Build Your Remarkable Practice for Chiropractors

After a powerful session with Life University’s advisory team, Dr. Bobby and Dr. Lona share a clear message - the world is waking up to neurologically focused care. People are searching for answers about regulation, energy, and stress, and it’s time to meet that demand with conviction.This episode calls you to lead with purpose, by grounding everything in your philosophy, communicating with confidence, and building systems that carry your message at scale. The world is ready for the truth you’ve been living all along. Now’s the time to rise and lead the movement.Key Highlights2:11 – Learn how an industry advisory room aligned on one thing: demand for neurologically focused care is rising.3:25 – See why “nervous system regulation” is trending in the public conversation and how to bridge it to your care.5:58 – Hear the cautionary tale of “wellness” language drift and why clarity matters in your message.9:14 – Get the first move: double down on philosophy and reclaim the simple, distinct value of what you do.11:59 – Improve your influence by upgrading communication—tone, cadence, body language, and emphasis.14:43 – Train clinical certainty and communication together so your hands and your words say the same thing.15:36 – Install the message into systems; start with Day 1 and Day 2 to set the frame for the relationship.16:37 – Shift day-one questions from mechanical to neurological to change how people understand progress.17:42 – Build scalable patient journeys so a small profession can serve a much larger demand.18:43 – Leave with three steps: philosophy, communication mastery, and system installation across the office.19:55 - Dr. Kevin sits down with Success Partner Dr. Josiah Fitzsimmons of Lucro to talk about how chiropractors can scale their practices with better financial insights. learn how weekly bookkeeping, clear monthly reports, and expert coaching reveal where to invest and how to spot growth opportunities. Discover the strategies that maximize profitability while creating long-term sustainability in your practice. Resources MentionedFor more information about Lucro, please visit: https://morelucro.com/To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcastTo schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcastLearn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast

The best progress exams don’t just measure change, they build belief. In this episode, Dr. Bobby and Dr. Lona reveal how preparation, clarity, and confidence transform mid-care check-ins from routine updates into powerful moments of retention.They unpack what happens when teams slow down long enough to truly compare scans, celebrate progress, and reset expectations. You’ll learn how the right visuals, words, and tone help people see their healing story and stay committed for the long haul. From pre-shift prep to the simple analogies that make complex results make sense, this conversation shows how certainty from the doctor creates confidence in the patient every time.Key Highlights01:15 – Why attention is the new currency—and how movement, props, and pacing make your videos more watchable and memorable.02:45 – What world-class filmmakers teach us about storytelling and pattern breaks that also apply to patient education.04:10 – How shifting your identity from “technician” to “visionary” changes the way you lead and communicate.05:35 – Why most practices underestimate the power of progress exams—and how doing them well becomes the backbone of retention.07:15 – How to prepare before every progress report so you walk in certain, clear, and ready to connect.10:30 – How to re-anchor expectations using x-rays and scans to help patients see progress that might not yet feel visible.12:20 – The best way to talk about time, healing, and progress without losing patient confidence.14:15 – What to say when scans look “different” instead of “better”—and how to keep the focus on growth, not perfection.16:25 – How the “three-legged stool” of adjustments, habits, and exercises keeps people accountable and results consistent.18:50 – Why consistency across multiple doctors matters—and how to explain the “handwriting” analogy that keeps trust intact. Resources MentionedTo schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcastTo schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcastLearn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast

