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Build Your Remarkable Practice for Chiropractors
Build Your Remarkable Practice for Chiropractors
Author: Dr. Bobby Ilijasevic and Dr. Lona Cook
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© 2024 - The Remarkable Practice
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Are you a chiropractor with a passion for helping others live healthier lives? Are you looking to launch or build your practice? If so, you’re in the right place! Welcome to “Build Your Remarkable Practice” Podcast, brought to you by chiropractic coaching experts, Drs. Bobby Ilijasevic and Lona Cook.
Launching and growing a successful chiropractic practice can be challenging, but it doesn’t have to be a solitary journey. “Build Your Remarkable Practice” Podcast is your go-to resource for invaluable insights, expert advice, and actionable strategies to turn your practice into a thriving and remarkable success story.
Join Dr. Bobby and Dr. Lona as they share their years of experience and knowledge gained from not only running their own highly successful practices, but also from working with chiropractors just like you. They’ll cover a wide range of topics, including practice management, marketing strategies, patient education, personal growth, success stories and interviews with guest experts.
Whether you’re a chiropractor that wants to grow their practice, or just starting out, there’s something valuable here for everyone. Join our community of chiropractors committed to building remarkable practices, and let’s grow together!
Launching and growing a successful chiropractic practice can be challenging, but it doesn’t have to be a solitary journey. “Build Your Remarkable Practice” Podcast is your go-to resource for invaluable insights, expert advice, and actionable strategies to turn your practice into a thriving and remarkable success story.
Join Dr. Bobby and Dr. Lona as they share their years of experience and knowledge gained from not only running their own highly successful practices, but also from working with chiropractors just like you. They’ll cover a wide range of topics, including practice management, marketing strategies, patient education, personal growth, success stories and interviews with guest experts.
Whether you’re a chiropractor that wants to grow their practice, or just starting out, there’s something valuable here for everyone. Join our community of chiropractors committed to building remarkable practices, and let’s grow together!
135 Episodes
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How do you build opportunities in your practice before you know whether showing up will actually pay off? Dr. Lona and Dr. Andrew explore why some of the most valuable practice growth happens when you keep showing up in service before the outcome is obvious. From community outreach and building professional relationships to developing certainty and learning how to communicate chiropractic simply, they look at what happens when you stop measuring every effort by its immediate return. The work that feels unproductive today may be building trust, skill, relationships, and opportunities you cannot see yet. Consistently showing up with something useful to offer gives both you and your practice the chance to grow into opportunities that rarely appear overnight.Key Highlights01:25 – What younger chiropractors may miss when they look at someone further down the road and only see the finished result.04:21 – The less glamorous beginning behind an opportunity that eventually led to working with some of the world's top CrossFit athletes.07:09 – A simple reminder about why the place you start rarely looks like the place you ultimately want to end up.09:00 – Learning to show up before you feel ready and recognizing that same quality in the people around you.10:24 – Why continuing to serve in the schools mattered even when staying at the practice would have felt far more productive.12:00 – The connection between being of service and the opportunities that begin to appear when that remains the reason you show up.13:27 – Where certainty starts to develop when a young chiropractor is still wondering whether their own chiropractic actually works.15:26 – How community involvement can build familiarity and trust before anyone ever decides to become your patient.18:20 – An unexpected lesson from explaining chiropractic to four- and five-year-olds that changed the way one doctor communicates with adults.Resources MentionedLearn more about the TRP Remarkable Practice Immersion - Nov 13 - 14, 2026 in Adelaide, AUS - https://theremarkablepractice.com/upcoming-events/ To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcastTo schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcastLearn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast
How do you know when a team member is no longer the right fit for your practice? It starts with getting clear on whether the problem is the person, the role, the communication, or the expectations around the work. Dr. Lona and Dr. Rachel Hovey explore how regular team rhythms, clear roles, mission and vision, and honest one-on-one conversations help practice owners address misalignment before it becomes personal. They also challenge owners to look at their own leadership and communication before assuming the employee is the problem. When those structures are in place, difficult conversations become clearer, strong team members have room to grow, and decisions about who stays, who shifts roles, and who moves on can be made around what the practice actually needs.Key Highlights01:03 – The uncomfortable reality of knowing a team member may no longer be the right fit but continuing to let the situation ride.02:11 – What the pause before calling someone an A player may reveal about how clearly the role has actually been defined.03:17 – Why wanting a different outcome in your practice eventually requires looking at the people and behaviors you have been willing to tolerate.04:11 – Separating your feelings about a team member from whether that person still fits the role, mission, and direction of the practice.05:44 – The possibility that a struggling team member may be growing out of a role without either of you recognizing it yet.07:15 – Before deciding someone is the problem, a practical reason to look at your own communication rhythms first.08:20 – When tension with a team member may point to the wrong role rather than the wrong person.09:31 – A bigger question for practice owners about whether the positions they create actually give great people somewhere to grow.11:43 – A simple place to begin when you know a team conversation needs to happen but have been putting it off.13:02 – Why changing the way you ask for team input can uncover ideas you may never hear in an off-the-cuff meeting.18:11 - Dr. Kevin connects with Margaret Rosloniec from Success Partner Fortis to reveal how the right financial infrastructure fuels scalable, sustainable growth for modern practices. They break down how Fortis automates recurring revenue, stabilizes cash flow, and removes front-desk friction so teams stay focused on mission over money. When payments become seamless and reliable, growth stops being limited by systems and starts being driven by vision. Resources MentionedFor more information about Fortis please visit: https://fortispay.com/ .To book a meeting with Fortis, please visit: https://hubs.ly/Q03FRwtC0 To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcastTo schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcastLearn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast
What does it take to build a chiropractic practice that can keep growing without staying dependent on the owner? It starts with recognizing when the habits, systems, and assumptions that got you here no longer fit the practice you are building. Dr. Lona and Dr. Andrew explore what changes when you start treating the business side of practice with the same commitment you give the art, science, and philosophy of chiropractic. From questioning inherited practice models and understanding the numbers behind sustainability to building a team that offsets your weaknesses, they challenge practice owners to recognize when what got them here will not get them where they want to go. The more willing you are to look closely at your business, keep learning, and adapt the practice to its current season, the better positioned you are to grow without building everything around yourself.Key Highlights01:54 – Dr. Andrew recalls the moment a successful practice suddenly looked very different once he saw how much he still had to learn.04:08 – A common scheduling habit raises a bigger question about which parts of your practice exist because they still work and which are simply inherited.07:19 – What changes when the systems that served a smaller practice begin limiting the practice you are trying to build now.09:26 – Putting a monetary value on patient care can feel uncomfortable, but avoiding the numbers creates a different problem for the practice owner.11:21 – One number many doctors rarely calculate may reveal whether delivering care is actually sustainable.13:32 – A different way to think about nearby practices when the larger opportunity is reaching the people who still are not using chiropractic.15:28 – Growing beyond an owner-dependent practice requires both expansive thinking and a willingness to look closely at what the numbers are telling you.17:25 – The team member you need most may be the person whose strengths are almost the opposite of yours.20:15 – When your practice is stuck, the reason you cannot find the answer yourself may be more obvious than you think.22:14 – Retention connects the patient experience and the health of the business in a way practice owners cannot afford to overlook.27:05 - Getting more leads means little if they are not the right people for your practice. Dr. Malcolm speaks with James Chester from Success Partner Blue Rhino AI about a data-driven approach to chiropractic marketing that focuses on qualified prospects, continuously optimized creative, and smarter ad spend to help practices attract patients who are more likely to show up, convert, and stay.Resources MentionedLearn more about the TRP Remarkable Practice Immersion Oct 1 - 3, 2026 in National Harbor, MD and Nov 13 - 14, 2026 in Adelaide, AUS - https://theremarkablepractice.com/upcoming-events/ For more information about Blue Rhino please visit: https://www.bluerhinoai.com/ To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcastTo schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcastLearn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast
What can the science of chiropractic reveal that your clinical experience may already be showing you? Research, clinical evidence, and nervous system science can give chiropractors stronger ways to understand outcomes, communicate care, and connect what they see in practice with the philosophy behind it. Dr. Lona explores how to translate complex science into language patients can actually understand, while encouraging chiropractors to stay curious, recognize patterns, and contribute case reports or clinical observations that can help move the profession forward.Key Highlights02:00 – How publishing chiropractic research changed the way Dr. Lona thinks about the science behind what she sees in practice.04:10 – A different way to read research by looking at new information through the lens of chiropractic philosophy.06:18 – Science is more than research papers; curiosity, pattern recognition, and clinical observation all matter.09:02 – The kinds of questions chiropractors could be asking when clinical outcomes point toward areas worth studying more deeply.11:52 – Turning research into simple, useful language that helps patients better understand their care.14:43 – Where the science, philosophy, and art of chiropractic start to come back together in the way you communicate an adjustment.16:35 – Why the transformations happening in your own practice may be worth documenting through case reports or publication.19:01 – A practical challenge to use the science of chiropractic more intentionally, communicate it more clearly, and contribute to the profession where you can.19:57 - The right technology should give chiropractors more time to care for people, not more work to manage. Dr. Pete speaks with Gabriel Doty from Success Partner ChiroHD about building smarter practice management software that streamlines workflows, improves efficiency, embraces meaningful AI innovation, and helps chiropractic practices scale with confidence while preparing for long-term success. Resources MentionedLearn more about the TRP Remarkable Practice Immersion Oct 1 - 3, 2026 in National Harbor, MD and Nov 13 - 14, 2026 in Adelaide, AUS - https://theremarkablepractice.com/upcoming-events/ For more information about ChiroHD please visit: https://content.chirohd.com/remarkable-practice To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcastTo schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcastLearn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast
Chiropractic philosophy gives you the certainty to understand why you adjust, communicate that purpose clearly, and help patients understand why their care matters.
Dr. Lona and Dr. Andrew Alekna explore how chiropractic philosophy shapes the way you practice, from understanding subluxation and developing certainty to improving patient communication and retention. They share how mentorship, continued study, and wrestling with your own beliefs can strengthen your conviction and help you communicate what makes chiropractic different. When you’re clear on the philosophy behind your care, it becomes easier to show up with purpose, explain the value of the adjustment, and give patients a stronger reason to stay engaged in care.
Key Highlights
01:52 – Where to start when you know how to adjust but still aren't completely clear on why you do what you do.
03:42 – Consider what chiropractic education could look like if philosophy were woven through the art, science, and business.
05:59 – Two chiropractors can perform a similar adjustment while approaching what they're doing from completely different places.
07:02 – The conversation around subluxation raises a bigger question about what actually makes chiropractic distinct.
09:37 – What can change in practice when you stop believing you're responsible for doing the healing.
11:01 – Dr. Lona shares the advice that pushed her to seek out chiropractors who could deepen her understanding and conviction.
13:14 – Dr. Andrew's path into chiropractic shows what can happen when the philosophy isn't communicated to the patient.
15:40 – When showing up starts feeling difficult, clarity around why you practice may be the piece worth examining.
17:35 – The material that gave Dr. Andrew an entirely different understanding of the profession he was already studying.
19:28 – A deeply personal experience with his father's health shaped the philosophy Dr. Andrew still carries into practice.
22:09 – A practical place to start if your certainty or conviction around chiropractic doesn't feel as strong as you'd like.
23:23 – Patient retention may reveal more about your communication of chiropractic than you realize.
25:43 – A different way to approach philosophical differences within the profession without working against each other.
27:31 – Consider how much opportunity exists when the goal becomes helping more people experience chiropractic rather than competing with other chiropractors.
Resources Mentioned
Learn more about the TRP Remarkable Practice Immersion Oct 1 - 3, 2026 in National Harbor, MD and Nov 13 - 14, 2026 in Adelaide, AUS - https://theremarkablepractice.com/upcoming-events/
To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo
To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast
To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast
Learn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast








