Building your Brand

The topic of AI can be confusing and contenious for small businesses. I wanted to have a chat through the ways in which we need to be aware of how using Generative AI can affect our small business and brand. I look at ways it can harm our brand and ways we can use it that keep us true to our brand. I'd love to know if you've thought about making a statement around your AI usage in your business? If you have already or have a totally different position to me on it I'd love to hear your thoughts. Come find me on instagram where I am @‌lizmmosley or @‌buildingyourbrandpodcast to let me know and I hope you enjoy the episode!   Key Takeaways To build a successful business you need to build trust with your audience. Building trust with your customers is similar to building trust in relationships - you need to do the things you say you’re going to do. If you use AI to produce an expected outcome for your customer there will always be discrepencies between that and the real outcomes when it comes to what you need to deliver for your clients If you rely on Generative AI for visuals or copy for your brand then your clients aren’t going to be able to disguinish between what is truly you and what is AI If you don’t do your due-diligence fact-check ChatGPT you could be spreading mis-information   Episode Highlights 0:58 I talk about the foundation for my thoughts on AI for small businesses and branding and why trust should be at the forefront of your brand 03:58 I talk through how AI is potentially damaging brands more than we realise 07:00 Examples of how to use AI effectively in your business that doesn’t damage your brand 11:28 Final thoughts   Mentioned in the episode Hannah Isted  Adobe (Aff link)

If you've been following me for a while, you'll know that YouTube is something I've been trying to do more regularly and that's why I was so excited to chat with the brilliant Jade Beason for this week's episode. In our conversation, Jade shares so many practical tips on how to grow your YouTube channel, and she also speaks with such honesty about her own experience—how she got started with no editing skills, what she learned along the way, and the mindset shifts that led to her success. I honestly had a million more questions I wanted to ask her! Whether you're just thinking about starting a channel or looking to get more consistent, this episode is packed with valuable insights.   Key Takeaways Start with Value, Not Gear: In the beginning, your only focus should be on consistently delivering valuable content to your audience. Set a "Commitment Goal": To overcome the initial period of low views and slow growth, set a "commitment goal". Evolve Before Your Audience Gets Bored: A content or thumbnail style that works brilliantly now will likely cause audience fatigue in about six months. Create for Your Audience, Not Yourself: To build a brand or community, you have to switch from creating content for yourself to creating content for your audience.   Episode Highlights [07:00] Jade shares the catalyst for starting her channel: watching her husband go from idea to a published video in just 48 hours made her realise it wasn't as hard as she was telling herself. [15:00] Jade walks through her specific, manual process for researching and identifying trending video topics that have a high potential to be pushed beyond a creator's existing audience. [23:00] Why thumbnails are "incredibly important" and act like an advert for your video . A low click-through rate tells the algorithm that people aren't interested, and it will stop recommending your content. [39:00] Jade’s quick-fire advice for anyone starting out, including how often to post , how long videos should be (and the 8-minute monetisation rule!) , and what basic kit you actually need.   About the Guest Jade Beason is a content marketing expert who helps creators build sustainable businesses. She started her YouTube channel in November 2020 and grew it into a full-time career within six months. She is the founder of the creator community The Creator Project and the new agency Social People. YouTube: Jade Beason Instagram: @jadebeason Website: jadebeason.com The Creator Project: creatorproject.com Social People Agency: socialpeopleagency.com   Mentioned in the episode Editing Software: DaVinci Resolve, Adobe Premiere Pro Project Management: Asana Video Collaboration: Frame.io Equipment: Elgato, DJI, Neewer People: Liz Wilcox, Andy Lambert   I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode! This episode was written and recorded by me and produced by Lucy Lucraft lucylucraft.co.uk If you enjoyed this episode please leave a 5* rating and review!