Tired of carrying “heavy” patients who only show up because you said so? Our conversation today with Dr. Eric DiMartino breaks down how to move people from polite compliance to true ownership of their health. You’ll hear a simple model for the patient journey, why education creates staying power, and the one question every person is silently asking by month four. We dig into the Better Results Faster workshop, how to reinforce big ideas with everyday table talk, and why your certainty as a clinician sets the ceiling for results. You’ll also learn how to bring your team into the story so wins get shared, reviews fuel morale, and progress checks become easy coaching moments that keep care on track.Key Highlights01:39 – What it takes to move people from seekers to believers to true understanders who own their health journey.03:37 – Why some patients lift your energy while others drain it—and the mindset shift that changes everything.06:50 – The turning point at month four that reveals whether someone’s ready for lasting results or still chasing relief.08:15 – Workshops and table talk that turn polite agreement into genuine conviction about ongoing care.11:34 – Simple ways to use visuals, stories, and repetition so key ideas stick long after the visit.13:13 – Why teaching the hidden effects of daily stress creates clarity and long-term buy-in.15:37 – The power of your own certainty to anchor confidence and inspire commitment in every patient.17:52 – What to say when someone “feels fine” but doesn’t yet understand what progress really means.20:13 – Stories and analogies that transform complex science into lessons anyone can connect with.23:18 – The team rhythm that keeps wins visible, language aligned, and retention consistently strong. Resources MentionedTo schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcastTo schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcastLearn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast

When Dr. Lona sits down with Dr. Carla, the focus is clear: if you want more A-players on your team, start by being one. Together they break down the simple habits that set the tone for high standards including showing up on time, leading with energy, and making decisions from data instead of emotion. You’ll hear how to protect your mornings, reset when you drift, and keep your mission alive so your team feels it too.Discover how to build and keep A-players for the long haul. They share how to hire for mission alignment and energy, use observation days to confirm fit, and create weekly training so growth never stops. With a balance of heart and metrics, Dr. Lona and Dr. Carla show how to lead teams that love to win together and stay for the vision they’re helping build.Key Highlights01:55 – Learn how your personal standards set the ceiling for your team’s performance.04:45 – Discover the daily habits that keep you leading with calm, focused energy.06:10 – Find out how to reignite your motivation when the mission starts to fade.07:05 – Hear how balancing empathy and accountability drives lasting results.07:41 – Understand how to spot alignment in interviews before making a hire.09:41 – See what small cues reveal whether someone is truly an A-player.10:25 – Explore why diversity in strengths—not sameness—creates stronger teams.13:00 – Learn how clear values and shared vision keep top performers engaged.13:51 – Discover how to build a rhythm of training that fuels consistent growth.14:49 – Find out how to keep your team inspired with hands-on learning and fun. Resources MentionedTo schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcastTo schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcastLearn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast

Hiring doesn’t stall because there aren’t good associates. It stalls because leaders lack clarity. Dr. Bobby and Dr. Lona walk through how vision, values, and speed create momentum, then show how to turn that clarity into a simple, repeatable “talent funnel” that attracts A-players.You’ll hear the traits that matter most, why leaders must set a compelling vision, and how to move from hoping to hiring with four direct outreach lanes and clean onboarding. The goal is to stop crawling and start sprinting with a team that is excited to build something bigger than themselves.Key Highlights00:48 – Learn how to attract world-class associates and what defines a world-class team02:16 – Discover why leadership clarity and values always determine the quality of people you attract05:17 – Understand the three core traits of top performers and how to identify them quickly06:24 – See how the right environment raises your standards and accelerates personal growth09:11 – Explore how clarity and decisiveness speed up hiring and draw in the right candidates11:33 – Find out how sharing your vision publicly keeps your pipeline full of potential team members15:43 – Learn to build a talent funnel that nurtures relationships and turns interest into commitment17:07 – Understand the simple math of capacity so you know exactly when to hire before burnout hits18:00 – Discover four outreach lanes that bring in both warm and new connections ready to grow with you20:48 – Identify the mindset blocks that slow your hiring momentum and how to replace hesitation with action Resources MentionedJoin the TRP Remarkable Attraction Immersion - Oct 24 & 25 in Adelaide, AUS - https://theremarkablepractice.com/upcoming-events/ To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcastTo schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcastLearn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast

Want to know the fastest way to find your bottleneck and unlock growth? Dr. Bobby and Dr. Lona reveal why the Five-Domain Audit is the simplest system for spotting what’s holding you back and planning your next move with confidence.They walk through how to grade your five domains; attraction, conversion, retention, team, and collections, so you can separate supply from demand issues and focus only on what truly matters. Along the way, they share how vision-driven leadership rhythms keep your team aligned and why benchmarks create clarity on the right priorities. With their Vector Leadership framework of vision, rhythms, communication, and clarity, you’ll learn how to finish Q4 strong and head into 2026 with unstoppable momentum.Key Highlights1:06 - Learn how stepping back each quarter and grading five domains reveals the true state of your business.3:00 - See how benchmarks for attraction, conversion, retention, team, and collections guide sustainable growth.4:27 Understand why the theory of constraints is key to identifying the one bottleneck holding you back.5:37 - Discover how daily focus on your top constraint creates faster, more consistent progress.7:06 - Find out how a 0–10 scoring system across domains exposes blind spots you may be missing.10:00 - Learn why solving one problem often leads to the next—and how that signals real growth.12:20 - Explore how team input through quarterly forms uncovers issues leaders often overlook.14:34 - See how the Vector Leadership model—vision, rhythms, communication, and clarity—becomes a framework for execution.15:19 - Understand why a 10-year vision clarifies short-term goals and motivates your team.19:31 - Learn how to distinguish demand from supply problems and adjust strategy to market conditions. Resources MentionedJoin the TRP Remarkable Attraction Immersion - Oct 24 & 25 in Adelaide, AUS - https://theremarkablepractice.com/upcoming-events/ To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcastTo schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcastLearn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast

What if growth wasn’t about hustling harder but stacking the right daily moves? In this episode, Dr. Bobby and Dr. Lona explain why it’s never been easier to build: technology puts influence at your fingertips, people are hungry for natural solutions, and small consistent habits compound into real momentum. They share how documenting your journey builds authentic influence, why daily outreach expands your network, and how surrounding yourself with the right people accelerates results.You’ll also hear why vision casting matters—not just for your own clarity, but for your team and patients who stay when they see a bigger future with you. The message is simple: replace limiting beliefs with growth stories and commit to three daily practices—create content, connect with people, and engage the right community. Add consistent vision work, and your path to growth becomes not only possible, but inevitable.Key Highlights01:04 – Learn how zooming out and reflecting can reset focus and clarify priorities.03:24 – See why technology makes it easier than ever to create your own economy.05:19 – Discover the generational shift toward natural solutions and body intelligence.06:59 – Hear a communication strategy that starts with principles before labels.09:26 – Understand how algorithms amplify interests and attract more aligned people.10:37 – Adopt a mindset that seven figures is possible with systems, belief, and mentorship.11:36 – Audit your storylines and replace “it’s hard” narratives with growth-focused beliefs.18:50 – Explore vision casting and learn how to expand your vision for your team and patients.23:01 – Practice #1: Create content daily by documenting your life with consistency.24:56 – Practice #2: Reach out to at least five people daily to build stronger connections.26:44 – Practice #3: Surround yourself with the right people and engage with them every day. Resources MentionedJoin the TRP Remarkable Attraction Immersion - Oct 10 and 11 in Phoenix, AZ and Oct 24 & 25 in Adelaide, AUS - https://theremarkablepractice.com/upcoming-events/ To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcastTo schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcastLearn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast

