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Building a StoryBrand with Donald Miller
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Building a StoryBrand with Donald Miller

Author: StoryBrand.com

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If you’re frustrated because you struggle to get the word out about your product or service, the Building a StoryBrand podcast will help. Fans of the podcast are ecstatic about the fun and entertaining way Donald Miller brings you practical advice about clarifying your message so customers will listen. Don and the StoryBrand team are the world's leading experts in harnessing the 2,000 year-old proven power of story formulas to get people talking about your brand. Get your message out, grow your company, stand out in the marketplace, and have a blast doing it!

Past guests: Seth Godin, Patrick Lencioni, Daymond John, Rachel Hollis, Ken Blanchard, Mel Robbins, Dave Ramsey, Scott Hamilton, Auntie Anne, Charles Duhigg, Daniel Pink, Blake Mycoskie (TOMS), Chris Anderson (TED), and so many others.
177 Episodes
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No one creates success alone. And the most successful teams are positive ones that are continuously strive to get better. But how do you create a positive culture of growth when we’re hard-wired for negativity and competition? On today’s podcast, Jon Gordon, a world leader on executing positivity, shows you the role “positive discontent” can play in creating connection and commitment in your organization. He’s seen it work with his corporate clients like Dell as well as sports teams like the Rams, Clemson, Dodgers, Heat and the Pacers. He says what you believe ultimately determines what you create, and in this episode, he shares practical tips on how to do it.
In this episode, Koula Callahan interviews our own Dr. J.J. Peterson about his doctoral dissertation on StoryBrand Narrative Marketing. Don’t just tell your customers a story, invite them into it. Don’t miss this detailed, StoryBrand-focused episode that unpacks the data and science behind why this 7-part framework drives revenue for every type of business. 
If you approach creating a habit with drudgery, you won’t stick with it. The key is to create pleasure around healthy habits so they’re more likely to stick. Today on the podcast, Atomic Habits author James Clear gives us an entirely fresh approach to making and breaking habits. What if discipline and willpower had nothing to do with it? If you’re tired of failing at the habits that will create a better life for you, make sure you listen to this episode.
What will your customers lose if they don’t make a timely decision to buy your product or service? That’s the power of scarcity, and it’s one of the oldest tools in the marketer’s box. But how has this seminal marketing principle evolved now that the way people consume has changed so dramatically?  That’s why we’re excited to welcome Dr. Kelly Goldsmith to the podcast. She’s an award-winning Yale-educated behavioral scientist (and former Survivor contestant) who examines scarcity’s seemingly paradoxical effects. You’ll rethink what scarcity looks like in your marketing after this.
Ian Morgan Cron, who teaches our all-new Enneagram Made Simple course at Business Made Simple University, is back with Part 2 of our two-part Enneagram series. He and Don dive deep into what winning in relationships and business looks like when our personalities are each wired so differently. In this episode, we dive into the remaining Types 5-9: The Investigator, The Loyalist, The Enthusiast and The Peacemaker. Plus, discover how to go even deeper with your own team so you waste less time on workplace drama.
Life and business revolve around relationships. That means things can get messy fast. Our unconscious motivations can sometimes derail communications, creating obstacles and inefficiencies. Ian Morgan Cron, who teaches our all-new Enneagram Made Simple course at Business Made Simple University, joins us to talk about what winning looks like when we’re all wired so differently. The conversation he and Don have is so packed with helpful Enneagram content that we’re sharing it in two parts. In this episode, we dive into Types 1-4: The Perfectionist, The Helper, The Performer and The Romantic.
Most of us are good at setting goals. But accomplishing them? That’s another story. Today’s digitally native world constantly vies for our attention and energy, threatening to derail the best-laid plans. This is especially true within organizations. On today’s podcast, Megan Hyatt Miller, the Chief Operating Officer of Michael Hyatt & Company, shows you how vision can help you get instant clarity so you can focus and accomplish your goals personally and as a team. She’s a practitioner at her father’s company, not just a philosopher, and their success is proof you can do it, too.
What can you do in your business to turn casual customers into super fans? On this episode of the podcast, Donald Miller talks with online marketing expert Pat Flynn about how to interrupt customers’ routines, delight them with exclusive experiences, and more. Why? Because if your customers are succeeding because of your product or service, then you are, too. Whether you have an email list of 26 or run an enterprise, this super practical episode has a tip you can start using today.
You may not even realize it, but you’re stressed out. Today’s modern world is undermining all our efforts to live a full and productive life. In this episode, Rebekah Lyons will help you identify and manage anxiety so you can prevent burnout and actually improve your productivity. If you think you’ve heard it all before, this tender yet powerful conversation will open your mind to new possibilities.
If you lead a business, you’re in the public eye. That means people are talking about you and your brand on social media – even if you don’t realize it. Today’s guest, former Twitter executive Claire Díaz-Ortiz, shares a model for how to succeed at social media for your company. This episode, and StoryBrand's new free online course (at www.SocialMediaMadeSimple.com), is going to give you the confidence to know if you’re using the correct platform for your brand and creating the right content.
Our cups overfloweth with data. But creating a story with data can feel like drinking from a firehose. These days, powerful presentations are less about stand-and-deliver presenting. It’s more about crafting an explanation that can spread online. That’s why we’re so excited to have Nancy Duarte on the podcast. Author of Data Story, she’s the world's leading expert on how to create a compelling keynote. Learn how you can apply her powerful four-part strategy to your own brand to create memorable messages that hit a nerve and earn an audience.
How do you frame a mission, get buy-in for it, and then make it work? That’s what we’re discussing in this episode with U.S. Ambassador-at-Large for Trafficking in Persons John Cotton Richmond. When we need to make sure wrong things are being made right, it takes maximum engagement around a clear mission. Ambassador Richmond shares brilliant insight on how to build a team around a mission and help people understand their role – and that the mission is doable. Whether you’re saving lives or improving them, this approach can generate more passion and engagement and make a huge difference.
It’s time for corporations, businesses, and consumers to wise up about how supply chains play a role in human trafficking around the world. While there are more slaves today than ever, Gary Haugen, CEO and founder of International Justice Mission, shares a game plan to stop it. In this critical interview, hear how IJM is partnering with giants like Walmart and Target to clean up supply chains so they don’t facilitate human trafficking. You’ll also hear how “story” is fueling those efforts. If you’re a nonprofit or business owner, you don’t want to miss it.
Local businesses are the heartbeat of a local economy. But to succeed, they have to play the guide. In this episode, our own Koula Callahan interviews Brooke Allison, co-owner of Scout's Barbershop, about the grassroots strategies they’ve employed to grow to 6 neighborhood-based locations. Whether you’re marketing, hiring, learning your customer, or giving back to the community, you need to understand your role in the process. Don’t miss this super practical, local-business focused episode!
Marissa Orr, a former executive at Google and Facebook, is a self-proclaimed Corporate Rebel, and in her new book, Lean Out, she challenges the notion that women have to change in order to succeed in corporate business. In this episode of the podcast, she and Don discuss the myths that prevail about the wage gap and unpack how we got to where only 5 percent of CEOs in the Fortune 500 are women. This is a fascinating discussion you won’t want to miss.
Leaders are the lynchpin in company culture. So how do you identify and develop great ones within your business? Today on the podcast, we talk to management expert Scott Miller, an Executive VP at FranklinCovey, on why management takes a complete shift in mindset – one that’s counterintuitive to your top producers. You owe it to your company to build a culture where people choose to stay and give their all. This episode will help you do that.
Millennials want to work from home or a totally open office space – and have unlimited time off – right? Wrong. On today’s podcast, Lindsey Pollak, a leading expert on Millennials and author of the book The Remix: How to Lead and Succeed in the Multigenerational Workplace, debunks modern workplace myths. She offers insight into what Millennials want instead, and why many companies are re-thinking that age group for the primary talent pool. Discover how you can create a thriving culture that develops employees who are much more likely to stick around.
Most of us have a love-hate relationship with our smartphones and digital media. The technology is here to stay, so how can we keep social media and apps like Slack from killing our productivity? Marie Kondo may have helped us declutter our homes, but on today’s podcast, Cal Newport, a professor of computer science at Georgetown University and author of the book Digital Minimalism, shows you how to digitally declutter. Discover how to harness your tech and keep it from sabotaging your brain’s optimal performance.
Captain Obvious here: Successful businesses don’t do stupid stuff.  Of course we all know that, but running a business is hard! And that means we all make dumb (and costly) mistakes along the way. Today’s guest, Keith Cunningham, teaches 5 key disciplines that will help you avoid those common business mistakes. Today’s episode could save you a TON of wasted money and effort. It’s like free consulting. Listen now!
“Well, I’m not really a creative type.”   Today on the podcast, Adam Savage (host of the popular show Mythbusters) is going to bust THAT myth for us.   We’re all creative -- whether we build model cars or entire organizations. But we don’t always know how to tap into that part of ourselves.    When you listen to this episode, you’ll hear Adam’s practical advice to add more creativity to your life. You’ll learn why it matters. Best of all, you’ll give yourself permission to be more curious and creative, both at home and at work.   Give it a listen!
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Comments (23)

