever found yourself stuck in something—whether it’s a career, a relationship, or even a client—because it felt too late to walk away? That’s the sunk cost fallacy talking. And it might be holding you back from the career (and life!) you actually want. On this episode of the Build Your Copywriting Business podcast, we’re breaking down why we cling to paths that aren’t working for us. If you’ve struggled with the difference between giving up or letting go to move forward, this is for you. Feeling that gut pull that something’s not right? This is your permission slip to trust it. Remember: past you doesn’t get to run the show for present and future you anymore. ----------- Mentioned in the Episode Ep. 214: Replacing a Corporate Job Salary with a 6-Figure Copywriting Business – Tori’s StoryEp. 218: Copywriting Opens Doors to Career Opportunities – Sunny’s StoryEp. 229: Changing a Habit? Here’s the Cycle You’re Going Through Related Links Ep. 175: Career Resolutions to Make Right NowEp. 223: If Not Now, When? A Deep Dive Into Decision MakingEp. 186: Are You Stuck in an Employee Mindset? --------------- Get Free Copywriting Training here

She left her hairstylist job one day … and landed an agency copywriting role the next. Her portfolio when she landed the job? 100% spec ads. She’s never stepped foot in an office. And right now? She’s working remotely from Morocco, contracting with agencies around the world. To say we’re in awe of Katherine’s path is an understatement. After more than a decade behind the chair, she knew it was time to make the emotional decision to move on. And if you’re feeling that same pull—even if you love your current career—Katherine’s story is one you need to hear. Katherine was kind enough to spend some time sharing her story on the Build Your Copywriting Business podcast, including the strategies that helped launch her copywriting career. As someone who loved her job, she’s offering deep insight into how she knew it was the right time to make a change. ---------------- Mentioned in the Episode Ep. 100: Take Advantage of the Digital Nomad LifestylePortfolio Examples That Wow ClientsBreak Into New Copywriting Industries Using Spec Ads Related Links Ep. 232: From Copywriter to Product Marketer (And Homeowner in Spain!) – Alba’s StoryBONUS – Laser Coaching: How Can I Work Remotely from Anywhere in the World? --------------- Get Free Copywriting Training here

You’ve written your copy. You’ve proofread it. You’re ready to send it off to the client… …Or are you? In this week’s episode of Build Your Copywriting Business, we’re walking you through the often skipped step that comes between “done writing” and “client ready.” Think: a mini checklist—but not your typical copyediting or proofreading list. We’re talking strategy and specific copy tweaks that will make your message stronger (and, ultimately, work better!). These are the questions we run through every single time before handing off copy to a client—and after this episode, you’ll have them in your toolkit, too. -------------- Mentioned in the Episode What Your Headlines Are MissingWhat’s a CTA or Call to Action?How to Write a Sales Page That’ll Make Your Client EcstaticWhere Content Belongs on Your Copywriting Portfolio Site Related Links Ep. 74: Copywriting Checklist: 5 Things to Check Before Submitting Copy4 Things Most Copywriters Get Wrong on Their Portfolio Websites --------------- Get Free Copywriting Training here

Ever felt so drained and discouraged you thought, “Maybe I should just give up”? That’s exactly where Bart was—not just doubting his move from corporate sales to copywriting, but seriously questioning if he could make it work at all. Fast forward: Bart is now booked out for six months—and here’s what may surprise you… …he did it without social media. On this episode of the Build Your Copywriting Business, Bart was generous to share his story, including how he turned things around. He’s also sharing the mindset shifts that helped him push through the hardest moments, and the surprising decisions (like stepping completely away from social) that actually helped him thrive. As Bart says, “A lot can change in a very short time… if you don’t give up.” If you’re burned out or doubting yourself, this episode might be exactly what you need to hear. ----------------- Mentioned in the Episode Bart Ellebaut LinkedInBONUS Laser Coaching: Top Tips for Wildly Effective PitchingBONUS Laser Coaching: Asking for Feedback to Combat Imposter SyndromeEp. 134: Keep Copywriting Fun: 3 Must-Implement Business Boundaries Related Links Ep. 191: This Copywriter Books Work 3+ Months Out—Here’s How She Does It – Lizzie’s StoryEp. 95: Hitting 6 Figures As a Copywriter in 6 Months – Stacy’s Story --------------- Get Free Copywriting Training here