2025 seems to have been a tough year for small business owners so today on the podcast I am giving us all a little pep-talk and a reminder about why it is absolutely brilliant to keep showing up as best we can in and for our businesses.  I'd love to know how things are going for you and if any of this has been helpful and encouraging. Come find me on instagram where I am @‌lizmmosley or @‌buildingyourbrandpodcast to let me know and I hope you enjoy the episode!   Key Takeways As small business owners and creatives it’s often when we are under pressure and things feel difficult that creativity grows. Pressure often pushes innovation If you’re a small business owner, you’re a problem solver, you are a creative, you will find a solution that will help you and help other people As a small business owner, some of the small business magic is that you can be agile and pivot in a way that large companies can’t. You have something unqiue to sell or offer as a small business owner because it’s YOU who are doing it and there is no-one else like you Where AI is offering us ‘perfect’ and ‘slickness’, showing your audience the messy reality of your humanity within your business will cultivate deeper connections, authenticity and trust in your business. Be intentional in the ways that you want to impact the world because you have influence and that impact will grow and spread   Episode Highlights 1:30: I talk about how amazing things can happen under when we’re pressure as small business owners 3:21: I talk about the magic sauce behind being a small business owner 5:25: I talk about the beauty of being uniquley you withint your industry and ways to lean into that 7:40: I talk about embracing our humanity as a positive within our small businesses 10:25: Final thoughts on the imapct we have on the world

One of the things I love most about building a brand is the opportunity to explore creative projects beyond my core offering. Whether it’s a podcast, a book, or a YouTube channel, these projects allow us to share our work in new and exciting ways.  That’s why I’m so excited to share my conversation with Izzy Poirier and Caroline Sarrette, the brilliant minds behind the Ottawa and New York Design Clubs. In this episode, we go behind the scenes on their latest collaborative project: a beautifully designed zine. We discuss the entire process, from the initial idea during the pandemic to navigating difficult printers and securing sponsorship. Izzy and Caroline share candidly about the struggles of managing a huge project with lots of collaborators, but also the incredible benefits and sense of community it has brought them. If you’ve ever thought about launching a creative project to showcase your work, you’re going to love this episode.  Key Takeaways Passion Projects Fuel Your Brand: Running the design club and creating a zine has been a huge undertaking, but it has directly influenced Izzy's business, helping her define her niche in community building and bringing her new client work. Embrace the "Silent Work": A finished zine or a successful event looks effortless, but it’s built on a mountain of unseen work, from endless email outreach to speaker rehearsals and logistical planning. It's the underlying passion for the project that keeps you motivated through the long hours.  Challenges Build Resilience: Every hurdle, from finding the right speakers to navigating a tense negotiation with a printer that changed a quote by 50%, is a lesson. Overcoming this friction is what improves your processes and makes you stronger. Print Creates Tangible Community: The zine began during the pandemic as a way to archive creativity happening during lockdown. It has since become a tangible way to showcase artists, create conversations, and even help contributors land jobs. Episode Highlights 05:47: Izzy explains how starting the Ottawa Design Club at the exact same time as her freelance business was a strategic move to build a network and find her niche. 10:04: Discover how the zine began during the pandemic to create a repertoire of the amazing creativity happening in isolation, and how the first edition sold out in just three days. 17:10: Caroline discusses the specific challenges of building a community in a city like New York, including cutting through the noise to find speakers and sourcing affordable venues. 27:53: Izzy shares the incredibly intense story of a sponsorship deal with a printer going wrong, how she navigated a tense negotiation, and the importance of standing your ground for your community. 34:59: Learn about the theme of the latest zine, "Pivotal Moments", which explores the career-defining shifts that creatives experience and aims to inspire readers to embrace change. About the Guests Izzy Poirier is a brand designer and strategist and the founder of the Ottawa Design Club. Caroline Sarrette is a graphic designer and art director who runs the New York chapter of the Design Club. Izzy Poirier: Website Instagram Caroline Sarrette: Website  Instagram Mentioned in the episode Pivotal Moments Zine Adobe Live I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode! This episode was written and recorded by me and produced by Lucy Lucraft lucylucraft.co.uk If you enjoyed this episode please leave a 5* rating and review!  

Context collapse online is a huge reason why people can end up misunderstanding or misinterpreting content that you create; small business owner or not! It's also just so easy and lazy to make a comment without first looking for deeper context ourselves. On todays's solo episode I am talking about some negative comments that showed up on a video that I made for a brand and how I felt about them and have used them to move forward in my own personal development. I'd love to know what you think about the comment culture online. Come find me on instagram where I am @‌lizmmosley or @‌buildingyourbrandpodcast to let me know and I hope you enjoy the episode!   Key Takeways When we are building visable brands we do expose ourselves to other people’s opinions There’s often a context collapse when you post snippets of your life online We don’t need to justify the way we spend our time just to fit other people’s expectations of what holds value or productivity When someone makes a comment bringing you down, it often has more to do with how they are feeling about their own lives than what you’re actually doing.   Episode Highlights 1:12 The story of how I got trolled 5:09 The trolling comments 7:04 Talking through my initial response 8:15 The signs of when something is bothering me when I thought it wasn’t 10:32 Challenging myself to not over-explain or justify my decisions 11:58 How being trolled has helped me   Mentioned in the episode Jo Hooper - Get Wildly Free Instagram My Adobe ad - The Day In The Life

