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Building Your Million Dollar Brand™
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Building Your Million Dollar Brand™

Author: Ciara Gigleux

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Welcome to Building Your Million Dollar Brand™ – I’m Ciara Gigleux. Messaging and marketing expert, conversion copywriter and CEO of The Copy Atelier. I’m on a mission to help female entrepreneurs build million dollar brands – so if that’s you, you’re in the right place. Join me for the best marketing tips, strategies and stories from the expert trailblazers, change makers and entrepreneurs who are building their million dollar brand their own way.
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In this re-release of episode 51, I'm talking about how having a shared set of beliefs with your ideal client actually plays a massive role in fostering a deep connection, building community, and standing you out. But how do you create a shared set of beliefs? By having polarizing messaging. Listen in to learn what it means to be polarising with your messaging and brand identity, how to identify your own polarizing beliefs, and why it's ALWAYS better to be a disruptor shaking up your industry than a sheep following the crowd.What next? Get the lowdown and walk-through for how to create your million dollar brand story so you can incorporate it into your messaging, leverage it in your marketing and use it as a foundational aspect of your million dollar brand. Grab your free copy of our Create Your Million Dollar Brand Story workbook here. Looking for our expert help?Get in touch with us at The Copy Atelier to learn how we can help you build your million dollar brand by elevating your messaging, refining your copy and strategizing your marketing. See all the ways we can help you here.
In this episode, I’m speaking with Wellness & Confidence Coach Misty Nobrega about how to have radical self-confidence when building your brand. Misty is an Integrative Nutritionist and Health Coach trained and certified by the Institute for Integrative Nutrition, and she has helped dozens of clients transform their lives by prioritizing wellness and positive body image, and extracting the confident version of themselves that already exists. In a nutshell? She helps powerhouse women get right with their bodies and build unshakable confidence so they can live out their dream lives – so she’s definitely THE woman to speak to about how to improve your self-confidence and self-image as an entrepreneur.Connect with Misty on Instagram at https://www.instagram.com/mistynobrega/ and check out her website www.mistynobregacoaching.com
In today's episode, I'm talking about creating your sustainable marketing strategy and why it's so necessary. If you're feeling lost or overwhelmed by your current marketing strategy, and unsure what you should actually be focusing on to see results in your business, then this episode is for you.  Listen in to learn why focusing on a marketing strategy that is effective, sustainable and fully aligned with your goals is the way forward – and how it can help you see better results from your marketing efforts in the process. What next? Get the lowdown and walk-through for how to create your million dollar brand story so you can incorporate it into your messaging, leverage it in your marketing and use it as a foundational aspect of your million dollar brand. Grab your free copy of our Create Your Million Dollar Brand Story workbook here. Looking for our expert help?Get in touch with us at The Copy Atelier to learn how we can help you build your million dollar brand by elevating your messaging, refining your copy and strategizing your marketing. See all the ways we can help you here.
In today’s episode, I’m talking about how to turn the features of your offer, product or solution into tangible benefits for your clients and customers. Listen in to learn why this is such a vital aspect of your copy, messaging and marketing, and get an easy explanation of why you always need to be bringing things back around to what your offers actually mean for your ideal clients and customers.What next? Get the lowdown and walk-through for how to create your million dollar brand story so you can incorporate it into your messaging, leverage it in your marketing and use it as a foundational aspect of your million dollar brand. Grab your free copy of our Create Your Million Dollar Brand Story workbook here. Looking for our expert help?Get in touch with us at The Copy Atelier to learn how we can help you build your million dollar brand by elevating your messaging, refining your copy and strategizing your marketing. Send us an inquiry form here.