Can a single clinic really break past the limits most owners assume are fixed? Dr. Josiah Fitzsimmons proves it’s possible. He went from coffee-shop networking and craft-fair booths to building one of the highest-revenue clinics in the profession. In this conversation, he shares how simple actions turn into momentum that compounds year after year.You’ll hear how structure, team, and data became his three breakthrough levers. From building an employee maturity model, to using financial reports as the first lens for every decision, to knowing the exact math behind CAC and payback periods, Dr. Josiah maps out the habits and numbers that drive scale. Whether you’re in launch, build, or scale season, his story shows what it takes to create a true business that grows with or without you.Key Highlights00:51 – Hear why Dr. Bobby calls Josiah’s growth proof that a single clinic can push toward eight figures.03:25 – Learn how an injury, curiosity, and visiting 50+ clinics shaped Josiah’s vision for launching.06:47 – Discover why “don’t take notes, write action steps” became his guiding principle for execution.09:26 – See how five to seven coffee shop meetings a day and $20 events fueled grassroots momentum.10:47 – Find out how 400 prepaid appointments were booked before opening the clinic doors.12:57 – Learn how two part-time hires, health talks, and sheer grit led to $1.2M in year one.16:46 – Understand the big shift from great systems to true structure with KPIs and accountability.18:50 – See how lifetime value grew by adding at-home protocols and supplements in a tight space.24:30 – Hear how buying a larger building unlocked new capacity and pushed revenue toward $7M.29:09 – Take in Josiah’s three biggest lessons: structure, team, and data as the drivers of scale.44:44 – Learn why financial data is the first lens, even before EHR or marketing numbers.50:00 – Apply the simple formula: 100 ÷ profit margin = your break-even ROI for marketing.53:54 – Discover why you should set your marketing budget as a percentage of goal revenue, not current revenue.55:43 – Get Josiah’s final flywheel: rhythms, team, and data creating compounding growth.59:02 – Hear his reminder that chiropractors are often called “miracle workers” and why business must match that product.1:01:07 – Wrap-up: $7M a year and climbing toward an eight-figure clinic with Lucro tools and vision. Resources MentionedJoin the TRP Remarkable Attraction Immersion - Oct 10 and 11 in Phoenix, AZ and Oct 24 & 25 in Adelaide, AUS - https://theremarkablepractice.com/upcoming-events/ To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcastTo schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcastLearn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast

How do you confidently start caring for kids without spending years in training? In this episode, Dr. Hayley and Dr. Brianna (Breezy) Maginness share how they built a thriving family-centered clinic where 60% of patients are children. They explain why fear holds so many chiropractors back and how their Remarkable Kids platform makes pediatric care practical with real-world exams, age-specific adjusting, and clear scripts for parent questions.You’ll learn how simple steps can turn uncertainty into certainty, why team training is just as important as clinical skill, and how to normalize family care so parents bring in their children with confidence. The goal is to create multi-generation loyalty and stronger long-term retention by helping more kids get the care they need.Key Highlights01:18 – Hear how a multi-doctor, family-focused clinic grew to a kids-first culture and steady referrals.03:06 – Learn why growing up in care shaped their certainty to see children from day one.04:57 – Discover the core barrier: fear of the unknown—and how to replace it with simple first steps.08:31 – See how “in-the-moment” support beats weekend courses for building real confidence fast.10:01 – Understand why pediatric cases create frequent “miracle moments” and lasting motivation.10:42 – Learn to normalize family care: suggest kid checks, then refer when specialized support is needed.13:59 – Get the three essentials for family growth: clinical skills, practice structure, and team training.15:01 – Use condition guides (ear infections, colic, reflux, tongue tie, constipation, toe walking, bedwetting) to know what to examine, schedule, and adjust.16:29 – Train the whole team with clear scripts so parents get consistent, confident answers about safety and expectations.21:59 – See how getting whole families under care compounds retention across generations.25:51 - Dr. Malcom is joined by Success partner, Dr. David Fletcher, from CLA Wealth. Discover how CLA’s advanced scanning technology helps chiropractic practices attract new patients, boost conversions, and improve retention. By making nervous system health visible and measurable, CLA gives practices powerful tools to communicate progress, set goals, and build long-term patient relationships. Resources MentionedJoin the TRP Remarkable Attraction Immersion - Oct 10 and 11 in Phoenix, AZ and Oct 24 & 25 in Adelaide, AUS - https://theremarkablepractice.com/upcoming-events/ Learn More about the Remarkable Kids System: https://theremarkablepractice.com/rem-kids/ For more information about CLA Wealth please visit: https://insightcla.comTo schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcastTo schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcastLearn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast

From riding a pony to school in off-grid Santa Cruz to adjusting 149 people in a single day, Dr. Scott Sawyer’s journey shows how grit, conviction, and purpose can shape a lifetime of impact. He shares how one adjustment shifted his entire perspective, why philosophy keeps him inspired nearly three decades later, and how conviction builds trust and consistency with patients. You’ll also hear how he created a sanctuary where people choose health over symptom-chasing, how high-volume care can actually feel energizing, and why surrounding yourself with the right mentors, books, and community is the key to staying lit up for the long run.Key Highlights01:27 — Learn how a chance conversation and a back injury set Dr. Scott on a path to hands-on healing.03:24 — Discover why an off-grid childhood built self-reliance, purpose, and the drive to help others.05:02 — Hear how one neck adjustment changed everything and sparked a lifelong curiosity about healing.07:11 — Find out why lifelong learning and philosophy fuel conviction more than technique ever could.08:49 — See how real “character” is built through persistence and why it matters in serving people.11:22 — Explore the lessons from pioneers like Herbert Reaver and the joy of lifelong pursuit of knowledge.19:46 — Learn how to stay centered on purpose when patients push for quick fixes or symptom-chasing.23:06 — Discover how high-volume care can be energizing when you lead with flow and clarity.25:04 — Understand the value of mentors, books, and community in keeping your fire alive.28:28 — Walk away with a bigger vision for impact, from being engaged daily to leading people toward proactive health. Resources MentionedJoin the TRP Remarkable Attraction Immersion - Oct 10 and 11 in Phoenix, AZ and Oct 24 & 25 in Adelaide, AUS - https://theremarkablepractice.com/upcoming-events/ To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcastTo schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcastLearn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast

Hiring in a hurry costs more than it solves. Chiropractic Team Development Coach, Lori Morgan,  shares how teams transform when you slow down to find the right person, invest in real onboarding, and teach the “why” as much as the “how.” She maps out what great front-of-house support looks like in a busy clinic, why turnover is so expensive, and how to turn a role into a true career path. The through-line is purpose: when you hire for heart, train with intention, and paint a bigger vision, you create five-star experiences and a culture people want to stay in.Key Highlights01:23 – Why building a strong team is the foundation of sustainable growth.02:30 – How lived experience at the front desk shapes leadership and service.04:20 – The role of purpose and philosophy in keeping patients engaged for life.06:49 – How slowing down your hiring process leads to better long-term fits.09:12 – Why a 12-week onboarding plan prevents burnout and turnover.11:53 – What true capacity at the front desk looks like in high-volume care.12:19 – How multitasking with heart creates confidence and connection.17:11 – Why painting a clear career path helps you keep your best people.20:25 – How confident, educated CAs become trusted guides and referral magnets.22:48 – Why now is the best moment to lean into timeless health truths.26:23 – How consistent training refreshes seasoned team members and keeps standards high.28:22 – Why the right systems and coaching make it nearly impossible to fail.29:42 - Success Partner Dr. Adrian Dennewald, creator of the Denneroll, sits down with Dr. Oz for an engaging conversation about how this simple yet powerful tool is transforming patient care. He explains how the Denneroll helps correct spinal imbalances, improve posture, and enhance outcomes both inside and outside the clinic. You’ll hear how it works hand-in-hand with chiropractic adjustments, keeps patients actively involved in their own recovery, and delivers measurable benefits like improved range of motion, reduced muscle tension, and stronger long-term results. Resources MentionedJoin the TRP Remarkable Attraction Immersion - Oct 10 and 11 in Phoenix, AZ and Oct 24 & 25 in Adelaide, AUS - https://theremarkablepractice.com/upcoming-events/ For more information about Denneroll please visit: https://www.denneroll.com/To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcastTo schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcastLearn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast

You can feel the shift happening. People are searching for something more when it comes to health. Dr. Lona and Dr. Bobby dive into why now is the moment to share your philosophy with boldness and clarity, and how to make sure your entire team carries the same message forward.You’ll learn how to lock in your vision, define the values that drive decisions, and create a culture where growth is expected. Instead of trying to do it all yourself, discover how coaching, training, and faster skill-building will multiply your impact. By the end, you’ll see why your ceiling isn’t patient demand but  your team’s skillset, and you’ll have the tools to raise it.Key Highlights02:08 – Why the current demand for holistic health creates an open window of opportunity.03:27 – The shift from past generations’ priorities to today’s consumers investing for outcomes.05:26 – Handling rapid growth when 100–200 new patients arrive each month.06:13 – Embedding a clear health philosophy across every team member and touchpoint.08:23 – How an ADIO lens shapes life choices far beyond health decisions.11:01 – Using core values, mission, and vision to set the foundation for culture.13:13 – Why coaching and skill-building create speed and better results.14:36 – Hiring for alignment and why vision is something people catch, not learn.15:46 – Growing your team with training, immersion, and cross-discipline exposure.18:27 – Your true ceiling is your skillset. Master the fundamentals and apply them with focus.20:41 – Expanding your influence by exposing your team to philosophies that shaped your own life.22:05 – The call to go all in on your people and embrace being on the cutting edge.28:38 - Coach Oz chats with Success Partner, Dr. Andrew Powell of Better Balance Orthotics, who shares his journey from struggling with flat feet to pioneering orthotics that truly improve posture, balance, and overall patient outcomes. Discover how these innovative orthotics go beyond traditional solutions helping not just with foot pain but also with headaches, back issues, and fall prevention.Resources MentionedJoin the TRP Remarkable Attraction Immersion - Oct 10 and 11 in Phoenix, AZ and Oct 24 & 25 in Adelaide, AUS - https://theremarkablepractice.com/upcoming-events/ For more information about Better Balance please visit: https://betterbalanceorthotics.com/To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcastTo schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcastLearn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast/

Most students wait until graduation to think like a leader. These two didn’t. Air and Cory aren’t just chiropractic students, they’re already operating with the mindset of practice owners. In this episode, they share how joining the TRP student club gave them more than just tools. It also gave them vision, confidence, and a powerful community. You’ll hear how immersions helped them see what’s possible, why scripting gives them a competitive edge, and what it really means to step into leadership while still in school. Whether you plan to open or associate, their story shows how you can start building your future right now.Key Highlights01:42 – Two student leaders share why they chose chiropractic and how purpose plays into their journey.03:33 – How being part of the TRP student club has expanded their vision and leadership mindset.05:14 – The unexpected ripple effect TRP has had on other areas of their lives.06:49 – Why TRP clubs attract A-players—and how that’s transforming student life and beyond.08:17 – How immersions impacted their belief in themselves, their network, and their career path.10:14 – Why being in the room at immersions leads to real opportunities (and job offers).12:12 – For those planning to associate, TRP gives you a head start on confidence and scripts.14:05 – Practicing scripts as students gives you a serious advantage in clinic and post-grad life.15:48 – The system allows for any vision, any technique—and builds real-world readiness.17:14 – A call to action for students: Don’t wait. Reach out, show up, and start now.21:37- Dr. Kale is joined by Success Partner, Dr. Kendall Price, founder of Elevate Marketing and a practicing chiropractor who built his own million-dollar practice before helping others achieve similar success. With real-world experience and a focus on high-ROI, locally tailored marketing strategies, Dr. Price’s team goes beyond generating leads to build trust, increase show rates, and deliver measurable results. Recognized on the Inc. 5000 list, Elevate is a true partner in helping practices grow, thrive, and serve their communities. Resources MentionedFor more information about Elevate Marketing please visit: www.goelevatemarketing.comTo schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcastTo schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcastFollow Dr Bobby on Instagram: https://qr.me-qr.com/WOz1qy6E   Follow Dr Lona on Instagram: https://qr.me-qr.com/o2oFbovyLearn what it takes to be Remarkable!: https://theremarkablepractice.com/