On this week's episode, I chat with Paul Ince, also known as Biz Paul, about his experience running "Marketed Live," an event he started to help build his brand and business and one I attended as a keynote speaker! We dive into the behind-the-scenes insights of organizing an event, discussing everything from finding a venue and selling tickets to the importance of customer service and food. Paul shares how running an event has significantly boosted his personal brand and offers invaluable advice for anyone considering hosting their own event.   Key Takeaways: Running an event can significantly benefit your personal brand and overall business reputation, even if it's not a huge money-maker on its own. Prioritize the attendee experience by investing in quality food, excellent customer service, and thoughtful details that surprise and delight. Carefully consider your audience and what they would find most valuable. You don't always need big-name speakers if you provide genuine value. Explore alternative sponsorship opportunities, such as tapping into a company's Corporate Social Responsibility (CSR) budget to fund initiatives like social ticket funds. It's okay to let go of an event or project if it no longer serves your business goals or personal capacity. Sometimes, saying "no" to one thing allows you to focus energy on more profitable or fulfilling ventures   Episode Highlights: 03:15: Paul shares the origin story of "Biz Paul" and how his content marketing consultancy, Like Mind Media, came about. 05:07: Discover why Paul and his friend Tim decided to create Marketed Live and their vision for the event. 09:20: Paul explains how Marketed Live became a valuable asset for Like Mind Media's clients and boosted his personal brand. 17:35: We discuss the unexpected challenges of running an event, including the difficulties of selling tickets and venue issues. 28:06: Paul reveals a clever strategy for securing sponsorship by aligning with corporate social responsibility (CSR) budgets. 37:05: Paul talks about the decision to pause Marketed Live and the importance of knowing when to pivot your business focus.   About the Guest: Paul Ince, also known as Biz Paul, is a marketing strategist and the founder of Like Mind Media. Website: bizpaul.com Social Media: @‌BizPaul (on all platforms) Like Mind Media: likemind.media   I would love to hear what you think of this episode, so please do let me know on Instagram @‌lizmmosley or @‌buildingyourbrandpodcast I hope you enjoy this episode This episode was written and recorded by me and produced by Lucy Lucraft (http://lucylucraft.co.uk) If you enjoyed this episode please leave a 5* rating and review!

I recently did a Q+A box over on my instagram and today's episode is me answering the questions that came up. It's so great to be able to answer specific questions from listeners and I hope you enjoy discovering the answers to the questions asked too! If you have any other questions for me, or if the answers sparked more questions come find me on instagram where I am @‌lizmmosley or @‌buildingyourbrandpodcast and I'll keep a list for the next Q+A episode.  Episode Highlights 0:32 Exciting news for the next season of the podcast 3:27 What would have to happen for me to stop podcasting? 5:14 What is your least favourite podcasting task to do? 6:36 You have a client deadline and a podcast deadline clash, which one wins? 10:12 What hasn’t worked that you’ve tried before? 13:30 What’s the kindest thing someone has said about the podcast? 14:24 Why haven’t we had a live podcast recording/show yet? 15:48 Do you sell products with your hand-lettering on?   Mentioned in the episode My YouTube Channel (please subscribe if you enjoy YouTube content!) Waitlist for the Live Podcast Event If you enjoyed this episode please leave a 5* rating and review!

It can be hard to know what to invest in and when in your small business. Today I am sharing the recent investments I have made, why I made them and how they have helped me level up in my business. Have you made some recent upgrades or investments in your business? I'd love to know what has really supported you and given you a good ROI? Come find me on instagram where I am @‌lizmmosley or @‌buildingyourbrandpodcast to let me know and I hope you enjoy the episode!   Key Takeways Needing hi-tech equipment shouldn’t be a barrier to entry for things in your business: start with what you have and build as you go Upgrading your equipment or spending money on support for your business can remove the friction for you   Episode Highlights 0:32 Why it helps to invest in your business 0:56 Leveling up my video tech and why 2:58 The things I have invested in - camera 4:03 The things I have invested in - microphone 5:09 The things I have invested in - teleprompter 7:09 The things I have invested in - coaching 8:53 The things I have invested in - portable camera   Mentioned in the episode Sony ZVe10 camera  Rode podmic USB  Elgato teleprompter Zencastr Paul Ince Business Coaching Osmo Pocket 3