In this episode, I’m speaking with business strategist Melody of Mel Ava Creative about how to sell your zone of genius. Mel has spent over a decade working with some of the biggest names in the business, education and wellness industries helping them develop their programs, increase their sales and optimise their client and customer experiences. She’s used to working with multi-million dollar companies and brands so trust me when I say that she KNOWS what she’s talking about when it comes to creating million-dollar offers. Connect with Mel via her website: www.melavacreative.com
In today’s episode, I’m talking about how to strategize out your marketing without making it overcomplicated. If you’re ready to start seeing more results from all your marketing efforts so you can achieve your BIG business (and life) goals, this episode is for you. Tune into this episode of the Building Your Million Dollar Brand™ podcast to hear me talk about:How focusing on your biggest goals and working backwards from them ensures all your marketing efforts take you one step closer to where you want to end up The importance of a sustainable & simple marketing strategy My methods to ensure the time, energy and money you invest into your marketing converts into resultsThe importance of strategizing your marketing in a way that works for YOUWhat next? Get the lowdown and walk-through for how to create your million dollar brand story so you can incorporate it into your messaging, leverage it in your marketing and use it as a foundational aspect of your million dollar brand. Grab your free copy of our Create Your Million Dollar Brand Story workbook here. Want to learn more about strategizing your marketing?Come join us in our 3 month group program, The Brand Messaging & Marketing Elevator, in which I walk you through our Million Dollar Messaging™ framework and teach you how to apply it to your own business.Learn more Apply now here.
In this week's episode I’m talking about how to refine your own copy. If you’re struggling to see conversions from your copy and content, and if you want to know what you need to be doing to your copy to get it set up to convert better, this episode is for you. Tune in to this episode of the Building Your Million Dollar Brand™ podcast to hear me talk about: What refining your copy really means, why it’s important and how you can apply what Ii share in this episode to your own businessMaking sure your copy is taking your elevated messaging and getting it across to the people that matter - your ideal clients. The importance of research, strategy and creativity if you want your copy to convert A step by step guide of what you need to do to ensure you are speaking to ALL potential ideal clients, at any stage of their journey with your businessListen in to hear all of this and much more. What next? Get the lowdown and walk-through for how to create your million dollar brand story so you can incorporate it into your messaging, leverage it in your marketing and use it as a foundational aspect of your million dollar brand. Grab your free copy of our Create Your Million Dollar Brand Story workbook here. Want to learn more about refining your copy?Come join us in our 3 month group program, The Brand Messaging & Marketing Elevator, in which I walk you through our Million Dollar Messaging™ framework and teach you how to apply it to your own business. Learn more here.
In today's episode, I'm talking about how to know when it's time to elevate your messaging. Listen in to hear me talk about why it is important to make sure your messaging  is resonating with your ideal client and how to use data in your business to identify when it is not so you can adjust, improve and elevate it. What next? Get the lowdown and walk-through for how to create your million dollar brand story so you can incorporate it into your messaging, leverage it in your marketing and use it as a foundational aspect of your million dollar brand. Grab your free copy of our Create Your Million Dollar Brand Story workbook here. 
In today's episode, I'm sharing what you can expect from the Building Your Million Dollar Brand™ podcast. You'll hear what led me to do the refresh in the first place, why it is so important to get clear on your mission, and encouragement for giving yourself permission to shift as you grow.Hear me talk about:The importance of understanding what you want to be known for (3:18)What the foundational mission of the podcast is moving forward (6:56)My plan to bring experts on to help teach on the different aspects and strategies of building a million dollar brand (10:44)Building in case study episodes to help you see what is working in real time from a messaging and marketing perspective (14:29)Creating a sense of the community with the podcast so you can feel surrounded by like-minded women (15:54)Grab your spot for the free Create Your Million Dollar Messaging workshop here Leave a us review on iTunes here 
In today's episode, I'm sharing about some really exciting changes coming to the Copy Atelier and the podcast over the next few weeks. You'll hear my journey over the last two years as I've grown into my own voice and uncovering the core mission for TCA. Listen in for encouragement to stop playing small and go all in on your message and shared mission in your business. Hear me talk about:Updates on what’s been happening over the last few weeks and what to expect coming up (2:25)Where my passion for teaching and sharing information stems from (8:57)The signature trio for your brand and why messaging is the most foundational piece  (10:34)The biggest reason for rebranding the podcast (13:26)The mission behind the Copy Coach - helping female entrepreneurs build million-dollar brands (16:02)I share my realization about being authentic to my true voice and mission (17:49) The importance of asking yourself why not? (19:24)What the purpose of the podcast is moving forward (21:05)Why you need to be explicit about your mission and how that is integral to running a company (22:14)What does it mean to step into your voice? (23:31)Save your spot for the free Create Your Million Dollar Messaging™ workshop here! 