Marketing in chiropractic isn’t just about pain relief ads or technical jargon. It’s about transformation. In this conversation, Dr. Lona and TRP’s Chief Marketing Officer, Lauren Roberson, reveal how practices can shift their approach to meet post-COVID consumer behaviors. They discuss why outdated marketing tactics no longer convert, how to tap into aspirational identity-driven campaigns, and the importance of balancing farming and hunting strategies for sustainable growth. Lauren also explains why imperfect, authentic content outperforms polished campaigns and how practices can market beyond the first visit to nurture long-term referrals.Key Highlights00:58 – Common marketing mistakes practices make and why traditional tactics are no longer effective.02:54 – The shift from symptom-focused messaging to lifestyle-driven outcomes that inspire commitment.05:03 – How aspirational identity marketing connects emotionally and drives long-term patient investment.06:10 – Using purpose and mission to stay patient-centered rather than pain-centered in messaging.08:22 – Marketing beyond conversion: nurturing belief through milestones and early wins.11:16 – Why technique-focused promotion often fails to resonate with the broader audience.12:49 – Balancing farming and hunting in marketing efforts to sustain lead flow.15:25 – The biggest mindset gap between chiropractors and today’s digital consumer experience.16:48 – Why authenticity and “real” content build stronger trust than polished videos.18:36 – Marketing training available through TRP and how practices can get tailored strategy support.21:08 - Dr. Bobby is joined by Success Partner, Alan Poric from AP4 Wealth, a firm known for helping chiropractors take control of their finances. If you’ve ever put off dealing with insurance, superannuation, or retirement planning, this interview is a must-listen. Alan explains why getting your financial ducks in a row early is so important, and how AP4 Wealth creates solutions designed just for chiropractors. Discover practical tips on protecting your income, caring for your family, and building a secure financial future. Resources MentionedBook a Strategy Call with the TRP Marketing Team: https://go.oncehub.com/LRMRKTGFor more information about AP4 Wealth please visit: https://www.ap4wealth.com.au/To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcastTo schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcastFollow Dr Bobby on Instagram: https://qr.me-qr.com/WOz1qy6E   Follow Dr Lona on Instagram: https://qr.me-qr.com/o2oFbovyLearn what it takes to be Remarkable!: https://theremarkablepractice.com/

Dr. Lona sits down with Dr. Ryan Seaman, President of the Australian Spinal Research Foundation (ASRF), to discuss how giving back to the profession through leadership, research, and funding can transform not only chiropractic but your own growth as a practitioner. They explore the importance of clinically relevant research, how AI and technology are making data analysis faster and more cost-effective, and why every chiropractor contributing just a small daily amount could fuel breakthroughs for decades to come. This episode is a reminder that meaningful change starts with individuals choosing to step up and invest their time, skills, and resources to ensure the future of chiropractic stays strong and evidence-based.Key Highlights00:40 – Dr. Ryan shares his journey from civil engineering to chiropractic and giving nearly two decades of service to advancing the profession.02:15 – The value of leadership and personal growth gained from volunteering in professional organizations.03:10 – ASRF’s mission to fund clinically applicable, robust research to strengthen chiropractic’s scope and influence.04:54 – Long-term vision of establishing an international research facility dedicated to spinal research.06:43 – The foundation’s history and its role in uniting chiropractors to fund research since 1977.07:21 – Rising importance of pediatric research to protect and expand practice freedoms.09:56 – AI’s growing role in speeding up data analysis and shaping the future of chiropractic research.12:23 – How collective membership support could exponentially increase funding and impact globally.13:42 – The value of chiropractic education and coaching, which repays itself multiple times over in practice success.15:13 – How donating and supporting research can also strengthen personal and professional certainty in care recommendations.19:23 - Success Partner, Vanessa Lewis from Investorus sits down with Dr. Bobby to explain how their one-stop financial strategy firm helps chiropractors build real wealth. With services like money coaching, lending advice, property investment, and financial planning, they simplify the process through one dedicated strategist. Learn how you can save money, eliminate bad debt, and grow high-return portfolios without sacrificing time from your practice. Resources MentionedFor more information about Investorus please visit: www.investorus.com.auTo schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcastTo schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcastFollow Dr Bobby on Instagram: https://qr.me-qr.com/WOz1qy6E   Follow Dr Lona on Instagram: https://qr.me-qr.com/o2oFbovyLearn what it takes to be Remarkable!: https://theremarkablepractice.com/