Want to know one of the most clarifying and helpful things you can do for your small business? Define your mission statement. I've come across many small businesses who are doing great things but don't seem to have a clear direction they are going in simply because they missed a step when starting out, which is to determine their mission statement.  On today's solo episode I chat through what a mission statement actually is, we look at big companies' mission statements and look at what's needed to define your own mission statement. I think you're going to find this episode helpful even if you already have a mission statement - it's always a good time to check in and make sure all areas of your business are going in the direction you actually want them to! Let me know if this episode resonated with you. I'd love to know your mission statement too. Come find me on instagram where I am @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode!   Key Takeways A mission statement is an achor and a guiding light in your business When you’re clear about your motivation and values it translates well accross in your business and can help you make the right decisions for your business Money as the sole motivator for your business wont help you be clear on the bigger purpose of your business and it will be easy to get lost along the way.   Episode Highlights 0:29 The difference between a mission statement and a vision statement 3:30 Big brands’ mission statements 5:56 How to breakdown what a mission statement is so that you can create one 7:56 Making money as your mission statement, is that good or bad? 9:02 My advice for what to think about when writing your mission statement

If you didn't already know, I've been trying to get to 100 Rejections for the last two years. Today I am chatting through the update of how it's all going (spoiler alert - I am failing!!!). I have been learning valuable lessons along the way and as I share them in today's episode I hope you find them helpful too.  If you want some support in your Rejection Challenge Journey, or simply would like to have a list of ideas of what you could pitch for then you will want to get your hands on my latest resource - The Rejection Challenge Prompts Package; 30 prompts for you to challenge yourself with, daily or at your own pace.  Let me know how your rejection challenge is going if you're doing one or what the first thing you will pitch for if you're about to start! Come find me on instagram where I am @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode!   Key Takeways You have to learn to trust that you will be able to handle the rejection and move on Very rarely is anything a ‘forever’ no Pursuing rejection gets you more comfortable with discomfort and helps you to learn how to move on quicker when rejections do come   Episode Highlights 1:00: Let’s get rejected - a new product to help you with your rejection challenge 1:37: the story so far and why I’m failing 3:15: A new challenge to help me get to 100 5:15: Dream clients as a motivitaion 6:44: Things that hold me back in the rejection challange    

Have you ever felt like there's a bit of a blockage between what you're doing now and where you want to be in marketing your business? Are you watching other people show up for their brands and their marketing in ways that just seem beyond what you feel naturally comfortable in doing and you don't even think the content they're producing is that good but they seem to be doing well...? Well today's episode is for you!  I was having a chat with my friend who works in fundraising for a Charity and our converstation inspired today's episode. Join me as I talk through and encourage us all to lean a bit further into our discomfort and what feels 'cringe' and why that's a great move for your branding, marketing and business in general. I would love to hear your thoughts on what has helped you overcome the cringe and what you're planning to do to grow your personal discomfort in your business Come let me know on instagram where you can find me @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode!   Key Takeways The most successful people are not necessarily the people who are the best at what they do. It’s often the people who are prepared to put themselves out there. The people who are willing to work through 'the cringe' are the ones who are getting their businesses and products infront of clients and making the sales In order to grow our businesses we need to grow our capacity for discomfort A huge part of success is the willingness to show up and risk failiure   Episode Highlights 0:42 The story behind today’s topic 1:53 Who is winning at being successful? 2:46 Being 'cringe' online 3:21 How to grow your business well 4:27 Why people get held back in their businesses 5:25 Things you can do to help you push through the discomfort 7:59 How to stand out in your industry 10:23 A round up of lessons learned  

It is so tempting to jump on trends when it feels like 'everyone is doing it', and the creative direction is right in front of you but does it actually help or hinder your business? Today I chat through my thoughts on whether or not following trends is good for your branding and if you do follow trends how to know which ones work for you and which ones don't. I would also love to hear your thoughts on how you feel about trends and whether or not they work for you.  Come let me know on instagram where you can find me @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode!   Key Takeways Trends don’t last for very long; if you create branding based on a trend, within a year the trend will have moved on If you change your branding regularly you risk breaking trust with your audience and clients If you jump on a trend at the right time, it can have a good imapct and work well Some trends can get boring really quickly and become oversaturated   Episode Highlights 1:14 Trends in visual branding 2:10 why rebranding frequently causes problems 4:10 Ways to use trends in your small business visual branding 6:41 trends within your visual content 9:35 Questions to ask yourself before jumping on a trend   Mentioned in the episode Trending reel with Liz Mosley and Hannah Isted