In this episode, I share the importance of speaking to the desire and the goal that your ideal client has in your copy, messaging and marketing.Hear me talk about:When writing copy, start thinking about the role desire plays (2:36)Why should we remind people of their desires? (8:16)Oftentimes people get bogged down by daily life, your copy reminds them of the things they desire (10:04)The importance of positioning yourself as a thought leader in your industry  (12:26)How to incorporate desire into your copy (13:31)Leading with problem vs. desire all depends on your ideal client (17:56)Marketing and copy is about maximizing your conversions and experimenting (19:30)As business owners we all get tired, but the key is to rest not quit. Take a moment to rely on your support network and reevaluate your next steps (23:00)There’s no better way to understanding your clients than to observe yourself and how you buy (25:54)Leading with desire in your copy: what are the questions to ask? (27:07)Apply for cohort 2 of BMME here.
In this episode, I share that when it comes to marketing, it’s important to consider the problem, and lead with the problem.Hear me talk about:A crucial aspect of creating copy is delivering the right message (2:03)Basic copywriting formula - PAS (problem, agitation, solution) (4:44)What is conversion copywriting and why does it exist (5:37)In order for your business to succeed, you need to understand the market and you need to create copy and messaging that addresses how things work (8:20)We are motivated to solve a problem because our brains are wired to try and do anything to survive, and this makes us motivated (9:48)Our copy is a literal reminder for people of the problem they have or the challenge or struggle they may be facing  (12:17)When you write copy or consider your brand’s message, you have to identify and take into account the problem your ideal client might be facing and find a solution (14:45)Understanding the state of mind your client is in will help you craft copy that reminds them of the problem and how you can address it (17:04)How do we identify the base or underlying problem? (18:08)What are pain points? How do we use pain points in copy as reminders for clients in their daily life (18:53)Ensure that you are actually providing a solution and not manipulating your clients into thinking you have one (21:50)Leading with a problem demonstrates to your clients that you have a way to solve their problem (23:57)Apply for cohort 2 of BMME here.
In this episode, I share why it's important to clarify your story, know how to communicate it, and how to begin crafting your own brand story. Hear me talk about:As a business, your story is the aspect of brand messaging that 95% of people struggle to get clear on and understand how to express it. (5:01)Why it’s necessary to have two sets of meshing and multiple ideal clients in order to talk about two different facets of your business. (8:12)The four basic and powerful reasons to take time and clarify your story and learn how to express and share it with your audience and ideal clients. (9:02)Five different elements in a story: character, trigger, a transformation, a lesson and an outcome; and how to develop them for your business’ story. (12:21)I share my own brand story and what the journey looked like to evolve into the business I have today. (17:32)How my story underpins my why and questions to ask yourself to begin defining your own brand story. (36:30)
In this episode, I review a core aspect of your brand messaging that makes you stand out from your competition and helps you build authority: The hills you're willing to die on.Hear me talk about:The hills you're willing to die on come down to what it is you want to be known for, which come from your beliefs, your why and your mission. (4:07)What the difference is in brand messaging at the basic level versus hitting big goals in business and reaching more clients. (8:37)Why PR is only a really powerful tool for your business when your angles, messaging, and branding is already figured out. (12:22)How messaging can actively draw in your ideal clients and attract them to be in the same room as you because they want to be on that shared mission with you. (16:26)Questions to ask and reflect on about the way your industry does things and if there are areas you do differently or disagree. (22:06)Several different opportunities for collaboration and community to build out your branding and messaging. (26:02)
In this episode, you’ll hear why having a shared mission is so important, how it can help you build community and loyalty with your audience, and the impact it can have on your business overall. The impact of getting to a place where you are confident in the transformation your offer provides and how that can shift you into a whole new level of messaging and marketing. (5:27)Questions to ask yourself to help you stand out, cut through the noise, and position yourself apart from others and connect with your ideal client. (8:43)Why the nine major points of the million dollar messaging framework are necessary to lay the foundational pieces for your marketing and messaging. (12:01)A shared mission allows you to build community and a legion of audience members who have chosen you and will refer you to others. (17:15) An exercise with multiple reflective questions to help you get clearer on your mission statement and elevate it to a shared level. (20:56)How to identify a shared mission you want to invite your audience to join which allows them to become future clients and part of your mission. (26:26)