AI is taking all the copywriting jobs!” Sound familiar? Before you spiral, hit play on this week’s episode of the Build Your Copywriting Business podcast. AI expert and copywriter Amber Smith is breaking down exactly why that narrative is wrong. Amber runs a successful agency serving powerhouse brands like Ann Taylor, Clinique, and Coach. She’s been deep in the AI space from day one—and she’s sharing why copywriters aren’t being replace…they’re being required. In this episode, Amber shares: How AI really works—and why it needs human copywritersSmart, ethical ways to use AI to elevate your client workHow she’s getting paid to help clients integrate AI into their workflows (including writing creative briefs!) Whether you’re skeptical, curious, or already experimenting with AI, this episode is your no-fluff guide to navigating AI as a modern copywriter. ------------------ Mentioned in the Episode Ep. 205 – Copywriter Holiday Survival: How to Answer Questions About Your Job Related Links Can Copywriting Software Replace Skilled Copywriters in 2025?Ep. 96: Artificial Intelligence Copywriting: Do You Need to Worry? --------------- Get Free Copywriting Training here

Freedom and security: those were two core values that Avalon identified. On this episode of the Build Your Copywriting Business podcast, Avalon is sharing how these core values grounded her decision making—and allowed her to identify and choose opportunities that align with these values. Using this as her guide, Avalon was able to: 🍷Transition from a career in the wine industry to copywriting 🚛 Move from California to North Carolina with her husband—without jobs 💼 Seamlessly jump back into the workforce when she was ready (she was back in 3 weeks!) 💻 Shift between in-person work and remote work (she’s currently working in office most days) Her advice: Go after what you want. As a self-described introvert, Avalon says she’s in a growth phase and is sharing some of her goals for this year and beyond. Listen in so you can cheer her on—and get a little inspiration for entering your own growth era.  CCA students: Avalon mentions pitching yourself to podcasts. You can check out that event with PR pro Christina Lenkowski on your dashboard under the “Special Events” section.  ----------------- Mentioned in the Episode Ep. 20: Changing Careers to Become a Copywriter – Adele’s StoryBONUS: Earning More As a Freelancer than On Staff – Catching Up With StuartEp. 215: Land Copywriting Clients with Podcast Publicity – with Christina Lenkowski Related Links Ep. 230: Copywriting Across the Country in an RV – Sarah’s Story --------------- Get Free Copywriting Training here

❌ Fancy logo ❌ Color palette ❓Personal brand You’ve probably heard us talk about all the shiny distractions when it comes to earning money as a copywriter. Is a “personal brand” another one? On this episode of the Build Your Copywriting Business podcast, Kate and I are breaking down what a personal brand is and whether or not you need one to succeed in today’s copywriting climate. Spoiler: just because you exist does not make you a brand. Your reputation behind closed doors with your clients is far more important than public perception of you on social media. ------------- Mentioned in the Episode Ep. 208: Are You Doing These 4 Things That Clients Look for in Freelancers?BONUS – Laser Coaching: How Do I Find Clients for Freelancing? Related Links This Brand-New Copywriter Landed a Senior Copywriting RoleWhy Brand Voice Matters in Copywriting3 Things to Remember if You’re Brand New to Copywriting --------------- Get Free Copywriting Training here