Over the last 5 years of running my business I have set myself various creative challenges. I never really went into them thinking about the impact that they might have on my business but every single one of them has had a really significant impact and they have often led me to other very exciting opportunities.  In this episode I share with 4 of those challenges, what I learnt from doing them and the other opportunities that came my way as a result, and I encourage you to think about the impact creative challenges might have for you.  I would also love to hear your thoughts on what my next creative challenge should be!  Come let me know on instagram where you can find me @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode!   Key Takeways Creative challenges can speed up your learning process and your progress Creative challenges increase your discipline and consistency Creative challenges exercise your playful creative muscle Trying a different format or limiting yourself on purpose increases creativity   Episode Highlights 1:38 My first creative challenge experience 2:03 What I love about a challege 5:15 The Pattern Challenge 7:44 The Rejection Challenge 8:33 Unexpected results and opportunities from challenges 9:26 40 Lessons Challenge   Mentioned in the episode Hannah Isted 30 Day reel challenge final reel Rejection Challenge Podcast episode How persuing rejection transformed my business blog

This episode is sponsored by Astute Graphics who create powerful plugins for Adobe Illustrator. Access your free trial here (Aff link) This wasn't an episode that I was planning on recording but I suddenly felt the urge to chat about it as I see more and more of this sort of thing online. There are loads of tools now where you can upload hours of your voice or video content of you and make an AI avatar of yourself that looks pretty realistic. I can see how there might be some benefits to this and I discuss that in the episode but I have decided that this is not for me and I share the reasons why. I would love to know what you think - is this something you have thought about? I would love to carry on the conversation on social media so come let me know your thoughts. You can find me @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode!   Key Takeaways AI is never going to replace human interaction and authentic connection AI avatar may be usual for helping you show up online for your business, but weigh it up for yourself ‘Perfect’ isn’t as interesting as ‘authentic’   Episode Highlights 0:30 why I wanted to cover AI as a subject 1:30 my immediate reaction to having an AI avatar 3:20 Versions of AI tools available 4:56 The pressure to present 6:00 The appeal of an AI Avatar 8:20 A warning for using an AI Avatart   Mentioned in the episode Biz Paul

This episode is sponsored by Astute Graphics who create powerful plugins for Adobe Illustrator. Access your free trial here (Aff link) Have you ever considered what your brand values are? Whenever I teach clients and students about branding I always bang on about how important your brand values are as part of your brand foundation and strategy. They aren't hard to work out and are often very similar to your personal values especially if you're a small business owner. In this episode, I share what my brand values are, a super simple excersize for working out what yours might be, and I also share some stories from pals on social media who shared with me how their values have impacted different situations they have found themselves in in their business! I would love to hear what you think of this episode, so please do let me know on Instagram where I’m @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode!   Key Takeaways Our values are often passed down to us and become formed over time. Having brand values helps you to make better decisions for your business Brand values help you to steer your business in the right direction Brand values help you maintain your integrity in your business Brand values are like boundaries for your business - lines you draw that you do not cross As you change as a person, your brand values will change. It’s good to check in with brand values to make sure they are aligned with who you are   Episode Highlights 0:49: What are brand values? 3:10: My Brand values 6:48: Exercise to figure out your brand values 11:10: How brand values look and work in your business 12:33: Real life examples of how brand values work   Mentioned in the episode rode pod mic Brand Values Cheat Sheet Flash Sale - Design your Own Branding