In this episode,  I discuss why it is so important to be yourself in your business and marketing and how that helps you to stand out and attract the right followers, leads and customers.One of the massive benefits of serving clients or students and how it can help you reflect on what’s happening in your own business and ways to improve. (01:20)Why messaging is a foundational piece of how you connect with your audience, convert them into clients and brand yourself. (04:17)A vital piece of branding necessary to make your business work, help it to be scaled and ultimately enjoy it all. (08:20)No one is you and that's your superpower because you are different with unique stories, experiences, thoughts, opinions, and beliefs. (10:31)Different questions to reflect on that help cut through the noise, stand out online, and become a thought leader in your niche. (15:33)Unfiltered thoughts and opinions about the popularity game on Instagram and the mindset to choose when engagement is less than expected. (20:30)
In this episode, you’ll hear why building a list and email marketing is crucial to having a successful business and tweaks you can make today to get better click through rates and conversions from your sales emails. How email provides a more effective environment to communicate with your audience when social media becomes too noisy. (3:47)A reminder that the ultimate goal of what we do on social media, running ads, and creating content is to bring people onto our email list to build a deeper connection. (5:18)The difference contexts in our businesses that we should use sales email sequences. (9:50)If you are experiencing a lack of conversions or click throughs in your sales emails then this might be the problem. (13:50)How to set up a segmented email list with multiple opt-ins and when to strategically sell to your audience. (19:07)Why it’s important to show up consistently with the same overarching message and what it means to provide value without giving everything away in your content and emails (24:47)The people who will open sales emails are the ones who are primed and ready to solve the problem they know needs solved. (26:45)
In today’s episode, I am sharing some behind the scenes of my most recent launch and how it’s possible to get great launch results without elaborate sales funnels, email sequences, and social media campaigns. The importance of considering the structure and sustainability of your business model and launch cycles  (3:54)How having a framework can make content creation and all stages of your launch cycles seamless because you always have your core foundation to build upon (6:29)Using your framework to demonstrate your unique approach and to consistently be priming your audience for any offers you launch (9:53)Why you need to have clarity on your offer when launching and have a strategy in place of communicating how to provides a solution and transformation to your ideal client (17:43)The value of testing, tweaking and experimenting with different strategies and what I will do different for my next launch of BMME (21:44)
In today’s episode, we are talking about the key to creating copy that converts on webinars, sales pages, Facebooks Ads, and more. You’ll hear:Encouragement to take some time today or this week to look at quarter two goals and review how things are going and see if expectations need to be adjusted. (2:30)Strategy to create a roadmap with goal milestones marked so that you don’t get caught up with doing a lot of busy work. (4:19)Copy conversion is a common goal for business owners and requires regular review to optimize and analyze it. (6:17) About conversion copywriting and how to look at the data from your conversions and different ways to increase it. (10:34)The messaging used in business dictates the conversion rate and that impacts the tangible success of your business. (12:18)It's not just about the money. It's also about the people you're welcoming into the program to have that transformational experience with you. (16:10)Many business owners don’t have the clarity they need to communicate to their ideal clients the transformation of their product. (20:24)Tools to help fix copy issues and increase conversions, increase business revenue, scale your business and make a huge impact on the world. (28:09)
It’s time for you to be able to get your messaging to a place where it allows you to expand your reach, build authority, stand out online, cut through the noise, be seen as the go to in your niche.In this episode, you’ll hear:Being a thought leader means you're inspiring innovation, you're disrupting the status quo, you're changing up the industry for the better. (3:45)The importance of your messaging and being able to use it to scale your business, and leverage your messaging to see better results from your marketing. (6:31)A solution to the root cause of any problems with seeing results from messaging, content, copy, or marketing. (11:51)Why your unique story is valuable in your industry and niche, even when other business owners share similar opinions to you. (15:46)How to get your messaging to a place where you expand your reach, build authority, stand out online, cut through the noise, serve your clients and make an impact. (22:48)Our messaging & marketing mastermind BMME kicks off in June. Learn more and apply to chat with me about it here before applications close on May 17th.
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this is amazing , thanks

Feb 2nd
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