Ever feel like the only way forward in your career… is up a corporate ladder that you don’t even want to be on in the first place? Yvonne did, too. After 15+ years in communications roles at mission-driven nonprofits, she knew things had to shift after the birth of her son. She asked a question many parents ask: “How can I do work I love, get paid my worth, and still be present for my family?” On this episode of the Build Your Copywriting Business podcast, Yvonne shares how discovering copywriting gave her a path to both professional purpose and personal balance. She also shares her approach to client outreach (yes, she really took our “It’s just an email” advice to heart!) and offers smart, honest tips for pitching in a way that feels natural and authentic—especially if you’re new. If you’re dreaming of a career that fits your life, not the other way around, let Yvonne’s story provide you with a healthy dose of inspiration. There is a way to fulfillment in all areas of your life—if you’re willing to get creative and look away from the typical “ladder” and climb your own. ---------------- Mentioned in the Episode yvonneturnercopy.comEp. 62: Defining Copywriting Success for YourselfEp. 187: Change My Mind About Advertising! How to Be an Ethical CopywriterFreelance Copywriter Benefits: How to Build Your Own Benefits Package Related Links Ep. 177: Reframing Your Copywriting Goals to Align with Your Values – with Jessica Lackey --------------- Get Free Copywriting Training here

Ready for the truth about AI and copywriting? AI is shifting the way everyone does work. Including copywriters. YAWN! Boring. 🥱 Yup. That’s a headline that doesn’t get clicks. “AI is destroying these 5 industries” does get clicks. On this episode of the Build Your Copywriting Business podcast, Kate and I are having a conversation about how technology, marketing, and the world have always shifted (even since we started our careers!) and will continue to shift. The key to future-proofing your career is staying on top of these shifts as these come. AI is simply another one of these shifts. What we’ve seen from actually using these tools and working with clients? AI is making it more efficient for us to do certain tasks in our jobs. That means there will be more work for copywriters as clients realize we can move through projects a bit faster. Businesses have a never-ending to-do list of projects. It’s not like you will get through your copy projects and suddenly there are no more projects. And if that does happen? That’s probably a good indicator for you to re-pitch your clients 😉 ------------------- Mentioned in the Episode Ep. 145: Catchy Hook or Clickbait? How to Tell the DifferenceEp. BONUS: AI & Copywriting: Using AI to Your Advantage to Wow Clients and Land High-Paying Work Related Links Ep. 117: Best Free Software for CopywritersCan Copywriting Software Replace Skilled Copywriters in 2025?What Software Do You Need to Run Your Copywriting Business? --------------- Get Free Copywriting Training here

I am SO excited to share this summer reading list with you—straight from the Comprehensive Copywriting Academy community! We crowdsourced dozens of recommendations and (after a very heated debate) narrowed it down to 15 top picks: a mix of can’t-put-it-down novels and business-building gems. On this this episode of the Build Your Copywriting Business we’re breaking down why each book made the list—and how they can help you grow as a copywriter and enjoy some much-needed downtime. Your challenge? Pick at least one book for fun and one to fuel your business. Got a favorite summer read we missed? Leave a comment! We’d love to grow this list with even more crowd-sourced gems. (And I’m always looking to add to my Goodreads list.) And I’d love to know: which book are you diving into first? ---------------- Mentioned in the Episode Four Thousand Weeks: Time Management for Mortals by Oliver BurkemanOnline Influence by Bas WoutersI will Teach you to be Rich by Ramit SethiThe Obstacle Is the Way by Ryan HolidayThe Ministry of Time by Kaliane BradleyGod of the Woods by Liz MooreTapestries by Kien NguyenStories Sell by Matthew DicksLetter to my Daughter written by George BishopThe Four Tendencies by Gretchen RubinThe Perfect Horse by Elizabeth LettsMindset: The Psychology of Success by Carol S DweckJobs to Be Done: Theory to Practice by Anthony W UlwickThe Only Good Indians by Stephen Graham JonesMass Persuasion Method by Bushra Azhar Related Links Our Roundup of Books Copywriters Will Enjoy --------------- Get Free Copywriting Training here