This episode is sponsored by Astute Graphics who create powerful plugins for Adobe Illustrator. Access your free trial here (Aff link) In need of a brand but don't yet have enough budget to hire a professional? On today's episode of Building your Brand podcast I am giving you my top tips for DIYing your own branding. Whether its because you're a creative and want to do your branding yourself or you need some branding to bride the gap between now and when you can afford to outsource your branding, this episode is for you. I am also putting my course Design Your Own Branding ON SALE as I will be retiring the course after this round. Get it now while it's still available! I hope you really enjoy this episode and find it useful. I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode!   Key Takeaways If you have a small budget but not enough for branding hire a photographer; it's the most valuable use of your money at this stage Your brand values will be similar or the same as your personal values It's important to keep asking yourself 'What do I want my customers to feel' all through the process of develioping your branding   Episode Highlights 2:32 Deciding on brand values 3:12 Defining a mission statement 4:22 Brand personality 6:20 How to create a moodboard that helps you 7:31 Bare minimum elements needed to create branding 9:38 File formats needed 10:02 Colour guidelines 12:07 Fonts for branding 13:50 How photography can help 14:56 Adding illustrations to your branding   Mentioned in the episode colour.adobe.com - accessability checker My blog post: recommeded brand photographers Hannah Bacon templates Flash Sale - Design your Own Branding

This episode is sponsored by Astute Graphics, who create powerful plugins for Adobe illustrator. Access your free trial here (aff link)  I am continuing the summer series of solo episodes and on today's episode I share with you my tips and experience of growing a personal brand. I go over what a personal brand actually is, the buzz words around it and why it might be really significant for you to think about growing your own personal brand too. I give a six step breakdown of lessons I've learned along the way I hope you really enjoy this episode and find it useful. I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode!   Key Takeaways: If you’re going to have a personal brand, you need to be strategic about it If you want other opportunities outside of your core offering, personal branding can help with that - people buy from people A fun way to raise your profile is by borrowing someone else’s audience: guest appear on other people’s podcast Having a personal brand helps people to talk about you when you’re not in the room Ask for what you want; don’t wait for people to notice you Know your values and get comfortable with saying No   Episode Highlights: 0:55: What is a personal brand? 2:20: Do you need a personal brand? 5:36: How I have grown my personal brand 11:12: Six lessons I've learned about building a personal brand   Mentioned in the episode: Astute Graphics (Aff link)   This episode was written, recorded and edited by me. If you enjoyed this episode please leave a 5* rating and review!  

Today I am starting a 12 week series where I chat about all things small business, behind the scenes and answer questions that have been sent in by you the listeners.  This first episode is a deep dive into the story of how I came to partner with Adobe. It's a behind the scenes look at the ins and outs of being an Adobe Express ambassador and the path that it has led me down in growing my business, broadening my experience and raising my profile as a designer.   Key Takeaways: You never know who’s watching: exciting opportunities can happen at anytime in your business   Episode Highlights: 1:25: How I started with Adobe 3:34: What it’s like being an Adobe Express Ambassador 5:13: My shift and growth within Adobe 5:45: BTS with Adobe Live 8:10: How I have benefited from working at Adobe 11:40: What it was like speaking at Adobe Max 13:12: How working with Adobe has changed my business plan 14:22: Restrictions of working with Adobe 16:46: Is working with Adobe intimidating? 18:29: The cons of working with Adobe   Mentioned in the episode: Adobe Express (aff link) Adobe Live Nikki McWilliams Apply to be an Adobe Express Ambassador I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode! This episode was written, recorded and edited by me. If you enjoyed this episode please leave a 5* rating and review!