April Beaudin

Don thank you for inviting Rebekah Lyons to the podcast.

Oct 28th
Reply

Meta Minds

Fantastic episode, we gained some big insights from this episode!

Oct 20th
Reply

Meta Minds

Great discussion, we are following your podcast now! 🎙

Oct 11th
Reply

Matt Bricknell

fd l718l8likk 4wow AMii

Sep 12th
Reply

Matt Bricknell

yc

Sep 12th
Reply

Keith Besherse

Tax code would be a very valuable discussion.

Jul 24th
Reply (1)

Rick Stockton

The religious was OK. I didn't agree with all of it, but you need to include actual context, because atheism is not the only acceptable religion. Other people will have other context.

Jun 28th
Reply

Keith Besherse

Actually, when JJ said “access” I heard it in context of access to people...

Jun 20th
Reply (1)

Keith Besherse

Most of the US Army generals that I worked for fit in the category you are describing as a spanning leader.

Jun 14th
Reply

Laura O' Mahony

Very interesting episode. thanks guys.

May 16th
Reply

Susan Powers

over religous on this one. everyone is different.

Apr 12th
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Susan Powers

over religous on this one. everyone is different.

Apr 12th
Reply

Tim McCormick

My absolute favorite podcast. The only podcast where the intro is just as entertaining as the content. This is a rewind only podcast... I have yet to fast forward once in hundreds of episodes.

Apr 10th
Reply

Cal Chan

love this episode! So many things I need to change in my weekly work schedule!

Jan 10th
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Wes Anderson

great podcats

Nov 8th
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Nicole Cherlet

what a great podcast :)

Nov 1st
Reply

Sean Hagey

This is one of the best interviews I've ever listened to. Not only informative about crypto currency, but also about life. The last part of the interview was the best.

Jun 18th
Reply

Seth Lezon

love this!

Jun 5th
Reply

Robert Blankenship

best business podcast by far

May 22nd
Reply

Sean Lee Hall

Great talk! thanks as always

Feb 26th
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