If you’ve followed the Comprehensive Copywriting Academy for any amount of time, you know there are as many ways to shape a copywriting career as there are copywriters. Stevi’s story is the perfect example of how building your career in a way that works for you is essential to long-term success. And what works for you may change. And then change again. On this episode of the Build Your Copywriting Business podcast, Stevi is sharing how she made the decision to leave a nonprofit job she loved to pursue writing—even with two small children, a mortgage, and a pandemic thrown into the mix. I’m going to be honest, I have no idea what we’re cracking up about in this photo, but I will say that this entire conversation with Stevi was a complete delight. She shares how, like many of us!, she bounced around between various jobs to pay the bills, but kept coming back to building a career as a writer (she does have a degree in creative writing after all). And, what was incredible to hear, was how Stevi and her husband got creative in how they approached their goals, their schedules, and their priorities so they could build their lives in a way that works for them. Her story really highlights how incredible it is to have a career that allows you to pivot to fit your lifestyle in any given moment. ---------------- Mentioned in the Episode Replacing Teaching Income with Copywriting Income in 6 Weeks – Erin’s StoryThis CCA Student Makes 6 Figures…While Living on a Mediterranean Island – Brittany’s StoryEp. 136: Copywriting Transformed Her Quality of Life – Amy’s Story Related Links Ep. 47: Raising a Family and Building a Copywriting Business—Peta’s StoryEp. 107: Building a Copywriting Business as a Mom – with Kate K, Dorothy & JenCopywriting Lets This Mom Live Life on Her Own Terms --------------- Get Free Copywriting Training here

Meta’s making a major shift—and it’s about to change how ads work on their platforms in a big way If you’ve ever written (or plan to write) Meta ads for clients, this is something you need to understand. Because while you might not be managing ad budgets or running campaigns (and honestly, we don’t recommend it unless you’re trained to do it)… You are responsible for writing the copy that gives the ads the best chance to drive results. On this episode of the Build Your Copywriting Business podcast, we’re breaking down Meta’s phase-out of detailed audience targeting—and what it means for you as a copywriter. No need to hit the panic button, just the “listen” or “watch” button. We’ll tell you exactly what you need to know to stay ahead and keep delivering for your clients. --------------- Mentioned in the Episode Meta Ads LibraryMeta advertising standardsEp. 18: How to Land Your First Copywriting Clients—Without Experience Related Links Find Copywriting Clients on Facebook: 3 Tips and 1 Big WarningThe Cool New Tool for Facebook/Meta Ads Copywriting Research --------------- Get Free Copywriting Training here

I love this quote so much I have to repeat it: “I can’t ask for permission. I just need to do it.”  That’s what Holly said when she decided to draft a proposal for a copywriting position and present it to her boss … … even though she was working a full-time customer success position. … even though she was well aware she had bills to pay and this was a “risk.” That proposal? It was rejected. But you’ll want to listen to this one to hear the full story and—spoiler!—happy ending. -------------- Mentioned in the Episode Hollyseybertcopy.comEp. 117: Best Free Software for CopywritersEp. 211: How to Weather the Ups and Downs of BusinessBONUS Laser Coaching: Top Tips for Wildly Effective Pitching Related Links Ep. 218: Copywriting Opens Doors to Career Opportunities – Sunny’s StoryBONUS Laser Coaching: Finding Confidence Learning Something NewBONUS Laser Coaching: Build Confidence & Overcome Imposter Syndrome as a Copywriter --------------- Get Free Copywriting Training here

Father’s Day is approaching and, if you don’t mind, I’d like to do something a little different with this episode of the Build Your Copywriting podcast. We lost my dad on Father’s Day last year and CCA students have probably heard me talk about how integral he was to me getting into copywriting to begin with. So, this week’s episode of the podcast is a short tribute to the late, great, and very missed Mike Krawczyk. Never fear: Next week we’ll be back with our regularly scheduled straightforward copywriting content but..this week I just felt called to share a bit about my dad with you and the rest of our community. -------------- Mentioned in the Episode Dr. Natali Edmonds’ Dementia Careblazers Related Links Remembering Mike Krawczyk --------------- Get Free Copywriting Training here