This week, I’m excited to share a slightly different episode of the Building Your Brand podcast. I was joined in the studio by two previous guests, Hannah and Lois, for a candid conversation about a topic I don't think is discussed enough: the fear of success. It turns out this fear has a name – the Jonah Complex – and it can show up in all sorts of sneaky ways, from procrastination to self-sabotage. We delved into what the fear of success looks like for each of us, how it holds us back, and what we can do to start working through it. We touch on everything from the pressure of maintaining success to how our relationships can change and the stories we tell ourselves about what success even means. This was such an insightful and inspiring chat, and I hope it gets you thinking about your own relationship with success.   Key Takeaways: Define Your Own Success: Success isn't a one-size-fits-all concept. 3It’s crucial to get clear on what success looks and feels like for you personally, rather than chasing a version of success defined by others or society. Embrace the Process: The journey towards your goals is just as important as reaching the destination. We often adapt to achievements quickly, so finding joy and value in the day-to-day process is key to long-term fulfilment. Challenge Your Internal Stories: We all have narratives in our heads about what success entails – that it’s stressful, that it requires sacrificing time with family, or that it will make people dislike us. It's powerful to question these stories, unpick our judgements of others, and intentionally decide if we're making choices out of fear or true desire. Get Comfortable with Discomfort: Pushing towards something new will inevitably feel uncomfortable because it's something you haven't done before. Learning to tolerate this discomfort is essential for growth, and it's different from being mean to yourself.    Episode Highlights: 03:31: The topic for today's episode is the fear of success, which came about after a conversation between the three of us. 08:08: Lois shares her fear of niching down into the wrong thing and how coaching helped her reframe her perspective on success and capacity. 11:05: I talk about how my most significant moments of success were defined by the feeling of security they gave me, not the achievement itself. 23:20: I discuss the fear of the stress and responsibility that can come with a certain level of success, like being a CEO, and Hannah challenges that assumption. 39:18: We discuss what steps we can take away from the conversation to work through our own fears of success.   About the Guests: Hannah runs Hi Communications, where she helps small business owners with their marketing. She is also the author of The Best 90 Days Ever. Hannah's website: https://www.hicommunications.co.uk/ Hannah on instagram: https://www.instagram.com/hicommunications_/ Hannah on Building Your Brand: https://buildingyourbrand.net/episode/hannah-isted-book/ Lois is a multidisciplinary artist, designer, and workshop host who helps people discover their creativity and grow in their creative confidence. Lois' website: https://www.loisseco.net/ Lois on instagram: https://www.instagram.com/loisseco/ Lois on Building Your Brand: https://buildingyourbrand.net/episode/lois-seco/ Mentioned in the episode: The Episode Where Liz Gets Coached by Theresa Heath-Wareing Build Your Brand by Working Less with Rich Webster I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode! This episode was written and recorded by me and produced by Lucy Lucraft (lucylucraft.co.uk) If you enjoyed this episode please leave a 5* rating and review!

Today on the podcast, I am joined by Andreas Tzortzis, a former journalist who has written for the likes of Newsweek, Monocle, and The New York Times. For the last 15 years, he's worked in brand strategy and storytelling at places like Red Bull and Apple, and for clients through his consultancy, Hella. He recently co-authored the book, Not a Playbook: The Art of Building a Brand, with Damien Bradfield, the co-founder of WeTransfer. In this episode, we chat all about how brands can grow without sacrificing their integrity, prioritising creativity and trust to build brands that will stand the test of time. I really hope you enjoy the episode and come let me know what you think. You can find me on Instagram at @‌lizmmosley or @‌buildingyourbrandpodcast.   Key Takeaways A Brand is its People: A brand's culture is a reflection of the people who work there. WeTransfer’s success came from hiring people from non-traditional backgrounds and fostering a culture that encouraged experimentation and didn't have layers of approval. The Power of Instinct: Especially in the early stages of building a brand, instinct is invaluable. Relying on instinct over-analysing data can lead to more authentic and compelling brand decisions. Build with Intentionality: Brands that endure are built with a purpose beyond just profitability. WeTransfer's intention was to inject a moment of joy into a utilitarian task and to champion the creative community they served. Embrace Unpredictability: While consistency is important, the brands that truly cut through the noise are those that are unpredictable. This is achieved by having a clear, ambitious vision from the start which gives you the license to experiment and do the unexpected. Trust is Everything: Building trust is a cornerstone of a successful brand. This extends from creating a trustworthy product to empowering collaborators, like artists and creatives, by giving them freedom and respect.   Episode Highlights 06:53: Andreas shares the story behind his book, Not a Playbook, and the unlikely origins of WeTransfer, a tech company founded by designers. 13:58: A brand is simply the people who work there. Andreas explains how WeTransfer's culture of hiring individuals from non-traditional marketing backgrounds was fundamental to its success. 19:58: The significance of intentionality in branding. Andreas discusses how WeTransfer was built with an intention that went beyond profit, aiming to serve and celebrate the creative community. 27:05: How can brands be more creative? By articulating a vision that is bigger and more ambitious than the specific product or service they currently offer, using Apple as a prime example. 41:51: Andreas reveals the five key themes from the book that frame the WeTransfer story, reflecting the best qualities of an artist: intention, trust, faith, instinct, and serendipity.   About the Guest Andreas Tzorkis is a journalist, brand strategist, and co-author of Not a Playbook. Book Website: notaplaybook.com   Mentioned in the episode Book: Not a Playbook Companies: WeTransfer, Red Bull, Apple, Creative Boom, HubSpot Film: The Long Goodbye by Riz Ahmed Newsletter: The Hustle I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode! This episode was written and recorded by me and produced by Lucy Lucraft (lucylucraft.co.uk) If you enjoyed this episode please leave a 5* rating and review!